Kodobe

Focused on gamification API product management; integration & partnership management; experimentation & optimization to help customers achieve their business goals; and learning experience for interns.

Product Management

Tikdin - Break into Tech

Focused on analytics-driven product development & improvement, strategy execution, and learning experience for interns.

Product Management Associate

Nigeria Natural Medicine Development Agency (NNMDA)

Focused on natural medicine research, stakeholder management, and industrial training student’s learning experience.

Research

Product Manager experienced in delivering technology solutions that achieve business goals

I look forward to connecting with professionals and making new friendships.

If you would like to get in touch, please feel free to reach out to me.

Ire Ogunmokun

Product Growth

Author of 1 newsletter deep dive and 2 podcast episodes a week on how to succeed as a PM, product leader, or aspiring PM.

Lead a team of folks.

I'm the product guy - making sure everything hits our ever increasing quality bar.

Here's a sample of recent content:

Course 1: Mastering the PM Career

Unit 1: The Key Outputs

Product requirements documents
Roadmaps: Advanced techniques
The feature results writeup
The product review bible

Unit 2: Hard Skills

Advanced discovery techniques
How to identify and validate product risk
Advanced customer interview techniques
How to ramp a product team without strategy

Unit 3: Soft Skills

How to say no
Handling conflict as a PM
How to bridge the divide between stakeholders and users

Unit 4: Career Skills

The PM Career Ladder: Your Unofficial Guide
How to get a raise in this market
Why politics isn’t a dirty word

Course 2: Mastering Growth

Unit 1: Lessons From The Greats

How Miro grows
How Canva grows
How Klarna grows
How did Intel do so Badly?
Everything about Midjourney
What you need to know about Temu

Unit 2: Systematizing Our Learnings

Build a detailed growth model
Gaming growth playbook
When to A/B test
Impact Sizing
Growth loops
How to build a flywheel
How to use Code Interpreter

Unit 3: Success in Specific Product Teams

Information Architecture
Product-led sales
Design Systems
Product Copy
Onboarding
Expansion
Activation

Course 3: Product Leadership

Unit 1: How to set up your product team

How to set up your product team
Do you really need a North Star Metric
Pitch a growth role to senior leadership
How founders think differently from PMs

Unit 2: How to scale your team

Billion-Dollar Execution
How to scale a product team from 0 to 15
Reference checks can supercharge your hiring

Unit 3: How to be a great leader

7 currencies of a product leader
The 7 failure patterns of managers
How to Make Your Ideas Stick
Product leadership in India

Newsletter Author, Podcast Host

Apollo.io

Product leader when the company became a unicorn ($750M->$2.5B valuation).

I led several product teams, including the growth team, pricing & packaging, activation, expansion, information architecture, acquisition, and engagement.

Raised at a unicorn valuation while I was there.

Ended up leaving to focus full-time on my newsletter.

VP of Product

Affirm

Member of the senior product leadership team. Led growth team when company revenue grew from $300M to $1.2B/year.

Head of Growth Product

Epic Games

Led data driven growth for Fortnite during some it's best performing years, including the Travis Scott Concert and launch of "Chapter 2."

Lead Product Manager

thredUP

Built and led the team's product growth team when it raised its series D.

We worked on the following key initiatives:

- Pricing optimization: we re-architected the pricing system to optimize for conversion, new customers, and stockthrough levels, driving industry-leading inventory turns
- Conversion rate optimization: we drove 2.5x in first visit to purchase conversion via tools like outfits, dynamic merchandising, ad campaign customization, and the aforementioned pricing system
- Referrals channel: we grew this channel back when it actually worked, with things like $10-$10 and also a famous $0.99 sales
- Paid advertising growth: we built an ad-technology system to handle budgeting and bids cross-channel across Facebook, Pinterest, and Yahoo ads

Overall, I helped the company eventually go public by setting the foundations for its growth, growth marketing, and growth product teams.

Director of Growth

Rap to Beats

Developed iOS app Rap to Beats & scaled to 300K monthly active users (MAU). Led team.

We shipped several game changing features:
- In-app purchases for premier DJ beats
- A leaderboard to showcase your raps by country
- Social sharing to Instagram and Facebook

With premier DJs regularly using the app to sell their work, we were able to scale one of the first consumer apps for rap on the iPhone.

Co-Founder/ Head of Product

Scoutforce Werving & Selectie

ScoutForce was a SaaS for College Athletic Recruiting Teams. 

I joined as one of the first employees, and helped create the initial product: in the cloud recruiting software to enable recruiting teams. I did in depth discovery, wireframing, and iteration on the early features. 

This built my initial skillset in product management.

Product Manager

The Product Growth Guy 🚀 | Helping you land your next job + succeed in your career | Newsletter Writer and Podcast Host

TL;DR: I write a newsletter for product managers, product leaders, and aspiring product managers. I focus on actionable and deep tips to improve your career.

