Thomas Morales - B2B Systems For Scale

Helping B2B founders go from 6 to 7 figures using the Scale w/ Freedom formula

Founder

Air Quality Canada, Inc.

Co-Founder

Jaspr

Scaled operations and logistics to match the explosive launch and revenue demands.

Chief Operating Officer

Rapid Group Inc.

Offered restoration services & coordinated local contractors in cities affected by natural disasters.

Learn more about this here --> https://thomasmorales.com/happy-technology/the-rapid-method

Systems Guy | Helping B2B founders automate & delegate operations so they can scale with freedom. Scaled a multi-6-figure biz with only 3 Hrs/Month | Send me a DM

This is About section isn't about me... because I know you just want to know "how do I grow my online service business predictably..."

Look, if you want to scale to 7+ figures, only 3 things matter:

→ Leads (Are people finding you?)
→ Conversions (Are they buying from you?)
→ Delivery (Are you keeping them happy enough to stick around?)

Everything you do should move the needle in one of these three areas.

If it doesn’t? It’s probably busy work in disguise.

Growth happens when you laser-focus on solving the right problem - not playing whack-a-mole with a hundred “meh” ones.

I should know. I used to be that guy... Obsessed with automating everything, drowning in tech stacks, and creating complexity.

So I created a process that's now helping founders get unstuck from 6 figures, and scale to 7 (with freedom).

Systems to:

1. Get leads every day
2. Convert those leads every week
3. Deliver your perfect offer so smoothly it’s like butter on warm toast

To learn more about this process (or check out tons of case studies), click the featured link on my profile.

Or you can go here → thomasmorales.com/scale

Thomas Morales

Søren Lynge Bjerrum 🔷

Helping eCom brands maximize profit & retention | Worked with 15+ brands in more than 5 different countries

I scale 6-9-figure eCom brands through email & SMS marketing.

In the past 2,5 years alone, my team & I have been responsible for the success of MessyWeekend, Møbelkompagniet, Street Bill, ASARAI, Pitaya, Meotine, and 45+ other brands’ email setup.

Today’s email space is filled with “email gurus” showing off screenshots of their Klaviyo attributed revenue and stating they’ve done wonders.

In reality, everyone and their grandma can increase the amount of weekly campaigns, give every subscriber a discount and increase their email revenue.

See, actual profitable growth is not necessarily about ever-increasing attributed revenue, but rather being able to build a full customer journey map and cover every funnel of a brand, work around product margins to increase profitability, honing in on deliverability to increase KPI’s that matter, and so much more.

The things my team & I focus on at SB Digital is exactly this, which in the end is; optimizing for profitability, not revenue.

Some of the results we’ve gotten so far for individual brands include:

MessyWeekend (first 3 months):

➡️ Avg. overall bounce rate: 0,21% - 0,081% (+61,2%)
➡️ Avg. campaign open rate: 28,06% - 48,8% (+72,5%)
➡️ Avg. revenue per recipient: 0,11DKK - 0,20DKK (+82%)
➡️ Overall deliverability score: 46 (in April) - 85 (in July) (+85%)
➡️ Overall campaign revenue (whilst sending to a smaller segment): 24,63% - 31,58% (+28,2%)

Giomi (within 6,5 months):

➡️ Avg. campaign open rate: 34,1% - 49% (+43,69%)
➡️ Avg. returning customer rate: 42,93% - 50,23% (+17%)
➡️ Welcome sign up form submit rate: 2,79% - 8,92% (+219,7%)
➡️ Avg. monthly email revenue: €1.662 (8,25% of revenue) - €8.514 (42,1% of revenue) (+410%)

Pitaya (within 4 months):

➡️ Unsubscribe rate: 0,71% - 0,42% (+41%)
➡️ Avg. campaign open rate: 43% - 67,2% (+56%)
➡️ Revenue per recipient: 0,09DKK - 0,83DKK (+822%)
➡️ Avg. monthly email revenue: €3.502 - €55.084 (+1.472%)

...and the list goes on.

Does achieving more bottom line revenue, increased customer lifetime value and average order value, which in the end also decreases your customer acquisition costs (CAC) long term—sound like something you'd explore for your brand?

Send me a DM—I'll happily do a full audit of your current email setup, for free.

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The Battle

Thomas Morales

Søren Lynge Bjerrum 🔷

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