B2B Growth

B2BGrowth burst onto the scene in 2019 with a mission to help companies expand internationally. 

Our initial focus is LinkedIn, the world’s largest business platform. Unfortunately, most Estonian companies have yet to tap into its full potential. We are here to change that.

Our team is stacked with experienced, ambitious, divergent thinkers. We don’t do 9-to-5. We do whenever and whatever in order to get the job done to the highest standards.  

Our motto: Alone you can go fast, with others you can go far. 

Our philosophy: When our partners grow; we grow. 

What I do:
💪 Find partnerships to grow 
🧘‍♂️ Find the right mindset for people to join us 
🕺 Building systems
🙌 Training and consulting 
🔥 And whatever needs to be done to move the company forward

Nr 1 LinkedIn ™️ expert in the Baltics! Sales and marketing coach!

Ajujaht

Ajujaht is the best-known start-up accelerator in Estonia, where you can put your business idea and team to the test.

The Ajujaht accelerator programme and TV competition is a collaboration between the public and private sectors and is created by Enterprise Estonia.

As a key mentor, I help in the following topics:
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ how to implement experiential education

Buisness mentor

Beamline Accelerator

Happy to share my experience with Bealine Accelerator teams.
I am a mentor inf the following topics:
 LinkedIn
 Startup mentality
 Building your sales pipeline

Having defined cleantech in the region, Beamline is established to meet the needs of the market – there is a sudden growth in the number of specific cleantech startups and segments, but mainly generic accelerator programs exist. 

Beamline’s team has the longest hands-on experience and vision-driven specialization in cleantech in Estonia. Best accelerators need to focus on specific areas in order to provide the necessary growth for startups. For that, Beamline’s first Batch #1 focuses on energy and smart cities. 
Check more on

Sales, LinkedIn, Startup mentor for startups

Buildit Accelerator

Buildit is accelerating new global success stories in hardware and its participants are building the coolest things you can imagine. Buildit is the first accelerator in the Baltics and Nordics focusing on physical devices, i.e. hardware in combination with software.

I coach, teach, and mentor the Buildit's techies and engineers in
⚙️ the basic sales, introducing sales tools to automate the sales process
⚙️ the importance of teamwork and relevant communication in the team
⚙️ market product fit
⚙️ how to use LinkedIn for social marketing and social sales
⚙️ blitz recommendations for ten teams
⚙️ how to implement experiential education

I shared my experience of being part of a startup going through two different accelerators in a very short time, with all its ups and downs

⚙️ Mentor

Enterprise Estonia

Mentor & Coach

Minu Lugu

Do you want to boost your progress exceptionally within just a few weeks? If yes, you should start keeping a gratitude journal, a diary-like positive thinking tool/concept, where people write down things for what they are grateful. Gratitude journals are widely used for personal development to focus the attention on positive things in life.

I had used a similar tool for focusing during my own turbulent early startup times and I knew the potential of it, but I lacked one in Estonian to give it to my mentoring and coaching clients. Therefore, following my ‘Done is better than perfect’ motto, I co-published it together with my partner-in-crime Kristi. 

Publishing the gratitude journal proved to be a thriving success, we have sold over 2,000 copies and counting. Numerous colleagues of mine have implemented it to their mentoring practice and have reported back similar success to mine. 

When you purchase it, please refer back to our website where you can view a short e-course about how to get the most out of it. Oops, the course is yet under construction, so check back frequently, or subscribe for the early course launch warning.

📚 Managing Editor

Executive Coach & Mentor

My mentoring and coaching started when I began my journey as a podcaster and working in a startup. After talking with over 50+ entrepreneurial-minded people over 100 hours about burnouts, how to start a company, how to pick an idea etc. 
I used these lessons to start giving back to startups by mentoring and coaching. Helping new entrepreneurs to begin their journey and helping them to ask better questions from himself. Expanding their thinking and giving new ideas. 
One of my methods is Gratitude and habits training that has been quite successful to turn around people lives and starting a new chapter in their lives. 
Started to teach Linkedin profiles building, company profiles as I see in Estonia a lot of entrepreneurs and companies don't take advantage of this huge network that we have.

