Software Engineer turned Founder. I help founders to ship SaaS products faster.

With experience leading engineering teams at multiple early-stage startups, I’ve seen firsthand what it takes to build and scale successful products.

At 19, my entrepreneurial journey began by selling pre-built sales funnels for digital agencies, where I quickly learned the importance of customization in business. Since then, I’ve experimented with various startup ideas, learning valuable lessons at every stage.

I launched Cold Pitch, a tool that personalizes cold emails 9,000% faster than an SDR. My latest product, Commentify, automates LinkedIn comments, turning engagement into conversions.

Through these experiences, I’ve learned that building a profitable business requires access to distribution or capital.

💬 If you’re a founder looking to validate your SaaS idea or launch your MVP faster, let’s work together to get your product to market quickly and efficiently.

Mithun Kumar

Helping Coaches, Creators & Founders to achieve 2× Engagement & Monetize brand in 45 Days OR You don't pay | Personal Branding Strategist | LinkedIn Coach | Ex-Content Lead @ DynTech | 👉🏻Book Free Strategy call 👈🏻

I’m the person founders & creators call when LinkedIn becomes a headache. This is literally my job.

Hey! Personal branding strategist this side.

I love building and growing individual LinkedIn profiles.
Founders. Creators. CXOs.

If you are a founder or a creator, we should talk.
If you are not, we should still talk. Collabs are always welcome.

After 2+ years in personal branding and working closely with 25+ founders, creators and brands, here’s one thing I know for sure:

Growing on LinkedIn is NOT hard.
You just need the right strategy and the right person (ME) helping you execute it.

I have done it for my clients + myself.

A lilcontext 👇

I grew my own LinkedIn from a few hundred followers to 19k+ by doing one thing consistently
Clear positioning + Smart strategy + Perfect distribution.

The founders and creators I work with saw results like:

• Features in Mint, ET, LinkedIn News, Healthline, etc (Refer my banner)
• Impressions jump from 2k to 80k+ in about 6 weeks + oer 200 engagement points in first post itself
• Inbound leads starting within the first 1 to 1.5 months
• Speaking invites from colleges and communities
• Podcast and YouTube interview invites
• A network that actually engages, not just follows

They had
Expertise, but no time
Testimonials, but no system
Passion, but no direction

That’s where I come in.

What I do 👇

I help founders and IG creators:

• Build a clear LinkedIn identity
• Turn thoughts into content that sounds human
• Grow without sounding salesy
• Attract the right people, not random reach

I have worked across niches like
Founders, coaches, consultants, startup operators, creators, and what not!

Your niche not mentioned here?
I will probably ace that too.

How this works 👇

You bring your experience.
I bring the strategy, content, and consistency.

You stay visible without living on LinkedIn.

If you are tired of
Low engagement
Content that does not convert
Or overthinking what to post

We should talk.

Book a slot or drop a DM.
Worst case, you leave with clarity.
Best case, we build something solid.

Your move.

Prerna Bhandari

I just hit 20,000 followers on LinkedIn . And I did it while being on and off the platform for 2 years.

And beyond numbers, here’s what I value more.

met some of my closest friends through LinkedIn Ajienkya Gaurav 
found an amazing travel bestie because of this platform Srinkhala 
met incredible creators through LinkedIn meetups who genuinely inspire me Krishna Ayushi Madhurima Pratyush Hedaoo Yash 
Met crazy partners and hosts such as Richita Saloni Nikhil 

This platform gave me opportunity.
But it also gave me community.

I am not going to preach today.

But I will say this.

LinkedIn (or any platform) rewards people who treat it like an asset, not a hobby.

If you are intentional, the platform compounds.
If you are casual, it forgets you.

As a small thank you to this community, I want to give back in a practical way.

I am offering free LinkedIn profile audits.
No cost. No hidden pitch. Nothing. (yes, actually)

If you are serious about growth and genuinely want expert level feedback on your positioning, comment or dm“audit.”

