As an entrepreneurial, innovative, and consultative professional, I possess 18+ years of startup and business management experience across a breadth of sectors – from consultancy through sales to information technology with my most recent venture at adstrong. 

I am widely regarded for my propensity to locate growth opportunities as well as pioneer business development initiatives. I have paved a history of influence and impact, directly cultivating company growth throughout my career trajectory. In doing so, I have continually met market demand with innovative, value-adding, and cutting-edge products and services.

My core body of professional specialties ranges from business leadership, operations management, and strategy development to optimization & sales strategies. My accountabilities have required me to leverage an entrepreneurial mindset, partnership building and negotiation, as well as strong business & financial acumen, systematic business management, and project governance to streamline end-to-end ops and maximize returns.  

As an entrepreneur who has pioneered numerous businesses, I understand the requirements of building a successful business, and honing a client-first mentality. I am adept at translating customer insights into progressive strategies, contributing to the success of various operations within a competitive environment and ensuring products/ services reach their maximum user-end value. 

As a venture capitalist, I am competent in extending approaches, spearheading development initiatives, overseeing sales operations, and identifying opportunities for process improvement to drive effectiveness.

Peers, mentors, and clients alike commend me as a reliable, down-to-earth, and continuously innovative change agent, growth advocate, and champion of effective, pragmatic action and leadership.

I welcome contacts from potential colleagues and clients, and other professionals in my space. Feel free to contact me through this profile if you wish to connect.

Ingmar Albert

When you start a company, the first few hires are the most dangerous decisions you will ever make.

In the beginning, you aren't just hiring for a "role." You are hiring the culture. If those first 5 people aren't aligned, the next 50 never will be. 

Starting at McKinsey to the startups I have founded and exited, I have learned that the best talent on paper is often the wrong talent for a scaling business. I have stopped looking for the most impressive CV and started looking for something much harder to find: High-trust alignment.

At adstrong, we have built a team that doesn't just work well together, but actually like hanging out together. To some, that sounds like a "nice to have." To me, it is a strategic requirement.

Here is why leveraging your network and hiring people you know deeply is the ultimate scale hack:

𝗦𝗽𝗲𝗲𝗱 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁
When you hire from your network, you skip the "getting to know you" phase. You already know how they handle pressure and whether they will tell you the truth when things are going wrong. In a fast-growing company, that trust is the only thing that allows you to move at speed.

𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘄𝗲𝗮𝗸𝗻𝗲𝘀𝘀𝗲𝘀
Every high-performer has weaknesses. The problem with hiring strangers is that it takes 6-12 months to find out what those weaknesses are. By then, the damage might be done. 

When you hire people you know well, you already have the full picture. You know their "blind spots" just as well as their "superpowers." This puts you in a position of strength as a CEO. You can strategically position them where they are guaranteed to succeed and build systems that cover their gaps. You aren't managing a CV; you are managing a known set of variables.

"𝗡𝗼-𝗖𝗿𝗶𝗻𝗴𝗲" 𝗰𝘂𝗹𝘁𝘂𝗿𝗲
We spend more time with our colleagues than almost anyone else. If you are building a company where you dread the Monday morning meeting because of the personalities in the room, you have already lost. I want to be surrounded by people who challenge me, yes... but also people I would happily grab a beer with on a Friday.

𝗧𝗮𝗹𝗲𝗻𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝘁𝗮𝗹𝗲𝗻𝘁
The best people want to work with two things: big problems and great people. When you hire the "best of the best" from your network, they bring their own networks with them. It creates a virtuous cycle where high-performers want to join because they see the caliber of the people already in the room.

Building a team from zero isn't about filling seats. It is about curating a group of people who are as invested in the "why" as you are.

Ingmar V. Albert

The "Google Tax" is a choice, not a requirement.

When we were involved in the legal friction that forced the creation of the CSS program, the goal wasn't just to "add a link" to the bottom of an ad. It was to introduce actual auction competition into a space that had been a monopoly.

Years later, I'm still surprised by how many sophisticated brands treat the ~20% internal margin they pay to Google as a "cost of doing business." It isn't.

