Day By Day - Business Management

You know you could streamline and delegate a lot of the things on your plate.

✔You have holes in your workflow you know you could patch
✔You’re manually tracking things you know you could automate
✔You’re constantly reinventing the wheel when many of your processes are repetitive

You’re happy with your business growth, but you know you could scale up faster and more efficiently if only you’d optimize your processes.

Over 12 years as a manager and an in-house product owner at a SaaS startup have given me robust knowledge of the most cutting-edge software on the market.

I create maximally efficient workflow systems using the best tools for your needs.

Founder & Chief Strategist

RevGenius

RevGenius is a community for sales, marketing and revenue operations professionals.

Check it out

https://vrlps.co/24XoUTm/cp

Member

Buddy & Soul

Responsible for digitalisation of content for online personal development platform.

Responsible for various domains in the R&D namely 
-Product development 
-Sync and management  of the QA team
-Sync and management of the development team 
-Sync and management of design and writing team integration with production
-Overall leadership of the R&D effort
-Prioritization of development process

Write definition and testing documentation for all components as well as general overseeing of site production from content, via design and programming, to launch.

Responsible for user engagement including
-Defining flow and KPIs
-Setting up digital tools, emails, landing pages and bots
-Collaborating with writing and design teams

Responsible for all tracking and reporting efforts using various tools such as Google Analytics, Analytics Canvas, SQL and more.

Product Owner

Writing Special Forces for personal development.

Writer

Tzomet Sfarim

Managed a team of 18-20 employees. 
Supervised sales as well as orders from suppliers.
Helped train future store managers. 
Supported other stores in chain (professionally and technically).

Store Manager

Michael

The Michael Method is a unique, holistic program to develop and realise and individual's emotional, intellectual and behavioural potential. 
While participating in the Michael Program, students are introduced to a wide gamut of philosophical ideas, values and multi-disciplinary concepts and great challenges.
http://www.michael.org.il

Instructor (Mancha)

Creo

Responsible for developing, evaluating, maintaining and managing curriculum development projects for instructor-led and self-paced training courses.
Courses were in the following formats: written, web-based and video.
Worked with subject matter specialists to ensure effective teaching and learning strategies are utilised in study packages.

Instructional Designer

Versaware Technologies

Creating a framework for internal training, in conjunction with the technologies' developers. 
Pedagogical analysis of materials and needs. 
Management of content delivery process.

Technology Training Manager

Coordinated building of advanced multimedia web sites, from customer requirements gathering through development and launch.
Helped develop a proprietary internet technology used by the company to host the same material on many different sites and maintain the individual personality of each host site.
Also trained Indian subsidiary in the use of this technology.

Internet Project Manager

NDS Technologies Israel Limited

Responsible for maintaining corporate Intranet and developing new sites, as well as teaching new users HTML editing tools and web development.  
Was also involved in multimedia software planning and developing.

Web Developer

Yarid Hasfarim

Supervised orders and sales.
Was in charge of computer services for bookstore chain.

Ashrot Computer Training

Taught beginners and advanced computer classes. Microsoft packages and technical English for computer technicians.

Computer Instructor

Systems that scale businesses to 6 & 7 fig | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Everything you wanted for your business is happening, word on the street favors your brand — and you have your eye on the next big step.

You're ready to DO it:
📈 scale up - Grow a team around your process & replicate revenue 3X+
💰 sell products - Open new streams of revenue with courses or digital products
🦉 build authority - Get your expertise out there — and charge premium prices

There's just one little problem
It’s hard to move forward and scale your THING — when it’s all inside your head.
👉 You can hire a team, but you'll spend all your time telling them what to do.
👉 You can create a product or course but lack the know-how.
👉 You can build authority with online content, but that would be a full-time job.

You know that there are tech solutions that can get you where you need to go. 

But you've hit your growth ceiling.

😏You've tried to figure it out on your own.
🤨You've tinkered with tools and researched software. (And wasted hours you didn't have.)
😯You’ve set up your business using way too many different tools ... and it’s a mess.
😣You’re sinking into calendar quicksand. You can’t even see what you’re up to now — never mind scheduling all the new things coming down your pipeline.
🫤Instead of creating and monetizing, you’re busy burning the midnight oil and experimenting with product platforms.

Time to get your process out of your head and into scalable, automated workflows and products

Which brings you to... me

Long-Time Automator - 15 + years and going strong
12 years as a manager and an in-house product owner at a SaaS startup, and 3 years as a process and automation consultant.

