adstrong

adstrong offers Google Shopping ad-tech solutions for SEA agencies, online shops, eBay & Amazon sellers. As Founder and CEO, I supervise team members in developing solutions that helped >3,000 online shops & agencies earn more with Google Shopping and generated €100M+ revenues for our partners.  

Our "25% CPC Boost for Google Shopping Ads (CSS)" generates over 3 million € in CPC value annually. 

adstrong's "Branded Shopping Ads" is a white-label CSS solution for agencies. Agencies become Google CSS Partners themselves and their agency name is shown in all Google Shopping Ad impressions for free while their clients benefit from the CPC Boost.

Google Shopping Ads for Amazon & eBay are unique ad-tech solutions that allow sellers to run Google Shopping Ads directly for their listings on Amazon or eBay & track the results.

Company site: https://adstrong.com

Founder & CEO

Remerge

Keenly interested in Remerge’s vision of refining the science of app marketing, I contributed to raising capital money to begin the development of business ideas and products. Since 2014, the company has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel.

Seed Investor

MANIKO Nails GmbH

Seeing the potential of a start-up nail polish manufacturing company, I invested seed capital in helping them find success in their industry, facilitate business growth, and stimulate income generation.

ifena GmbH (Exit to industry incumbent)

As a Seed Investor, I participate in the early-stage development of the company that offers unprecedented billing service and a product that enables well-founded consumption decisions. 
ifena was successfully sold to an industry incumbent in 2022.

Supernaturals (Exit to Private Equity Company)

I superintended the development and production of Supernaturals’ famous product,'Alles gut' -- a 100% naturals supplement that combines 21 of the most nutritious superfoods. Delivering top product quality, the Supernaturals has extended its reach across borders and is now being sold across Europe and the UAE.
I successfully sold Supernaturals to a Private Equity Company in 2018.

Company Site: https://supernaturals.eu

Mamymo (Price comparison network)

At Mamymo, we created a network of price comparison websites with over 40+ domains in 16 countries. I take pride in spearheading these initiatives, which generated more than 150 million sales for e-Commerce partners.

returbo.de

In 2010, we developed an e-commerce platform to help customers buy secondary market goods. Returbo was one of the leading specialists in the e-commerce secondary market. It addressed several trends in e-commerce and delivered consumer-centric service where customers had access to thousands of branded products in 30+ sales channels at the absolute best price. 

Returbo successfully closed one of Germany's most successful crowdfunding campaigns on companisto and was later on acquired by Home24.

Co-Founder

friendsurance

Since 2010, Friendsurance has garnered international acknowledgment for pioneering and inspiring global trends in Insurtech. It aims to promote the digitization of insurance services for banks or insurance companies and their customers. 

In bringing to life the mission of the company, we formed partnerships with leading banks and insurance companies like Deutsche Bank and R+V, to coordinate digital solutions on insurance in their platforms., paving a way to make insurance more customer friendly. Moreover, we established a productive working environment and agile culture for 120+ team members across 20+ nations. Through hands-on leadership and guidance, we have been recognized as part of Berlin’s top employer and office ratings, including top startup offices in Germany.

Found Fair Ventures GmbH

I exemplified strategic vision in leading a company-building and an early-stage incubator firm. In spearheading operations, I utilized my  leadership skills to address evolving concerns and contribute to the achievement of the goal of building fast-growing companies.

Company site: foundfair.de

Partner & Co-Founder

Pokerring.com and Pokerolymp.com (Exit to industry incumbent)

In this role, I leveraged my comprehensive experience in strategy development and business management in revolutionizing initiatives for the overall business evolution.
In 2010, I successfully sold the company to an industry incumbent.

As an entrepreneurial, innovative, and consultative professional, I possess 18+ years of startup and business management experience across a breadth of sectors – from consultancy through sales to information technology with my most recent venture at adstrong. 

I am widely regarded for my propensity to locate growth opportunities as well as pioneer business development initiatives. I have paved a history of influence and impact, directly cultivating company growth throughout my career trajectory. In doing so, I have continually met market demand with innovative, value-adding, and cutting-edge products and services.