The Longer Version:

After a long career in PM - rising to VP of Product at a Unicorn - I have made the shift to writing about it.

In particular, I write about product growth. That is, the art of growing via your product. 

This means I also talk a lot about product-led growth (PLG), the SaaS B2B motion.

My newsletter doesn't just focus on growth though. 

I also break down technology, product management, product leadership, and how to get a PM job. 

It's all the things that make for a great use of your learning & development budget. 

Or even personal spend. 

The math is pretty great. 
↳ $150 for an annual subscription
↳ $211K average PM salary in the US
↳ 0-10% average range of raises offered

If the newsletter helps you get a 0.07% better raise, it pays itself. 
That's 1/142th of your raise range.

It's a pretty smart investment for every level of PM.

http://www.news.aakashg.com

Aakash Gupta

You don't need a CS degree or MBA to become an AI PM

If I had to learn it from scratch, I would do this:

1. Understand what is an AI PM

All PMs have to be AI-powered, but only ~20% of PMs build AI products and features. 

🔗 Guide: https://lnkd.in/e3akMRm8
🔗 Foundations: https://lnkd.in/e6zyYugs
🔗 Break in: https://lnkd.in/efEvq-Mu
🔗 Course: https://lnkd.in/eqFzK6tr

2. Master prompt engineering

Sounds basic, but is the basis of great AI products. 

🔗 Core techniques: https://lnkd.in/d_qYCBT7
🔗 ChatGPT guide: https://lnkd.in/eyfUi8ZN
🔗 Prompt library: https://lnkd.in/eHU88esH

3. Learn context engineering

This is the moat for modern AI products.

🔗 Context engineering: https://lnkd.in/eUUPMmJK
🔗 RAG comparison: https://lnkd.in/ebfnDUmi
🔗 Customer intelligence: https://lnkd.in/evCwj4rU
🔗 Building AI: https://lnkd.in/eDGmsvZ5

4. Learn AI Prototyping

A prototype replaces 1000 meetings.

🔗 Guide: https://lnkd.in/eDVWcaPz
🔗 Interviews: https://lnkd.in/e66DrW-h
🔗 Production: https://lnkd.in/eNB4mQY7

5. Learn agents
   
They are the next frontier of AI products.

🔗 Practical: https://lnkd.in/eyamsW7a
🔗 Fundamentals: https://lnkd.in/eeey5Cxr
🔗 Copilot: https://lnkd.in/eAZZ8MSb
🔗 MCP tutorial: https://lnkd.in/dVp93fRE

6. Master AI testing
   
This is the new critical PM skill. 

🔗 Evals: https://lnkd.in/eGbzWMxf
🔗 Infra: https://lnkd.in/eKhmKYNp
🔗 LLM judges: https://lnkd.in/ez3stJRm
🔗 Observability: https://lnkd.in/e3eQBdMp
🔗 Experimentation: https://lnkd.in/e86mpjGR

7. Ship to production
   
You must go from toy to scaled.

🔗 AI PRDs: https://lnkd.in/eMu59p_z
🔗 Product strategy: https://lnkd.in/egemMhMF
🔗 Roadmaps: https://lnkd.in/eEuNcj-m
🔗 PRDs: https://lnkd.in/ef5Yde54

8. Land the job
   
OpenAI pays $569K, Google $557K, Anthropic $549K

🔗 Job search: https://lnkd.in/efbppEDj
🔗 Transition: https://lnkd.in/efqv4qUc
🔗 Product sense: https://lnkd.in/ekWty_bw
🔗 OpenAI: https://lnkd.in/ebR_Auss
🔗 Interview prep: https://lnkd.in/eZZ_vvQc

This is the roadmap I wish existed when I started.

AI + Product Management 🚀 | Helping you land your next job + succeed in your career

Linear hit a $1.25B valuation with just 2 PMs.

The way they build product is from the future:

They're contrarian.

They do almost no "growth product" work:

• No A/B tests
• No work on activation
• No growth dashboards
• Zero focus on retention tactics

They also don't have a design system. 

Instead, at the core of the way Linear builds product is "The Linear Method." Many founders I talk to have been religiously copying it. There's three keys, as I see it:

1. Directness
They don't do user stories, they speak clearly

2. No Busy Work
They don't do sprint planning, or OKRs for ICs

3. Momentum
They don't have cycles, scope aggressively, ship fast

Their founders, and CEO Karri Saarinen have operated this way from day 1. They set a very intentional culture. 

Beneath the method, there's tons more texture... 

One of the most unique processes they have is the roast. Before every launch, the entire team spends 30 mins breaking every feature with a massive doc. 

Another one is their zero bugs policy. I heard from multiple people of bugs being solved in hours, not days.

