Sheraton Centre Toronto Hotel

Banquet Porter

The Distillery Restaurants Corp.

- Operated in a fast-paced environment with over 250 residents per seating, ensuring optimum health and safety in the dining area
- Established menu knowledge, built rapport with customers while introducing the food.
- Assisted coworkers in rush hours by taking additional customer orders, resetting tables, running food, cleaning work areas, and replenishing supplies.
- Reset tables for lunch, and dinner plans, ensuring a seamless dining experience
- Communicated effectively with patrons regarding special dietary needs, informed menu choices, upselling them

Host and Support Server

Marriott International

Guest Service Support Expert

Delta Toronto

- Assist in bar operations at Bar Caña (The Roof at Soco), including stocking ice, glassware, and supplies, and ensuring cleanliness and orderliness of the bar area.
- Supporting in bar opening and closing procedures such as preparing garnishes, stocking ice & liquor, changing beer kegs, polishing glassware, and anticipating nightly requisitions.
- Maintaining cleanliness and condition of the bar and tools to ensure a pristine service area.
- Collaborated closely with senior staff and bartenders to optimize bar operations.

St. Louis Bar & Grill

• Prepared and served a wide array of classic and signature cocktails, ensuring consistent quality and presentation during busy service hours.
• Provided excellent customer service, building rapport with patrons and enhancing their dining experience with personalized drink recommendations.
• Managed bar inventory and conducted regular stock checks to ensure a well-supplied bar, minimizing shortages during peak times.

Bartender

YoStarter Digital

- Built multiple blogs, growing them to over 20,000 monthly visitors, and sold them for five-figure amounts. 
- Running marketing campaigns for various local businesses, ranging from RO companies and restaurants to dental services and online course creators.
- Managed multiple ad campaigns, leveraging my expertise to deliver impactful results. 
- Operated as a solopreneur with two full-time freelancers to scale operations effectively.

Founder

Writer with 1 Million+ Views | Student of Hospitality & Tourism Management | Let's Connect: shehraj@shehraj.com

A Marketer turned Hotelier!
I grown multiple blogs from 0 to 100K+ organic traffic, $$$$$ yearly revenue then sold them off. Fell in love with the hospitality industry trying to combine my marketing skills and passion for industry :)

Let's connect: shehraj@shehraj.com

Shehraj Singh

George Brown College

H130 Tourism & Hospitality Tourism Program Coordinator & Professor (part-time) instructing in the. School of Hospitality, Tourism and Culinary Arts. Courses include Hospitality Marketing and Social Media, Tourism Sustainability, Global Tourism Geography, Event Catering, Principles of Global Tourism, and Career Preparation.	
•	Promoted to Full-Time Professor - August 2023
•.      Promoted to H130 Tourism & Hospitality Management - Program Coordinator - March 2023
•	Guest Speaker at GBC EVolve Conference - Social Media as a Learning Tool in the Classroom

Professor - Full-time Faculty & H130 Program Coordinator

H130 Tourism & Hospitality Tourism Program Coordinator & Professor (part-time) instructing in the. School of Hospitality, Tourism and Culinary Arts. Courses include Hospitality Marketing & Social Media, Event Catering, Principles of Global Tourism, and Career Preparation.	
•	Promoted to Full-Time Professor - August 2023
•.      Promoted to H130 Tourism & Hospitality Management - Program Coordinator - March 2023
•	Guest Speaker at GBC EVolve Conference - Social Media as a Learning Tool in the Classroom

Professor (Part-Time) & H130 Program Coordinator

BRAND>eD

BRAND>eD is a strategic brand digital marketing agency specializing in strategic integrated marketing solutions as well as all aspects of online marketing. We help you UNDERSTAND, DEVELOP, ACTIVATE Brands.  Our seasoned team of specialists have created brands from scratch and implemented award winning campaigns that deliver a strong ROI for our clients.  This is backed up by our incredible leverage with media planning and buying, social media experts and strong analytics. Our methodology brings big ideas and unique technologies together to acheive outstanding results.
•	Create brand identities and marketing strategies 
•	Build digital and social media strategies
•	Conduct and analyze consumer research
•	Develop and implement marketing plans
•	Activate brands and marketing initiatives
•	Facilitate brand and digital workshop sessions
•	Measure and coach organizations and their staff to success

President, Managing Partner

What's Your Story Podcast - https://open.spotify.com/show/6SuZ2TRaHxIK78svUaFJBr?si=B1bjuf6CRTGNrPr4

Centennial College

Professor (part-time) instructing in the Hotel, Resort and Restaurant Management Post Grad Program, Event Management Post Grad Program and the Special Events Management Diploma program. School of Hospitality, Tourism and Culinary Arts. Courses include Innovation &  Creativity, Strategic Hospitality Marketing, Event Sales & Marketing and Selling & Sponsorship.
•	Created "Dragon's Den" Strategic Experiential & Social Media Capstone Competition with TIAO
•	Developed two Online courses - Innovation & Creativity and Event Sales & Marketing
•	Built Strategic Hospitality Marketing Course Outline

