Lill Branding

Creative  Head

Graphic Solution

Art Director

index Gruppe

TCC Trébol Comunicación y Creación, S. A.

I help executives and entrepreneurs see their vision for their business come to life through strategic sketching.

If you have all these ideas in your brain and can't see the forest for the trees. You don't know which ideas will work, and how it is all connected

... then you aren't executing, and you aren't building the beautiful business you envision. 

I can help you with that.

... Strategic sketching sessions are a way to SEE your ideas and business with new eyes and move you forward FAST.

A bit about me: I am a communication designer turned visual thinking expert. 

As much as I love everything visual, pretty design images or even illustrations aren't the most important. 

The prettiest design doesn't help if your messaging – or your product – is missing the mark.

But it is almost impossible to see how to connect the dots for your business especially if you have many ideas! 

That's where I come in with my pencil. 

I use strategic sketching and a powerful story-driven framework. 

• In a Business Storyboarding session, I ask you questions and sketch while we talk. You'll SEE your client's problems and feelings. A client of mine said: "It is as if you could walk around in their life!"

• You are creating value for your clients by solving their problems in your unique way. This is the very essence of your brand! 

If you want to clarify your message and lay the foundation for your brand – send me a DM now and let's chat.

P.S. Business Storyboarding is a tool to get clarity. As a side product, you’ll get some fun and relevant sketches that you can use in your marketing! 

If you want to learn simple sketches to visualize your story with paper and pencil, check out my Visual Minds group program! 

Send me a DM if you're curious about my visual process, or my courses.

Ingrid LiLL

Dayna Hayman Design

Dayna Hayman Design believes in the power of visuals and uses design thinking methodologies to create powerful artworks. With a range of strategic design skills (from workshop design & facilitation, to complex visualisation and graphic recording). Dayna works closely with her clients to shape projects to deliver targeted artworks to unpack and communicate complexity (research, policy or findings).

Freelance Graphic Recorder, Complex Visualiser & Strategic Designer

ThinkPlace

Business Designer

Self-employed

Over my time freelancing, I managed several small projects with not-for-profits, universities and small media companies delivering on printed and illustrated collateral.

Designer

annecto - the people network

annecto is an Australian wide not-for-profit organisation helping people with disability and older people feel safe at home and connected to their communities. As the sole designer in the marketing and communication team, I managed and produced the design of external communication materials across print and digital mediums such as:
• Brochures and flyers
• Advertising adverts  
• Posters and promotional material
• Photoshoot and video project management and art direction
• Improving internal processes for our team.

Communication Designer

You're Enough Campaign

Clients: RMIT & Beyond the bell and other rural Victoria Community Groups
Project Partner: Edward Hubber 

The You're Enough Campaign aims to help empower young people to believe in themselves to say "No" to drinking. Telling them you don't need alcohol to be daring, quirky, funny, interesting enough with friends and the community. Aiming to delay that first drink.

The You're Enough Campaign was developed to help stop underage drinking in rural Victoria. A growing problem causing a wide variety of health and life problems. This campaign hopes to be the foundation of an ongoing and expanding project to change the underage culture of drinking the way the 'don't drink and dive' campaigns did.

This project was developed using workshops and focus groups with RMIT students to explore and develop current language of adults and teenagers, the campaign's messaging and art direction.

Project Manager

CityLab, City of Melbourne

CityLab is an innovation lab within the City of Melbourne council. My role within the team was to communicate who CityLab is and assist in current projects. My two main projects were the CityLab Handbook to create a base of communication and a set of method cards. These cards were made to support their broad customisable process and approaches.

To proceeded with this project I facilitated workshops to gain insight into who, what, why, and how CityLab works. I then designed the CityLab handbook with my new found insights. This process of collaboratively working together to develop information and methods was also how I approached the method cards project. Because these cards where to be understood by CityLab team members and external partners it was important to prototype how users understood, used and searched the deck.

Summer Internship - Communication Designer

As a consultant, I have worked on various co-design projects across sectors, playing a key role as project leader, researcher, sense-maker, and visualiser. As a strategic designer, I explore complex problems and work to understand and design for complex systems and behaviour change through a human-centred design thinking approach. 
​
As a complex information visualiser, I unpack complexity (scientific theory, policy, strategies and frameworks or research findings) to create engaging visual artefacts to communicate to your audiences for behaviour change. 

As a user researcher, I know the power a story holds. By capturing people's experiences through mixed methods; such as interviews, focus groups, observations and visual live-scribing I can
synthesis of the data into actionable insights and beautifully designed artefacts to inform future innovation.

I've lead projects with small teams, ensuring people are collaborating and confident in their roles. Recently, I designed ThinkPlace's Design Thinking for Libraries Training program and delivered workshops across the state, teaching others the introduction theory and methods of design thinking and human-centred design principles.

taplio

The Battle

Ingrid LiLL

Dayna Hayman

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