eBrandBuilders

eBrandBuilders, a Brand Consultancy company, was born – to be a conduit for knowledge transfer. 

We want you to achieve 3 things from our partnership:
1. For you to have a complete but memorable branding framework to develop your brand from inspiration to launch
2. For you to have a detailed brand model that differentiates you from competitors 
3. For you to have specific execution steps  to set and then grow your brand into a seven to nine figure businesses

And we achieve this by:
1. Leveraging our deep expertise with our teams engagements with brands such as Amazon, Starbucks, Porsche and Unilever
2. Conducting weekly brand breakdowns of world-class brands from Lululemon to Lego
3. Designing a a 7 week intensive, coaching program, based on our proprietary methodology
4. Providing free access to most of our content through LinkedIn, TikTok and YouTube

Founder

Author of CHECKOUT | The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

RankMyAgent.com

Responsible for the client acquisition, developing partnerships, and enhancing product offering.

Chief Marketing Officer

Avera Inc.

Conceptualized, Developed, and Executing upon multiple online properties in the diverse realm of  Health & Beauty and Real Estate. Leveraging deep corporate marketing exposure to create strong brands in the online consumer space. Managing a core team of individuals including web developers, graphic designers, content writers, and suppliers to run a lean and efficient operation. Strong expertise in all online marketing initiatives, SMM, SEO, advertising, content creation, and monetization.

Skills: Digital Strategy, Brand Development, and Online Marketing.

Chubb

Progressed ACE insurance offerings in the affinity market through brokering partnerships  with Financial Institutions, Retailers, Credit Unions, and Telecoms.

Vice President, Affinity

Desjardins Financial Security

Formulated the overall strategy and thereafter led the overall business development efforts of marketing DFS's credit and direct insurance products to the Financial Institutions, Affinity Players and Credit Unions. Led the pitch of DFS' s insurance offering to potential clients. Prospected and developed partnerships to drive new product development, business results and contributed to generating profitable top line growth. Managed key existing account relationships.

Skills:
Business Development, New Product Development, Strategic Planning, Insurance Marketing, Client Management, Relationship Management, General Management.

Regional Vice President, Business Development

Canadian Tire Financial Services

Appointed to develop, execute, and implement  a comprehensive Digital Strategy for CTFS’ core SBU’s of Retail Banking, Credit Cards, and Insurance services. Developed of a comprehensive growth (core) & diversified strategy (new product development) for the Insurance, Warranty, and Memberships Services division. Constructed a suite of “Identity & Fraud Protection” products. Designed an enterprise-wide category Warranty concept for 470 Canadian Tire retail stores. 

Skills:
Strategic Planning, Brand Development, Product Development, Insurance Marketing, Online Marketing, B2C Marketing, General Management.

Insurance Strategy + Internet Strategy Roles

ICICI Bank Canada

Spearheaded the launch of ICICI Brand in Canada and devised the overall marketing strategy for ICICI Bank. Developed a range of innovative retail banking products including a high rate savings account, GIC’s, and mortgages. Being a start-up opportunity, oversaw complete marketing campaigns and managed relationships with external vendors.

Skills:
Strategic Planning, General Management, Brand Development, Retail Banking Marketing, New Product Development.

Head, Marketing & Public Affairs

Citi

Assisted in the execution of the Live Richly brand in Canada. Implemented marketing plans and programs for Citi MasterCard products. Identified, analyzed and evaluated customer credit card usage behavior and competitive forces for new business-building prospects.

Skills:
Credit Card Marketing, Brand Development, Product Development, General Management, B2C Marketing, Revenue Enhancement.

Assistant Vice President

I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Hi! I am Neil, founder of eBrandBuilders (eBB) with a mission to help young but successful companies into beloved brands.

After completing a BComm and an Ivey MBA in eLeadership, I progressed through the corporate ranks – worked on the Live Richly brand for Citibank, launched the ICICI Brand in Canada, managed a $100M insurance portfolio for Canadian Tire Financial Services, and extended the Desjardins banking brand nationally.

In 2012, I resigned to forge my own path in eCommerce. And quickly failed. Twice. It was then I reached back into my roots, and rigorously applied my corporate branding experience to analyze the top 200 DTC brands. 

From this, I distilled the 7C’s of branding, a process that helped me launch 3 DTC businesses in the health beauty space and had a bonafide exit.  

