I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Here’s why 90% of consumer brands fail in their first two years.

You're grinding non-stop, but your marketing feels like hitting a brick wall. You launch products, optimize funnels, run ads... and then some competitor undercuts your price by 10%. Game over.

This happens when you sell products without building a brand. Period.

Here's the question: Do you know your brand's core identity? Or do you hope people will buy your stuff because it's "better"?

I'm Neil, and I've cracked the code for building consumer brands that last.

After my MBA, I spent a decade managing $100M+ brands for Citibank, BMO, and Desjardins. I was the guy in the Brooks Brothers suit with the Herman Miller chair, climbing that corporate ladder in easy mode.

But I had an itch to build something from scratch.

So I resigned and jumped headfirst into eCommerce. And promptly failed. Twice.

I went from "Real Kobe Beef" to "Ramen" in 12 months. I was that entrepreneur batting at every shiny object - new Facebook ad techniques, conversion-optimized Shopify themes.

My daily mantra? Three simple letters: "W...T...F?"

But I'm no quitter. I dusted off my stretchy-waist tracksuit and went back to basics. From this failure, I distilled the 7Cs of branding, a process that helped me launch 3 DTC brands to a bona fide exit.

My biggest breakthrough came from studying 200+ DTC brands and asking: "What makes customers choose one brand over another when the products are virtually identical?"

The answer? Psychology. Not features. Not benefits. Pure psychological positioning.

In recent years, I've:
* Analyzed 200+ DTC brands
* Created 70+ brand breakdowns
* Developed the 7C Framework
* Published the Amazon bestseller "Checkout"
* Worked with Amazon, Starbucks, and Porsche

Here's what happens when you have a brand that sells itself:
* Your entire brand strategy fits on a single page, guiding all decisions
* Your marketing feels effortless because it speaks to your audience's core desires
* You wake up knowing exactly what to do to grow your brand

Here's how you can start building your distinctive brand today:

* If you have 3 minutes daily: Subscribe to my FREE Newsletter oneliner.io - One line, One visual, One lesson from top consumer brands.
* If you have a weekend: Get the One Pager BrandBuilder and follow my 7C framework to document your brand strategy on a single page.
* If you're ready for transformation: Join BrandBuilder X and let me guide you through building a brand that stands out, scales up, and eventually sells for a premium.

Let's talk: https://call.ebrandbuilders.com/strategy

Neil Verma

Catholic Content Writer & Blogger | Helping Small Catholic Businesses Create Unboring, Orthodox Content |☀️Autism Advocate|✨Follow for content

Thanks for visiting my profile! 😊

Do you love the Catholic Church and want to see a resurgence of holiness? 

My mission: Helping Catholic small business owners reach their audience and grow in holiness too. 

I suffered incredible losses in 2014 and 2017 with the untimely deaths of my unborn children. This led to a great depression and spiritual struggle. 

God saved me through the sacramental life and his saints. 

St. Catherine of Siena and Teresa of Avila are the patron saints of The Simple Catholic blog. They are my greatest allies (aside from Jesus, Mary, and Joseph) in the fight against despair. 

I began my writing as a means of spiritual searching and therapy. It has transformed into a way to share hope with others. 

I can't bury my God given gift. Not when so many people face daily assaults from the Enemy. 

You can't bury your gifts either. You were given them for a reason— to help others and to love God better. 
 
Gratitude is the greatest gift you can give yourself. It is the doorway to enter a joy-filled life.

We all are united by Sacrament of the Eucharist (which literally translates as 'thanksgiving'). 

You are as only good as the people around you. 

Let us build each other up. Guide each other toward Goodness. Remind ourselves of Beauty. Teach about Truth. 

Let's work with the Holy Spirit in planting seeds of the Gospel in the hearts of all we meet. 

Email me at chicoine.matt@live.com or DM here on LinkedIn if you have questions about the faith or want a free writing consult. 

Follow me on Instagram @thesimplecatholic for more fun and inspiring Catholic content! 

"Be who God meant you to be and you will set the world on fire." —Catherine of Siena

"Let nothing disturb you,
let nothing frighten you,
all things will pass away.
God never changes;
patience obtains all things,
whoever has God lacks nothing.
God alone suffices. Amen." —Teresa of Avila

Matthew Chicoine

I've been thinking a lot about this lately. 

As a cradle Catholic I have often felt quite inadequate. 

I never had that great conversion story like Saint Augustine. 

My parents did a phenomenal job of raising me in the faith and I always took my faith seriously. 

But I have gone through intense periods of mental and spiritual anguish and desolation where I have felt abandoned or far from God. 

It never got to the point where it interrupted my sacramental life. 

Over the recent years seeing all the great things going on in Catholic social media I have felt lesser than many of my fellow Catholics. 

The conferences I missed or the sacred art I didn't have in my home compared to others. 

I know these comparisons are from the enemy. 

I felt this prompting by the Holy Spirit to write out my struggles as a means to maybe give hope to other cradle Catholics who feel lesser Catholics because there's not a grandiose conversion story to tell others. 

Sometimes remaining in our faith is just as powerful a story. 

We just have to ask God to guide us how to share it.

Don't forget that the goal of our Catholic faith is not the entry it's the finish line of Heaven.

And sometimes during the race you will experiences desert-like years and spiritual dryness. 

Don't give up hope. 

Remain close to Jesus in the sacraments

The real Catholic influencer is the Holy Spirit. 🕊️🙏🔥

Not the one with the most views. Or the ones who went to the latest Catholic conference. Or the ones who "owned" the Protestants. 

Less of the internet personalities and more of the Third Person of the Trinity.

Because my Catholic faith is integral to my life it should be zero surprise that I will eventually post something on objective morality in your newsfeed...

What objective evils would you add to this list?

Did you know this awesome tradition for today's Saint Feast day??

On the feast of Saint Agnes, January 21, it is a tradition that two lambs are blessed and later presented to the Pope. 

St. Agnes, a young Roman martyr from the early 4th century, is associated with purity and innocence, symbolized by the lamb. Her name, which is similar to the Latin "agnus," meaning lamb, further emphasizes this connection.

The blessed lambs are then shorn, and their wool is used to make the pallium, a special ecclesiastical vestment worn by the Pope and archbishops. The pallium is a symbol of the shepherd's mission and authority, representing their role in guiding and serving the faithful, just as a shepherd cares for his sheep. 

This tradition underscores the Church’s emphasis on purity, sacrifice, and pastoral care.

Thinking about this tradition, how do you see the symbolic nature of the lamb and the pallium reflected in the leadership role of the Pope and bishops within the Church?

#catholiclife #saintagnes #lambofgod

Video is "king" on social media. At least it is if you value views and virality. 

But at what cost? 

People's attentions spans are even shorter than a goldfish's and it's even easier to bash our opponents. 

But are humans meant to be called to something higher?

Reading and even better reading a physical book is a way to receive information that builds our brains better than video. 

And I would argue that if your only Catholic content you are receiving is video content and not from reading from the saints and the Bible you are missing out on an important incarnational aspect of Catholicism. 

Holiness is not data intake it is transformation. 

But any meaningful change HAS to take time. 

Would love to get your thoughts on this subject. 

Share in the comments 👇

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The Battle

Neil Verma

Matthew Chicoine

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taplio

The Battle

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Matthew Chicoine

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Chicoine's LinkedIn Performance

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