Thomas Morales - B2B Systems For Scale

Helping B2B founders go from 6 to 7 figures using the Scale w/ Freedom formula

Founder

Air Quality Canada, Inc.

Co-Founder

Jaspr

Scaled operations and logistics to match the explosive launch and revenue demands.

Chief Operating Officer

Rapid Group Inc.

Offered restoration services & coordinated local contractors in cities affected by natural disasters.

Learn more about this here --> https://thomasmorales.com/happy-technology/the-rapid-method

Systems Guy | Helping B2B founders automate & delegate operations so they can scale with freedom. Scaled a multi-6-figure biz with only 3 Hrs/Month | Send me a DM

This is About section isn't about me... because I know you just want to know "how do I grow my online service business predictably..."

Look, if you want to scale to 7+ figures, only 3 things matter:

→ Leads (Are people finding you?)
→ Conversions (Are they buying from you?)
→ Delivery (Are you keeping them happy enough to stick around?)

Everything you do should move the needle in one of these three areas.

If it doesn’t? It’s probably busy work in disguise.

Growth happens when you laser-focus on solving the right problem - not playing whack-a-mole with a hundred “meh” ones.

I should know. I used to be that guy... Obsessed with automating everything, drowning in tech stacks, and creating complexity.

So I created a process that's now helping founders get unstuck from 6 figures, and scale to 7 (with freedom).

Systems to:

1. Get leads every day
2. Convert those leads every week
3. Deliver your perfect offer so smoothly it’s like butter on warm toast

To learn more about this process (or check out tons of case studies), click the featured link on my profile.

Or you can go here → thomasmorales.com/scale

Thomas Morales

Lucidity Cloud Services

In my new role as Gisborne Technology Alignment Manager at Lucidity, here's an overview of my responsibilities:

• Managing strategic technical relationships with six key Gisborne customers, including Aratu Forests, Bayleys Gisborne, Corson Grain, Turanga Health, Rua Bioscience, and Tairawhiti Museum. This involves understanding their unique needs, performing alignment reviews, and devising IT standards and best practices, consequently improving satisfaction rates and strengthening our partnerships.
• Devising and recommending IT standards and best practices while performing alignment reviews.
• Educating customers on efficient IT usage and troubleshooting their hardware and software issues.
• Identifying and remedying recurring customer issues and process inefficiencies drives customer satisfaction.
• Spearheading project tasks with a focus on resource efficiency and quality outcomes.
• Keeping abreast of the latest IT and telecommunication systems developments and leveraging this knowledge to optimise solutions.
• Actively participating in the training and development of our team, fostering a culture of continuous learning.

I look forward to synergising technology with customer needs for improved solutions and strengthened relationships!

Gisborne Technology Alignment Manager

• Achieved a 95% success rate in providing remote support to 140+ SMB clients nationwide, servicing over 6,000 users.
• Facilitated a 25% increase in customer satisfaction for a few SMB clients in the Gisborne area, including Corson and Bayleys Gisborne, through exceptional on-site IT support.
• Resolved an average of 50 IT problems per month for clients through effective technical support and triaging.
• Provided remote support for all aspects of IT and Cloud, resulting in a 50% reduction in downtime.
• Demonstrated expertise in Microsoft Office 365 Administration, Microsoft Teams, AVD, SharePoint, MS Exchange, Microsoft Intune, Azure Active Directory, and Security, contributing to a 70% increase in client productivity.
• Mitigated IT issues and promptly addressed client requests within 2 hours, resulting in a 90% decline in downtime.
• Maintained a 95% customer satisfaction rate through effective communication and timely resolution of IT issues.

Skills: Microsoft Office 365 Administration, Microsoft Teams, AVD, SharePoint, MS Exchange, Microsoft Intune, Azure Active Directory, Security.

Certifications:
2022 | Nerdio NMM-200 Certified Engineer
2022 | Cisco Introduction to Cybersecurity
2022 | Microsoft 365 Fundamentals
2022 | Microsoft Azure Fundamentals
2023 | Microsoft Security, Compliance, and Identity Fundamentals

Currently, study towards AZ-104 (Microsoft Certified Azure Administrator Associate) in Sept 2023.