WHAT PEOPLE ARE SAYING ABOUT OUR BRANDING PROCESS:
🔷 "It gives you the tools you will need to dig deep and create an authentic brand that will stand out and stand the test of time”
🔷 "A tour de force on building ecommerce business(es) in the 2020s"
🔷 "In a space that can sometimes feel saturated where you see the same material from one person to another this was rare and brilliant"
🔷 "As an eCommerce consultant, I gained a much better understanding of how to convey the value of more intentional branding to clients!!!"

The exit further formed the cornerstone of my next venture, eBrandBuilders - where my mission is to deconstruct world class brands to help build your brand step-by-step. 

eBrandBuilders is for you if you are a:

◾ Product hustler. Day to day, you’re absorbed in chasing the magic-bullet solutions toted by gurus online
◾ New business owner. And want to build a solid foundation from the start
◾ Brick-and-mortar brand leader. You’d like to emulate the success of newer entrants into your space
◾ Go-getter. You crave the education, direction, and support to build a highly successful DTC business

Today with eBrandBuilders, I offer help in one of these ways:

➡️ Buy my book Checkout: The Step-by-Step Method to Build a Brand @ ebrandbook.com
➡️ Subscribe to my Free 2X Weekly Newsletter @ ebrandbreakdowns.com
➡️ Watch my 7C Masterclass with one of our clients @ ebrandclass.com
➡️ Book a 1:1 Coaching Call with me @ ebrandcall.com

Neil Verma

Chris C.

Result Current

• Transform KPIs by 30+%, leveraging expertise in eCommerce leadership, site merchandising, margin optimization, forecasting, and operations through both Shopify and Amazon Seller Central. 

• Consistently surpass 5X Marketing Efficiency Ratio through highly effective digital advertising, specializing in paid social campaigns with Meta (Facebook + Instagram), TikTok, and Amazon.

• Expertly navigate KPI tracking, P+L reviews, and meticulous budgeting to ensure sustained, long-term profitability.

• Increase client EBITDA through proven CRO, retention, and merchandising strategies.

Director of Ecommerce

Takeya USA

• Delivered double-digit growth by launching two new Shopify Plus 2.0 custom themes for Takeya USA and ThermoFlask brands

• Increased AOV by 21% with strategic pricing, bundles, and promotions.

• Built out the strategic marketing and promotional campaign calendar, leveraging paid search, paid social, email, SMS, and affiliate programs to drive brand familiarity and engagement.

• Introduced laser marking customization with a strategic partner, unlocking new avenues for revenue.

• Launched both brands on TikTok Shop Marketplace, partnering with creators and affiliates to drive gross merchandise value growth. 

• Articulated and shared a compelling e-commerce vision and technology roadmap with cross-functional teams, business stakeholders, and executive leadership.

• Proactively identified consumer trends and opportunities, implementing features and application solutions to enhance site visits, engagement, and affinity for both Takeya and ThermoFlask brands.

• Spearheaded website customer journey optimization and brand communication across email, SMS, and paid social channels (Meta + TikTok), ensuring a seamless and compelling brand experience.

• Implemented product review capture and curation through Bazaar Voice and Field Agent for both syndication and native sites, fostering customer trust and loyalty.

• Collaborated cross-functionally with Sales and Marketing to ensure consistent marketing messaging and execution of the promotional content calendar across all digital platforms.

• Continuously optimized site content, conversions, and communications, achieving and surpassing set KPIs outlined in the annual operating plan.

• Leveraged website analytics tools to measure performance and identify opportunities, maximizing key digital KPIs and driving continuous improvement.

• Increase client EBITDA by implementing proven programs that enhance brand affinity and boost profitability across both DTC and retail channels.

• Expertly navigate KPI tracking, P+L reviews, and meticulous budgeting to ensure sustained, long-term profitability.

• Achieved 5X MER through highly effective digital advertising, specializing in paid social campaigns with Meta / Facebook / Instagram and paid search strategies with Google Ads.

• Spearhead innovative retail and wholesale sales support strategies, resulting in a remarkable 20%+ increase in sales.

• Transform key DTC KPIs, including site visits and AOV, growing over 30%, leveraging expertise in website builds, eCommerce leadership, merchandising, pricing strategies, forecasting, and operations on Shopify.