Entrepreneurial Mindset Coach & Mentor

Podcast "Let's Get Busy"​/ "Hakkame tegutsema"​

'Hakkame tegutsema' or 'Let's get busy' in English is the most popular weekly privately produced entrepreneurial podcast in the Estonian language. I launched it in 2017, and it was counting over 150 thousand downloads by the end of May 2019. 

I interview people with an entrepreneurial mindset, a societal phenomenon frequently enacted on all scenes of human life. My guests are not A-class celebrities, but all of them have exceptional stories to tell. Some of the topics cover: 

☛ Entrepreneurial mindset and attitude, and why business is not always the one solution fitting 
☛ Talk to people, move around, be active, and great ideas will come
☛ How to tune your mindset towards the result-oriented approach
☛ How to avoid and recover from burnout

The podcast has also evolved into a group Mastermind three-month hands-on fast track program to address and collectively find unique solutions to unusual challenges. Want to find out more? Drop me a line, and let's talk. 

🎧 iTunes https://www.instagram.com/hakkametegutsema/?hl=en
🎧 Eesti podcastid https://podcast.ee/hakkame-tegutsema/
🎧 Instagram https://www.instagram.com/hakkametegutsema/
🎧 Delfi Ärileht https://arileht.delfi.ee/news/uudised/kuula-delfi-saatesarjas-hakkame-tegutsema-raagivad-ettevotlikud-inimesed-oma-huvitavaid-elulugusid?id=83782625

🎙️ Host and producer, Hakkametegutsema.ee

Estonian Entrepreneurship University of Applied Sciences

EUAS is a university of entrepreneurs, by entrepreneurs, and for future and present entrepreneurs. EUAS students are in intense contact with the business world throughout their studies in the form of visiting lecturers, regular informal meetups with businesses, and internships. EUAS is for reason located in one of Europe's startup hot spots. 

As a visiting lecturer, my classes cover the following topics and disciplines: 
🎓 starting a company
🎓 finding cofounders and what a proper co-founder agreement should include 
🎓 effective solution-oriented pitching and presenting to the investors
🎓 marketing your product, finding product-market fit, and finding your first customers
🎓 sales overview, creating scalable B2B sales models, sales automation
🎓 fundraising
🎓 mental mindset
🎓 team-building tools

I have been teaching 2 semesters and over 20 students

🎓 Lecturer

Sorry As A Service

Sorry as a Service is a customer retention solution that enables businesses to send apologies (chocolate, cookies, etc. + a handwritten personalised postcard), measure, track and optimise their retention activities, and reduce churn and negative sentiment. It integrates with CRM and help desk systems and make it easy for support agents to dispatch a physical apology through the network of apology partners like chocolateries, restaurants, and flower shops.

Sorry as a Service was born during the Garage 48 Hackathon in September 2014 in Pärnu, and the concept was so good our Nordic international team won the event. We liked the concept so much we actually set up a company and I was able to onboard our first clients within just a few weeks.

Some noteworthy milestones: 
☆ joined business accelerators Startup WiseGuys, and later Techstars London
☆ raised investments in total over € 250,000. Investors incl. e.g. Belron Group
☆ almost went bankrupt twice
☆ some clients: TransferWise, Pipedrive, DPD UK, British Telekom
☆ full one-click system automation in 2018
☆ 36,545 items sent to customers in 2018
☆ 2019 the company was acquired
☆ Techstars award-winner 👕 No 201

Key learning:
☛ how to launch, scale-up, and sell a startup business

If you want to succeed with your startup, if you want to learn more about the ups and down, if you want to check out our startupper toolbox, please contact me. I am here for you, and willing to help.

www.sorryasaservice.com

Customer Development/Co-Founder

Your LinkedIn ™️ Brand Architects. Building your Personal & Company Brand! Get in touch!

You want yourself and your company to grow, but you need help figuring out where to start. That is where I can help.

Hi, I am Indrek, Indrek from Estonia. I am an entrepreneur whose passion and skills lie in helping others grow. But it wasn’t always this way. 
While growing up, I just wanted a regular job with routine and stability. It seemed an easy way to make a living. But over time, I realized that this was no way to grow and develop. 

So as part of a start-up hackathon in 2014 here in Estonia, my team, Sorry as a Service, attended two different start-up accelerators. One was Techstars London, which accepts 1% of startups that apply.
To be sure, we weren’t instant tech stars, having come close to going bankrupt more than once and experiencing other “fun” moments. Then things started to change and near the middle of 2019, we sold the company and turned a nice profit.

