eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Gravity Group

- Audit existing marketing materials and messaging for clients and develop marketing plans to grow their business 
- Examine customer behavior and trends and design media plans to get clients' messages in front of their key audience(s)
- Implement and refine company policies and processes to streamline workflow, balance workloads, and ensure projects are delivered on schedule
- Lead, guide, direct, and evaluate the work of other leaders, including directors, managers, and coordinators
- Determine ways to reduce costs, increase revenues, and improve overall company performance
- Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards
- Work with Gravity's President to formulate strategic plans that guide company direction, business operations and market development. Lead the execution of the strategic plan.

Vice President, Marketing Strategist

- Lead web development projects, from Discovery through to Design, Development, and Launch
- Manage digital campaigns, including paid search, social, and email
- Consult with clients on digital best practices, including SEO
- Manage media placement strategy and execution to create synergy between online and offline channels
- Collaborate with highly-skilled designers, developers, and creatives to produce web graphics, ads, videos, etc.
- Manage tools and systems to maximize efficiencies and workflow and track expenses

Digital Marketing and Operations Director

- Work with clients as a partner to build positive brands by developing integrated marketing communications strategies
- Plan and execute marketing campaigns from initial concept/brief through to content development and placement, including media placement strategy and negotiation
- Art direct designers on a variety of projects, including new brand identities, brochures, websites, TV spots, corporate videos, etc.
- Develop digital media strategies and implementation plans for clients
- Design and manage paid search campaigns
- Perform audits of clients' websites and develop search engine optimization (SEO) plans
- Write blog posts and press releases

Marketing Communications Specialist

Pure Environmental Solutions

-Design, implement and manage Google AdWords campaigns
-Develop sales and marketing training materials
-Handle customer service and sales calls
-Design informational material for customers
-Write and design a bi-monthly newsletter

Marketing

Endless Horizons

-Event planning
-Grant research
-Research and assist with the planning and implementation of corporate wellness programs and initiatives
-Organize Outlook calendars and contacts

Executive Administrator

Rosetta Stone

-Work with print media buyer to select publications in which to advertise
-Coordinate between buyer and creative team to deliver artwork to production departments
-Track sales from each ad that runs and calculate ROM
-Manage and enable promotional codes that are advertised and ensure that the proper discounts are offered
-Manage radio media: plan and organize radio tests and call routing structures
-Research and launch new initiatives
-Monitor sales calls and meet with sales agents to discuss areas for improvement
-Assist the accounting department with end-of-month accruals for print media spend

Marketing Specialist

Susquehanna Life Magazine

-Write copy and select images for use on marketing materials
-Design marketing collateral using Adobe Illustrator
-Work with printer to have marketing materials printed (involved selecting paper color, finish and weight)

Marketing Intern

Susquehanna University

-Prepare news releases about student activities and accomplishments for publication in their hometown newspapers
-Manage/update the database of student information in the Office of Communications

Communications Assistant

NuRelm

-Evaluated websites of potential clients and provided them with information on how to improve their site based on their goals and target audience
-Researched and wrote informative articles for company newsletter to opt-in subscribers
-Created and managed a Google Adwords campaign
-Designed marketing collateral using Adobe Illustrator
-Developed a portfolio of experience to show potential clients
-Edited and updated the company's Web site
-Researched and created lists of potential clients for the Director of Business Development

Communications Consultant

Marketing professional with a passion for helping brands reach their goals through honest, creative marketing. 

I began my career executing the media strategy for the direct-to-consumer division of an international software company, learning not only media negotiation, but the value of being curious, constantly learning, and building relationships.

I later found my way to Gravity Group where I immediately began helping clients with marketing strategy, campaign execution, and media placement. Over the years my role has evolved to include business operations and helping to lead the execution of the company's strategic plan.

Professional Interests: marketing strategy, interpreting brand experience for office design, content development, growth strategy, operations 

Personal Hobbies: spending time with my rescue pup, travel, photography, enjoying time outside, swimming, working on a craft/DIY project, and watching college football.

What I'm Reading / Learning Now:
- Disruptive Strategy, Harvard Business School Online
- Government for Grownups with Sharon McMahon
- Content Chemistry, by Andy Crestodina
- They Ask You Answer, by Marcus Sheridan

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The Battle

Neil Verma

Lindsey Laughlin

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