adstrong

adstrong offers Google Shopping ad-tech solutions for SEA agencies, online shops, eBay & Amazon sellers. As Founder and CEO, I supervise team members in developing solutions that helped >3,000 online shops & agencies earn more with Google Shopping and generated €100M+ revenues for our partners.  

Our "25% CPC Boost for Google Shopping Ads (CSS)" generates over 3 million € in CPC value annually. 

adstrong's "Branded Shopping Ads" is a white-label CSS solution for agencies. Agencies become Google CSS Partners themselves and their agency name is shown in all Google Shopping Ad impressions for free while their clients benefit from the CPC Boost.

Google Shopping Ads for Amazon & eBay are unique ad-tech solutions that allow sellers to run Google Shopping Ads directly for their listings on Amazon or eBay & track the results.

Company site: https://adstrong.com

Founder & CEO

Remerge

Keenly interested in Remerge’s vision of refining the science of app marketing, I contributed to raising capital money to begin the development of business ideas and products. Since 2014, the company has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel.

Seed Investor

MANIKO Nails GmbH

Seeing the potential of a start-up nail polish manufacturing company, I invested seed capital in helping them find success in their industry, facilitate business growth, and stimulate income generation.

ifena GmbH (Exit to industry incumbent)

As a Seed Investor, I participate in the early-stage development of the company that offers unprecedented billing service and a product that enables well-founded consumption decisions. 
ifena was successfully sold to an industry incumbent in 2022.

Supernaturals (Exit to Private Equity Company)

I superintended the development and production of Supernaturals’ famous product,'Alles gut' -- a 100% naturals supplement that combines 21 of the most nutritious superfoods. Delivering top product quality, the Supernaturals has extended its reach across borders and is now being sold across Europe and the UAE.
I successfully sold Supernaturals to a Private Equity Company in 2018.

Company Site: https://supernaturals.eu

Mamymo (Price comparison network)

At Mamymo, we created a network of price comparison websites with over 40+ domains in 16 countries. I take pride in spearheading these initiatives, which generated more than 150 million sales for e-Commerce partners.

returbo.de

In 2010, we developed an e-commerce platform to help customers buy secondary market goods. Returbo was one of the leading specialists in the e-commerce secondary market. It addressed several trends in e-commerce and delivered consumer-centric service where customers had access to thousands of branded products in 30+ sales channels at the absolute best price. 

Returbo successfully closed one of Germany's most successful crowdfunding campaigns on companisto and was later on acquired by Home24.

Co-Founder

friendsurance

Since 2010, Friendsurance has garnered international acknowledgment for pioneering and inspiring global trends in Insurtech. It aims to promote the digitization of insurance services for banks or insurance companies and their customers. 

In bringing to life the mission of the company, we formed partnerships with leading banks and insurance companies like Deutsche Bank and R+V, to coordinate digital solutions on insurance in their platforms., paving a way to make insurance more customer friendly. Moreover, we established a productive working environment and agile culture for 120+ team members across 20+ nations. Through hands-on leadership and guidance, we have been recognized as part of Berlin’s top employer and office ratings, including top startup offices in Germany.

Found Fair Ventures GmbH

I exemplified strategic vision in leading a company-building and an early-stage incubator firm. In spearheading operations, I utilized my  leadership skills to address evolving concerns and contribute to the achievement of the goal of building fast-growing companies.

Company site: foundfair.de

Partner & Co-Founder

Pokerring.com and Pokerolymp.com (Exit to industry incumbent)

In this role, I leveraged my comprehensive experience in strategy development and business management in revolutionizing initiatives for the overall business evolution.
In 2010, I successfully sold the company to an industry incumbent.

As an entrepreneurial, innovative, and consultative professional, I possess 18+ years of startup and business management experience across a breadth of sectors – from consultancy through sales to information technology with my most recent venture at adstrong. 

I am widely regarded for my propensity to locate growth opportunities as well as pioneer business development initiatives. I have paved a history of influence and impact, directly cultivating company growth throughout my career trajectory. In doing so, I have continually met market demand with innovative, value-adding, and cutting-edge products and services.

My core body of professional specialties ranges from business leadership, operations management, and strategy development to optimization & sales strategies. My accountabilities have required me to leverage an entrepreneurial mindset, partnership building and negotiation, as well as strong business & financial acumen, systematic business management, and project governance to streamline end-to-end ops and maximize returns.  

