Engel & Völkers Dubai

Marketing Team Lead

PIXL

Managed and executed AED 2M+ budget digital campaigns, delivering 10k+ real estate leads. Led SEO projects and branding campaigns for enhanced online visibility, resulting in 30% higher organic traffic and a 25% boost in brand recognition.
Orchestrated captivating multichannel campaigns, achieving a 20% increase in client engagement and a 15% surge in ROI. Navigated diverse markets, securing a 95% client satisfaction rate and 40% revenue growth.
Navigated the competitive UAE Ecommerce market, achieving 50% sales growth. Generated exceptional 7X ROI with AED 3,000 budget, showcasing an in-depth grasp of micro-targeting and conversion optimization.
Exemplified resource optimization with 30% reduction in campaign costs, highlighting proficiency in CPC and CTR optimization. Managed a dynamic portfolio of 30+ accounts, achieving a 25% average increase in client retention.
Expertly leveraged Facebook and Google Ads' advanced features for 60% higher CTR and a 40% reduction in CPA. Exceeded industry KPIs, delivering a 35% growth in CPM efficiency and 15% higher closing ratios.
Led a dynamic Search and Social advertising team, driving a 30% growth in follower engagement and a 25% rise in click-through rates. 
Collaborated closely with senior leadership, aligning digital efforts with agency vision, achieving a 20% increase in client retention. Utilized predictive analytics, achieving a 30% boost in campaign performance and a 25% decrease in customer acquisition costs.
Acted as a pivotal liaison, streamlining cross-functional collaboration, reducing project delivery time by 20%. Developed concise creative briefs, resulting in a 40% reduction in revisions and ensuring seamless communication.
Applied market trends insights and consumer behavior analysis to drive a 25% increase in lead quality and a 15% surge in conversion rates. Engaged in industry workshops, upskilling the team and resulting in 50% faster implementation of new strategies.

Digital Ads Specialist 

Maqaami.com

Problems they were facing:
-	Low number of sales per month 
-	Budget was spending and sales were not generating as per monthly goals
-	Issues in landing pages/website
-	Issues in facebook business manager and pixel
-	Website’s load time was 10+ second on both mobile and desktop
-	Vendors were canceling due to low traffic and sales across website
-	Company was working just on facebook ads and were not exploring SEO, PPC and other social media channels 
-	Restrictions of ban of multiple ad accounts due to unknown reason

Solution:
•	Assessed the digital marketing needs of the company. 
•	Measured the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs
•	Lead the team of developers and fixed issues related to pixel and business managers
•	Reduced the website’s load time to 6 seconds with the help of developers
•	Proposed working on PPC campaigns as they generate more sales and more money
•	Run Facebook ads with the help of other marketing personnel which resulted in 150% increase in ROAS and 4% increase in ROI
•	Presented various products and various marketing techniques to grow the company 

● Assessed the digital marketing needs of the company.
● Measured the performance of all digital marketing campaigns and assess them against
company goals such as KPIs and ROIs
● Lead the team of developers and fixed issues related to pixel and business managers
● Reduced the website’s load time to 5 seconds with the help of developers
● Proposed working on PPC campaigns as they generate more sales and more money
● Run Facebook ads with the help of other marketing personnel which resulted in 150%
increase in ROAS and 4% increase in ROI
● Presented various products and various marketing techniques to grow the company

Digital Marketing Manager

MicroWeb Solutions

● Curated and implemented digital marketing strategies of multiple Ecommerce brands in
USA, UK and Canada

● Worked with design and website development team to develop SEO friendly websites and
strategies

● Assessed the digital marketing needs of the company and plan and executed web,
SEM/SEO, email, and social media campaigns

● Designed and built clients’ social media presence and ensure that it is constantly
maintained

● Measured the performance of all digital marketing campaigns and assessed them against
company goals such as KPIs and ROIs Identify trends and insights and optimised
performance based on them

● Created landing pages to optimise user experience by collaborating with internal teams

● Researched new online media opportunities such as development of blogs and forums

● Designed banners for websites and assist with visuals, client communication and affiliate
networks

● Set up tracking systems for marketing campaigns and online activities

● Handled social media strategy development and roadmap management and support

● Recommended digital media strategies and tactics to senior management and prioritised
and lead decisions regarding new content

Digital Marketing Consultant

Homeland Enterprises

Initiated the marketing and advertising department.
● Created policies, and teams. Handled recruitment in the marketing department
● Development and implementation of marketing strategies and projects implemented by
the company
● Lead a team of content writers, graphics designers, and web developers.
● Curated another digital marketing agency“ Global Digital Technologies” which is a sister
company of Homeland Enterprises

Omni Outsourcing (Pvt.) Limited

Created competitor analysis reports to show the strengths and weakness of competitors
Managed various accounts by successfully obtaining a variety of inbound links
Wrote site content for client's stores and managed their social media accounts on the SEO team
Developed, delivered and analyzed search engine optimization reports and link building reports

Web Marketing Consultant

Expert Digital Marketer | Proven Results in Real Estate Lead Generation and Ecommerce Growth | 7.5+ Years of Mastery in Facebook Ads, Google Ads, SEO, and Content Writing

I am a Digital Ads Specialist with a proven track record of success in managing and executing large-scale digital marketing campaigns. I have consistently handled monthly budgets in excess of AED 2M and generated over 10k leads in the real estate industry. My expertise lies in consistently meeting and exceeding industry standards for key performance indicators, including cost per lead (CPL), click-through rate (CTR), cost per thousand impressions (CPM), and closing ratio, while delivering exceptional quality and results.