Professor

Humber College

Professor (partial load) instructing in the Faculty of Business, Hospitality Tourism Operations Management, Hospitality Hotel & Restaurant Operations, Event Management, Fundraising Management, Sport Management and Advertising Media Management.  Courses include Digital Marketing Strategies, Integrated Marketing Communications, Mobile Marketing, e-Business & Technology, PR and Social Media, Consumer Insight, Sport Marketing & Sport Tourism, Event Marketing and Sales, e-Philanthropy & Social Media.
•	Program Co-ordinator (summer) - Business Insight & Analytics - Post Grad (05/23 - 08/23)
•	Program Co-ordinator - Hospitality Tourism Operations Management - Post Grad (09/21 - 12/22)
•	Developed course outline for HTOM503 e-Business & Technology and EVNT 252 Humber Online Research course, MKTG 225 Hospitality Marketing & Sales, and MKTG 5515 Digital Marketing
•	Created Google Dragons Den Competition MKTG 5515
•	Organized class trip to Google Toronto for both HTOM 5003 and ADV452
•	Organized guest speaker – Tom Wright Head of UFC Canada for the Sports Management Program
•	Organized annual Capstone projects with RBC Canadian Open, 2015 Pan Am Toronto 
•	Developed and organized marketing competition with Google Toronto and TIFF

Kantar TNS

A leadership role at TNS Canada on the Client Service team in Toronto with a key focus on marketing and generating new business opportunities, with both new and existing client organizations, and on developing and driving a differentiated and competitive position for TNS Canada. Liaison with sector leads, Key Account teams, PR and TNS US and Global Marketing to develop and execute a detailed Marketing plan. Developed strategic plan for our digital business based on evolving assets across Kantar/WPP verticals and sister companies. Also led Digital Life and Mobile Life project. Clients included Destination Ontario, Blackberry, Destination Canada, New Brunswick Tourism, PEI Tourism. Travel Alberta

Vice President, Marketing & Business Development

DESTINATION ONTARIO (formerly Ontario Tourism Marketing Partnership Corporation)

Responsible for the Brand and North American Marketing for Ontario tourism including Brand and segment campaigns, research, delivering visual strategy, reviewing and establishing performance measures, communicating the Brand and collaborating with the newly announced regions to effectively align marketing programs.   Continuing the development of the CTC partnership in the domestic and U.S. markets.
•	Developed award winning "There's no place like this" campaign and social media strategy

Director, Brand & North America Marketing

Greater Toronto Airports Authority

Responsible for all revenue and brand development for Canada's largest airport. Including brand strategy development, air service marketing, Cargo marketing, new product development, consumer research, Public Relations and management agency relations.  Also providing leadership to the air service and cargo marketing team.

Director, Marketing (Acting Vice President)

LAUNCH!

Responsible for the overall general management of CIM’s branding division (Creative, Client Services, Production and operations. Clients included Moosehead Breweries Ltd, Microsoft Canada, Pepsi, Warneco (Jlo, Oga, Warners), OHHA, Atlantic Lottery Corp, Heinz, Fox, BVHE, Paramount, J&J (Neutrogena), Saputo (Hop & GO).

Managing Director

Dairy Queen

Responsible for the overall brand management and strategic direction of the marketing department for Dairy Queen, DQ Grill & Chill and Orange Julius brands.   Management of agency relationships and marketing department including 9 staff members
• Developed DQ Brand Strategy, Consumer Segmentation Study and award winning DQ Something Different campaign
• Creator of the annual DQ Miracle Treat Day to help raise over $1 Million for the CMN

Vice President of Marketing

The TDL Group Corp (Tim Hortons)

Responsible for the management and strategic direction for marketing programs in Ontario including over 200 regional marketing plans, creative and media development. Management of agency as well as 8 Regional Marketing Mangers, 4 Regional Marketing Coordinators
• Developed Brand Loyalty Community Partnership and TimBits Sports

Director, Regional Marketing

Strategic marketing communications innovator, educator, facilitator and coach with significant experience developing integrated brand marketing solutions as head of marketing with Tier 1 brands such as
Tim Hortons, International Dairy Queen, Toronto Pearson International Airport and Destination Ontario.  I have also worked at some the top advertising agencies - BBDO, Cossette, Launch and TNS Kantar leading such notable clients such as McDonalds, Microsoft, Pepsico and Bell.

I’m honored to be a sought-after keynote speaker. I speak frequently to diverse groups like the TTRA, CTC Online Revealed Conference, TNS Kantar Digital Conference as well as to top marketing organizations such as Ford Canada, MediaCom, Destination Canada, Canadian Mint, Y&R, Taxi, Blackberry, Kraft and many more. As a chief storyteller and creative business thinker, I tell engaging stories on the evolving digital ecosystem and how marketing really hasn’t changed.

As a full-time Professor and Program Coordinator at George Brown, I have a passion for helping shape the minds of many promising students.  Guiding them with many strategic brand, marketing, and digital marketing experiential learning methods.  

WHAT I’M KNOWN FOR:

Thought Leader and Brand Strategist Respected Team Leader and Business Coach
Marketing, Brand, Social Media, and Digital Marketing educator
Digital and Social Media Marketer
Entertaining Facilitator and Rapid-Fire Idea Generator
Strategic Alliance Partnership Broker
Educator - George Brown College Full-Time Professor

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