They also don't have a PM on every project. With 2 PMs, small little teams of designers and engineers really think like product people in the work that they do. 

The results speak for themselves.

$1.25B valuation with just 100 employees.
145% net revenue retention. 
No retention team needed.

They've put on a masterclass in building a unique product culture, with lots to learn for others out there.

Want to go deeper?

• My Deep Dive on Linear: https://lnkd.in/e_R9ruDG
• Head of Product Nan Yu: https://lnkd.in/e3WDcETz
• AI Agents Demo: https://lnkd.in/etXnfc2C

📌 Want my breakdown of their PLG iceberg? Comment 'Linear Iceberg' + DM Me and I'll reply to your DM.

I can't help but think most teams will move this direction.

Want to pass PM Interviews at OpenAI, xAI, Meta, Google, Airbnb, Dropbox, Palantir?👇 

1. Understand these important concepts:

- Business: P&L, metrics trees
- Technical: APIs, scalability, performance
- Roadmapping: now/next/later, alignment
- AI/ML: prompt eng, RAG, fine-tuning, evals
- Experimentation: when to A/B test, p-values
- Prioritization: RICE, value vs effort, opp cost
- Discovery: customer interviews, user research
- Metrics: north star, guardrail, leading v lagging
- Product strategy: future trends, big tech choices

2. Practice these case interview questions:

- Product sense: https://lnkd.in/eTqEFtPM
- AI product sense: https://lnkd.in/ekWty_bw
- System design: https://lnkd.in/etTmzNzz
- Product design: https://lnkd.in/encHB-k7
- Product execution: https://lnkd.in/e8t8zS9q
- Product estimation: https://lnkd.in/eZvjP4RR
- Product strategy: https://lnkd.in/eqzpahmW
- Success metrics: https://lnkd.in/efdj_QYT
- Vibe coding: https://lnkd.in/e66DrW-h

3. Practice these behavioral questions:

- Tell me about yourself: https://lnkd.in/eYmRYF2Y
- Why want to work here: https://lnkd.in/eeuRsR9M
- What's your current pay: https://lnkd.in/gS-CKH9P
- Improve app speed: https://lnkd.in/dG9EFhiR
- Greatest weakness: https://lnkd.in/ePQ7dBtr
- Were you laid off: https://lnkd.in/e2iTP3xs
- Leadership style: https://lnkd.in/eCPdQVp2
- What level targeting: https://lnkd.in/e2YQ8tK2

4. Study these company specific processes:

- Microsoft:  https://lnkd.in/eXWWYefH
- Amazon: https://lnkd.in/eA_WxXHQ
- Apple: https://lnkd.in/eXWWYefH
- Google: https://lnkd.in/ezAHYXhV
- OpenAI: https://lnkd.in/ebR_Auss
- Meta: https://lnkd.in/evHQ_w-E

Image: Yangshun Tay

———

♻ Repost to help others in your network
📕 Save the post so you can find it in future
📌 Comment 'Interview guide' + DM me for all the links
💡 Follow me Aakash Gupta and my company account Product Growth for 2x daily AI PM insights

This $4B CPO runs her entire day out of Claude Code + Cursor. And she shared exactly how she does it:

It was a delight to sit down with Rachel Wolan.

She is one of the most AI-forward CPOs I have met, and she dropped all the sauce on her AI workflows.

🎬 Watch Now: https://lnkd.in/es6aQigP

Available Everywhere
Spotify: https://lnkd.in/eyt7agKj
Apple: https://lnkd.in/eAEVwr3u

🏆 Thanks to our sponsor:

Linear: Plan and build product like the best

Use my link! https://lnkd.in/e8rtjVRZ 

✍️ Here were my favorite takeaways:

1. There are two sides to AI product leadership: being a productive AI product leader yourself, and shipping AI native features for your customers. Rachel showed us both in this masterclass.

2. Webflow went from 0% of designers using Cursor to 30% using it weekly after one builder day. That's the power of setting up your org correctly. Champions teach, incentives align, adoption follows.

3. Rachel built an "agentic chief of staff" that analyzes her calendar for delegation opportunities, triages her entire inbox, and queries Snowflake in natural language. She gets answers in seconds without waiting for data scientists.

4. Her calendar agent spots double-bookings, context switching issues, and meetings she should delegate. It recommends what to cut next week. She runs it weekly & shares outputs with her EA.

5. Her email agent removes junk automatically, pins what matters, and drafts replies based on her inbox behavior patterns. It learns what she cares about by watching how she responds.

6. She queries their data warehouse in plain English through Claude Code. "How many sites does this workspace have?" answered instantly. Set up MCP servers for Snowflake & Tableau to enable this.

7. Building custom agents takes minutes. Create a markdown file in your /agents folder, describe what you want, Claude generates it. She built a LinkedIn post generator live on the pod.