Ecommerce + Merchandising Consultant

Stone Brewing

Head of Stone Brewing Retail, eCommerce, Product Merchandising, Brand Licensing + Tap Rooms

Director of Merchandise + Hospitality

Head of Stone Brewing Retail, eCommerce, Product Development, Merchandising & Brand Licensing

• Increased contribution margin by 15% with a data-driven marketing plan for retail and eCommerce sales. 

• Launched and marketed licensing partnerships with Sanuk Footwear, Jeni’s Splendid Ice Creams, IML Apparel, Canari Bicycle Jerseys, and Home Grown Grass Fed Beef Jerky.

Director of Merchandise

• Launched the Sana eCommerce platform, customized to achieve increased online sales and reach a global audience, resulting in a 22% increase in online revenue.

• Spearheaded successful retail expansion, adding five new tap room locations, overseeing site selection, lease negotiation, build-out, and comprehensive project management.

• Strengthened the team for future growth by strategically hiring and developing key positions, including a Retail Operations Manager, Merchandise Buyer, and Sales Support.

• Drove operational efficiency by leading the implementation of the Microsoft Dynamics AX ERP system as a super user.

Associate Director, Merchandise

• Expanded Stone and Arrogant Bastard merchandise product line to grow revenue by 36%. 

• Grew eCommerce sales 50% YoY via compelling products and offers on the the Nitrosell eCommerce platform. 

• Developed founder's vision into a segment-leading, well-publicized, and highly profitable guest experience.

• Overcame government regulations to open the first offsite craft beer tasting room in California, proving model for both profitability and brand exposure.

• Ensured all retail marketing materials were current to branding and industry guidelines. 

• Trained team on unique brand standards and executed highly successful campaigns and events despite limited budget and resources.

Merchandise Manager

I am a results-driven eCommerce Director who leverages advanced data analytics to engineer high-impact, ROI-focused solutions that dramatically amplify online presence, drive qualified traffic, and maximize gross merchandise value for digital retail brands. 

My proven track record includes implementing cutting-edge SEO, CRO, and digital marketing tactics that consistently outperform industry benchmarks and deliver measurable, bottom-line results in competitive online marketplaces.

My expertise encompasses eCommerce merchandising strategy development, digital commerce optimization, and customer journey analytics to execute data-driven growth initiatives that deliver quantifiable ROI through conversion rate optimization, cross-channel performance tracking, and platform-specific optimizations across both Shopify store ecosystems and Amazon Seller Central account management frameworks.

Key Achievements:

+ Achieved consistent double-digit YoY revenue growth through data-driven digital strategies

+ Increased website conversion rates from 2.5% to over 4% and Average Order Value by 25%

+ Managed $30M+ P&L across diverse portfolios including eCommerce, wholesale, and retail

Core Competencies:

+ eCommerce Strategy & Implementation (Shopify Plus expert)

+ Digital Marketing & Analytics (GA4) 

+ Customer Journey Optimization

+ Site Merchandising & Forecasting

+ P&L Management

+ Brand Marketing & Expansion

+ Team Leadership & Development

Technical Skills:

Shopify Plus, Amazon Seller Central 3P, Google Analytics / GA4, META / Facebook / Instagram Ads, TikTok Shop, Klaviyo Email Marketing, Attentive SMS, Rakuten Affiliate, BazaarVoice, SEO, Jira, Slack, Helium10, MailChimp, AI CRO Apps, NetSuite ERP, Microsoft and Google Suites.

Industry Expertise: Direct-to-Consumer DTC + D2C E-Commerce, Retail & Wholesale, International Business

Deliver DTC revenue and brand growth metrics according to Annual Operating Plan for two consumer facing websites. 

Identify consumer needs/ opportunities and build features/ solutions that increase engagement and affinity for both brands.

Lead website customer journey optimization and brand communication.

Collaborate to ensure consistent marketing messaging and execution of promotional content calendar across all digital platforms.

Share eCommerce vision with the cross-functional team, business stakeholders, and executive leadership. 

Optimize site content using SEO, UI/UX, CRO, and A/B testing. 

Utilize website analytics tools to maximize key digital KPIs.

takeyausa.com
mythermoflask.com

taplio

The Battle

Neil Verma

Chris Carroll

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