adstrong

adstrong offers Google Shopping ad-tech solutions for SEA agencies, online shops, eBay & Amazon sellers. As Founder and CEO, I supervise team members in developing solutions that helped >3,000 online shops & agencies earn more with Google Shopping and generated €100M+ revenues for our partners.  

Our "25% CPC Boost for Google Shopping Ads (CSS)" generates over 3 million € in CPC value annually. 

adstrong's "Branded Shopping Ads" is a white-label CSS solution for agencies. Agencies become Google CSS Partners themselves and their agency name is shown in all Google Shopping Ad impressions for free while their clients benefit from the CPC Boost.

Google Shopping Ads for Amazon & eBay are unique ad-tech solutions that allow sellers to run Google Shopping Ads directly for their listings on Amazon or eBay & track the results.

Company site: https://adstrong.com

Founder & CEO

Remerge

Keenly interested in Remerge’s vision of refining the science of app marketing, I contributed to raising capital money to begin the development of business ideas and products. Since 2014, the company has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel.

Seed Investor

MANIKO Nails GmbH

Seeing the potential of a start-up nail polish manufacturing company, I invested seed capital in helping them find success in their industry, facilitate business growth, and stimulate income generation.

ifena GmbH (Exit to industry incumbent)

As a Seed Investor, I participate in the early-stage development of the company that offers unprecedented billing service and a product that enables well-founded consumption decisions. 
ifena was successfully sold to an industry incumbent in 2022.

Supernaturals (Exit to Private Equity Company)

I superintended the development and production of Supernaturals’ famous product,'Alles gut' -- a 100% naturals supplement that combines 21 of the most nutritious superfoods. Delivering top product quality, the Supernaturals has extended its reach across borders and is now being sold across Europe and the UAE.
I successfully sold Supernaturals to a Private Equity Company in 2018.

Company Site: https://supernaturals.eu

Mamymo (Price comparison network)

At Mamymo, we created a network of price comparison websites with over 40+ domains in 16 countries. I take pride in spearheading these initiatives, which generated more than 150 million sales for e-Commerce partners.

returbo.de

In 2010, we developed an e-commerce platform to help customers buy secondary market goods. Returbo was one of the leading specialists in the e-commerce secondary market. It addressed several trends in e-commerce and delivered consumer-centric service where customers had access to thousands of branded products in 30+ sales channels at the absolute best price. 

Returbo successfully closed one of Germany's most successful crowdfunding campaigns on companisto and was later on acquired by Home24.

Co-Founder

friendsurance

Since 2010, Friendsurance has garnered international acknowledgment for pioneering and inspiring global trends in Insurtech. It aims to promote the digitization of insurance services for banks or insurance companies and their customers. 

In bringing to life the mission of the company, we formed partnerships with leading banks and insurance companies like Deutsche Bank and R+V, to coordinate digital solutions on insurance in their platforms., paving a way to make insurance more customer friendly. Moreover, we established a productive working environment and agile culture for 120+ team members across 20+ nations. Through hands-on leadership and guidance, we have been recognized as part of Berlin’s top employer and office ratings, including top startup offices in Germany.

Found Fair Ventures GmbH

I exemplified strategic vision in leading a company-building and an early-stage incubator firm. In spearheading operations, I utilized my  leadership skills to address evolving concerns and contribute to the achievement of the goal of building fast-growing companies.

Company site: foundfair.de

Partner & Co-Founder

Pokerring.com and Pokerolymp.com (Exit to industry incumbent)

In this role, I leveraged my comprehensive experience in strategy development and business management in revolutionizing initiatives for the overall business evolution.
In 2010, I successfully sold the company to an industry incumbent.

As an entrepreneurial, innovative, and consultative professional, I possess 18+ years of startup and business management experience across a breadth of sectors – from consultancy through sales to information technology with my most recent venture at adstrong. 

I am widely regarded for my propensity to locate growth opportunities as well as pioneer business development initiatives. I have paved a history of influence and impact, directly cultivating company growth throughout my career trajectory. In doing so, I have continually met market demand with innovative, value-adding, and cutting-edge products and services.

My core body of professional specialties ranges from business leadership, operations management, and strategy development to optimization & sales strategies. My accountabilities have required me to leverage an entrepreneurial mindset, partnership building and negotiation, as well as strong business & financial acumen, systematic business management, and project governance to streamline end-to-end ops and maximize returns.  

As an entrepreneur who has pioneered numerous businesses, I understand the requirements of building a successful business, and honing a client-first mentality. I am adept at translating customer insights into progressive strategies, contributing to the success of various operations within a competitive environment and ensuring products/ services reach their maximum user-end value. 