My core body of professional specialties ranges from business leadership, operations management, and strategy development to optimization & sales strategies. My accountabilities have required me to leverage an entrepreneurial mindset, partnership building and negotiation, as well as strong business & financial acumen, systematic business management, and project governance to streamline end-to-end ops and maximize returns.  

As an entrepreneur who has pioneered numerous businesses, I understand the requirements of building a successful business, and honing a client-first mentality. I am adept at translating customer insights into progressive strategies, contributing to the success of various operations within a competitive environment and ensuring products/ services reach their maximum user-end value. 

As a venture capitalist, I am competent in extending approaches, spearheading development initiatives, overseeing sales operations, and identifying opportunities for process improvement to drive effectiveness.

Peers, mentors, and clients alike commend me as a reliable, down-to-earth, and continuously innovative change agent, growth advocate, and champion of effective, pragmatic action and leadership.

I welcome contacts from potential colleagues and clients, and other professionals in my space. Feel free to contact me through this profile if you wish to connect.

Ingmar V. Albert

It's so awesome to bump into old friends from my Berlin startup time.
just arrived at #newcom25 and caught up with Philipp Klöckner.

Excited to see what everyone will present on stage, especially Lukas Maria Beilmann , Rahil Yaqub and Morten Jørgensen who are partners with us.

DM if you want to meet up for coffee
... and have a great day 🌄

Travel used to wreck my routines. Not anymore.

Now I fly with a system:
👉 Fast on flight days
👉 Electrolytes + hydration
👉 Hotel bands or bodyweight workouts
👉 Breathwork before bed

Stay sharp. Stay mobile.
No excuses.

Everyone says CSS gives you a CPC boost.

Here’s what it actually means:

With GSE:
💸 You bid €1 → only €0.80 is effective

With adstrong CSS:
✅ You bid €1 → full €1 is used

𝗧𝗵𝗮𝘁’𝘀 𝘂𝗽 𝘁𝗼 𝗮 𝟮𝟱% 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.

It’s not theory. It’s math.
And it scales with every euro you spend.

Yes, you can switch away from your current CSS.

✅ Request switch through GSE
✅ Approve in Merchant Center
✅ Or request account deletion if needed

You’re never locked in.

At adstrong, we’ve helped agencies reclaim their Merchant Centers and relaunch with their own Branded CSS. Clean, compliant, and fully under control.

Your performance infrastructure should be yours.

Not borrowed.

When things go wrong, you can:
👉 Blame the market
👉 Blame the tools
👉 Blame the team

Or... you can ask:
What can I control right now?

Strong founders don’t wait for rescue.
They rebuild. Fast.

That’s leadership.

A generic CSS gives you entry.
Keyword CSS gives you leverage.

👉 “𝗕𝘆 𝗔𝗻𝘆𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿”? Blends in.
👉 “𝗕𝘆 𝗥𝘂𝗻𝗻𝗶𝗻𝗴𝗦𝗵𝗼𝗲𝘀𝗣𝗿𝗼”? Stands out.

Relevance = performance.
Brand familiarity = click confidence.

Keyword domains aren’t just for SEO.

They drive Shopping CTR too. Use them.

In Shopping Ads, users don’t just scan titles...
They look at the source.

“By adstrong” works.

But “𝗕𝘆 𝗬𝗼𝘂𝗿𝗞𝗲𝘆𝘄𝗼𝗿𝗱” works even better.

✅ Category relevance
✅ Increased trust
✅ Higher CTRs

With Keyword CSS, your relevant keywords shows up right in the ad.

Top-of-funnel attention.
Mid-funnel trust.
Bottom-line results.

Congratulating Glen Richardson (FCIM FBCS), owner of Exceedity® for taking his client's Google Shopping Ads to the next level by leveraging adstrong's Agency CSS solution. That's the way to do it!

NED | Former COO @ The Range & CMO @ Fruugo | RTIH Top 100 Tech Influencer | Retail & AI

View Glen Richardson (FCIM FBCS)’s profile

Big win for PoundFun®

Since PoundFun® has launched with Exceedity® CSS, they have seen a +33.7% increase in sessions per £ spent on Google Ads, more traffic for the same budget, and a sustained uplift above baseline.

Huge thanks to the PoundFun® team for trusting us to roll this out.

