Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

GUESS?, Inc.

Guess is an international fashion business founded in 1981 and headquartered in downtown Los Angeles, California. The brand's products include high-quality clothing, shoes, accessories, and more, and it is known for its design innovation and fashion sensibility.
Guess is popular for its unique design style and avant-garde image. Its products cover men's and women's wear, children's wear, shoes, watches, jewelry, perfume and other fields. The brand's product design pays great attention to details and quality, and the materials are also carefully selected. Guess's clothing and accessories are diverse in style, suitable for different occasions and consumers of different styles. Whether it is casual or formal occasions, you can find products that suit you.
In addition to having more than 1,600 stores worldwide, Guess also provides online shopping services and sells products on its official website. In addition, Guess also regularly launches limited-edition collections and special styles in collaboration with celebrities, attracting the attention of fashion lovers.

Senior Director

EACHWAY

responsible for tracking industry trends and competitor dynamics, adjusting company design strategies and directions, and maintaining competitive advantages. Manage various challenges and risks in the design process, and formulate corresponding solutions to ensure the smooth completion of design projects. Participate in the company's strategic planning and decision-making, and provide design suggestions and opinions for the company.

Design Director

Responsible for recruiting, training and managing a team of designers to ensure they have the right skills and knowledge to do their jobs. Determine design direction and style, and coordinate with sales and marketing teams to ensure that all designs meet market needs. Create a budget, choose fabrics and materials, and negotiate with suppliers to get the best prices.

Design Supervisor

Research fashion trends, market demand and customer group needs, and design attractive and practical clothing styles for them. Carry out manuscript design, fabric selection, sample production and other work to ensure that the product can be accurately implemented according to the design plan.

Designer

Research and analyze market trends, consumer preferences and competitors to develop new fashion design schemes;Create and draw fashion design sketch, and use computer aided design (CAD) software for complete design;Select fabrics, colors, textures, accessories, etc., and make appropriate design suggestions;Design and manufacture samples to check and test for comfort, streamlining and visual effects;Attend fashion shows, shows or demonstrations to introduce new fashion designs to the publicI will love life and I will love art even more

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Isobel Cowell

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