Compulsive Tool-Tester - 978+ tools tested (and counting!)
I wouldn't be able to stop researching tech if I tried. It's a mild obsession.

Serial Speaker & Trainer - When I'm not tinkering with tools, I'm talking about them.

Generous Whizdom Dispenser - 1,426+ articles, posts & videos.

Playful Podcaster - I'm the co-host of Off Tangent, a playful podcast with my colleague Zineb Layachi. We talk about business, process, and growing pains. 

Masterful Course Creator - I've created courses in-house as an instructional designer, helped entrepreneurs launch their own courses, and developed my own Sales Pipeline Automation Accelerator.

What it looks like to work with me

Strategize - We get everything out of your head and plan ways to automate it.
Set up - I set up the software and automation for you and send detailed how-to-use videos. 
Streamline - You try out all your shiny new tech and we tweak things where needed.

Let's chat
day-by-day.biz/talk-to-me

Irit Levi

A client spent $10,000 on an "all-in-one" platform.



Two weeks after we started working together, we scrapped it entirely.

She was working harder WITH the tool than without it.

The problem? She chose based on features, not fit.

Before evaluating any business tool, answer these 3 questions:

1\. Purpose: What specific outcome do you want?
2\. Process: What are your exact current steps?  
3\. People: Who will actually use this daily?

Tools should serve your business, not the other way around.

Building systems that scale with your ambition | On the cusp of big time growth? You have a good problem | Scale as a coach, consultant or creative with process, strategy, software, & automation | Save 20+ hours a week

Stop asking for everything upfront. Build customer profiles over time.


Traditional approach:
One massive form asking for everything: company details, contact info, project requirements, budget, timeline, technical specifications, decision-making process, etc.

Result: 15% completion rate. Most people see 20 questions and abandon immediately.

Progressive profiling approach:

First interaction (minimal friction):
→ Name, email, company
→ General interest area
→ Rough timeline

Second interaction (after email engagement):
→ More specific project details
→ Budget range
→ Technical requirements

Third interaction (after phone call or demo):
→ Decision-making process
→ Implementation timeline
→ Detailed specifications

Same information collected eventually.
Much higher completion rates at each stage.
Better customer experience because requests feel reasonable.

Progressive profiling recognizes that relationship building happens over time.

You don't need to know everything about a prospect before the first conversation.

You need to know enough to have a valuable first conversation.

Then learn more as the relationship develops.

Smart forms support relationship progression instead of demanding instant information downloads.

"Everyone asks me what to do today."


Heard this from a client whose system tracked everything perfectly. 
Status updates. 
Progress reports. 
Assignment details.

But the system only recorded history. It didn't guide action.

The problem: Status DOES NOT EQUAL  Stage

Status tells you what happened. 
Stage tells you what happens next.

When workflows only capture status, you become the interpreter. 
Every update needs your translation into next steps.

This creates daily bottlenecks and prevents teams from becoming self-directing.

Action-oriented workflows embed decision logic:
👉 When project enters review: auto-send approval request
👉 If approved: move to production queue
👉 If revision needed: schedule design meeting within 24 hours

Stop being the daily translator. Design systems that guide action.

The scaling ceiling isn't about capacity. It's about complexity.


Revenue capacity: More clients requiring more man**l work
Quality consistency: Man**l processes introducing variability  
Stress levels: Team overwhelmed managing chaos instead of delivering value

When systems handle routine tasks, humans focus on value creation.

Reorganizing by function sounds simple. Here's why it's not.


The concept is straightforward: Stop organizing around people, start organizing around business functions.

The execution is where most businesses fail.

Because Sarah isn't just going to cheerfully hand over her marketing responsibilities. She's built her identity around being "the marketing person."

And Mike won't easily give up customer service tasks. That's how he stays connected to customer feedback.

Plus, what happens to the work during the transition? Someone still needs to handle everything while you reorganize.

Successful functional reorganization requires:

→ Change management that respects people's concerns
→ Transition planning that maintains business continuity
→ Clear communication about why the change benefits everyone
→ Gradual implementation instead of overnight revolution
→ New success metrics aligned with functional ownership

It's not a weekend project. It's a strategic initiative.

But businesses that do it right see results within 30-60 days.

And the competitive advantage compounds over years.

The question isn't whether functional organization works.

The question is whether you have the patience and discipline to implement it properly.

Most businesses give up after the first week of discomfort.

The smart ones push through and reap the rewards.

humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

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The Battle

Irit Levi

Cosmo Shield ♾

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The Battle

Irit Levi

Cosmo Shield ♾

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Irit Levi's LinkedIn Performance

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