I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Here’s why 90% of consumer brands fail in their first two years.

You're grinding non-stop, but your marketing feels like hitting a brick wall. You launch products, optimize funnels, run ads... and then some competitor undercuts your price by 10%. Game over.

This happens when you sell products without building a brand. Period.

Here's the question: Do you know your brand's core identity? Or do you hope people will buy your stuff because it's "better"?

I'm Neil, and I've cracked the code for building consumer brands that last.

After my MBA, I spent a decade managing $100M+ brands for Citibank, BMO, and Desjardins. I was the guy in the Brooks Brothers suit with the Herman Miller chair, climbing that corporate ladder in easy mode.

But I had an itch to build something from scratch.

So I resigned and jumped headfirst into eCommerce. And promptly failed. Twice.

I went from "Real Kobe Beef" to "Ramen" in 12 months. I was that entrepreneur batting at every shiny object - new Facebook ad techniques, conversion-optimized Shopify themes.

My daily mantra? Three simple letters: "W...T...F?"

But I'm no quitter. I dusted off my stretchy-waist tracksuit and went back to basics. From this failure, I distilled the 7Cs of branding, a process that helped me launch 3 DTC brands to a bona fide exit.

My biggest breakthrough came from studying 200+ DTC brands and asking: "What makes customers choose one brand over another when the products are virtually identical?"

The answer? Psychology. Not features. Not benefits. Pure psychological positioning.

In recent years, I've:
* Analyzed 200+ DTC brands
* Created 70+ brand breakdowns
* Developed the 7C Framework
* Published the Amazon bestseller "Checkout"
* Worked with Amazon, Starbucks, and Porsche

Here's what happens when you have a brand that sells itself:
* Your entire brand strategy fits on a single page, guiding all decisions
* Your marketing feels effortless because it speaks to your audience's core desires
* You wake up knowing exactly what to do to grow your brand

Here's how you can start building your distinctive brand today:

* If you have 3 minutes daily: Subscribe to my FREE Newsletter oneliner.io - One line, One visual, One lesson from top consumer brands.
* If you have a weekend: Get the One Pager BrandBuilder and follow my 7C framework to document your brand strategy on a single page.
* If you're ready for transformation: Join BrandBuilder X and let me guide you through building a brand that stands out, scales up, and eventually sells for a premium.

Let's talk: https://call.ebrandbuilders.com/strategy

Neil Verma

Is your strategy stuck in ambition mode?

Better yet...

It looks great in slides, but little changes day-to-day?

Or maybe you’ve invested in systems, training, and campaigns — but still can’t see the results?

If that’s you, you’re not alone. And you’re not the problem.

The gap between strategy, operations, and impact is real.

I help close it.

Hi, I’m Jessie (yes, pronounced Yessi — Danish roots!)

Founder of Planet One Point Five. Consultant. Speaker. Fixer of operational chaos.

Over the last 10+ years, I’ve helped businesses like Unilever, Arla Foods, and Novo Nordisk:

→ Streamline operations and embed new systems
→ Align sustainability with commercial and brand goals
→ Turn marketing strategies into action across teams
→ Equip people to deliver, not just declare

Whether it’s missed tenders, scattered processes, or campaigns that don’t land — I’ve seen the patterns. And built tools to solve them.

Through my consultancy, Planet One Point Five, I work with leaders and in-house teams to turn strategy into delivery. The kind that shows up in margins, culture, and customer trust.

What clients say:

⚙️ “Jessie helped us reframe our operations and gave us a clear framework. We’re not just compliant — we’re confident.” – CEO, PressCane

Before this, I led one of Arla’s most successful operational transformations — taking over from BCG and turning the project into an investment story.

What I bring to the table:

→ Strategy you can explain to your board
→ Operations your people believe in
→ Marketing that connects ambition to delivery
→ Clear coaching that gets teams moving fast

Want to see your strategy turn into results?
Here’s how we can work together:

Consulting
Bespoke support to uncover what’s blocking progress and make strategy deliver across operations, sustainability, and marketing.

Executive Workshops
Fast, focused sessions to align leadership, clarify ownership, and move from ambition to action.

Team Training & Capability Building
Help your people understand what strategy means for their role — and how to make it real.

The Impact Accelerator
For leaders ready to move from plans to measurable results — with guidance, tools, and community built in.

Or just reach out here. My DMs are always open.

Let’s turn your strategy into results — without the fluff.

taplio

The Battle

Neil Verma

Jessie Frahm 🌱

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