#ecommerce #marketing #google #growth #css

There’s no boss when you’re the founder.
No one’s checking if you showed up.

That’s the job.
That’s the responsibility.

Discipline > motivation.
Show up anyway. Every day.

“Just focus on product and the rest will come.”

Spoiler: it didn’t.

I focused on product... and ignored:
👉 Distribution
👉 Pricing
👉 Positioning

Result? Crickets.

Build a great product.
But build the growth engine with it.

Forget chasing "balance." It’s a moving target.

Chase alignment instead:
👉 Are you building what you believe in?
👉 Do your days match your values?
👉 Is your mind where your body is?

Alignment creates clarity... even in chaos.

Hustle gets the job done.
Humility keeps it scalable.

The best hires?

👉 Deliver fast
👉 Ask sharp questions
👉 Level up the whole team

Ambition without ego scales faster.

Don’t just hire fire.

Hire focus.

Fanera

Founded and scaled Fanera, the MENA region’s first AI + Web3 fan engagement platform, transforming football fans into active content creators and revenue earners. Positioned Fanera at the forefront of digital sports innovation, combining Generative AI personalization, LLM-powered content discovery, and blockchain monetization models.

Key Achievements & Impact:

LLM & AI Personalization: Implemented Large Language Models (LLMs) and ML algorithms for personalized content feeds, intelligent search, and fan sentiment analysis — boosting retention 4x (avg. 41 mins daily use).

Predictive Engagement (ML): Designed predictive ML systems to forecast fan activity, optimize gamification, and improve matchday engagement.

Web3 Monetization: Pioneered fan-first monetization models with NFT content sales, loyalty tokens, and blockchain-based rewards, creating new revenue streams for fans and clubs.

Global Scale: Grew Fanera to 1M+ daily views, 500K+ app downloads, and 60K+ monthly uploads across 15+ markets.

Funding & Investor Relations: Raised $800K+ from OTF, Flat6Labs, and WeFunder, positioning Fanera as a leading sports-tech startup in the MENA region.

Ecosystem Partnerships: Built alliances with football influencers, federations, and tech accelerators (Hub71, The Garage, UAE Pro League) to expand adoption.

Awards & Recognition: Winner of Challenge 22 (World Cup 2022 Host), HH Sheikh Salem Al-Ali Al-Sabah Informatics Award (2024), and recognized as one of the Top 20 SportsTech Startups globally.

Leadership & Culture: Scaled a cross-functional team (product, engineering, growth), fostering a culture of innovation, agility, and impact.

CEO Leading Web3 & AI-Powered Fan Engagement Platform

STORYME

Led strategic advisory for Storyme, an AI-first creative storytelling platform, driving business growth, AI integration, and early-stage fundraising. Contributed directly to refining product-market fit, strengthening investor positioning, and advancing the platform’s technical capabilities.

Key Achievements & Impact:

AI Strategy & Implementation: Architected the integration of Generative AI, LLMs, and NLP to enable automated content structuring, intelligent story-building, and Right-to-Left (RTL) language support, expanding accessibility across MENA markets.

Product Innovation: Defined the AI-driven product roadmap, aligning features with evolving market needs by embedding no-code design tools, personalization, and automation into the platform.

Go-to-Market Leadership: Designed customer segmentation strategies, revenue models, and market entry plans, accelerating user adoption and positioning Storyme for scalable growth.

Investor Relations & Fundraising: Spearheaded the creation of AI-focused investor narratives, including pitch decks and financial models, which enhanced visibility among seed and angel investors.

Agile Product Development: Instituted lean, feedback-driven workflows to accelerate iteration speed, improve user testing cycles, and validate AI-driven features.

This role combined AI innovation, product leadership, and business development, advancing Storyme’s mission to democratize digital storytelling through intelligent, GenAI-powered tools.

AI Business & Product Innovation Strategist

Feedo.ai

Founded and scaled Feedo.ai, an AI-first SaaS platform that automates applications, tenders, and funding submissions through Generative AI, LLMs, and intelligent autofill tools. Positioned Feedo at the intersection of AI productivity, product innovation, and startup enablement, helping entrepreneurs, students, and organizations save dozens of hours per application.

