Thomas Morales - B2B Systems For Scale

Helping B2B founders go from 6 to 7 figures using the Scale w/ Freedom formula

Founder

Air Quality Canada, Inc.

Co-Founder

Jaspr

Scaled operations and logistics to match the explosive launch and revenue demands.

Chief Operating Officer

Rapid Group Inc.

Offered restoration services & coordinated local contractors in cities affected by natural disasters.

Learn more about this here --> https://thomasmorales.com/happy-technology/the-rapid-method

Systems Guy | Helping B2B founders automate & delegate operations so they can scale with freedom. Scaled a multi-6-figure biz with only 3 Hrs/Month | Send me a DM

This is About section isn't about me... because I know you just want to know "how do I grow my online service business predictably..."

Look, if you want to scale to 7+ figures, only 3 things matter:

→ Leads (Are people finding you?)
→ Conversions (Are they buying from you?)
→ Delivery (Are you keeping them happy enough to stick around?)

Everything you do should move the needle in one of these three areas.

If it doesn’t? It’s probably busy work in disguise.

Growth happens when you laser-focus on solving the right problem - not playing whack-a-mole with a hundred “meh” ones.

I should know. I used to be that guy... Obsessed with automating everything, drowning in tech stacks, and creating complexity.

So I created a process that's now helping founders get unstuck from 6 figures, and scale to 7 (with freedom).

Systems to:

1. Get leads every day
2. Convert those leads every week
3. Deliver your perfect offer so smoothly it’s like butter on warm toast

To learn more about this process (or check out tons of case studies), click the featured link on my profile.

Or you can go here → thomasmorales.com/scale

Thomas Morales

Ty Frankel

LinkedIn League

PSA TO FOUNDERS:

Here's all you need to sign 5-10+ new high-ticket clients on LinkedIn in the next 90 days:

A LinkedIn profile with PROPER content and sales systems.

That's it.

I reveal and deploy these systems for you inside LinkedIn League.

Within 90 days of joining you'll have 5-10+ new high-ticket clients.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

And many more...

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 37 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

Founder & Coach

LinkedIn Client Lab

While everyone tries to write viral posts...

LinkedIn Client Lab members sign 5-6 figure deals from LinkedIn DMs like CLOCKWORK.

By doing the opposite of what everyone else does.

Why focus on DMs not content?

Here's what LinkedIn Client Lab members are doing:

〽️ "We've implemented the LinkedIn Client Lab strategies across dozens of clients & generated 100s of thousands of dollars in cash collected"

- Marcos (7-fig/yr agency owner)

〽️ "I've been in the Lab 30 days now and booked 45 calls on LinkedIn already and hit $11K+ a month as a result of everything in here"

- Aidan Collins (agency owner)

〽️ "I booked 140+ sales calls & made $90K+ for my coaching program in just 3.5 months. All off LinkedIn"

- Terrence ($30K+/month coach)

〽️ "32 calls in 40 days is insane brotha. You're the absolute goat"

- Noah ($75K+/month marketing agency owner): 

〽️ "Been booking like 2 sales calls a day since I started a week ago. Never used DMs to sell before"

- Viggo ($10K+/month agency owner)

This isn't luck.

It's result of a system booking 100s of calls a month in over a dozen niches.

LinkedIn Client Lab is a community of founders signing 2-5+ clients a month on LinkedIn.

Inside you get:

1️⃣ My 3-Pillar LinkedIn Client Acquisition Playbook

- 9+ hrs of masterclasses with strategies never shared publicly
- 39+ DM strategies booking 100s of calls monthly
- The psychology behind how a member booked 159 calls in 148 days

2️⃣ 1-Hour Weekly Live Training

- Real-time breakdowns of $30K/mo DM campaigns
- Advanced LinkedIn tactics 99% never see
- Instant answers to your questions
- You get live access + all video recordings

3️⃣ The Community

- Network with other business owners booking 20+ calls/monthly
- Get instant feedback on your profile, content & DMs
- Direct access to me for guidance

Join 100+ B2B founders signing 2-5+ clients/month before your competition discovers this 👇🏼

https://linkedinclientlab.com

Shut Down Music

I founded and grew Shut Down Music into 70+ artists, 8 employees, $2.1M+ in sales and a 4-time award-winning music-for-media agency.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, WWE, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, LA Dodgers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS and many more.