8. To enable your team: give them tool access (Cursor, Claude Code), run builder days where everyone demos something new, update career ladders to expect AI usage, and let champions on your team teach others.

9. For shipping AI features, invest heavily in evals. Webflow's code generator broke when they switched models because eval coverage was insufficient. 

10. Choose AI features that leverage your core strengths. Webflow built a code generator using their CMS, design system, and production hosting. That's their differentiation versus every other coding agent.

11. Think distribution first, not last. Answer engine optimization is the new SEO. Feed FAQs to your website, build ChatGPT apps, and make sure product changes get recognized in answer engines from day one.

What's even cooler is she is a paid subscriber to the newsletter! 

Join her: https://lnkd.in/gp2cCv8K

And don't miss the ep for her live demos!

Tag who you think I should have on next 👇

OpenAI, Meta & Figma all test the same new interview.

And it's HARD:

It's AI Product Sense - a variant of product sense but not exactly the same. 

Nearly all the top paying companies ask it:

1. OpenAI: $569K TC
2. Google AI: $567K TC
3. Anthropic AI: $549K TC

So if you want to get into the top paying AI PM roles, you need to understand and practice this interview.

Sadly, there are absolutely no mock interviews or guides.

Until now:

1. Free mock interview: https://lnkd.in/eESzCxUJ
2. Full guide: https://lnkd.in/ekWty_bw

I've done all the research for you: spoke with hiring managers and candidates who passed it. 

Here's what you need to know. 

1. AI product sense is not one interview

You can get any of these 7 questions: 

Product improvement: https://lnkd.in/eTqEFtPM
Product growth: https://lnkd.in/eqzpahmW
Product launch: https://lnkd.in/eQR3ePYh
Product design: https://lnkd.in/encHB-k7
Safety & ethics: https://lnkd.in/eZZ_vvQc
Product strategy: https://lnkd.in/dve8it6D
Metrics & pricing: https://lnkd.in/eW-zBN-e

Prepare for only one type and be lost. You need to understand all of these. 

2. The rubric has 5 key categories:

a. Structure & framework
b. AI technical fluency
c. Product sense & judgment
d. Communication & collaboration
e. Execution & metrics 

You want to get a pass in all 5, so demonstrate them. 

3. Let's break down a real question

How would you increase weekly active users of ChatGPT image creation from 175M to 350M in 3 months with only 3 engineers?

You'll want to build a custom framework and execute.

I share my example in the slides and video. 

- - - - 

📌 Want my full AI product sense guide with example answers? Comment 'AI product sense guide' + DM me. 
➕ Follow Aakash Gupta for daily AI PM tips. 

This is one interview to prep, not wing. 

What questions have you heard?

How to Ace the AI Product Sense Interview

If you want traffic your site in 2025.

Don't use Old SEO.

Millions of queries daily are going to LLMs. 

Weekly users for ChatGPT alone hit 800M+. 

You need to:

1. Get cited by ChatGPT/Claude → GEO
2. Rank in Google AI overviews → AEO
3. Be used by AI agent tools → AIO
4. Convert users upon land → SXO

It's time for companies to embrace the AI search wave.

I'm not saying SEO is dead. In fact, being good at SEO makes you good at all of these things. 

But you need a specific playbook. 

Here's your starting point 👇

🔗 OLD SEO 
↳ We were obsessed with ranking number 1.

S - Search
E - Engine
O - Optimization

The bread and butter here was keywords, programmatic, backlinks, and technical optimization.

The core question behind all work was: "Can we rank higher than competitors?"

It was great for driving high-intent traffic. 

The problems were:

• more traffic without intent
• informational clicks
• algorithm updates

As a result, the funnel looked like:

100 visitors
4% convert
4 signups

💬 NEW SEO
↳ You have to get cited and used by AI platforms. 

You build 4 things:

1. Generative Engine Optimization (GEO)
2. Answer Engine Optimization (AEO)
3. AI Integration Optimization (AIO)
4. Search Experience Optim (SXO)

It's great for durable authority that compounds.

And it can drive:

• Built in trust
• Pre-qualified intent
• Visibility where decisions happen

As a result, the funnel looks like:

50 visitors
24% convert
12 signups

📌 WANT TO MASTER NEW SEO?
↳ I've written a full guide with Josh Grant.

His team at Webflow drive >10% of their signups...
Which convert at 6x the rate via AEO + GEO

Here's the guide: https://lnkd.in/e8X-Qt_C

We cover:

• How to build your team
• How to measure these efforts
• And 3 s-tier tactics you can steal from Webflow

👉 Tag your favorite growth person or SEO agency so they get the goods.

taplio

The Battle

Ire Ogunmokun

Aakash Gupta

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The Battle

Ire Ogunmokun

Aakash Gupta

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aakash Gupta's LinkedIn Performance

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