But money wasn’t the only reward. As the person responsible for the sale, I learned a lot, primarily the value of open communication and maintaining a positive mindset. Furthermore, I realized my mission. I want to facilitate the development of people and companies. That is why I mentor start-ups, study coaching, and head my newest company, B2B Growth. 

B2B Growth helps people and companies grow internationally via
LinkedIn. Helping unlock LinkedIn’s power for finding new sales leads, building brands, and locating new talents.

✅ Making your LinkedIn profile stand out;
✅ Create a LinkedIn strategy for your personal and company page
✅ Helping to build personal brands 
✅ Writing copy that enhances and builds your reputation on LinkedIn;
✅ Offering company training to enhance LinkedIn usage for key personnel, sales/marketing, and HR.

Whether you are an individual, an entrepreneur, or a company determined to improve your brand awareness locally and internationally, my team and I have the expertise to go beyond the
normal LinkedIn profile writing.
We can’t tell you all our tricks, but we can assure a thorough overhaul of your profile, introducing you to some hacks we’ve created and providing specialist copywriting that avoids clichés and some hacks we’ve created.

Indrek Põldvee

I am currently the manager of B2B Growth France, but more importantly, I assist companies in leveraging the full potential of LinkedIn™️ to their advantage. I offer my knowledge and experience to support your growth with kindness and generosity.

My daily activities include:
✔ Creating and optimizing employer brand strategy
✔ Client project management
✔ Networking: developing partnerships, meeting with prospects
✔ Developing new services and skills
✔ Providing corporate training for your communication team: supporting employees, mentoring interns
✔ Soft selling
✔ Managing and creating personal and professional LinkedIn™️ profiles
✔ Posting on LinkedIn™️ / sharing value

Founder & Digital Brand Strategy Consultant

Bienvenue! The French-Speaking Relocation Network

Bienvenue - The French-Speaking Relocation Network regroups independent relocation companies worldwide that share the same values and that can accompany their clients in French, English, and the local language. 

My role:

✔ Implementing the network’s policies and its action plan
✔ Managing all the projects defined by the Board
✔ Developing the network in terms of members and partners
✔ Social Media management

Acting Coordinator

HELMA International

✔Redefining the business development and marketing strategy for Helma International and Smart Expatriation, an online compensation calculator (https://www.smart-expatriation.com/en/). 
--> Accélérateur 360° by BPI France
--> New brochures
--> New website (on-going)

✔Developing new partnerships for the Smart-Expatriation tool
--> contributors
--> referral partners
--> distributors

✔Representing the company at trade fares
--> EuRA (the European Relocation Network)
--> SNPRM (the French Relocation Experts)
--> FEM (the Forum for Expatriate Management)
--> Cercle Magellan (the International Human Ressources Networking Group)

✔Negociating memberships/partnerships
For example:
--> Bienvenue-the French Speaking Relocation Network
--> Choose Paris Region
--> Numeum

✔Redifining the company's digital marketing strategy
--> focused on LinkedIn B2B communication

✔Business development: 
--> Defining the sales cycle and setting up the HubSpot tool alongside with the Digital team; 
--> Responding to local or global tenders that include one or several services (relocation, immigration, advisory services)
--> Business intelligence 

✔Managing, mentoring and tutoring the amazing people on my team.

Head Of Business Development

France Global Relocation

✔Redefining the business development and marketing strategy
--> Accélérateur 360° by BPI France
--> New brochures
--> New website

✔ Developing and maintaining trust relationships with business partners, consultants and employees

✔Implementing new procedures and improving the existing ones 
--> Obtaining the EuRA Global Quality Seal (similar to ISO 9001 in the International Mobility industry)

✔Accompanying the company in digital transformation
--> Implementng a new CRM tool to facilitate the collection of client data as well as progress and performance monitoring
--> Participating in the creation of the new website, enabling our clients to contact us directly
--> Setting up the Hubspot tool with the Digital team

✔Business Development 
--> Redefining the company's digital marketing strategy (Facebook and LinkedIn)
--> Sales prospecting and client retention (B2B)
--> Responding to national and international tenders
--> Customer satisfaction survey and needs analysis

✔Managing, mentoring and tutoring the amazing people on my team.

