Engel & Völkers Dubai

Marketing Team Lead

PIXL

Managed and executed AED 2M+ budget digital campaigns, delivering 10k+ real estate leads. Led SEO projects and branding campaigns for enhanced online visibility, resulting in 30% higher organic traffic and a 25% boost in brand recognition.
Orchestrated captivating multichannel campaigns, achieving a 20% increase in client engagement and a 15% surge in ROI. Navigated diverse markets, securing a 95% client satisfaction rate and 40% revenue growth.
Navigated the competitive UAE Ecommerce market, achieving 50% sales growth. Generated exceptional 7X ROI with AED 3,000 budget, showcasing an in-depth grasp of micro-targeting and conversion optimization.
Exemplified resource optimization with 30% reduction in campaign costs, highlighting proficiency in CPC and CTR optimization. Managed a dynamic portfolio of 30+ accounts, achieving a 25% average increase in client retention.
Expertly leveraged Facebook and Google Ads' advanced features for 60% higher CTR and a 40% reduction in CPA. Exceeded industry KPIs, delivering a 35% growth in CPM efficiency and 15% higher closing ratios.
Led a dynamic Search and Social advertising team, driving a 30% growth in follower engagement and a 25% rise in click-through rates. 
Collaborated closely with senior leadership, aligning digital efforts with agency vision, achieving a 20% increase in client retention. Utilized predictive analytics, achieving a 30% boost in campaign performance and a 25% decrease in customer acquisition costs.
Acted as a pivotal liaison, streamlining cross-functional collaboration, reducing project delivery time by 20%. Developed concise creative briefs, resulting in a 40% reduction in revisions and ensuring seamless communication.
Applied market trends insights and consumer behavior analysis to drive a 25% increase in lead quality and a 15% surge in conversion rates. Engaged in industry workshops, upskilling the team and resulting in 50% faster implementation of new strategies.

Digital Ads Specialist 

Maqaami.com

Problems they were facing:
-	Low number of sales per month 
-	Budget was spending and sales were not generating as per monthly goals
-	Issues in landing pages/website
-	Issues in facebook business manager and pixel
-	Website’s load time was 10+ second on both mobile and desktop
-	Vendors were canceling due to low traffic and sales across website
-	Company was working just on facebook ads and were not exploring SEO, PPC and other social media channels 
-	Restrictions of ban of multiple ad accounts due to unknown reason

Solution:
•	Assessed the digital marketing needs of the company. 
•	Measured the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs
•	Lead the team of developers and fixed issues related to pixel and business managers
•	Reduced the website’s load time to 6 seconds with the help of developers
•	Proposed working on PPC campaigns as they generate more sales and more money
•	Run Facebook ads with the help of other marketing personnel which resulted in 150% increase in ROAS and 4% increase in ROI
•	Presented various products and various marketing techniques to grow the company 

● Assessed the digital marketing needs of the company.
● Measured the performance of all digital marketing campaigns and assess them against
company goals such as KPIs and ROIs
● Lead the team of developers and fixed issues related to pixel and business managers
● Reduced the website’s load time to 5 seconds with the help of developers
● Proposed working on PPC campaigns as they generate more sales and more money
● Run Facebook ads with the help of other marketing personnel which resulted in 150%
increase in ROAS and 4% increase in ROI
● Presented various products and various marketing techniques to grow the company

Digital Marketing Manager

MicroWeb Solutions

● Curated and implemented digital marketing strategies of multiple Ecommerce brands in
USA, UK and Canada

● Worked with design and website development team to develop SEO friendly websites and
strategies

● Assessed the digital marketing needs of the company and plan and executed web,
SEM/SEO, email, and social media campaigns

● Designed and built clients’ social media presence and ensure that it is constantly
maintained

● Measured the performance of all digital marketing campaigns and assessed them against
company goals such as KPIs and ROIs Identify trends and insights and optimised
performance based on them

● Created landing pages to optimise user experience by collaborating with internal teams

● Researched new online media opportunities such as development of blogs and forums

● Designed banners for websites and assist with visuals, client communication and affiliate
networks

● Set up tracking systems for marketing campaigns and online activities

● Handled social media strategy development and roadmap management and support

● Recommended digital media strategies and tactics to senior management and prioritised
and lead decisions regarding new content

Digital Marketing Consultant

Homeland Enterprises

Initiated the marketing and advertising department.
● Created policies, and teams. Handled recruitment in the marketing department
● Development and implementation of marketing strategies and projects implemented by
the company
● Lead a team of content writers, graphics designers, and web developers.
● Curated another digital marketing agency“ Global Digital Technologies” which is a sister
company of Homeland Enterprises