I will personally review selected profiles and reach out.

Not everyone needs more content.
Most people need better positioning.

Happy LinkedIn-ing!!

Helping Founders & Creators build presence on LinkedIn | Personal Branding Strategist | LinkedIn Coach | Ex-Content Lead @ DynTech | @ AKMG

I’ve been on LinkedIn for the last 2 years.
And I’m still seeing the same mistakes every single day.

Here are the big ones people refuse to fix.

1. Writing long paragraphs.
Yes, it works if you’re already a big name.
For most people? Skipped. Scanned. Ignored.

Attention is earned line by line.
Use broetry.
Or the 3–2–1 rule.

Short lines. Clear pauses. Easy to consume.

2. Post and ghost.
This is the worst habit.
Posting and disappearing kills your reach.

LinkedIn doesn’t push content just because you hit “post”.
If your post is generic and you’re inactive after publishing,
don’t expect traction.

Stay active.
Reply to comments.
Engage with others while your post is live.

3. Posting only storytelling.
This saturates your brand.
You’ll gain followers, yes.
But mostly random ones.

Storytelling has value,
but without insights, opinions, or learning,
people remember the story… not you.

You still need thinking in your content.

4. Posting only salesy content.
You don’t need to sell in every post.

Show your results.
Show your process.
Show how you think.
Then guide people through the CTA.

Selling without context repels.
Authority attracts.

5. Ignoring CTAs.
Still underrated. Still ignored.

If you don’t tell people what to do next,
They won’t do anything.

Comment.
DM.
Save.
Follow.

Direction creates action.
Silence creates nothing.

LinkedIn growth isn’t complicated.
But it is disciplined.

If you don’t want to keep making these mistakes,
You already know what to do.
Follow Prerna Bhandari for more straight-up LinkedIn insights.

Unpopular opinion: Please stop posting AI generated LinkedIn pictures. 
The platform is already flooded with AI written posts, AI comments, AI hooks, AI carousels. 

Now we are adding AI faces to it. (why) 

If you are building a personal brand, the keyword is personal. 
Your face matters. Your real presence matters. Your actual expressions matter. 

When you replace your profile visuals with hyper polished AI versions of yourself, you are not elevating your brand. 
You are diluting it.
An AI headshot that looks too sharp, too flawless, too cinematic does not signal authority. 
It signals performance. 
And not the good kind. 

LinkedIn is a trust based platform. 
Buyers, founders, executives, investors, they are evaluating credibility in seconds. If your first visual touchpoint feels synthetic, you create doubt. (even if subconsciously) 

Yes, AI tools are powerful. 
Use them for ideation. 
Use them for drafts. 
Use them for leverage. 
But do not outsource your identity. 

A slightly imperfect real photo builds more trust than a flawless artificial one. 

Your personal brand is not a design experiment. 
It is a reputation asset. 
__________________________
Follow Prerna Bhandari for more if you care about building authority the right way. Ignore if aesthetics matter more than trust. (your call)

Working with top executives of large companies is a completely different game.
And if you are a strategist handling their account, your usual “top 3 things I learned” content will NOT work.

That format is for personal creators building relatability.
Not for decision makers managing revenue, teams, and public perception. (different league)

When you handle a CXO profile, the goal is not engagement.
It is authority and institutional trust.

Here is what actually works.

1. Post about client relations and internal procedures.
Talk about how partnerships are structured.
How due diligence is done.
How risk is evaluated.
Serious buyers care about process, not inspiration. (motivation does not close enterprise deals)

2. Share solid results.
Not vague wins.
Specific metrics.
Before and after shifts.
Operational improvements.
Executives respect numbers. The market respects proof.

3. Share company updates, but frame them strategically.
Do not just announce growth or expansion.
Explain the reasoning behind decisions.
Explain trade offs.
Explain what changed internally to make that move possible.
That is where credibility is built.