Key Achievements & Impact:

Product Management & AI Innovation: Directed the full product lifecycle from ideation to MVP, embedding LLMs, NLP, and predictive AI, enabling users to complete applications 70% faster and reduce form errors by 40%.

Customer Discovery & Product-Market Fit: Conducted 150+ customer discovery interviews and validation loops, refining personas for startups, job seekers, and scholarship applicants. Achieved 40% repeat usage within 3 months, signaling early product-market fit.

GTM & Growth Strategy: Designed and executed a go-to-market plan with targeted acquisition campaigns, early access waitlists (2,000+ signups), and partnerships with 5 accelerators/universities, driving rapid early adoption.

Dashboard & Data Management: Architected a smart application dashboard that now manages 1,000+ applications, with features for tracking, auto-populating forms, and progress visualization.

Investor & Market Positioning: Developed the AI-driven vision narrative that secured acceptance into multiple accelerator programs and positioned Feedo as a scalable SaaS play in global AI productivity markets.

Agile Execution: Built and led a 5-person cross-functional team, implementing lean workflows that cut feature iteration cycles from 4 weeks to 1 week through data-driven prioritization and user testing.

Founder and Executive Director of AI & Digital Transformation

Project Rozana

I worked with Project Rozana to support their health diplomacy mission by introducing AI-driven solutions and business development strategies that expand access to critical healthcare services across borders.

Key Achievements & Responsibilities:

AI Strategy & Integration: Advised on the adoption of artificial intelligence tools to streamline data analysis, predict patient needs, and support resource allocation in cross-border medical initiatives.

Business Development: Identified new partnership opportunities, built cross-sector alliances, and supported funding strategies to scale the organization’s healthcare impact regionally.

Digital Innovation: Explored scalable digital platforms to enhance coordination between patients, medical transport services, and healthcare institutions across the Palestinian-Israeli context.

Impact Focus: Helped align technology solutions with Project Rozana’s health diplomacy model, reinforcing trust, transparency, and cross-community collaboration.

This engagement combined my expertise in AI, digital health solutions, and strategic growth to support Project Rozana’s mission of bridging healthcare gaps through innovation and collaboration.

Business Development & AI Consultant

Blockliz

At Blockliz, I served as a Web3 & AI Marketing & Business Development Consultant, leading initiatives across token launch strategy, AI-powered growth tools, influencer marketing, and blockchain advisory services.

Key Achievements & Responsibilities:

AI-Powered Campaigns: Integrated AI tools for audience targeting, predictive analytics, and content generation to enhance campaign efficiency and ROI.

Strategic Marketing: Designed and launched go-to-market strategies for Web3 projects including NFT collections, staking platforms, and token utilities.

Token Launch Execution: Advised on tokenomics, positioning, and multi-phase community growth plans for emerging Web3 tokens.

Influencer Partnerships: Built and scaled regional ambassador programs and KOL partnerships across MENA and Asia to increase awareness and adoption.

Business Development: Sourced high-potential leads, developed proposals, and secured partnerships for Blockliz’s blockchain consulting services.

Community Growth: Led XP-based campaigns via Zealy and Galxe, optimizing onboarding journeys and leveraging AI-driven segmentation to increase engagement and retention.

Skills: Artificial Intelligence (AI) · Web3 · Token Launch · Blockchain Strategy · Business Development · Influencer Marketing · Community Growth · AI Marketing Automation

Web3 Marketing & AI Business Development Consultant

Zimam Palestine

Led the design, development, and rollout of a youth-focused digital platform powered by AI, connecting young people in Palestine with jobs, workshops, and entrepreneurship programs. Positioned the platform as a scalable solution for youth empowerment through technology, AI-driven personalization, and digital inclusion.

Key Achievements & Impact:

Product Leadership: Defined the product vision, user journey, and roadmap, aligning platform features with Zimam’s mission to empower youth in the digital economy.

AI-Powered Matching: Architected and deployed intelligent recommendation algorithms (AI/ML) to match users with jobs, events, and content based on skills, interests, and location.

Personalization & Insights: Integrated AI tools for content personalization and automated recommendations, while enabling data insights to guide program design and measure outcomes.