Omni Outsourcing (Pvt.) Limited

Created competitor analysis reports to show the strengths and weakness of competitors
Managed various accounts by successfully obtaining a variety of inbound links
Wrote site content for client's stores and managed their social media accounts on the SEO team
Developed, delivered and analyzed search engine optimization reports and link building reports

Web Marketing Consultant

Expert Digital Marketer | Proven Results in Real Estate Lead Generation and Ecommerce Growth | 7.5+ Years of Mastery in Facebook Ads, Google Ads, SEO, and Content Writing

I am a Digital Ads Specialist with a proven track record of success in managing and executing large-scale digital marketing campaigns. I have consistently handled monthly budgets in excess of AED 2M and generated over 10k leads in the real estate industry. My expertise lies in consistently meeting and exceeding industry standards for key performance indicators, including cost per lead (CPL), click-through rate (CTR), cost per thousand impressions (CPM), and closing ratio, while delivering exceptional quality and results.

With a portfolio of over 30 clients, I have the ability to handle multiple accounts on a daily basis while delivering exceptional results and building strong relationships. My expertise lies in Facebook and Google Ads, utilizing advanced features and targeting options to drive business growth and meet clients' objectives. I continuously stay updated with the latest digital marketing trends and technologies to ensure that clients are getting the best results.

As a Digital Marketing Manager at Maqaami UAE, I assessed digital marketing needs, measured campaign performance against company goals, and led a team of developers to resolve technical issues. I implemented website optimization and proposed PPC campaigns, leading Facebook ads that resulted in increased ROAS and ROI. I presented growth strategies to the company, resulting in a significant 150% increase in Return on Ad Spend (ROAS) and a 4% increase in Return on Investment (ROI), driving substantial growth for the company.

My experience in eCommerce content and growth strategy, creative strategy, campaign strategy, social media marketing, search engine optimization, marketing strategy, brand awareness, brand development, digital communications, digital strategy, Google AdWords, Google Analytics, Google Search Console, lead generation, online marketing, PPC, product launches, product marketing, SEM, WordPress, video marketing, real estate marketing, SAAS marketing, eCommerce marketing, health and gym marketing, and my proven track record of success sets me apart from other digital marketing specialists.

Whether you need help creating a customized digital marketing plan or optimizing your current campaigns, I am here to help. My unique perspective and approach to digital marketing, combined with my experience and proven track record of success, make me the ideal partner for your business. Contact me today to schedule a consultation and take your business to the next level.

Imad Huda

Sindh Madressatul Islam University

Experiencing "Teaching"  !

I didn't know before that "teaching" can be so much fun, There was a time when I used to learn from my teachers and now my students are teaching me more about the world, about the behaviors, human psychology. Students are the true motivation and inspiration only if you want to learn from them. It is challenging at the same time as this generation is living in digital age, they are much faster !

Faculty Member

Università degli Studi 'Gabriele d'Annunzio'​ di Chieti

PHD - Business and Behavioural Sciences

Femina Magazine

A magazine which focused entirely on women issues. To be very honest this is not my forte at all. As usually these types of magazine cover fashion, gossips, entertainment, horoscopes etc. I don't believe in this type of content only as women have much more to do. So truly, didn't enjoy much but again it helped in practical learning.

Assistant Editor

Dastak Magazine

Dastak is a magazine focused on political and social issues, with the relevant target audience. 
I learn to work under pressure to meet the deadlines and to work with lack of resources. I managed the entire magazine on my own from theme selection, article writing to proofing and finalizing the magazine. Basically what I learn is, "How to WRITE" and I am glad for that.

I always thought I am an extrovert, lockdown in the pandemic taught me, I can somehow qualify for introversion too. So count me an ambivert. 

I am an educationist and storyteller. I love history to the core, and enjoy traveling unconditionally. 

Traveling gives you the ultimate perspective of life, culture, people, food and places. 

World is transforming to skill-based education, though I am a PhD candidate but I agree with the approach of skill based learning. 

I am a Lecturer in Media Studies department at Sindh Madressatul Islam University since 2012 (currently on study leave), because I am pursuing PhD in Business and Behavioral Sciences in Italy. 

"Life's most persistent and urgent question is, What are you doing for others?" 
Martin Luther King  Jr.

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The Battle

Imad Huda

Nosheen Hussain

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