As an entrepreneur who has pioneered numerous businesses, I understand the requirements of building a successful business, and honing a client-first mentality. I am adept at translating customer insights into progressive strategies, contributing to the success of various operations within a competitive environment and ensuring products/ services reach their maximum user-end value. 

As a venture capitalist, I am competent in extending approaches, spearheading development initiatives, overseeing sales operations, and identifying opportunities for process improvement to drive effectiveness.

Peers, mentors, and clients alike commend me as a reliable, down-to-earth, and continuously innovative change agent, growth advocate, and champion of effective, pragmatic action and leadership.

I welcome contacts from potential colleagues and clients, and other professionals in my space. Feel free to contact me through this profile if you wish to connect.

Ingmar V. Albert

It's so awesome to bump into old friends from my Berlin startup time.
just arrived at #newcom25 and caught up with Philipp Klöckner.

Excited to see what everyone will present on stage, especially Lukas Maria Beilmann , Rahil Yaqub and Morten Jørgensen who are partners with us.

DM if you want to meet up for coffee
... and have a great day 🌄

Travel used to wreck my routines. Not anymore.

Now I fly with a system:
👉 Fast on flight days
👉 Electrolytes + hydration
👉 Hotel bands or bodyweight workouts
👉 Breathwork before bed

Stay sharp. Stay mobile.
No excuses.

Everyone says CSS gives you a CPC boost.

Here’s what it actually means:

With GSE:
💸 You bid €1 → only €0.80 is effective

With adstrong CSS:
✅ You bid €1 → full €1 is used

𝗧𝗵𝗮𝘁’𝘀 𝘂𝗽 𝘁𝗼 𝗮 𝟮𝟱% 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.

It’s not theory. It’s math.
And it scales with every euro you spend.

Yes, you can switch away from your current CSS.

✅ Request switch through GSE
✅ Approve in Merchant Center
✅ Or request account deletion if needed

You’re never locked in.

At adstrong, we’ve helped agencies reclaim their Merchant Centers and relaunch with their own Branded CSS. Clean, compliant, and fully under control.

Your performance infrastructure should be yours.

Not borrowed.

When things go wrong, you can:
👉 Blame the market
👉 Blame the tools
👉 Blame the team

Or... you can ask:
What can I control right now?

Strong founders don’t wait for rescue.
They rebuild. Fast.

That’s leadership.

A generic CSS gives you entry.
Keyword CSS gives you leverage.

👉 “𝗕𝘆 𝗔𝗻𝘆𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿”? Blends in.
👉 “𝗕𝘆 𝗥𝘂𝗻𝗻𝗶𝗻𝗴𝗦𝗵𝗼𝗲𝘀𝗣𝗿𝗼”? Stands out.

Relevance = performance.
Brand familiarity = click confidence.

Keyword domains aren’t just for SEO.

They drive Shopping CTR too. Use them.

In Shopping Ads, users don’t just scan titles...
They look at the source.

“By adstrong” works.

But “𝗕𝘆 𝗬𝗼𝘂𝗿𝗞𝗲𝘆𝘄𝗼𝗿𝗱” works even better.

✅ Category relevance
✅ Increased trust
✅ Higher CTRs

With Keyword CSS, your relevant keywords shows up right in the ad.

Top-of-funnel attention.
Mid-funnel trust.
Bottom-line results.

Congratulating Glen Richardson (FCIM FBCS), owner of Exceedity® for taking his client's Google Shopping Ads to the next level by leveraging adstrong's Agency CSS solution. That's the way to do it!

NED | Former COO @ The Range & CMO @ Fruugo | RTIH Top 100 Tech Influencer | Retail & AI

View Glen Richardson (FCIM FBCS)’s profile

Big win for PoundFun®

Since PoundFun® has launched with Exceedity® CSS, they have seen a +33.7% increase in sessions per £ spent on Google Ads, more traffic for the same budget, and a sustained uplift above baseline.

Huge thanks to the PoundFun® team for trusting us to roll this out.

#ecommerce #marketing #google #growth #css

There’s no boss when you’re the founder.
No one’s checking if you showed up.

That’s the job.
That’s the responsibility.

Discipline > motivation.
Show up anyway. Every day.

“Just focus on product and the rest will come.”

Spoiler: it didn’t.

I focused on product... and ignored:
👉 Distribution
👉 Pricing
👉 Positioning

Result? Crickets.