4. Go extremely niche.
For example, break down how board level reporting differs from investor reporting.
Or how enterprise sales cycles change across geographies.
Or how leadership communication shifts during regulatory pressure.
This is the level that attracts serious operators. (surface content attracts surface audience)

Too many strategists try to make executives sound relatable.

Executives do not need to be relatable.
They need to be respected.

If you are handling big accounts, stop creating like an influencer.
Start positioning like an institution.

Follow Prerna Bhandari for more if you want to understand high level positioning.
Ignore if you prefer playing small. (your call)

If I had to start LinkedIn from scratch today, with zero audience and zero leverage, here is exactly what I would do.

First, I would post a minimum of 3 times a week.

Not when I feel inspired.
Not when I have the perfect idea.
Three times. Every week. Non-negotiable.

Consistency builds familiarity.
Familiarity builds trust.
Trust builds demand.

Second, I would create a list of creators in my niche and engage intentionally.

At least 50 meaningful interactions every single day.

Not “great post.” Not emojis.
Real contributions to the conversation.

Distribution on LinkedIn is relationship driven.
If nobody sees your name consistently, you do not exist. (harsh but true)

Third, I would do outbound.

10 personalized messages daily to ideal clients.
5 personalized messages daily to creators in my space.

Not pitches.
Not copy pasted scripts.
Context based conversations.

Most people want inbound without doing outbound.
That is ego, not strategy.

And I would do this for 90 days straight.

No breaks.
No emotional drama about low engagement.
No changing niche every two weeks. (discipline > dopamine)

People overcomplicate LinkedIn because simple feels boring.

But simple, executed relentlessly, wins.

You do not need 10 strategies.
You need one system and the maturity to stick to it.

Follow Prerna Bhandari for more if you want practical LinkedIn strategy without fluff.
Ignore if you prefer waiting for “organic growth” to magically happen. (your call)

Let’s stop pretending founders only want “visibility.” They don’t.
In 2026, founders will not care about impressions, viral posts, or vanity metrics.

They will care about leverage.

Here’s what they will actually want.

First, inbound quality over reach.

Not 200 random comments.
Not dopamine spikes.
They will want relevant DMs from serious operators, investors, partners, and high value hires.

If personal branding does not influence pipeline, hiring, or deal flow, it will be cut. (founders are ruthless with ROI)

Second, authority in a noisy market.

AI will make content infinite.
Everyone will sound informed.
Very few will sound original.

Founders will want positioning that makes them the reference point in their niche, not just another voice repeating industry summaries.

Third, narrative control.

In competitive markets, perception moves faster than product.

Founders will want to shape how they are perceived before the market does it for them.

That means intentional storytelling around decisions, failures, pivots, and convictions.

Fourth, investor and board alignment.

Personal branding will not just be external marketing.
It will be reputation management.

When stakeholders Google you, your content should reinforce stability, clarity, and strategic thinking.

Not trend chasing. (please)

In 2026, personal branding will not be about becoming a creator.
It will be about becoming an institution.

And most “content strategies” today are not built for that level.

If you are building founder brands, start thinking beyond engagement.

Think influence.
Think perception.
Think long term equity.

Follow Prerna Bhandari for more if you care about serious positioning.
Ignore if likes are enough. (your call)

I bet every ghostwriter has faced this at least once.


You submit a post.
It is structured.
It is positioned.
It is aligned with strategy.

The client rewrites half of it.

Adds jargon.
Softens the opinion.
Removes the hook.
Turns sharp insights into corporate wallpaper. (painful)

Then the post underperforms.

And suddenly content “isn’t working.”

Let me say this clearly.

If you hire a strategist or ghostwriter for their expertise, but override the strategy with your impulse edits, you are sabotaging your own performance.

Most rewrites happen for emotional reasons.

“This feels too bold.”
“This might offend someone.”
“Let’s tone it down.”

