eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

IMA Consulting

Helping mission driven CPG companies identify customer facing problems such as inventory issues, data issues, and aiding software deployments by understanding current state of business operations and redesigning the new state processes with stakeholders involved.

CEO | Principal Consultant

The Poirier Group

Provide consulting services to retail organizations through digital transformation, process improvement, data analysis & insights, business strategy, and change management.

Consultant

Bell

-Provided Strategy and Execution towards improving call centre metrics and sales.
-Helped create presentations for senior stakeholders such as SVP and President to gain insights on business. 
- Provided strategy, reporting and operations improvement for direct consumer channels.

Business Strategy Specialist

adidas

•	Inventory Management leader and responsible for inventory adjustments (stringently-measured shrink rates) which resulted in a 5+% increase in inventory accuracy rates (from 90%-95%) 
•	Created business partnership with Category and Allocation Team to manage inventories, optimize sales, ensure product strategies were executed, and meet relevant future demand 
•	Supervised all direct-to-consumer inventory by setting-up global and third-party vendor articles based on demand planning forecasts in MicroStrategy and SAP 
•	Reported key metrics and provided recommendations to DTC stakeholders to mitigate inventory risk... See more

Retail Inventory Leader

•	Managed data integrity by collaborating with fellow analysts and corporate stakeholders in Finance, Procurement and Merchandising to bridge process gaps and remedy costly inefficiencies
•	Built processes collaboratively to increase transparency between stakeholders through first-rate data analytics and detailed reporting across business lines
•	Liaised with Supply Chain and Merchandising Operations Team to ensure materials were procured and set-up correctly on a seasonal basis to ensure expedient, accurate delivery of goods
•	Created and maintained customer master for new stores, vendors, and distribution facilities, while progressing the new customer setup process to be digitized end-to-end through Adobe and WorkFlow Solutions
•	Created a tax guide outlining proper material taxation system requirements in accordance with regulations
•	Led adidas Canada’s Finance department’s digitalization campaign to drive the use of online tools such as SharePoint, Dropbox, Yammer, MicroStrategy, WorkFlow and other global BI tools

Material Master Analyst

Loblaw Companies Limited

•	Converted 240 NoFrills stores to SAP and optimized inventory of profitable product assortment at stores
•       Prepared, created, and reviewed merchandise reports and ensured all banner stores became SAP ready within strict roll-out timelines. 
•	Liaison between category teams and store owners to ensure footage layouts are optimal for sales growth
•	Created data analysis reports, which were used to measure franchisee compliance to merchandise planograms to ensure franchisee compliance.
•	Coordinated with other business unit merchants to carry out assortment changes and sales optimization.

Retail Operations Analyst

•	Ensured accuracy and validity of all requests received from business unit and used SAP and Legacy to make changes or create new master data.
•	Executed supply chain changes of purchasing information records and National Over and Above requests in timely manner while maintaining a high level of accuracy 
•	Conducted regression testing by performing system and functional testing, highlighting system defects, and defect resolution 
•	Central category support contact for inventory managers, supply chain analysts, and merchandising team to maintain and ensure accuracy of master data records in Legacy and SAP

Master Data Analyst

•	Assist Provincial student loan borrowers and applicants, by recommending appropriate options and solutions to accommodate to clients needs, and ensure effectiveness of solutions
•	Accurately document each call using ClientStar, Student Financial Aid System and communicate with other business units when required
•	Contact student loan borrowers and advise them regarding the status of their loan delinquency 
•	Exceed customer expectations in a manner that complies with policies, practices, procedures while ensuring quality issues are brought to the attention of Quality Control members

Client Service Representative

Rogers Communications

•	Extracting and analyzing information to implement new projects and changes to Enterprise Resource Planning software
•	Receive input from business users to ensure specific objectives are met and requirements are fulfilled to ensure viability and data integrity  to business units
•	Develop, analyze and implement procedures which provide business users with accurate information to serve the end user better
•	Manage projects to ensure timelines and deliverables are met in accordance with requirements

Data Analyst

Halton Hills Car Wash

•	Compile daily sales earnings upwards of $5,000 to tally for the End of Day Sales report  
•	Oversaw building maintenance and equipment functionality to ensure highest standards
•	Coordinate with numerous suppliers weekly and monitor all inventory levels 
•	Manage business customer accounts through vendor management system for fleet vehicles 
•	Provide resolutions to all client issues by means of phone or in person  
•	Carry out financial reporting and banking duties such as accounts payable, payroll deductions, and weekly deposits.

Manager

Entrepreneur & Small Business Consultant | Revenue Optimization | Data Storyteller | Ex-Enterprise | A Dad On a Mission | Founder of PurposeBeyondBusiness

Business is a game to be won. 

Just like in any sport you would keep stats on performance, I help keep stats on operations KPIs. 

As a Consultant, I help businesses find KPIs that are aligned with their goals.
I help them clarify the goals so they know WHY they do what they do. 
Then I create a scorecard that measures if the team is winning or not. 

I like focusing on employees, products, customers, processes, and systems to improve profitability of any operation. 

I like helping employees do their tasks better so that leads to happier customers.

Happy customers become returning customers and potentially raving fans.

Creating a happy customers is my ultimate professional goal as a Consultant and a business owner.

Also, I love talking to new people and helping them if I can. 

I take customer service to another level. 

A level I call Customer Excellency. 

→ Why Business Consulting? 

I grew up watching my father deal with customers all day long. He owned a gas station. He didn't just have customers; he had raving fans. 

He loved to talk with his customers. It showed how much he cared. 
 
"Customers are free to spend their money anywhere," he'd say. You must build relationships with your customers and get to know them better. 
 
That's when my passion for entrepreneurship was born. 

Now I help businesses service their customers better by enabling their employees to do their job better and smarter.

I impact companies to grow their bottom line by working with their people and optimizing processes and systems.

I've helped companies such as Loblaw Companies Limited, adidas, Reebok, Bell, and Staples, and more.

Need a Fractional COO? Let's talk!

taplio

The Battle

Neil Verma

Sanjay Padhiar

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