AWARDS
2023 GEMA ProMax Gold Awards: Best Use of Music (WON)
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

Broadcast Music, Inc. (BMI)

I started producing hip hop music at 14 years old. Fell in love with the craft on day 1 & created beats for 8 hrs/day (might've skipped school here & there) for almost 5 years.

After changing my stage name what seemed like every month, I decided on going by Showtyme.

That's when things picked up quickly - I worked with some pretty big artists. G-Herbo, Paul Wall, AD, Trev Rich, $tupid Young, & TayF3rd.

I eventually got into music for TV/film and produced for Sportscenter, Fabletics, the NBA, NFL, Universal Music, and Sony.

Music Producer

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

I started making serious money with social media in 2020. 

By 2025 I mastered LinkedIn client acquisition and made over $3.8M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and proven offer.

You will sign 5-10+ clients in our first 90 days working together.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

“I booked 53 calls on LinkedIn in 3 days”

Lol no you didn’t.

For all you lying about results out there… it always comes back to bite you.

Don’t say I didn’t warn you when karma kicks your ass.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Join 100+ in the Lab 👇🏼

35K followers on LinkedIn is like having…

- 200K followers on X

- 1M followers on IG

- 3M followers on TikTok

LinkedIn by FAR has the highest quality buyer.

Thanks for 35K.

Love you guys.

My paradigm around $$ has shifted COMPLETELY from my early 20s until now (at 28).

I started making $10K+/month at 20.

$50K+/month at 22.

I was so reckless with $$ at this time.

Didn’t save anything.

Spent it all on rent, vacations, food, fruitless business expenses.

Lost $100K+ in crypto.

Now my mindset is different.

I save and invest 80%+ of what I make.

In 10 years I’ll be SET.

I want to have a big, beautiful, healthy family with 5+ kids.

I’m saving for THAT.

I’m not a big lifestyle inflation type guy.

I don’t need the Lambo, designer clothes etc.

I like simplicity.

My mindset has switched from short-term CASH-FLOW focused.

To long-term, FUTURE-BUILDING focused.

If you’re in your teens or 20s right now…

Learn from me.

Make this shift SOONER than later.

Build your future.

The Lambo can wait.

Realize what’s truly important and invest for THAT.

Compound interest is incredibly powerful.

The earlier you get started, the better.

Of COURSE custom Loom video pitches never convert to calls.

Think about it.

You create videos for people who haven’t even given you an ounce of their energy.

Signifying:

- Your time is worthless
- You’re desperate and cheap
- You don’t actually HAVE clients
- You’ll do anything to GET clients

If only there was another way to get clients on here 🤔

B2B FOUNDERS: book 5-10+ sales calls a week on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Schedule a consultation 👇🏼

LinkedIn is such a great platform to make $$ on man.

Let's say you want to book 10 sales calls this week.

Just start 80-100 DM convos.

Super predictable.

Highest qualified buyer on ANY platform.

LinkedIn till I die 😂🥂

I went from unhappy at $10K/month to $50K+/month and happier than ever because I’m mastering my internal state.

I commit my time, money and conscious attention to spiritual growth, connection & happiness.

This manifests in meditating for 30m+ a day.

Working with 2 spiritual coaches.

Journaling.

Being conscious throughout the day and confronting my internal patterns head-on.

Prioritizing connection, presence & God above all else.

My state is the most important thing in my life and I’ve become good at embodying that.

Now I’m in a state of peace, joy & love a big portion of my day.

And guess what lol…

It’s had a HUGE impact on my business.

