I deconstruct world-class brands to help build your brand. ✈️ Chief Brander @ eBrandBuilders | 📘 Amazon Best Seller | 🎙️  Host @ eBrandCast

Here’s why 90% of consumer brands fail in their first two years.

You're grinding non-stop, but your marketing feels like hitting a brick wall. You launch products, optimize funnels, run ads... and then some competitor undercuts your price by 10%. Game over.

This happens when you sell products without building a brand. Period.

Here's the question: Do you know your brand's core identity? Or do you hope people will buy your stuff because it's "better"?

I'm Neil, and I've cracked the code for building consumer brands that last.

After my MBA, I spent a decade managing $100M+ brands for Citibank, BMO, and Desjardins. I was the guy in the Brooks Brothers suit with the Herman Miller chair, climbing that corporate ladder in easy mode.

But I had an itch to build something from scratch.

So I resigned and jumped headfirst into eCommerce. And promptly failed. Twice.

I went from "Real Kobe Beef" to "Ramen" in 12 months. I was that entrepreneur batting at every shiny object - new Facebook ad techniques, conversion-optimized Shopify themes.

My daily mantra? Three simple letters: "W...T...F?"

But I'm no quitter. I dusted off my stretchy-waist tracksuit and went back to basics. From this failure, I distilled the 7Cs of branding, a process that helped me launch 3 DTC brands to a bona fide exit.

My biggest breakthrough came from studying 200+ DTC brands and asking: "What makes customers choose one brand over another when the products are virtually identical?"

The answer? Psychology. Not features. Not benefits. Pure psychological positioning.

In recent years, I've:
* Analyzed 200+ DTC brands
* Created 70+ brand breakdowns
* Developed the 7C Framework
* Published the Amazon bestseller "Checkout"
* Worked with Amazon, Starbucks, and Porsche

Here's what happens when you have a brand that sells itself:
* Your entire brand strategy fits on a single page, guiding all decisions
* Your marketing feels effortless because it speaks to your audience's core desires
* You wake up knowing exactly what to do to grow your brand

Here's how you can start building your distinctive brand today:

* If you have 3 minutes daily: Subscribe to my FREE Newsletter oneliner.io - One line, One visual, One lesson from top consumer brands.
* If you have a weekend: Get the One Pager BrandBuilder and follow my 7C framework to document your brand strategy on a single page.
* If you're ready for transformation: Join BrandBuilder X and let me guide you through building a brand that stands out, scales up, and eventually sells for a premium.

Let's talk: https://call.ebrandbuilders.com/strategy

Neil Verma

Legal Writing Coach | Teacher | Writer | Creator, Dear 1L® & Dear Legal Writer | Former BigLaw Litigator (L&E) | Law-Mom

Hi there. 👋  If you want to get better at legal writing, you’ve come to the right place. 

▪️ I offer an original course that I teach over Zoom, both individually and in small monthly cohorts. It’s designed to refresh your grammar fundamentals and teach you how to handle the words and phrases that legal writers tend to get wrong.  You also get a handy editing tool that’s easy to remember and apply, and in the end, you take a roadmap for continued study to keep getting better on your own. 

▪️ I am also available to teach a CLE on legal writing to law firms and other employers.

All my teaching is designed to promote clearer, more concise, and more persuasive writing.

—To get an update on availability and receive more course information, you may sign up here:  http://writinglawtutors.com/courses

—If you would like to receive my free legal writing newsletter, you can subscribe here: https://writinglawtutors.com/newsletter

🔸 WHO AM I? 

A lawyer turned legal writing coach, but a mother and teacher at my core, 
I adore nurturing both new and not-so-new legal writers.

Before doing what I do now, I spent 20 years working in Big Law.  

-I worked for demanding partners in high-stakes, complex, motion-heavy litigation. 

-I wrote briefs, blogs, letters, client alerts, long-form articles, appeals, and everything in between.  

I also served as co-editor for two firm blogs and taught internal CLE’s on legal writing. 

In the process, I got trained by some of the best legal writers in the business.

In 2021, I branched out on my own and formed Writing Law Tutors LLC. Since then, my focus has been on improving the legal writing experience of lawyers and law students everywhere. 

📕 To that end, I have an Amazon best-seller, “Dear 1L: Notes to Nurture a New Legal Writer,” that you can get here: https://amazon.com/dp/B0D726J7RQ🔸 

▪️ For law students: You know me from my Dear 1L letters and my book. I bring the same passion to my coaching sessions. I’d love to help you on your journey to becoming a super-powered legal writer.  

▪️ For pre-law students: Work with me on your law school personal statement. Sign up for my summer cohort to prepare for law school before you start. 

⚓️  My anchor is my family. I am a mother of three girls in their 20s. I am fortunate to have an amazing husband, Matt, a managing partner at Kleinbard in Philadelphia, who helps support my journey. 

CONTACT:  You can reach me through Dear1L.com, or by email at Amanda@Dear1L.com. 

I will look forward to hearing from you!  💌 Amanda

taplio

The Battle

Neil Verma

Amanda Haverstick

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?