The problem is, boldness is often the reason the post would have worked.

Performance on LinkedIn is not about sounding safe.

It is about sounding clear.

When clients dilute clarity, they dilute authority.
When they add complexity, they lose attention.
When they remove the edge, they remove recall.

Strategy works when it is executed fully.

You cannot water down positioning and expect strong outcomes.

Feedback is welcome.
Collaboration is necessary.

But if every post turns into a committee-approved document, expect committee-level results. (low energy, low impact)

Trust the structure you hired.
Or do it yourself.

Half-trust creates half results.

Follow Prerna Bhandari for more if you care about performance-driven personal branding.
Ignore if editing for comfort feels smarter. (your call)

I work with founders who cannot publicly share revenue, client names, deal sizes, or internal data. Fair point.
Confidentiality is real. Compliance is real. NDAs are real.

But here is what is not real.
The excuse that “we can’t post anything because we can’t share numbers.” (lazy positioning)
If you cannot share results, you shift what you showcase.

Here is how I structure it.

1> share decision logic.

Why did you enter that market?
Why did you reject that partnership?
Why did you pivot that product feature?

Serious operators respect thinking more than flexing.

2> talk about process without revealing data.

How do you evaluate risk?
How do you hire leadership?
How do you structure client onboarding?

You do not need numbers to demonstrate sophistication.

3> share patterns instead of specifics.

Instead of “we increased revenue by 38%,” say,
“Most companies in this stage underestimate X and over invest in Y.”

You are still signaling experience. You are just abstracting it.

4> document lessons from conversations.

Investor objections.
Customer hesitations.
Internal debates.

None of this violates confidentiality.
All of it builds authority.

Numbers are powerful. Yes.
But insight is more durable.

If your entire personal brand depends on screenshots and metrics, you are building a fragile reputation.

Real authority is built on clarity of thought.
Not public dashboards.

Stop hiding behind compliance as an excuse for weak content.

You can protect confidentiality and still dominate positioning. (it just requires strategy)

Follow Prerna Bhandari for more if you want founder branding done intelligently.

LinkedIn isn’t social media anymore.
It’s a marketplace.

And the only product people will ever buy?
YOU.
Not your service.
Not your fancy pitch.
Not your “10x better than others” claim.

“People buy YOU.”

→ Your perspective.
→ Your credibility.
→ Your ability to cut through the noise.
And that’s exactly why most people fail here.

They keep posting recycled “content”…
Instead of building a brand people trust enough to pay.

Here’s the equation nobody talks about:
Trust → Attention → Monetization.

That’s how you turn LinkedIn from a posting app into a money machine.

I’ve worked with founders across multiple industries.
B2B. Services. Consulting. Tech.

And I can say this with full confidence:

B2B founders do NOT need to post 10 times a week to win on LinkedIn.

That advice is lazy & harmful.

What you need is clarity, not volume.

Here are 3 content formats B2B founders can copy right now
and build authority without turning LinkedIn into a full-time job.

1) Insight-led breakdowns.

Talk about what you see in your market.
Patterns. Mistakes. Decisions that cost money.

This positions you as someone who understands the game,
not someone documenting their day.

2) Decision-based posts.

Write about decisions you’ve made.
What you chose. What you rejected. Why.

Founders earn trust when they show how they think,
not when they try to sound inspirational.

3) Behind-the-scenes realities.

Not wins or screenshots.

But the trade-offs.The constraints.
The thinking most people never see.

This is where credibility is built quietly.

Here’s the truth most founders don't know:

Posting more doesn’t build authority.
Posting with intent does.

Three to four solid posts a week that reflect your thinking
Will outperform daily noise every time.

If you’re a B2B founder trying to grow here,
stop copying creator advice built for creators.

Play the founder game.

If you have questions, drop them below.
I bet you don’t wanna miss my posts, so follow Prerna Bhandari for more.