I snap my fingers.

BOOM.

New coaching client.

BOOM.

15 new members into the Lab last week.

BOOM.

Made $55K last month.

Mastering YOURSELF is what’s needed to kill it in business.

A big sexy DM outreach script a guru teaches you won’t move the needle whatsoever.

Here’s what you need to understand.

If you’re depressed, guilty or shameful (20-100 on the Hawkins scale).

All that low energy gets absorbed by your prospects & clients.

They’ll think “I don’t know what it is… but I do NOT like this guy”.

They’ll want to get away from you.

But if you’re in a state of joy, peace, love while maintaining your strength & boundaries (500+ on the scale)…

Hitting WHATEVER business goal you have becomes effortless.

Because you’ve removed all the self-sabotaging programming REPELLING people.

Now your energy is magnetic.

“I don’t know what it is about this dude but I really like him”

People start thinking THAT about you.

That’s when the fun really starts…

Btw I love incorporating teaching this into the Lab & with my coaching clients.

Yes, what we do is 90% tactical.

But that last 10% of internal game is JUST as important.

Meet Sasha, Connor & Mike.

3 LinkedIn Client Lab members killing it.

SASHA - has 20 sales calls booked on her calendar and just closed a $4,000 client (paid in full)

CONNOR - is booking a call a day and just closed an $11,000 client (paid in full).

MIKE - is booking 1-2 calls a day.

Best decision you can make for your bank account:

Join the Lab.

https://lnkd.in/gar5Jr-V

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Businesses holding you hostage deserve to fail.

“Book a call with me to cancel”

Gotta be kidding.

My simple 3-step $30K/month LinkedIn framework:

(Used this for 50+ clients and 250+ Lab members)

1 - Profile

- Smiling, clean PFP
- Authoritative banner
- Results-focused headline
- PACK IT with social proof

Be INTENTIONAL… every piece of your profile is valuable real estate.
Use it to build tons of trust with your prospects.

2 - Content

- 50-75% educational: step-by-step processes
- 10-20% social proof: case studies, testimonials, client success stories
- 10-20% opinions & beliefs: take a stand and go against the grain
- 10% stores & lifestyle: you’re building a PERSONAL brand so let people into your life

CHEAT CODE: interweave multiple content styles into 1 post (these perform best)

3 - DMs

- Connect with 200 targeted people a day (empty requests only)
- DM everyone who accepts
- Use multi-thread convos, restrained compliments, authority-building observations & 4-step voice msgs
- Follow-up relentlessly

BONUS: multiple touch points… endorse skills, follow company page, like & comment on 1-2 posts

Doing this WILL get you 10+ qualified calls booked each week.

Do the math on how long it’ll take you to hit $30K+/month.

Want my COMPLETE LinkedIn client acquisition strategy applied for you?

I only bring in 3 new clients each month.

Book a call with me here:

https://lnkd.in/eEdJNakn

Building a personal brand on LinkedIn will WASTE 500+ hours of your life.

B2B founders tell me “I wanna build a personal brand on LinkedIn” all the time.

Here’s what’ll happen:

You spend 3 hours on LinkedIn a day posting, commenting, and making creator friends.

Repeat this daily.

After 6 months you’ll have 10K followers & get 10 inbound calls a month.

5 of which will be unqualified.

This is a TOTAL waste of time.

Here’s my approach I’ve spun off in over a dozen niches with massive success:

(Booking 100s of calls/month)

- Build a clean profile in 2 hours 

- Post 2-3x a week MAX 

- Minimal commenting (just reply to comments on your OWN post)

- Focus on DM convos /w prospects warmed up through profile & content

- Book 10% of DM convos on calls

No 6 month runway.

Instead start booking qualified calls RIGHT AWAY.

How many calls can you expect?

25-40+ a month.

Oh yeah 90% will be qualified by the way.

Most say “build a brand bro!”

Unfortunately they have the loudest voices in the room.

There’s a much better way.