In an environment where CAC is rising and margins are being squeezed by global competition, that 20% isn't just a saving. It's a reinvestment fund. If your competitor is bidding 1€ through a CSS and you are bidding 1€ through Google Shopping, they are effectively outbidding you by about 20% before the auction even starts.

At adstrong, we now manage over 20% of all CSS Centers globally. We don't do this by selling a "discount." we do it by treating the Shopping auction as what it is: a game of marginal gains.

Whether it's using a Branded CSS to reclaim agency authority or leveraging Keyword CSS to occupy more than one spot in the carousel, the goal is the same: Min/Maxing the available real estate.

What worked to get you to 1 million often becomes the very thing that prevents you from getting to 10 million. I call this the "Complexity Tax."

As you scale, your overhead doesn't just grow: it compounds. Your decision-making slows down. You start optimizing for "not losing" instead of winning. But the most dangerous part of the Complexity Tax is that it is often invisible. It hides in your default settings, your legacy contracts, and your "standard" operational procedures.

The most successful CEOs I know aren't the ones who work the hardest. They are the ones who are ruthless about identifying these invisible taxes. 

They ask questions that others find uncomfortable:
1. Is this "industry standard" actually efficient, or is it just what everyone else is doing?
2. Are we building our own infrastructure, or are we just renting someone else's?
3. If we had to start from zero today, would we choose the partners we have now?

Scaling a business isn't about doing more of the same. It is about constantly auditing the foundations you are standing on. If you aren't willing to break your own processes to find a more efficient path, the market will eventually break them for you.

Leadership isn't just about vision. It is about the discipline to keep the "Complexity Tax" from eating your future.

I am tired of hearing about the "grind."

I have been in McKinsey boardrooms and the trenches of my own startups. If there is one thing I have learned, it is this: If you are relying on your team to "push harder" just to hit your numbers, you have hit a ceiling that effort alone won't break.

"Grinding" is often just a symptom of a system that is working against you.

Most CEOs think they can outwork a bad setup. But you can't out-hustle a 20% disadvantage in a Google auction, just like you can't out-hustle a flawed strategy. You are just asking your people to work twice as hard for the same result.

At adstrong, we didn't just build another tool. We fixed the math of the game. We removed the friction so our clients could win without having to redline their teams.

I don't want to be the guy who works the most hours. I want to be the guy who builds the best machine.

Growth shouldn't be a test of endurance. It should be a result of better architecture. If you find yourself stuck, stop looking at the clock and start looking at the pipes.

Stop trying to out-hustle the auction. Start fixing the machine.

Revving

Tired of long payment terms? Our solution caters to digital companies who often endure 120+ day waits for third-party payments, complicating cash flow. We help businesses to unlock hard earned sales commissions in to immediate cash flow. Both pending and approved commissions can be unlocked.

At Revving, we revolutionise the way businesses manage their cashflows by capturing sales data at the source. Our innovative solution empowers clients to access payment advances ahead of traditional invoicing, providing valuable insights and the flexibility to offer market-leading payment terms and/or unleash the funding required for sustained growth.

If you are interested to discuss this matter, please feel free to reach out or schedule a call via the link in my bio.

Collaborating with industry pioneers
Kantox / IAB uk / Vala Capital / DWS Group

Senior Account Executive

Trading of Stocks/ Derivatives (perpetual contracts,CFD's )/ Cryptocurrencies / Commodities / Forex etc. Solid understanding of macroeconomics. I have been actively trading since 2017 next to my day job.

Financial Trader

Hewlett Packard Enterprise

Core business of HPE is Hybrid IT & Datacenter infrastructure (servers, storage, networking). But not limited to this, HPE could also help you with your "Cloud-story", whether it's cloud management, cloud migration, cloud adoption, ... My main objective was to support companies with the digital transformation journey that is taking place today, helping customers to create the right IT solutions and support them towards its implementation (direct & through channel partners). Responsible for the full sales cycle and after sales process. I was working together with several departments in different countries (internal & external, inside sales but also client facing). Managing different accounts & verticals in order to grow sales & customer success. Account management, business development & customer support were all necessary skills for the role. 

