Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

Influencer Marketing| Branding| Business Development

Some people collect books, I collect creators.
Stories, voices, and the kind of ideas that make you pause mid-scroll, that’s my world.

I’m Saumya Dudeja, and I live somewhere between brand strategy and creator magic, helping businesses find their perfect match in the influencer space. I’ve built campaigns that don’t just reach people; they resonate. The kind that feel less like marketing, and more like a shared moment.

My story didn’t start in marketing though, it began in architecture, where I learned how to build things that last. Turns out, whether it’s a space or a story, the foundation matters. That lesson still shapes how I build campaigns today, thoughtful, grounded, and designed to connect.

Caffeine is my constant co-creator ☕, it fuels the brainstorms, the briefs, and the endless curiosity that keeps me exploring what makes people engage, click, and care.

Influencer marketing, for me, isn’t just about trends. It’s about understanding people, telling better stories, and creating impact that lingers.

taplio

The Battle

Isobel Cowell

Saumya Dudeja

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