adstrong

adstrong offers Google Shopping ad-tech solutions for SEA agencies, online shops, eBay & Amazon sellers. As Founder and CEO, I supervise team members in developing solutions that helped >3,000 online shops & agencies earn more with Google Shopping and generated €100M+ revenues for our partners.  

Our "25% CPC Boost for Google Shopping Ads (CSS)" generates over 3 million € in CPC value annually. 

adstrong's "Branded Shopping Ads" is a white-label CSS solution for agencies. Agencies become Google CSS Partners themselves and their agency name is shown in all Google Shopping Ad impressions for free while their clients benefit from the CPC Boost.

Google Shopping Ads for Amazon & eBay are unique ad-tech solutions that allow sellers to run Google Shopping Ads directly for their listings on Amazon or eBay & track the results.

Company site: https://adstrong.com

Founder & CEO

Remerge

Keenly interested in Remerge’s vision of refining the science of app marketing, I contributed to raising capital money to begin the development of business ideas and products. Since 2014, the company has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel.

Seed Investor

MANIKO Nails GmbH

Seeing the potential of a start-up nail polish manufacturing company, I invested seed capital in helping them find success in their industry, facilitate business growth, and stimulate income generation.

ifena GmbH (Exit to industry incumbent)

As a Seed Investor, I participate in the early-stage development of the company that offers unprecedented billing service and a product that enables well-founded consumption decisions. 
ifena was successfully sold to an industry incumbent in 2022.

Supernaturals (Exit to Private Equity Company)

I superintended the development and production of Supernaturals’ famous product,'Alles gut' -- a 100% naturals supplement that combines 21 of the most nutritious superfoods. Delivering top product quality, the Supernaturals has extended its reach across borders and is now being sold across Europe and the UAE.
I successfully sold Supernaturals to a Private Equity Company in 2018.

Company Site: https://supernaturals.eu

Mamymo (Price comparison network)

At Mamymo, we created a network of price comparison websites with over 40+ domains in 16 countries. I take pride in spearheading these initiatives, which generated more than 150 million sales for e-Commerce partners.

returbo.de

In 2010, we developed an e-commerce platform to help customers buy secondary market goods. Returbo was one of the leading specialists in the e-commerce secondary market. It addressed several trends in e-commerce and delivered consumer-centric service where customers had access to thousands of branded products in 30+ sales channels at the absolute best price. 

Returbo successfully closed one of Germany's most successful crowdfunding campaigns on companisto and was later on acquired by Home24.

Co-Founder

friendsurance

Since 2010, Friendsurance has garnered international acknowledgment for pioneering and inspiring global trends in Insurtech. It aims to promote the digitization of insurance services for banks or insurance companies and their customers. 

In bringing to life the mission of the company, we formed partnerships with leading banks and insurance companies like Deutsche Bank and R+V, to coordinate digital solutions on insurance in their platforms., paving a way to make insurance more customer friendly. Moreover, we established a productive working environment and agile culture for 120+ team members across 20+ nations. Through hands-on leadership and guidance, we have been recognized as part of Berlin’s top employer and office ratings, including top startup offices in Germany.

Found Fair Ventures GmbH

I exemplified strategic vision in leading a company-building and an early-stage incubator firm. In spearheading operations, I utilized my  leadership skills to address evolving concerns and contribute to the achievement of the goal of building fast-growing companies.

Company site: foundfair.de

Partner & Co-Founder

Pokerring.com and Pokerolymp.com (Exit to industry incumbent)

In this role, I leveraged my comprehensive experience in strategy development and business management in revolutionizing initiatives for the overall business evolution.
In 2010, I successfully sold the company to an industry incumbent.

As an entrepreneurial, innovative, and consultative professional, I possess 18+ years of startup and business management experience across a breadth of sectors – from consultancy through sales to information technology with my most recent venture at adstrong. 

I am widely regarded for my propensity to locate growth opportunities as well as pioneer business development initiatives. I have paved a history of influence and impact, directly cultivating company growth throughout my career trajectory. In doing so, I have continually met market demand with innovative, value-adding, and cutting-edge products and services.

My core body of professional specialties ranges from business leadership, operations management, and strategy development to optimization & sales strategies. My accountabilities have required me to leverage an entrepreneurial mindset, partnership building and negotiation, as well as strong business & financial acumen, systematic business management, and project governance to streamline end-to-end ops and maximize returns.  