90% of “personal branding strategists” don’t even last 4 months.
Because they confuse “posting content” with “building a business.”

Let me break it down for you:

👉 They sell “branding” before they’ve ever sold an actual offer.
A profile redesign won’t save you if you don’t know how to turn conversations into cash.

👉 They chase followers like it’s a currency.
5,000 random followers won’t pay your rent. 5 right-fit clients will.

👉 They preach consistency but ghost after 6 weeks.
Because posting motivational quotes doesn’t book sales calls.

👉 They study “hooks” but ignore the hardest part “positioning”.
If you don’t know who you’re serving and why they should pay you, no viral post will fix that.

Here’s the uncomfortable truth ⬇️
Personal branding isn’t about looking cool on LinkedIn.
It’s about being able to monetize trust.
And if you can’t do that → you’ll burn out fast.

I’ve seen too many “strategists” quit because they spent 4 months writing posts instead of learning how to get paid.
If that stings, good. It should.

Because the ones who do survive? They know personal branding is not aesthetics. 
It’s pipeline.

Most founder profiles fail because they don’t understand one basic thing.
LinkedIn is not just content. It is a funnel.

And if you are not intentionally mapping TOFU vs MOFU, you are just posting.

Here’s how I structure it when I handle founder accounts.

First, clarity.

TOFU is attention.
MOFU is trust.

If you mix them randomly, you confuse the audience. (and confused people don’t convert)

For TOFU, the job is simple.

Reach new people.
Enter new networks.
Trigger relevance.

This is where strong opinions, contrarian takes, and industry commentary work.
Broad problem statements.
Clear positioning.
Big pattern observations.

You are not selling here.
You are signaling.

For MOFU, the tone shifts.

Now we go deeper.

Break down how decisions are made internally.
Share process.
Share frameworks.
Share case backed insights.
Talk about mistakes and trade offs.

This is where serious buyers evaluate you.

TOFU says, “I think differently.”
MOFU proves, “I know what I’m doing.”

Most founders either stay stuck in TOFU and chase impressions.
Or they jump straight into MOFU and wonder why nobody is reading.

You need both.

TOFU expands visibility.
MOFU compounds authority.

And the ratio matters.

Early stage founders need heavier TOFU to build surface area.
Established founders should lean more into MOFU to filter and attract high intent conversations. (yes, strategy changes with stage)

If you are running a founder profile without funnel thinking, you are wasting distribution.

Posting is not strategy.
Mapping is.

_____________________________
Follow Prerna Bhandari for more if you want to build founder brands that convert, not just trend.
Ignore if impressions alone feel impressive. (your call)

After managing 25+ founder profiles, here’s what I’ve learned.


Most founders do not struggle with ideas.
They struggle with structure.

They create content on the go.
Random thoughts.
Random wins.
Random announcements.

And then they call it strategy. (it’s not)

If you are serious about positioning, you need a content bank system.

Here’s how I structure it.

1> divide content into clear pillars.

Vision and market POV.
Operational insights.
Proof and performance.
Personal leadership philosophy.

If a post does not fit into a pillar, it does not get created. Discipline protects authority.

2> map it to funnel stages.

Top of funnel content attracts attention and expands reach.
Middle of funnel content builds depth, credibility, and trust.

Founders who skip this step end up either sounding too generic or too technical.

3> pre build 30 to 45 ideas in advance.

Not drafts.
Not half thoughts.
Clear angles.
Clear headlines.
Clear outcomes.

This removes emotional decision making from content creation. (which is where most damage happens)

4> document conversations.

Sales calls.
Investor questions.
Internal debates.
Team challenges.

Your best content is already happening inside your company. You are just not capturing it.

A founder content bank is about thinking like an operator, not a creator.

Random posting builds noise.
Structured positioning builds authority.