Hewlett Packard Enterprise (Fortune 500®) brings industry-leading IT infrastructure solutions, products and services. From the edge to cloud, they use a mix of technologies, partners, services and financial models to help you thrive.

Inside Sales Account Manager

deVere Group

Some of my responsibilities:

- Management, coaching & training of own business developers team. ( sales technique training, effective objection handling, sales operations, coaching, etc.)
- Responsible for own P&L.
- Full Sales Cycle (Research, prospection, lead generation, business strategies, direct sales, negotiations, marketing)
- Key Account management & Customer Service. (maintaining & developing relationships with clients)
- Advising C-level professionals & high net worth expats. (investments, investment strategies, international banking solutions, forex, cryptocurrencies, real estate, etc.)
- Client facing role
- Organising & attending professional networking events, fairs, etc.

As one of the world’s leading financial advisory organisations, deVere Group prides itself on providing high-class, professional advice to expatriate clients and investors all over the world. The commitment is to deliver personalised, independent financial advice to each of the clients and is built upon the employees’ expert abilities. deVere Group has over $10 billion under management with over 80,000 active clients in more than 100 countries.

Wealth Manager

Tech Data

Some of my responsibilities:

- interim Team leader for sales operations team (Top level escalations, team meetings, key negotiations, coaching, etc)
- Key Account management & Strategic Accounts (Single point contact for Enterprise Accounts)
- Sales & business development Europe (Creating & delivering full solutions to Key Accounts)
- Working with channel partners.
- Customer Success
- Sales Operations & Backlog management (Sales operations front- and back office, aligning different departments within the company to hit KPI's & SLA's; Responsible for implementing new projects and processes)

Tech Data Corporation (now TD Synnex) is one of the world's largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.2 billion in net sales for the fiscal year ended January 31, 2017. It is ranked No. 108 on the Fortune 500® and one of Fortune's "World's Most Admired Companies."

Global Business Team

St. John Freight Systems Ltd

Some of my responsibilities:

- Key account management (Retention & development of key accounts)
- New business development on a global level (Negotiating with C-suite professionals)
- Customer Success 
- Sales operations management & administration. (After sales process)
- Client facing role


St. John Freight Systems is an Indian based supply chain optimiser with over 30 years of experience in the logistics industry. With 55 offices spread over 4 continents and 18 countries, it exposes a very well-diversified presence in the logistics industry. The key activity is managing supply chains throughout its entire life cycle, from initial design to daily management. Subsequently we focus on constant development, which is necessary to maintain and further evolve the optimal setup.

Sales & Business Development Europe

C.H. Robinson

Some of my responsibilities:

- Business development BENELUX  (Managing sales pipeline: whole sales cycle, lead generation, etc)
- Account management (Customer success & relationship building)
- Sales operations management (Admin & analytics)
- Freight forwarding
- Client facing role


C.H. Robinson Worldwide, Inc. (Fortune 500®) is one of the world's largest third party logistics (3PL) providers, with 2011 gross revenues of $10.3 billion. Providing freight transportation and logistics, outsource solutions, produce sourcing, and information services to over 37,000 customers through a network of more than 230 offices in North America, Europe, Asia, South America, Australia, and the Middle East.

Business Developer

First Immo nv

Some main tasks & responsibilities:

- Prospection ( lead generation, cold calling, emails, etc. )
- Full sales cycle 
- Account management
- Real Estate transactions
- Buying / Selling / Lease / Rentals of real estate.
- Investment properties
- Client facing role
- Commercial properties

Sales Executive

Janssen & Janssen

My name is David, I grew up in Antwerp, Belgium where I also started off my career. I am a Sales Manager who has been living and working in Barcelona, Spain since 2015. I am a people's person who likes to find out people's "why?". While fluent in several languages, my success is driven by my ability to build connections with people at all possible levels, motivating teams to achieve higher levels of success while creating relationships of trust and confidence with clients & partners. 

Excited about Sales & Account Management, driving business development partnerships and improving business processes. Passionate about trading, finance, technology and the innovations it brings along, love to travel and learn about cultures & languages.

I believe LinkedIn is an excellent way to connect with like-minded business professionals. Looking forward to a future conversation!

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Ingmar Albert

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