Measured Results: Connected 2,000+ youth to opportunities in the first 3 months, demonstrating clear product-market validation.

Capacity Building: Designed and delivered workshops on pitching, startup ideation, and digital skills, engaging over 100 youth participants.

Strategy & Rollout: Partnered with the Zimam team to drive strategic adoption, user engagement campaigns, and impact measurement frameworks.

This role combined AI innovation, product strategy, and social impact, unlocking opportunities for young people through practical AI applications and entrepreneurial capacity-building.

AI & Product Development Consultant

Overview:
Directed IBM’s regional sales and market strategy, overseeing the full sales cycle, account development, and team leadership across multiple verticals. Delivered multi-million-dollar growth through a combination of enterprise solutions, client success, and data-driven forecasting.

Key Achievements & Responsibilities:

Grew annual revenue to $5 million by defining sales strategy, optimizing product distribution, and leading high-impact market campaigns.

Led client-focused sales initiatives for IBM’s artificial intelligence (AI) portfolio, including Watson-powered solutions, driving enterprise adoption across finance, telecom, and government sectors.

Designed and delivered AI-focused enablement sessions and workshops for internal sales teams and external clients, equipping them with practical knowledge to position IBM’s AI technologies effectively.

Directed the sales of IBM’s software and digital transformation solutions, managing territories, quotas, and go-to-market execution across the region.

Increased IBM’s market share by 5% through account expansion, competitive positioning, and industry-specific solution selling.

Built and nurtured long-term relationships with key clients, consistently exceeding customer satisfaction benchmarks.

Managed forecasting, performance reporting, and pipeline analytics, delivering high-accuracy predictions and identifying growth opportunities.

Collaborated cross-functionally with product, marketing, and technical teams to align sales strategy with business goals and client needs.

Mentored and developed a high-performing team, fostering consultative selling techniques and a culture of ownership.

Led Strategic Sales & Market Expansion in Tech Solutions and AI 

Sabbar Organization

Founded Sabbar, a nonprofit digital platform dedicated to empowering less fortunate Palestinians by sharing their stories through video, fostering awareness, empathy, and direct community support. Positioned Sabbar as a pioneering tech-for-good initiative blending storytelling, product innovation, and digital engagement.

Key Achievements & Impact:

Visionary Leadership: Spearheaded the creation of a digital storytelling platform, connecting hundreds of families with global donors and supporters while showcasing the power of technology for social impact.

Community Reach: Facilitated the sharing of 50+ impactful stories, directly funding 10+ family cases with over $80,000 raised to provide critical support.

Volunteer Network: Recruited and managed a community of 100+ volunteers, building a mission-driven culture with strong accountability and collaboration.

Product & Platform Innovation: Defined the product roadmap, user journey, and content workflows, ensuring stories were produced, distributed, and measured with impact-driven KPIs.

Growth & Stakeholder Engagement: Developed outreach and partnership strategies that expanded visibility and mobilized community engagement, positioning Sabbar as a trusted nonprofit brand.

Operational Strategy: Oversaw fundraising, financial planning, and program execution, ensuring platform sustainability and scalability.

Founder | Nonprofit Visionary | Head of product

SoukTel

As CTO and co-founder of Souktel, I led the end-to-end design, development, and scaling of digital platforms that connected job seekers with employers across 15 countries and 4 continents. My role spanned technology strategy, AI-driven product innovation, business intelligence, and international expansion, positioning Souktel as one of the first large-scale digital job-matching platforms in the MENA region and emerging markets.

Key Achievements & Impact:

Product Architecture & Scale: Designed and implemented the platform’s core architecture, scaling to serve hundreds of thousands of job seekers and match 350+ candidates monthly through mobile-first and SMS-based technologies.

AI/ML Integration: Pioneered early AI-powered matching features using rule-based logic, multilingual intent analysis, and later piloted machine learning models to predict employment outcomes — laying the foundation for personalization and insights.

Conversational AI & UX: Integrated AI-driven SMS chat flows that guided users through applications, reducing dropout rates by 30%, significantly improving conversion in low-connectivity regions.

Data & BI Strategy: Embedded real-time analytics, dashboards, and reporting tools to track KPIs, optimize employer-jobseeker matches, and support donor/government reporting requirements.

