I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Here’s why 90% of consumer brands fail in their first two years.

You're grinding non-stop, but your marketing feels like hitting a brick wall. You launch products, optimize funnels, run ads... and then some competitor undercuts your price by 10%. Game over.

This happens when you sell products without building a brand. Period.

Here's the question: Do you know your brand's core identity? Or do you hope people will buy your stuff because it's "better"?

I'm Neil, and I've cracked the code for building consumer brands that last.

After my MBA, I spent a decade managing $100M+ brands for Citibank, BMO, and Desjardins. I was the guy in the Brooks Brothers suit with the Herman Miller chair, climbing that corporate ladder in easy mode.

But I had an itch to build something from scratch.

So I resigned and jumped headfirst into eCommerce. And promptly failed. Twice.

I went from "Real Kobe Beef" to "Ramen" in 12 months. I was that entrepreneur batting at every shiny object - new Facebook ad techniques, conversion-optimized Shopify themes.

My daily mantra? Three simple letters: "W...T...F?"

But I'm no quitter. I dusted off my stretchy-waist tracksuit and went back to basics. From this failure, I distilled the 7Cs of branding, a process that helped me launch 3 DTC brands to a bona fide exit.

My biggest breakthrough came from studying 200+ DTC brands and asking: "What makes customers choose one brand over another when the products are virtually identical?"

The answer? Psychology. Not features. Not benefits. Pure psychological positioning.

In recent years, I've:
* Analyzed 200+ DTC brands
* Created 70+ brand breakdowns
* Developed the 7C Framework
* Published the Amazon bestseller "Checkout"
* Worked with Amazon, Starbucks, and Porsche

Here's what happens when you have a brand that sells itself:
* Your entire brand strategy fits on a single page, guiding all decisions
* Your marketing feels effortless because it speaks to your audience's core desires
* You wake up knowing exactly what to do to grow your brand

Here's how you can start building your distinctive brand today:

* If you have 3 minutes daily: Subscribe to my FREE Newsletter oneliner.io - One line, One visual, One lesson from top consumer brands.
* If you have a weekend: Get the One Pager BrandBuilder and follow my 7C framework to document your brand strategy on a single page.
* If you're ready for transformation: Join BrandBuilder X and let me guide you through building a brand that stands out, scales up, and eventually sells for a premium.

Let's talk: https://call.ebrandbuilders.com/strategy

Neil Verma

We build high-performing marketing teams that think, act, and perform at a higher level.

“Beloved Brands is the best marketing training that I've ever attended!”

I’ve built brands for the world’s biggest companies—Johnson & Johnson, Coke, and General Mills—and now I help marketing teams develop the capabilities they need to win in today’s competitive landscape.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 🎓 📚 📈

If your marketing team is not delivering to your expectations, you're not alone. Our marketing training is designed to equip your team with the tools and strategies to overcome these hurdles and drive stronger results.
 
• Deep dive analytics → deeper understanding
• Strategic frameworks → shaper thinking
• Brand Positioning → stronger reputation
• Brand planning → link to business results
• Marketing Execution → moving consumers

Experience the Beloved Brands difference!

Our Beloved Brands marketing training program is hands-on, intensive, challenging, real-world, and designed to elevate the marketer’s performance.

We don’t teach theory. We build capability.

Your marketing team gains sharper thinking, stronger tools, practical frameworks, and the confidence to operate at a higher level from day one.

You will see a difference in how your team thinks, acts, and performs.

Learn more about our Beloved Brands Marketing Training:

https://beloved-brands.com/marketing-training-program/

𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 🧠 📈 💡

We help you define what your brand stands for. Then, we help build a strategic plan to achieve the best possible future.

Everyone must know what the brand stands for—every employee, partner, and customer. We make sure that everyone knows the strategies and their role in delivering those strategies.

https://beloved-brands.com/brand-consulting/

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗿𝗲𝗲𝗿  🌐 💼 🚀 🏢 💻

In my marketing career, I led some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP of Marketing. I have won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product, and 4 Effie advertising awards. 

𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸𝘀 📕 📔 📚 

I wrote my book, Beloved Brands, as the playbook for how to build a brand that consumers will love. 85% of our reviewers give us a 5-star rating.

https://www.amazon.com/dp/B09RY3DNBP

Graham Robertson

Great marketing comes from teams that know how to analyze, think, define, plan, and execute.

That’s the simple logic behind the carousel you’re seeing here — and the foundation of Beloved Brands Marketing Training.

At Beloved Brands Marketing Training, we build marketing capability across five core skills every modern marketer must master:

📊 Brand Analytics
Understanding what’s really driving sales — penetration, buying rate, frequency, and sales per trip — and turning that data into clear insights and recommendations.

🧠 Strategic Thinking
Using structured frameworks to define the brand’s core strength, consumer bond, competitive dynamics, and business situation so teams can focus on the right issues and choices.

🎯 Brand Positioning
Turning features into functional and emotional benefits and creating a motivating, ownable positioning that steers every touchpoint.

📝 Brand Planning
Writing plans that link vision, strategy, and execution to financial outcomes and business results.

🚀 Marketing Execution
Making smarter decisions on creative, media, innovation, and omnichannel execution so strategy actually shows up in the market.

Beloved Brands Marketing Training is hands-on, intensive, and designed to build real capability.

Teams leave with sharper thinking, practical tools, and the confidence to operate at a higher level from day one.

If you’re serious about building a stronger marketing team, you can explore our Marketing Training programs here:

👉 https://lnkd.in/gHZH7fBA

Strong brands are built by teams who think clearly, decide confidently, and execute consistently.

#BelovedBrandsMarketingTraining #MarketingTraining

Graham Robertson 

CMO • Marketing Training & Brand Strategy • Former VP of Marketing • Ex J&J, Coke, General Mills • Founder & CMO of Beloved Brands • We will sharpen your marketing team’s thinking • Author of Beloved Brands

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The Battle

Neil Verma

Graham Robertson

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Graham Robertson's LinkedIn Performance

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