As an entrepreneur who has pioneered numerous businesses, I understand the requirements of building a successful business, and honing a client-first mentality. I am adept at translating customer insights into progressive strategies, contributing to the success of various operations within a competitive environment and ensuring products/ services reach their maximum user-end value. 

As a venture capitalist, I am competent in extending approaches, spearheading development initiatives, overseeing sales operations, and identifying opportunities for process improvement to drive effectiveness.

Peers, mentors, and clients alike commend me as a reliable, down-to-earth, and continuously innovative change agent, growth advocate, and champion of effective, pragmatic action and leadership.

I welcome contacts from potential colleagues and clients, and other professionals in my space. Feel free to contact me through this profile if you wish to connect.

Ingmar V. Albert

Pumped to share that tomorrow I'll be speaking at the e-commerce x t3n event by Digital Bash about how to dominate Google Shopping Ads with your own CSS, using real-world cases from leading brands and agencies.​

The session “Google Shopping Ads mit eigenem CSS dominieren anhand von Praxisbeispielen führender Brands & Agenturen” will be in German on December 2nd at 9:10am.
​
If you are in ecom or performance marketing and want more control, visibility, and incremental revenue from Shopping, you should not miss this. Signing up is free!

👇
https://lnkd.in/djjHPKjU

#digitalbash #ecommerce #adstrong #googleshopping

Want to know what a company truly values?
Look at the CEO’s calendar.

If it’s packed with investor calls... that’s the priority.
If it’s team 1:1s and product reviews... that’s the signal.

Your calendar is your loudest culture deck.
Use it with intent.

I used to think success came from vision, strategy, funding.

Truth is... it comes from people.

Your first 10 hires will:
👉 Set the culture
👉 Build the systems
👉 Shape every hire after them

Get it wrong, and you clean up for years.
Get it right, and you build something that flies.

We were growing fast... and I hated it.

Why? We were scaling chaos.
No systems. No onboarding. Revenue with no margin.

Motion isn’t progress.

Real growth is:
✅ Profitable
✅ Systematized
✅ Repeatable

Burnout is not a business model.

Forget pitch decks and vanity metrics.

Would you actually use what you’re building?

If not... start over.

Solve something real. For yourself first.
Then scale it.

The best products always start personal.

Startups don’t fail from too few ideas.
They fail from too little follow-through.

You don’t need another brainstorm. You need:
👉 Clear priorities
👉 Fast feedback loops
👉 Relentless execution

Do the work.
Then talk about it.

Your Shopping Ads don’t show everywhere by default.

Many CSS providers skip the Google opt-ins required for:

👉 “Shopping Ads beyond general search”
👉 “Shopping Ads outside of Europe”

adstrong has all opt-ins, activated by default.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗿𝗲𝗮𝗰𝗵 = 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.

Don’t let your provider’s shortcuts limit your growth.

You don’t need a full reset. Just small wins.

👉 15 more mins of sleep
👉 A quick walk after lunch
👉 More hydration
👉 5 minutes of breathwork

1% better every day compounds fast.

And yes... it’s all trackable.
That’s the edge.

Hutter Consult AG

Senior Consultant Digital Advertising

TRG | The Reach Group GmbH

Responsibilities:

Oversee and ensure the performance of the department in Search Engine Advertising (SEA) and online marketplaces, such as Amazon and eBay.

Provide coaching, feedback, and mentorship to team members, fostering their professional growth and development.

Lead recruitment efforts to identify and onboard talented individuals, contributing to the team's success.

Conduct thorough evaluations of tools and platforms, comparing features and prices to optimize cost-effectiveness.

Represent the company at conferences and events, showcasing expertise and networking with industry professionals.

Collaborate in the preparation and participation of new customer pitches, showcasing the company's capabilities and expertise.

Conduct account audits for potential customers, leveraging insights to secure successful client acquisitions.

Actively engage in campaign optimization, reporting, and project management for key accounts.

Continuously optimize Google Shopping feeds to enhance product visibility and drive conversions.

Notable Achievements:

Achieved an outstanding 400% growth in revenue within 5 months for a key account through strategic scaling of a Google Shopping campaign.

Successfully established eBay as an additional revenue stream, expanding the company's market reach and diversifying income sources.

Team Lead SEA / Amazon

Responsibilities:

Project-managed and optimized ad accounts in Google Ads and Apple Search Ads to drive performance and ROI.