Product Leadership: Defined and executed the technology roadmap, aligning with market needs, local regulations, and strategic partnership opportunities.

Agile Team Leadership: Built and managed cross-functional teams (product, engineering, customer success), driving Agile delivery and continuous product rollouts across multiple geographies.

Global Expansion: Spearheaded localization, compliance, and product enhancements to support international growth, adapting to diverse market conditions while ensuring platform reliability.

CTO | Led Global Expansion to 15 Countries | AI and Product Innovation Strategist

Palestine Telecommunications (Paltel) Group

As the youngest Head of Product at Paltel, Palestine’s leading telecom provider, I oversaw the development and optimization of high-impact digital services, handling 3M+ daily transactions. My work focused on streamlining operations, launching customer-centric products, and driving digital transformation across key business units.

Key Achievements & Impact:

Product Leadership: Managed end-to-end product development for high-traffic telecom systems, ensuring scalability and reliability for millions of users.

Operational Efficiency: Tripled service efficiency by redesigning product workflows, cutting bottlenecks, and improving time-to-resolution across core services.

Data & BI Innovation: Introduced rule-based automation and data-driven analytics for customer service, enabling faster query resolution and reducing support load by 20%.

Product Roadmap & Delivery: Developed dynamic product roadmaps, prioritized features, and coordinated launches across engineering, marketing, and customer service.

Customer-Centric Enhancements: Leveraged customer insights and market data to guide product improvements, reducing churn and increasing adoption of digital services.

Performance & Recognition: Delivered measurable improvements in system uptime, user satisfaction, and processing speed, earning Employee of the Month recognition among 1,500 staff.

AI Head of Product | Increased Efficiency 3x | Handled 3M Transactions Daily

I’m a 5X award-winning entrepreneur and product growth strategist who thrives at the intersection of Web3, AI, and innovation. Over the past 15+ years, I’ve built six companies (with two successful exits) and led product, tech, and marketing teams across startup and enterprise environments. Along the way, I’ve developed 50+ international solutions and digital products used by millions.

At Fanera, I built a Web3-enabled fan engagement platform from scratch, scaling it to 1M+ daily views, 500K+ users, and $800K+ in funding. We didn’t just build an app — we created a movement that empowers fans to monetize their voice through NFTs, predictive games, and AI personalization.

Previously at Souktel, I scaled job platforms to 15 countries, and at Paltel I led product strategy for over 3M daily telecom users. At IBM, I directed $5M+ in enterprise sales, combining strategic planning with hands-on execution.

To deepen my expertise in AI, product leadership, and data-driven innovation, I completed advanced training in Generative AI, Responsible AI, and Large Language Models (LLMs). Highlights include:

Google AI Essentials – foundations of AI, ML, and business applications.

Generative AI & Responsible AI – ethical AI deployment and real-world use cases.

Introduction to Large Language Models – design, fine-tuning, and scaling.

GenAI for Executives – AI adoption, digital transformation, and growth strategy.

Chat with Your Data (AI-SQL) – data analytics and automation with AI.

Generative AI Database Design with ChatGPT – scalable AI-driven systems.

This training strengthens my ability to bridge AI research with business impact — from designing AI-powered products to ensuring responsible deployment, compliance, and user-centric innovation.

🔹 Actively exploring executive roles such as:
CPO | CTO | CEO | VP/Director of Product, Marketing, or Innovation — especially within Web3, AI, SaaS, or digital transformation, where I can drive user growth, revenue, and innovation.

Key Skills & Keywords:
Web3 Strategy | AI Product Innovation | Growth Marketing | Startup Scaling | Product-Market Fit | Investor Relations | GTM Execution | Data-Driven Growth | Token Economy | Team Leadership | Digital Transformation | SaaS | NFT Monetization | Executive Strategy | Agile | Deep Tech | Fan Engagement

Let’s connect if you’re building something bold — and need someone who’s done it from idea to scale.

taplio

The Battle

Ingmar V. Albert

Mo Zaid Kilany

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taplio

The Battle

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Mo Zaid Kilany

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ingmar V. Albert's LinkedIn Performance

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