Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

BEESMARK INVESTMENTS, L.L.C

I create corporate entity histories including summaries and timelines. The project management for each history includes; researching, reviewing, and organizing source files. I also interview stakeholders, employees, and key personnel for historical information. I organize and maintain research in the company file center.

Corporate Historian

Michelle Lewis Copywriting

Worked with a financial advisor on the copyedit of his book on retirement strategies. Completed email campaign for financial advisor company with an average 60% open rate. 

Completed long-form articles for a client's website on accounts payable/receivable for a financial technology company. Edit and rewrite of cryptocurrency campaign for financial technology company. 

Manage project schedule and communication with clients including weekly update meetings.

Marketing Copywriter

Fluke Corporation

I worked with the Project Manager, Engineers, Fabricators, and Procurement Team on purchasing, budgets, and project build in anticipation of engineering testing. Maintained and updated workflow charts to share with project manager, engineering manager, and project team

Engineering Project Coordinator

HealthEquity

As a service delivery manager, I managed financial healthcare accounts for employer accounts. I onboarded new employers and managed the ongoing accounts. Excellent problem-solving and research management to resolve escalated issues. Provided reporting and status meetings with employers. Strong ability to express ideas clearly and thoroughly both written and verbal.

Service Delivery Manager

Ensign Group International

As the content writer, I worked with internal and external teams on the creation of marketing collateral including articles (long and short form), sales letters (long and short form), email campaigns, product user manuals, etc. I managed the research as well as interviews with key personnel. 

Substantive and copy editing of content pieces according to the house style guidelines. I also handled source checking including material safety data sheets (MSDS) for fragrance and essential oil products.

Project management of multiple projects simultaneously with strict adherence to deadlines. I managed meetings and resource schedules, workflows, and deadlines.

Content Writer and Project Manager

Coordinate, research, and write proposal responses and boilerplate content for the Sales and Marketing department. Managed boilerplate responses in company repository database. I also worked with SMEs, sales directors, and team partners for needed proposal information and pricing. Managed weekly and monthly reporting of proposal and bid results.

RFP Manager

I handled the comprehensive revision, edit,and source checking of the HSA Guidebook 9th Edition. Content writing for Sales and Marketing department including boilerplate responses, email copy, marketing collateral, and editorial duties for the department.

Senior Marketing Specialist

About
WHAT I DO:  
I help marketing professionals achieve greater results by providing solutions to reach and engage with their customers.

WHO I WORK WITH:  
I work with marketing professionals and business owners in financial technology companies. 


WHY IT WORKS: 
Clients work with me because I understand the importance of a complete marketing solution. My formal education in writing combined with my experience on marketing teams and in freelance gives me an edge in finding the best marketing solution for your needs. 


WHAT MAKES ME UNIQUE: 
My formal education in English and Writing Studies gave me valuable writing and research skills. 

My writing experience has included sales and marketing copy, proposal requests, video sales letters, surveys and questionnaires, as well as emails, blogs, articles, and social media. 

My experience in project management helped me refine my organization and communication skills.

I bring enthusiasm and optimism to my projects. I excel at thinking outside the box. Innovative problem solving and dynamic thinking help me bring creative solutions to your marketing needs.


HOW IT WORKS:
We’ll start with a Discovery Call to discuss your project.
I’ll send you a proposal
You review and approve the proposal
I’ll send over an agreement for you to sign 
Once the agreement is signed, I’ll dive in on the work

READY TO TALK:
Reach out to me directly here on LinkedIn or email me at michellelewiscopywriting@gmail.com

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Isobel Cowell

Michelle Lewis

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