Cloud Support Engineer

Fujitsu Australia and New Zealand

Advanced On-site Technician looking after Gisborne area.

Supporting SMB (Small Medium Business) and national wide customers (such as Countdown, Westpac, Air New Zealand, Just Group, Specsavers, The Warehouse Group, to name a few).

Providing break-fix, problem triage and undertaking IT deployments.


• Facilitated support to small-medium businesses and national customers, including well-known brands such as Countdown, Westpac, Air New Zealand, Just Group, Specsavers, and The Warehouse Group
• Driven efficient and effective solutions by providing break-fix services, expert problem triage, and successful IT deployments
• Reduced average resolution time for IT issues by 30% through prompt and accurate service delivery

Advanced On-site Technician

•  Resolved technical problems for multiple technology products, serving 15,000+ users in the Hamilton/Waikato region with a high-resolution rate.
•  Supported key customers in various sectors, reducing downtime and delivering increased value for businesses, including Countdown Supermarket, McDonald's NZ, Air New Zealand, and Specsavers.
•  Led and executed various ITC rollout projects, including server installation and upgrades, POS retail rollout, and PC rollout for 10-250+ systems across multi-site locations, successfully deploying technology solutions.
•  Provided practical end-user training and onboarding, resulting in a 98% engagement rate and successful adoption of new technology
•  Developed comprehensive training materials and provided technical support for technicians and contractors nationwide, contributing to widespread knowledge transfer and technical proficiency.
•  Demonstrated diverse technical skills and expertise, including support for POS, Desktop, Laptop, Kiosk, Printers, Scanners, and networking equipment, resulting in effective troubleshooting and maintenance of a wide range of technology products and systems.

IT Field Engineer / Customer Service Engineer (Technical Services Representative)

• Setup and Install new computer hardware and software. 
• Updated IT Helpdesk software and documentation.
• Attended client call outs, installations and IT equipment removal.
• Created technical action plans for resolving customer issues
• Performed user data backup and migration.
• Laptop and Desktop Imaging.
• Hardware and software installations. 
• Maintain inbound and outbound of IT equipment (Desktop, Laptop, Monitors & Peripherals).
• Facilitate the inwards & outward delivery, process delivery calls by filling required orders within SLA deadlines.
• Ensure new gear is organized and ready for the engineers to deploy at the requested location.

IT Support Engineer

Waikato Institute of Technology

• Assisted users/students face to face within a large busy communal workspace (120 plus computers).
• Inquiries ranged from Windows Vista, Office and other various computer applications, as well as hardware support and equipment maintenance.
• A number of different duties requested by my supervisor on a daily basis.

Hub Peer Tutor/Help Desk

Gisborne Technology Alignment Manager | IT Support, Strategy Design, Client Relations | I Help SMBs Boost Satisfaction by 20%, Reduce IT Incidents by 30%

I am your go-to for seamless technology alignment and IT strategy, currently making waves as the Gisborne Technology Alignment Manager. With a foundation of over 11 years in IT support, I've cultivated a robust expertise that spans both corporate giants and small to medium businesses.

At Fujitsu, I served corporate clients and assisted market leaders with their IT difficulties while working as an IT Support Engineer. I received the Engineer of the Month Award, among others, for my passion and dedication.

As a Cloud Support Engineer for Lucidity, I was fully immersed in serving over 140 SMB clients and assuring the smooth running of 6,000+ users. I became the pillar of their IT assistance by concentrating on M365 Administration, Security, and Modern Workspace. This transition from corporate to SMB extended my perspective and improved my capacity to comprehend and deal with the various difficulties both markets provide.

Today, I leverage my broad expertise and the lessons I've learned to guide effective technology alignment strategies that propel companies toward innovation and growth. The tangible results I provide, like when my methods increase customer satisfaction by 20% or reduce issue resolution times by 30%, show my passion for what I do.

Outside of the tech sector, personal wellness and strength have become a central focus for me. I recently completed 19 sessions at BFT Gisborne, embracing the journey toward a healthier, stronger version of myself. This commitment to growth—both physical and mental—drives me in all areas of life, pushing me to reach new heights professionally and personally.

Are you looking to match your business vision with your technology strategy?

Let's talk and put it into action.

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Thomas Morales

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