As a venture capitalist, I am competent in extending approaches, spearheading development initiatives, overseeing sales operations, and identifying opportunities for process improvement to drive effectiveness.

Peers, mentors, and clients alike commend me as a reliable, down-to-earth, and continuously innovative change agent, growth advocate, and champion of effective, pragmatic action and leadership.

I welcome contacts from potential colleagues and clients, and other professionals in my space. Feel free to contact me through this profile if you wish to connect.

Ingmar V. Albert

It's so awesome to bump into old friends from my Berlin startup time.
just arrived at #newcom25 and caught up with Philipp Klöckner.

Excited to see what everyone will present on stage, especially Lukas Maria Beilmann , Rahil Yaqub and Morten Jørgensen who are partners with us.

DM if you want to meet up for coffee
... and have a great day 🌄

Travel used to wreck my routines. Not anymore.

Now I fly with a system:
👉 Fast on flight days
👉 Electrolytes + hydration
👉 Hotel bands or bodyweight workouts
👉 Breathwork before bed

Stay sharp. Stay mobile.
No excuses.

Everyone says CSS gives you a CPC boost.

Here’s what it actually means:

With GSE:
💸 You bid €1 → only €0.80 is effective

With adstrong CSS:
✅ You bid €1 → full €1 is used

𝗧𝗵𝗮𝘁’𝘀 𝘂𝗽 𝘁𝗼 𝗮 𝟮𝟱% 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.

It’s not theory. It’s math.
And it scales with every euro you spend.

Yes, you can switch away from your current CSS.

✅ Request switch through GSE
✅ Approve in Merchant Center
✅ Or request account deletion if needed

You’re never locked in.

At adstrong, we’ve helped agencies reclaim their Merchant Centers and relaunch with their own Branded CSS. Clean, compliant, and fully under control.

Your performance infrastructure should be yours.

Not borrowed.

When things go wrong, you can:
👉 Blame the market
👉 Blame the tools
👉 Blame the team

Or... you can ask:
What can I control right now?

Strong founders don’t wait for rescue.
They rebuild. Fast.

That’s leadership.

A generic CSS gives you entry.
Keyword CSS gives you leverage.

👉 “𝗕𝘆 𝗔𝗻𝘆𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿”? Blends in.
👉 “𝗕𝘆 𝗥𝘂𝗻𝗻𝗶𝗻𝗴𝗦𝗵𝗼𝗲𝘀𝗣𝗿𝗼”? Stands out.

Relevance = performance.
Brand familiarity = click confidence.

Keyword domains aren’t just for SEO.

They drive Shopping CTR too. Use them.

In Shopping Ads, users don’t just scan titles...
They look at the source.

“By adstrong” works.

But “𝗕𝘆 𝗬𝗼𝘂𝗿𝗞𝗲𝘆𝘄𝗼𝗿𝗱” works even better.

✅ Category relevance
✅ Increased trust
✅ Higher CTRs

With Keyword CSS, your relevant keywords shows up right in the ad.

Top-of-funnel attention.
Mid-funnel trust.
Bottom-line results.

Congratulating Glen Richardson (FCIM FBCS), owner of Exceedity® for taking his client's Google Shopping Ads to the next level by leveraging adstrong's Agency CSS solution. That's the way to do it!

NED | Former COO @ The Range & CMO @ Fruugo | RTIH Top 100 Tech Influencer | Retail & AI

View Glen Richardson (FCIM FBCS)’s profile

Big win for PoundFun®

Since PoundFun® has launched with Exceedity® CSS, they have seen a +33.7% increase in sessions per £ spent on Google Ads, more traffic for the same budget, and a sustained uplift above baseline.

Huge thanks to the PoundFun® team for trusting us to roll this out.

#ecommerce #marketing #google #growth #css

There’s no boss when you’re the founder.
No one’s checking if you showed up.

That’s the job.
That’s the responsibility.

Discipline > motivation.
Show up anyway. Every day.

“Just focus on product and the rest will come.”

Spoiler: it didn’t.

I focused on product... and ignored:
👉 Distribution
👉 Pricing
👉 Positioning

Result? Crickets.

Build a great product.
But build the growth engine with it.

Forget chasing "balance." It’s a moving target.

Chase alignment instead:
👉 Are you building what you believe in?
👉 Do your days match your values?
👉 Is your mind where your body is?

Alignment creates clarity... even in chaos.

Hustle gets the job done.
Humility keeps it scalable.

The best hires?

👉 Deliver fast
👉 Ask sharp questions
👉 Level up the whole team

Ambition without ego scales faster.