Local Manager

✔ Business Development
--> Targeting both B2B and B2C clients
--> Sales prospecting (cold calling, LinkedIn Sales, propositions, RFPs)
--> Increasing social media visibility (>850% on Facebook, >467% on LinkedIn)

✔ Representing the company at different national and international conferences

✔Maintaining long-standing relationships with partners in France and abroad

✔Managing Operations
--> Client relations and retention 
--> Advising clients on immigration, home search, settling in, departure etc.

Business Development Manager

✔Providing assistance to the managing directors : property finding, administrative procedures, settling in

✔Updating company's external and internal communication documents

✔Setting up a Facebook and a Linkedin account for France Global Relocation 

✔Establishing a cost-effective communication strategy

Relocation Consultant

NOVALYS SAS

Internship: the development and execution of marketing strategy and communication for the launch of a new product (Visual Expert for Oracle).

Assistant Project Manager

MOME SWEET MOME

✔ Managing one of the language centres in Paris
--> Supervising and evaluating the teachers in the centre
--> Replacing teachers when they were absent
--> Making sure that the centre is well equipped and functional 

✔ Finding prospective clients
--> Distributing flyers on the streets
--> Hosting Open Days
--> Making sure that the number of students in language classes (at schools) would increase every year

✔ Teaching English as a foreign language 
--> in the same language centre
--> in different public and private schools
--> Intensive trainings during school holidays

Local manager and Teacher of English

NPO Sports Club Biomechanics Group

I fulfilled the role of the club’s representative judge in different national competitions, in the category of difficulty, execution and synchronized jumping. On daily basis, I gave ballet and gymnastics lessons.

Gymnastics Coach

Digipuuk Ltd

Helped the project manager with different tasks, e.g. contacting authors in order to publish their work online; helping with translations.

Assistant project manager

Looking to enhance your brand presence on LinkedIn™️? Want to attract and retain top talent for your company? Need to align your messaging with your brand identity and the expectations of potential candidates?
You're making a smart choice!

👉 82% of candidates review the LinkedIn™️ profile of a company's leader or manager before accepting a job offer.
👉 LinkedIn™️ is the second most popular source, after company websites, for gathering information about an employer.
👉 Almost 65% of LinkedIn™️ users now belong to Generations Y and Z.

Let's elevate your 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 together!

My name is Mari-Liis Garcia, and I'm the founder of B2B Growth France.

B2B Growth boosts companies' visibility on LinkedIn™️, standing as the go-to expert in Northeastern Europe. Originating from Estonia — the country with the highest number of unicorns per capita 🦄, the most digitally advanced in the world, and my homeland — B2B Growth has made a significant impact.

In 2023, I expanded B2B Growth to France, inspired by our philosophy: "Alone we go faster; together we go further" 💪 This philosophy resonates deeply with me, especially as a former competitive gymnast.

Every day, I apply my diverse experiences 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝗦𝗠𝗘 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗮𝗿𝗴𝗲𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀:

✅ I provide thoughtful strategic consulting.
✅ I enhance talent recruitment and retention: a compelling profile is key.
✅ I train teams on maximizing LinkedIn for visibility (keyword optimization, SOSEO analysis, and more).

I'll admit, my days often feel like a marathon, but I absolutely thrive on it!

𝗠𝘆 𝗸𝗲𝘆 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝗶𝗻 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱:
👉 5 years of expertise in developing employer brands.
👉 8 years of success in B2B sales and the international mobility sector.
👉 Successful support for 2,000 expatriates across 100 companies.
👉 Trained 133 employees on leveraging LinkedIn’s algorithm in 2023.
👉 Passionate about sharing and imparting my skills.
👉 My methods are proven effective: B2B Growth France is an official partner of Choose Paris Region.

And when I'm not working? You might find me practising outdoor yoga 🧘‍♀️ or baking delicious Nordic pastries 🥨. I’m as passionate about fitness as I am about food!

Ready to talk about your project?

📧 Reach out via LinkedIn™️ messaging or email me at mariliis@b2bgrowth.fr

taplio

The Battle

Indrek Põldvee

Mari-Liis Garcia

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