Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

GAIN

Senior Account Manager

Working with a variety of industries (KIND, trufru, Barbour, Ever Clean, BT, bp, to name a few) to support across all areas of creative marketing including ATL, Social, Strategy, Production and Brand projects. 

My key focus is to maintain, build and grow strong client relationships at all levels while proactively managing both retained and ad-hoc projects through the agency, ensuring efficiency and profitability is front of mind - while also creating some pretty cool s***

Account Manager

April Six

At April Six my role was as a dedicated Account Manager for Porsche, a market-leading automotive brand. Working closely alongside my Client Services Director, the team functioned as an extension of Porsche’s retail marketing team to provide advice and guidance for dealer marketing as well as manage creative projects for the UK market, events/guest management and more.

My keen attention to detail and passion for the industry has allowed me to build strong relationships with my clients, as well as push myself to gain experience with delegation, team management, finance management and large-budget end-to-end projects.

Aylesworth Fleming /OLIVER

Working my way up from Executive to Account Manager at AF Oliver, I gained valuable experience across our multiple new build clients, and account structures; both project and retainer based. 

In this time, I independently managed various regions, working closely with regional marketing managers and our partner media agency, as well as being heavily involved with Director/Group level marketing teams on brand projects. From this I built trust and rapport with my clients to allow for strong, lasting relationships. 

Coming from a creative background, my favourite projects to work on were brand/campaign related in which I got to work closely with the creative team.

I gained a vast knowledge of offline and online marketing including social, print, SEO, PPC, website (CMS), email marketing, press, radio and more.

Account Executive

Redweb

This role involved assisting on multiple clients accounts as well as handling clients independently across a range of sectors (including education, private healthcare and property) on a project and retainer basis, as well as being project support to our digital marketing and Sitecore team. 

Day-to-day task include:

-Daily communication with clients (phone call, email etc)
-Team communication
-Project meetings both over the phone and face to face; including meetings that may include clients 
-Scheduling and budgeting projects using various project management software's (MS Project, Synergist, VSTS, Excel)
-Project financial (invoicing, recognition & forecasting)

taplio

The Battle

Isobel Cowell

Amba T.

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