Don’t just hire fire.

Hire focus.

Heterdaadkracht

Intermediair voor camerabewaking, alarmopvolging en meldkamer diensten. Samenwerking met lokale beveiligingspartners, één factuur, complete rapportage. Werkzaam in heel Nederland.

Eigenaar - Intermediair voor beveiliging

Whispp

Whispp’s language independent AI technology and calling app converts whispered speech and vocal cord impaired speech into a clear and natural voice of your choice, without any delay. By providing recordings, your Whispp voice will even sound like your own healthy voice!

🌍 Meet Us at Events:

CES Las Vegas | 9 Jan – 12 Jan 2024: Proud Honoree for this year! Come meet us in Las Vegas. Let's talk about the future of transformative communication. [Read more »]

4YFN Barcelona | 26 Feb – 29 Feb 2024: Top 5 finalists! Join us in Barcelona for an insightful discussion on the forefront of AI-driven communication.

Chief Growth Officer 

SIROC Group

SIROC Group is home to several innovative companies that provide advanced technology solutions. Our expertise spans across a range of areas including Software Application Development, AI/ML, VR/AR, Cloud Infrastructure, Remote Logging, Data Analytics and Process Automation.

With a strong focus on innovation and a commitment to quality, SIROC Group is at the forefront of industry trends, and we welcome the opportunity to work with businesses looking to leverage the latest technology to drive growth and success.

Board Member & Advisor SIROC Group - Apps, AI, ML and Process Automation.

Vragments GmbH

We are a bootstrapped and cashflow financed technology and software development company founded in 2017. Our innovative solutions have been recognized with 2 EU Innovation Action Projects, Google DNI funding, 5 Journalism and Innovation awards from 8 nominations, and 2 MIZ funded projects.
From software development to innovation consulting.
Let's schedule a remote coffee if you'd like to know more.

Advisor to the company

BUNCH

At Bunch, we're disrupting the antiquated management training market by placing personalized 2-minute leadership advice in the pocket of millennial managers. Our new AI leadership coach enables anyone to become a better leader in 2 minutes a day with their morning coffee. ☕

2 things connect me deeply to the Bunch mission.
1. A deep commitment to the importance of the 'soft' and difficult-to-quantify aspects of our world (leadership, culture, conflict, etc.)
2. Being a bridge between the academic/research world and the practical world of work

Angel Investor AI (Artificial Intelligence)

Ingenio

· Integral part of the executive team that achieved the successful sale of adviqo to Ingenio LLC a portfolio company of Alpine Investors
· Successfully navigated turbulent times to achieve impressive sales and EBIT growth. 
· Proven track record of leading and managing successful remote teams of 50+ employees in mobile app-centric business units.
· Achieve exceptional mobile experiences by employing a strategic and comprehensive approach that covers product strategy, performance marketing, and customer service for both supply and demand.

VP Global Apps & Mobile

8fit

· Top-grossing mobile app for Health and Fitness. +25 million users.
· In January 8fit was acquired by Withings.

Raad van commissarissen 8fit.

Board Member / Raad van commissarissen

LVBH

Experienced Interim Innovation Manager for SMEs, driving growth and success through innovative strategies and solutions during transitional periods. Strong emphasis on Product Management

· Managing Director (MD) for Oculus Technologies May 2019 - February 2020 (10 months)
Delivered two new releases in 9 months and one monthly new feature. Focus on product pivoting and company acquisition. Superyachttimes acquired Oculus. 
YachtEye, and VXCruise are infotainment systems that combine 3D and geolocation services. Customers are 70-meter plus superyachts and luxury cruise liners.
· Ring.com by Amazon (Shopify European e-commerce launch and mobile strategy audit)
· Autoscout24 (Mobile Strategy Audit)
· EOS Amsterdam (Blockchain)
· Wishdrum. Encrypted Messaging app for Europe (GDPR) (CPO)
· Shopify e-Commerce (3 projects)
· Chattyco.com (Business model and product management)

Interim Executive Director

adviqo GmbH

Transformed a 3-year-old app into a double-digit growth business (month over month for more than 12 consecutive months). 

Our most successful app, fortunica, was featured in Google Play and the Appstore in more than 50 countries. Was in the top 3 of grossing apps in the Lifestyle category on many markets (right under Tinder). Internal team size: ± 25 (development, design, marketing, customer service and product).

Strategy:
- Product Penetration through new customer segments and with new products in the German and English speaking markets.
- New product Roll out to French, Portuguese and Spanish speaking markets.

Adviqo: 300 employees and a turnover over 100 million. Reporting to the CEO and P&L responsible for all markets.
Product: In plain English: like an "airbnb" for life advisors and life advise seekers. Solutions included B2C apps, B2B apps, and mobile-first websites.