Build a great product.
But build the growth engine with it.

Forget chasing "balance." It’s a moving target.

Chase alignment instead:
👉 Are you building what you believe in?
👉 Do your days match your values?
👉 Is your mind where your body is?

Alignment creates clarity... even in chaos.

Hustle gets the job done.
Humility keeps it scalable.

The best hires?

👉 Deliver fast
👉 Ask sharp questions
👉 Level up the whole team

Ambition without ego scales faster.

Don’t just hire fire.

Hire focus.

Sören Müller

Longhouse Water150

With Longhouse Water150, I am building one of the biggest, if not THE BIGGEST web3 impact project.
🌊 Water is the foundation of life itself. 80% of global biodiversity can be found near natural springs, untouched by mankind. A human being needs about 1 000 liters (264 gallons) of water every year to sustain a healthy life. 

But clean drinking water is scarce, and that is a global problem, yes USA & Europe are affected in many areas as well!

The UN predicts that by 2030, 1.6 billion people will be lacking access to clean drinking water.

We will secure 1000 spring water wells across the world and provide the best drinking water without disrupting the natural circulation of water.

Chief Operations Officer

The Longhouse Foundation is a groundbreaking future focused global platform for positive planetary change. Our vision is to secure abundant life on earth for 7 generations.

Water150 🌎💧
Water150 aims to democratise access to water globally by creating an ecosystem where well owners, water consumers, and investors collaborate to secure water access for life.

Advisor

Myria

Investor

SupraOracles

Gunzilla Games

AVALON

PraSaga

LitCraft

Devvio Inc

Partisia Blockchain

Compound Group

Unlock Superior Performance and AI & Machine Learning Opportunities at Record Speed. 53+ AI & ML projects implemented. Close to 9 figures in client sales generated. Multiple 8 figures in client advertising spend managed.

Consultant

Clean drinking water for everyone! Tokenizing water wells for humanity. It's actually quite profitable too 😉 Web3 Early Adopter and Investor. 25k+ Followers & 24M+ Impressions/Year 💧 HYDRATION IS WEALTH & HEALTH.

Hi! My name is Sören (yes, you can write Soren) and I love that you want to learn what I'm about. 🔥
I'm an entrepreneur and investor passionate about web3, impact, business, freedom, growth and the human mind (it's so powerful once you really understand the mind).

I am building one of the biggest, if not THE BIGGEST web3 impact project.

Water150 by Longhouse Foundation is committed to securing abundant life on earth for 150 years by setting the global long-term value of drinking water.

We think it's crazy that...
-1 billion people don’t have access to clean drinking water (1.6 billion by 2030)
-Water is polluted, overconsumed & misallocated
-The current economic system does not have anything in common with securing human life on earth

We envision a world in which...
-Everyone has access to clean drinking water
-Water ecosystems are protected globally
-Our economic system benefits our planet & human life on earth

We're now looking for strategic investors, advisors & partners who truly care about creating a positive impact in the world.
Sounds interesting? Send an InMail or connection request (with message).

Or check out our website: www.water150.io

💰 I also invest in web3 projects and am very involved in the space. 

I hope you enjoy my content & would love to learn more about you.
🗣️ Feel free to send a DM or pop into comments on my posts.

www.water150.io

Real World Asset Tokenization.
Water Security.
Impact.
RWA.

Also, don't make any financial decisions based on what I say. I AM NOT A FINANCIAL ADVISOR & do not intend to advise anyone.

Some people graduate with more than a certificate. They graduate carrying the story of everything it took to get there.

For some, that journey was made possible by a parent who worked long hours, lifting heavy things so their child could chase something lighter. Education. Opportunity. A better shot at life.

When someone brings a symbol of that hard work to their graduation, it’s a great show of respect, acknowledging that they didn’t get to where they were alone.

There’s something deeply moving about that kind of gesture. Quiet. Real. And full of heart.

Because success doesn’t erase where we came from. It gives us a chance to honor it.

#kindness #compassion #love #care #empathy #humanity #sustainability

💧Spring water, reimagined 💧 Partnering with wells worldwide to monetize excess capacity 💧 RWA | DeFi 💧

There’s something irreplaceable about being fully present with the people we love.

Because one day, it won’t be the things we said that stay with us. It’ll be the time we gave. The way we sat with someone and really listened. The way we laughed without looking at the clock. The way we made space for each other, even when life felt too busy.

