eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

I Want That!

It's time to end the unidirectional, transactional nature of digital commerce.  Customer Generated Offers build loyal, repeat buyers while preserving margins and driving profitable growth. Negotiation at Scale requires retailers to understand and optimize their customer portfolios.  I Want That! helps merchants build stronger portfolios and helps consumers to get the best value when shopping in digital commerce.

TBG Marketing

TBG Marketing provides a variety of management consulting and customer marketing services including e-tail, Retail, payments, professional services, not-for-profit and business-to-business marketing services.  Our services range from advanced analytics and data mining to creative development and product positioning.  And sometimes you just need some advice and we are good for that too.

President

2Checkout.com

Lead the development of a marketing and sales department at 2Checkout.com focusing on vendor acquisition, consumer marketing, partnership development, brand marketing and e-commerce marketing.

SVP, Chief Marketing Officer

Bill Me Later, Inc.

Provide strategic insights and access points into core verticals like direct response and catalog marketing to increase acceptance of Bill Me Later payment marks.

Senior Director, Marketing

Cinmar, LP

Manage direct marketing campaigns, implement payment solutions, manage public relations efforts and agencies, build strategic, collaborative partnerships to drive brand sales.

Director, Marketing

Alliance Data Systems

Manage the day-to-day tactical and long-term strategic direct marketing initiatives of assigned client portfolios.

Account Manager

Develop new business relationships cross-selling existing Alliance Data retail customers with database marketing solutions and prospecting for new portfolio clients.

CRM Consulting & Development

When you hit 30 years of experience some call you old, others call you seasoned.  And since I have mad cooking skills, I’m going with seasoned, salt in the bead and a little pepper in the fire.  I have spent my career working in around and with retailers.  Here’s what I have learned along the way;

The Growth Mindset is everything you need to be successful personally and professionally.  Grateful, Giving, Passionate, Inspiring, Connected, Accountable, Opportunistic. Everything you need you learned in third grade, be sure to thank a teacher.

Influential Leadership is the best system of leadership.  There are three imperatives to leaders; Performance, Engagement, Influence. If you engage people but fail to perform, your leadership fails.  If you influence others and lose engagement and performance, your leadership fails.  Influential Leadership is about what you do, what I do, and what we do together.  It’s this culture that allows risk taking, personal and professional growth and committed employees and partners.


When you take number one and number two together, you can build an amazing retail business focused on serving the needs and wants of customers with profitable, sustainable growth.  A magnet business that draws customers and people to your brand.

I have built my career around a stable mindset, a power leadership system and a laser focus on customers.  Customer Generated Offers, Customer Portfolio Management, Customer Analytics that drive Actionable Insights.  Join me along the journey to build profitable, sustainable retail businesses focus on serving customers.

taplio

The Battle

Neil Verma

Chris Daly

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