#markeplatce #mobile

Business Division Manager Mobile (Mobile Incubator Markeplaces)

DMI (Digital Management, LLC)

In 2013, Golden Gekko, a leading mobile app developer became a subsidiary of DMI, is a Gartner Magic Quadrant Leader in Managed Mobility Services. 

More details on my role below: 
- Creating and developing and Account Management team to serve long term customers
- Developing a mobile consulting practice
- Increase sales and profitability (from 2012 to 2013 over 60% growth)
- Setting up profitability reporting
- Managing the Project Management team for 3rd party projects
- During the 4 years I have been involved in the creation of more than 400 apps.
- Expansion to US

Customers: Desigual, MTG, O2, Vodafone, PA Consulting, BAA, Photobox, Universal Pictures, Glee, WAC, Unilever (Dove), European Directories, National Guard, O2, Fashion TV, Samsung. 
Type of apps: B2B, B2C, Games, e-commerce, startups.
Mobile platforms: featured phones, Android, iPhone, Windows Phone, Blackberry and Bada (Samsung). 

Awards and Nominations: 
2014 – Bacardi Mixed app, Mobile Entertainment Awards
2014 – Radeeus, DADI awards in the ‘Interactive, Entertainment website, app, game or website’ category
2013 – Best Developer of an Enterprise App” for its development of the Warburtons’ Red Insights app at the eighth annual Mobile Entertainment (ME) awards.
2013 – Warburtons’ Red Insights app “Most Effective B2B Mobile Application” at the Effective Mobile Marketing Awards.
2012 – "Best Branded App developer 2012" at the Mobile Entertainment Awards
2012 – Creation of one of the first games with 3D and AR, Drop Defender aimed to increase recruitment for the US National Guard
2011 – O2 Media Saes team App shortlisted for EMMA Awards.
2011 – Golden Gekko makes the 50 top mobile innovators.
2011 – Golden Gekko makes the top 20 hottest digital businesses.

Head of Account Management and Product Team

Head of Product Team

Mobile Program Manager Apps

Looking for Mobile & AI Development? Let's Work Together

What I love doing
- Revenue-focused strategist keen on fostering growth.
- Expert in setting up internal and external course academies for continuous learning.
- Enthusiastic about technology, apps, AI, blockchain, and process automation.
- Adept at leveraging software to automate tasks and enhance processes.
- UX advocate, dedicated to helping teams think like users for optimal experiences.
- Experienced in setting up and leading both on-site and remote teams.

Experience
🚀 Senior Executive with a solid record of achieving double-digit month-over-month growth.
🌐 Expertise in establishing and aligning high-performing teams across performance marketing, UX/UI, customer service, sales, business development, and account management.
🔍 My approach blends strategic product focus, remote leadership, and a commitment to delivering results (OKRs, KPIs AARRR etc).
📱 Pioneered mobile experiences by contributing to the creation of 400+ apps, implementing a holistic approach from performance marketing to customer service.
📊 Drawing from roles at IBM, Amazon, DMI, startups, and SMBs, I offer a unique blend of consultative and project management expertise. 

Mission
My mission is to leverage technology to simplify, accelerate, and enhance people's lives, making processes easier, faster, and more enjoyable.

---Awards---
🏆 2016: Golden Shoe, Startupbootcamp Mobile Apps Copenhagen
🏆 2005: IBM, Port of Rotterdam Excelling in customer satisfaction
🏆 2014: Bacardi Mixed app, Mobile Entertainment Awards
🏆 2014: Radeeus, DADI awards in the ‘Interactive, Entertainment website, app, game or website’ category
🏆 2013: "Best Developer of an Enterprise App” for the Warburtons’ Red Insights app at the Mobile Entertainment (ME) awards.
🏆 2013: Warburtons’ Red Insights app “Most Effective B2B Mobile Application” at the Effective Mobile Marketing Awards.
🏆 2012: "Best Branded App developer 2012" at the Mobile Entertainment Awards
🏆 2012: Created one of the first games with 3D and AR, Drop Defender, aimed to increase recruitment for the US National Guard
🏆 2011: O2 Media Sales team App shortlisted for EMMA Awards.
🏆 2011: Golden Gekko makes the 50 top mobile innovators.
🏆 2011: Golden Gekko makes the top 20 hottest digital businesses.

---Investments---
🌟 Angel Investor and Board Member of 8fit.com, a top-grossing mobile app for Health and Fitness. 
🌟 Angel Investor at bunch.ai, an AI software for leadership development.

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