Coached and developed junior managers in Google Ads, fostering their growth and enhancing team capabilities.

Optimized Google Shopping feeds to improve product visibility and drive conversions.

Conducted company-wide workshops on search engine advertising to enhance internal knowledge and performance.

On-boarded new clients, ensuring smooth transitions and establishing strong relationships.

Created comprehensive reports and effectively communicated with customers to provide insights and drive campaign success.

Notable Achievements:

Scaled up revenue of a Google Shopping campaign by over 150% within 6 months while improving the Return on Advertising Spend (ROAS).

Successfully supported the launch of a new app with Google App campaigns, managing five-figure budgets and driving user acquisition and engagement.

Senior Performance Marketing Manager SEA

RIKEMA

Responsibilities:

Solely managed all client accounts in Google Ads, across different industries and both B2B and B2C segments

Created and optimized Search, Shopping, Display, and Discovery campaigns

Generated monthly performance reports for clients and managed client relationships for satisfaction and retention

Pitched new clients and conducted account audits

Obtained Google certificates via Skillshop

Notable Achievements:

Reduced the CPA of a new Swiss client by 50% within one month

Scaled a beginner account in Google Ads to a monthly spend of €10,000 within three months

Restructured an account of a client with a monthly spend of €10,000, leading to improved performance and better conversions

Won several pitches through rigorous research and effective auditing

Head of Performance Marketing

Homelike

Responsibilities:

Created, monitored, and optimized advertising campaigns in Google Ads in German, English, and French

Created reports and analyses using Google Data Studio and Google Sheets.

International SEA Expert

DEINHANDY.

Responsibilities:

Optimized profitable Search, Shopping, and Display Advertising Campaigns (incl. Gmail, Discovery, and YouTube) for deinhandy.de, deinhome.de, and handyinraten.de

Managed campaign building for all products and platforms using Crealytics Campaign Suite

Led the ongoing campaign steering using BidManagement Tools (Adobe Media Optimizer and Google Marketing Platform / SA360)

Conducted extensive data analysis in Google Data Studio to identify top-performing offerings, and proactively shared insights with social media team to inform content strategy and drive higher engagement

Responsible for the creation, optimization, and maintenance of dedicated landing pages

Managed and developed Remarketing channels, specifically Criteo

Collaborated with the Business Intelligence team to enhance automation methods and processes

Provided instructions to the graphic team on creating banners and videos for campaigns

Produced videos for YouTube campaigns, including writing scripts and providing feedback on graphic and voiceover output

Created and optimized Native Advertising campaigns at Taboola

Notable achievements:

Left one of the best optimized search accounts in the industry with around 1 million keywords, covering the long tail completely

Achieved a CPO below €20 for the Christmas promotion in 2019, spending around €90k profitably over only five days

SEM Manager

Junior SEM Manager

Working Student SEA & Business Intelligence

crealytics

* Crealytics took over deltamethod in April 2016

Responsibilities:

Managed and optimized advertising campaigns for clients across Google Ads, Microsoft Ads, Amazon Sponsored Ads, and Facebook Dynamic Ads

Developed and delivered weekly and monthly reports to clients in English and German

Communicated directly with clients to understand their goals and provide guidance and support

Conducted internal and external workshops and trainings on Google Ads, Google Analytics, Amazon Advertising Platform, and Campaign Suite (nowadays Crealytics Search Platform)

Analyzed and evaluated ad campaign data in Excel and created PowerPoint presentations

Took on additional responsibilities, including client relationship management and testing and quality assurance of tool features and Google Ads scripts.

Notable achievements:

Developed and implemented proactively a successful advertising campaign for a client during a product launch, resulting in over 2000 sales in just 3 days, thereby exceeding their previous monthly sales record of 2000 sales

Conducted research on Amazon and helped establish it as a new advertising channel, onboarding the first set of clients to advertise on the platform

Mentored and trained multiple senior colleagues and clients on how to effectively use the Campaign Suite (now Crealytics Search Platform) for advertising campaigns, leading to improved performance and greater client satisfaction

Working Student Online Marketing

deltamethod GmbH

Responsibilities:

Conducted keyword research and analysis to book new keywords in Google Ads and Microsoft Ads

Optimized ads, performed bid management, and implemented ad testing strategies

Assisted consultants in daily optimization tasks and client reporting

Developed Excel templates for reporting and account optimization

Working Student Online Marketing (SEA)

smava GmbH

Responsibilities:

Set up and structured Google Ads and Microsoft Bing accounts from scratch

Conducted in-depth keyword research and optimized campaigns for CPC efficiency

Ad copy creation and optimization in order to improve CTR, Quality Factor, CPC, CR, and CPO

Identification of cost-saving opportunities in the long-tail

Trained in using bidding tools

Worked in the competitive credit industry with some of the highest CPCs in the market

Conducted platform-agnostic tracking analysis and reporting

Notable achievements:

Successfully built a high-performing search account from scratch with no previous structure in place

Identified and capitalized on low-cost, high-value keywords to maximize ROI

Maintained a high level of productivity and efficiency in a challenging and fast-paced industry.

Working Student in Performance Marketing

Lederausstattung GmbH

Responsibilities:

SEO optimization and keyword monitoring

eCommerce experience, primarily on eBay

Creation and maintenance of landing pages using WordPress

Developed and executed a newsletter strategy, including content creation and template design using MailChimp

Coordinated translation efforts with freelance translators to launch the website in multiple languages
Managed and maintained social media accounts

Notable achievements:

Successfully created and launched over 300 eBay listings, resulting in increased sales and revenue

Coordinated the translation and launch of the website in multiple languages, expanding the company's global reach and increasing brand visibility

Online Marketing Internship

Moby2

Responsibilities:

Conducted market research in Germany to identify outdated websites in need of a redesign

Translated the interface of a Bulgarian social network platform, Playmaker.bg

Participated in a training course for cold calling techniques

Made cold calls to potential customers in Germany and Bulgaria

Marketing Internship

🚀 Senior Consultant Digital Advertising @ Hutter Consult AG 💸 10 Years Experience in Digital Marketing & E-Commerce 🤓 PPC & Excel Nerd 🕵‍♂️ Google Ads Detective 🖊 Content Machine 🤝 Networking Enthusiast 😎 Memelord

I’m the Google Ads Detective - nice to meet you and welcome to my network! 🤗

No cold pitches here, and you can expect the same from me. If I need something, I’ll ask! But if you're ready to scale your digital marketing efforts or improve efficiency, here’s 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩:

🕵️‍♂️ Comprehensive account audits to identify growth opportunities
🧠 Crafting tailored advertising strategies that drive real results
🔨 Setting up high-performing campaigns from scratch
🚀 Optimizing existing campaigns for better ROI
🤝 Connecting you with the right person if I’m not the best fit for your project

𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐈 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐢𝐧:

Over the past decade, I’ve gained extensive experience managing campaigns for both e-commerce and B2B clients on platforms such as:

👉 Google Ads
👉 Microsoft Ads
👉 Apple Search Ads
👉 Amazon Ads
👉 eBay Ads
👉 Meta Ads (Facebook & Instagram)
👉 LinkedIn Ads
👉 Criteo

I have a particular passion for Search and Shopping / Performance Max campaigns, but I’m also well-versed in:

👉 Demand Gen
👉 Display Ads
👉 App campaigns
👉 YouTube / Video campaigns
👉 Advantage+ campaigns

🗺️ 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:

While I primarily focus on the DACH region (Germany, Austria, Switzerland), my experience spans across markets in Spain, Italy, France, the UK, North and South America, and the Middle East. Fluent in both German and English, I manage multilingual campaigns with ease, requiring translation assistance only for ad texts in other languages.

🔗 𝐖𝐡𝐲 𝐜𝐨𝐧𝐧𝐞𝐜𝐭?

I believe that great opportunities often come from unexpected connections. Let’s connect and explore how we might work together to elevate your digital marketing strategies or simply build a valuable professional relationship.

🇩🇪 🇦🇹 🇨🇭 𝐁𝐨𝐧𝐮𝐬 𝐟𝐨𝐫 𝐆𝐞𝐫𝐦𝐚𝐧-𝐬𝐩𝐞𝐚𝐤𝐞𝐫𝐬:

If you're a German-speaker and want to stay informed about the latest Google Ads updates, tips, and insights, you can subscribe to my monthly newsletter here: 
https://www.hutter-consult.com/hutter-consult-ag/newsletter/

taplio

The Battle

Ingmar V. Albert

Georgi Zayakov

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taplio

The Battle

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Georgi Zayakov

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ingmar V. Albert's LinkedIn Performance

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