Follow Prerna Bhandari for more if you want founder branding done strategically.
Ignore if last minute posting feels exciting. (your call)

Let’s agree: Most founders sound the same on LinkedIn. Polished. Safe.
Overloaded with jargon and heavy words that nobody uses in real life. 

“Leveraging synergies.”
“Driving scalable impact.”
“Enabling cross functional transformation.”

It sounds impressive.
It is also painfully forgettable.

When I work on founder profiles, the first thing I remove is unnecessary complexity.

Here’s how I fix the corporate robot tone without turning the profile into cringe creator energy.

1> I replace jargon with decisions.

Instead of saying “We optimized operational efficiencies,” say what actually changed.
What was cut.
What was restructured.
What improved.

Specificity builds authority. Buzzwords kill it.

2> I remove inflated language.

Big words do not make you look smarter.
They make you look distant.

Serious operators respect clarity, not vocabulary flexing. (this is not a thesis)

3> I bring in point of view.

Corporate tone hides opinions.
Strong leadership requires them.

What do you believe about your industry?
What do you disagree with?
What do you prioritize that others ignore?

Without perspective, you are just a press release.

4> I maintain structure.

You can sound human and still be sharp.
You can sound accessible and still be credible.

The goal is not to sound like a creator.
The goal is to sound like a decisive leader.

There is a difference.

If your content reads like it was approved by five internal teams, it will perform like it too. (slow and forgettable)

Fix the tone.
Keep the authority.
Remove the noise.
___________________________
Follow Prerna Bhandari for more if you want founder positioning done properly.
Ignore if “corporate speak” feels safe. (your call)

I’ve worked with coaches, CXOs, and founders across different industries.
And one thing stays consistent every single time.

They want to sound knowledgeable without putting their entire life on display.

And honestly? Fair point.

No one wants to turn LinkedIn into a personal diary.
No one wants to overshare family details, private struggles, or daily routines just to “build a brand”.

That’s where most people get it wrong.

You don’t need personal stories to build authority.
You need personal reflections.

There’s a big difference.

1> Personal stories are about what happened to you.
2> Personal reflections are about what you learned from observing, working, deciding, failing, winning.

Reflections show thinking. Stories show life.

On LinkedIn, especially for leaders, thinking matters more.

You can reflect on:
– patterns you notice in your industry
– decisions you see founders struggle with
– mistakes you’ve observed (yours or others’)
– opinions you’ve formed after years of experience

Without exposing anything personal.

That’s how you stay professional and relatable.
That’s how you build credibility without discomfort.
That’s how leaders should show up online.

If you want more practical, no-BS insights like this,
you know what to do.

Follow Prerna Bhandari for more.

If you want to grow on LinkedIn in 2026, 
focus on these 3 things only.

Everything else is BS.

1) Profile optimization.

- Your profile is a landing page.

- Your headline, banner, About section, experience
all of it should answer one question clearly:

Why should someone care about you?

> Add the right keywords.
> Be painfully clear about what you do.
> Do this once, do it properly.

This compounds quietly over time.

2) Content strategy.

- Random posting is not strategy.
- Posting daily without direction is useless.

> Pick 5 tight content pillars.
> Keep them close to each other.
> Under each pillar, mix experiences.
Personal. Observational. Informative.

- Choose one day. Batch create your content. 
> Write at least 3 posts for the week.

- Post in real time.
> Min 3X and max 6X a week.


3) Engagement and outreach.

> Create a list of 50 creators.
- Your target audience + ICPs.

- Engage with them daily.

> Spend 20 minutes before you post.
> Spend 40 minutes after you post.

Comment with intent. Start conversations.
Be as visible as possible.

Post during peak hours.
Show up every day.

If you have questions, drop them below.
I bet you don’t wanna miss my posts, so follow Prerna Bhandari for more.

taplio

The Battle

Mithun Kumar

Prerna Bhandari

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The Battle

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Prerna Bhandari

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prerna Bhandari's LinkedIn Performance

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