We don’t always get second chances to be present.

So while we’re here , we should choose to be here.

With the people who matter.

Without waiting for the perfect moment.

Because this moment is already enough.

There's a saying that goes, "Music is the universal language of mankind." 

How about we rewrite that to include animals? Because even in nature, music has a unique way of bridging gaps and forging connections.

Every living creature on this planet, including animals like elephants, whales, and birds, has its own form of communication. These forms of expression, whether through sounds or movements, serve as a means of connecting with one another.

Just as we share laughter, joy, and sometimes tears in response to music, animals also resonate with melodies and rhythms.

Animals can experience a wide range of emotions and find comfort and solace in music. Certain sounds have an impact on their emotional well-being, and soothing melodies can help create a more harmonious environment for them.

Understanding these little ways in which we are alike helps us create spaces and communities where all beings can coexist in respect and abundance.

When we offer compassion and consideration to all creatures, we sustain a world where every being can truly enjoy and appreciate the melodies of presence.

#sustainability #animals #wildlife #kindness #nature

Helping someone overcome fear doesn’t always require the right words, sometimes it just takes being there.

When we choose to walk beside someone who's unsure, we give them more than support. We give them courage. We show them they don’t have to face it alone.

It’s a simple thing, but it stays. Being seen. Being guided. Being met with patience instead of pressure.

And when it comes from someone who didn’t have to help, someone who just noticed and cared enough to step in, it means even more.

Because fear shrinks in the presence of kindness.
And moments like that have a way of sticking with us long after the fear is gone.

How we secure food is totally different from how other animals secure food, yet they are so much alike. This is an adorable video of a beaver carrying a carrot and pumpkin home, probably to eat them whole later, or make something from them for the entire family. There is something sweet about this, and yet the tiredness and little stops he takes to rest are somewhat sad.

This, however, is not the primary way beavers get food. Beavers are great architects of their environment and primarily obtain food by using their strong teeth to fell trees and create dams. They start by choosing locations along streams or rivers with a steady water supply to build their dams. The selected site usually features a gentle slope to facilitate pond creation. They then collect materials such as branches, twigs, leaves, and mud to construct their dams. The dam's foundation is laid with a combination of larger logs and branches, and beavers weave these materials together, creating a sturdy base that can withstand water pressure.

After building the foundation, they add successive layers of branches, mud, and vegetation. They use their forepaws to pack the materials tightly, ensuring the dam's resilience against water flow. To reinforce the dam, they incorporate rocks or additional logs into the structure. These act as anchors and help prevent erosion. They continually monitor and maintain their dams, instinctively know when repairs are needed, and promptly address breaches or weak points by adding more materials. This shows that they are intelligent beings who know exactly what they are doing. 

These dams they build serve multiple purposes - they create deep ponds that provide an abundant source of aquatic plants, which form a significant part of the beaver's diet. Additionally, the dammed water also helps in creating a safe habitat for fish, which further contributes to the beaver's food supply.

Clean water plays a vital role in the survival of beavers. The construction of dams by these industrious creatures helps maintain a constant water level, ensuring they have access to clean and fresh water throughout the year. Clean water is crucial for their survival as it aids in digestion, hydration, and overall health.

The actions taken by beavers in building dams can teach us valuable lessons about sustainable water management. By creating habitats that support diverse ecosystems and maintaining stable water levels, they contribute to the overall health and balance of their surroundings.

As the guardians of our planet, we should continuously advocate for sustainable practices that ensure access to clean water for all living beings on our planet. 

#water #impact #impactinvesting #sustainability #nature #environment #wildlife #animals 
🎥_animaruha_

In Japan, the gutters run clear. Not because of some advanced technology or expensive infrastructure, but because of something simpler — respect for shared spaces.

People don't throw trash in the streets. They carry it home. They clean up after themselves, even when no one's watching.

When water flows through these gutters, it's not carrying cigarette butts, food wrappers, or forgotten bottles. It's just water, doing what water does m, moving, cleaning, sustaining.

It makes us wonder what our streets could look like if we all treated public space like it belonged to us. Not to use however we want, but to care for like it matters
.
Clean water starts with clean choices. And clean choices start with remembering that everything flows somewhere.

The gutters in Japan aren't spotless by accident. They're spotless because someone decided that's how it should be.

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The Battle

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