Want my full system that books 10+ calls a week?

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

When a prospect says “your DM strategy sucks” 

But they book 2 calls/month.

And you booked 17 just last week.

😂

Unphased.

“Hey Ty I just helped business coach Jeff book 15 calls on YouTube.

Just following up on my last 12 messages.

Did you see my FREE script?”

Cut your broccoli hair off & start DMing in a way that ACTUALLY signs you high-ticket clients at scale...

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

It took me 14 years of running businesses to figure this out but it changed everything instantly.

I used to bring in clients I HATED working with.

They didn’t communicate.

Didn’t pay on-time.

Constantly complaining about every little thing.

Drained my energy and honestly made me not like what I do anymore.

In Feb of this year I made huge shift and it changed everything INSTANTLY.

I started enforcing MASSIVE BOUNDARIES.

No, you can’t call my phone.

No, I won’t get back to your msg at 10 PM.

No, I can’t “do this in the next 5 minutes”.

It dripped into my sales process, too.

Showing massive integrity + strength.

“I will NOT bring you in if it genuinely doesn’t align with your goals”

“I will NOT work with you if you drain my energy”

“I will fire you and refund your money in full if you abuse my team”

Guess what happened lol.

I started signing MORE clients.

Making MORE money.

Feeling MORE peace.

Literally night & day difference.

You’re NGMI if you think being STRONG & holding boundaries lose you clients…

Be ready to get stepped on, disrespected, rag-dolled, stressed & sign less clients.

-Ty

Learn how to sign 2-5+ clients/mo that respect you from day 1 in the Lab. 

https://lnkd.in/gar5Jr-V

I book 30+ sales calls on here every month like clockwork.

Here's my number ONE secret no one else seems to get:

When sending DM openers I find DEEP commonalities.

People buy from people they like.

So warm yourself up first.

Find the deepest thing you guys have in common & mention it.

Here’s how:

Ask yourself these 5 questions about the prospect:

1 - Did they grow up in same region you did?

Mention it. Example:

"Oh cool you're from Iowa. I lived in Des Moines 1st-12th grade. The nicest people ever hahaha. Just a shame there's nothing to do"

2 - Do they live in a place you’ve vacationed in?

Mention it. Example:

"Stockholm is such a majestic place btw. Was just there in August and ended up loving it so much I extended my stay. You were raised there?"

3 - Are they in a niche you’re an expert in?

Mention it. Example:

"It's crazy how quick the cold email game changes. I signed Universal Music & Red Bull on $100K+ a year deals in 2018-19. Manually with Gmail. Now it's all about blasting 10,000 emails a day and whoever has the best tech wins"

4 - Have the same polarizing opinion you have?

Mention it. Example:

"Dude totally agree /w you on the college thing. My father got his PhD in his early 20s. I skipped college and moved to LA at 19. Apple fell far from the tree lol"

5 - Hold the same belief you do?

Mention it. Example:

"100% with you on the 9-5 thing. I worked at Panera Bread at 16 and that was my only real job I've had. Being an entrepreneur >>>>"

Pictured is an example of a series of initial DMs.

(This turned into a $4,000 deal)

The underlined message is the Deep Commonality.

Find a deep commonality and mention it in your opening DMs to each prospect.

This is how you book 30+ calls/month on here.

Want my full LinkedIn client acquisition system that’ll book you 5-10+ calls/week?

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

LinkedIn coaches & consultants are this bad huh…

Is this actually true?

🤔

The "multi-thread convo" DM strategy I invented is getting 35%+ reply rates.

(In a dozen niches)

After helping 100+ founders book 1000s of sales calls.

I identified a SINGLE DM opener strategy CONSISTENTLY outperforming everything else:

Multi-Thread Conversations.

Here's how they work:

STEP 1 - THE OPENER

Keep it simple.

"Hey NAME"

Next...

STEP 2 - THE RESTRAINED COMPLIMENT

Give them a compliment.

But don’t show too much enthusiasm...

