Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

Awarded a scholarship to the USA in 1995 and studied and the University of Florida. Broke in to the learning and development field after a successful sporting and fitness background (participating and coaching).
Trained in behaviour change psychology, positive psychology, cognitive behaviour coaching and motivational interviewing using a blend of all these to assist individuals teams and organisations improve performance. 
Started Expressions after a spell with Business Link interfacing with a range of organisations of all shapes and sizes.
We are grateful to work with organisations of all sizes from scale ups to well known global brands in sectors that include Construction, Health, Hospitality, Professional Services, Government Agency, Retail, Recruitment, Medical, Education, Sports and Fitness, Energy, Technology to name a few.  

Goals :
Myself and my team get a real kick out of helping people help themselves. This can be on a one to one basis, through small group workshops, or a larger conference style events. 
I have been frustrated with a great deal of development offered throughout my careers and so I decided to do something about it. We offer pragmatic learning and development which helps people improve their performance (professional and personal).

The 'Expressions' Vision is to be sought after and valued for making a positive and sustained difference to individuals, teams and organisations inspiring them to align behaviour and achieve their potential
We work all over the world and we’re fast becoming recognised for our innovative and plain speaking approach.

Specialties: #Leadership, #Management, #Customer Delight, #Selling, Communication, #BusinessCoaching, one to one coaching (coaching psychology), Confidence, #Wellbeing....development solutions

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Isobel Cowell

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