Instead of: "LOVE what you're doing with (COMPANY)!"

Use: "Solid work with (COMPANY). Interesting approach"

This shows you're not easily impressed + are an expert.

STEP 3 - THE OFFER REPHRASE

Literally just take what they do and put it into a question.

"You do Google ads for marketing agencies right?"

Pries pain points + shows you did research.

STEP 4 - THE AUTHORITY-BUILDING OBSERVATION

Make an INSIGHTFUL observation about their biz/industry demonstrating your expertise.

"Wait you work with agency owners yeah?

Funny how most agencies have 20-30% margins. 

Super tough to scale because you need to hire A-players and to do that you actually need 40-60% margins..."

Shows you're HIGHLY EXPERIENCED in THEIR niche...

Be hyper-specific on a prospect-by-prospect basis here

STEP 5 - THE PERSONAL CONNECTION

Connect as DEEP as possible personally... use:

- Culture

- Geography

- Hobbies

Example:

"Ahh you're in Chicago? I grew up in Des Moines, Iowa. Like 6 hours West of you guys. Used to go to Evanston all the time. Miss me those deep-dish pizzas. My mouth is watering right now thinking about it"

This shows you're not JUST trying to get the sale.

Plus you build a warm connection.

Make this LAST message in your initial DMs so it's what someone sees in their DM inbox when they open it up.

Multi-Thread Conversations get my clients, Lab members & I:

- 35%+ reply rates in over a dozen niches

- 100s of sales calls/month booked

+ they helped me drive $3.8M+ in sales for my own businesses.

Start 10 multi-thread DM convos a day.

It’ll be TOUGH not to book 10+ qualified calls/week on here.

-Ty

PS get my 2 hour vault of LinkedIn client acquisition training for free here:

https://lnkd.in/etZJ3DbY

Jenny went from $0 to $10K/month in 52 days by working with me 1-on-1.

WHILE having a full-time job.

But "you don't have enough time" for LinkedIn.

Mhmm sure.

Book a call in my profile to work with me.

graphical user interface, text, application, email

BIG MISTAKE: quitting after the 1st "no” in the DMs

Recent situation:

Bendik initially rejected our client’s call pitch.

20 min later he booked a call.

I broke down the full psychology behind every word.

Just in the Lab.

99.9% won't understand client acquisition at this level.

(Not even close)

But Lab members do.

Comment “LAB” and I’ll send you the link to join.

I didn’t learn client acquisition from a $1,000 LinkedIn guru course.

I learned it in 2015-2020 running my old 4-time award-winning music agency with 80+ artists.

We created 1,000 songs in 2020 ALONE.

Sold them to Sony, Red Bull, Universal, Warner Bros.

They placed our music in movies, TV shows, commercials, video games.

5 of our songs ended up in Anora which just won 5 Oscars including Best Picture.

THAT’s where I learned client acquisition.

Not from some course.

From doing 6-figure-a-year deals at SCALE in one of the TOUGHEST industries.

HERE’S THE THING:

The foundation of client acq is the SAME in every industry.

Doesn’t matter if you’re selling music to billion-dollar labels or B2B services to ANY niche.

It's about reverse engineering EXACTLY how your prospect needs to perceive you to book a call and eventually pay you.

Then conveying yourself PERFECTLY to them… exactly how they wanna see you.

-Show genuine care

-Build massive authority

-Balance casual/friend energy with high competence

-Answer WIIFM (what's in it for me)

-Lead with value before asking for anything

The tactics/strategies might change a little niche-by-niche.

But the PSYCHOLOGICAL FOUNDATION doesn’t.

(Check my full answer to Aashish on how client acq works niche-by-niche in the Lab below)

taplio

The Battle

Thomas Morales

Ty Frankel

Followers

Posts

Engagements

Likes

Performance ScoreTy Frankel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Thomas Morales

Ty Frankel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ty Frankel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTy Frankel's LinkedIn Performance