With a portfolio of over 30 clients, I have the ability to handle multiple accounts on a daily basis while delivering exceptional results and building strong relationships. My expertise lies in Facebook and Google Ads, utilizing advanced features and targeting options to drive business growth and meet clients' objectives. I continuously stay updated with the latest digital marketing trends and technologies to ensure that clients are getting the best results.

As a Digital Marketing Manager at Maqaami UAE, I assessed digital marketing needs, measured campaign performance against company goals, and led a team of developers to resolve technical issues. I implemented website optimization and proposed PPC campaigns, leading Facebook ads that resulted in increased ROAS and ROI. I presented growth strategies to the company, resulting in a significant 150% increase in Return on Ad Spend (ROAS) and a 4% increase in Return on Investment (ROI), driving substantial growth for the company.

My experience in eCommerce content and growth strategy, creative strategy, campaign strategy, social media marketing, search engine optimization, marketing strategy, brand awareness, brand development, digital communications, digital strategy, Google AdWords, Google Analytics, Google Search Console, lead generation, online marketing, PPC, product launches, product marketing, SEM, WordPress, video marketing, real estate marketing, SAAS marketing, eCommerce marketing, health and gym marketing, and my proven track record of success sets me apart from other digital marketing specialists.

Whether you need help creating a customized digital marketing plan or optimizing your current campaigns, I am here to help. My unique perspective and approach to digital marketing, combined with my experience and proven track record of success, make me the ideal partner for your business. Contact me today to schedule a consultation and take your business to the next level.

Imad Huda

Institute of Business Administration

IBA Karachi is embarking on its another episode of strategic planning to develop the "Strategic Plan 2025-30" (SP30)

Project Manager - Strategic Planning Cell 

Project Consultant - Business Development Support - Centre for Entrepreneurial Development -CED.

The School of Writing

Marketing Manager & Program Coordinator

The DAWN Group of Newspapers | P.H.P.L

Asst. Manager (Marketing) - Planning 

Cervelet Management & Strategy Consultants

Mission
“To provide a highly refined and redefined management and strategy consultancy along with solutions that are attuned to a diversity of clients with a primary focus on financial and risk advisory, designing high-impact performance improvement and turnaround strategies, sustainability reporting, monitoring and evaluation, and corporate trainings; to assist our clients in their efforts to improve their processes and create value through excellence in our practices and the services we provide and in the solutions that we offer”.

Vision
We see a world of expanding knowledge possibilities. The time has arrived for rising up to the challenges that tomorrow brings us today. As thought leaders, we are fully equipped with our strong focus on deploying just the right knowledge at the right place and at the right time. More critical to this innate ability of ours, is the vantage advantage we possess – the powerful deployment of knowledge to mobilize growth – for today, shaping up a better, stronger business climate and future.

Just like cerebellum, CERVELET CONSULTING represents the lobes of the human brain symbolized by the meeting of the Partners at Cervelet Consulting.

This synergy facilitates and empowers Cervelet Consulting in taking inputs from a diversity of clients and their diverse business briefs. Once we receive such inputs, we immediately deploy our ever-ready ‘cerebellum’ factor to work. In this process, we put our movement (operations) into top gear, integrating these inputs to fine tune organizational processes and objectives, meeting our clients’ deadlines on time, every time, no matter how small, medium, large or complex the Project is.

Partner

izawwar.co.uk

Knowledge Now

At Knowledge Now Consulting we are committed to be a world leader in providing knowledge-based solutions to challenges of social development, economic growth and enterprise management.  Our consulting services to governments, donor agencies and private entities are a reflection of our strong corporate sector roots and our vast multi-disciplinary experience in the social sector. 

Our corporate motto Employing Knowledge ® is a reflection of our belief in the power of human reason in leading the way to a prosperous, harmonious and sustainable world.

We shall continue in our efforts to provide you with the most effective solutions to all your public and private sector development needs.

Senior Sales and Marketing Manager

Cambridge Advisors Network

Works as a Manager Programs and Events at Cambridge Advisors Network.

(CAN) is a network of experienced entrepreneurs, educators, executives and consultants (both local and from abroad) with deep interest in helping Pakistani companies.  CAN is able to reach out and bring experts to address specific issues and needs of its Pakistani clients.

Manager Marketing,Programs and Events

MIT ENTERPRISE FORUM OF PAKISTAN

MITEFP’s mission is to improve the economic well being of the people of Pakistan through development of an Entrepreneurship Promotion Program for Pakistan. This is in line with the MITEF global mission i.e. the promotion of formation and growth of innovative and technologically-oriented companies through specialized executive education programs. Through these programs, the Forum provides networking, leadership opportunities, and life-long connections to MIT while showcasing MIT's role in entrepreneurship in communities around the world. 
MITEFP in partnership with OPEN (Organization of Pakistani Entrepreneurs) and MIT Alumni of Pakistan and other Pakistani well wishers would work towards the development of an Entrepreneurial Ecosystem in Pakistan (EEP). Towards this end work would be undertaken in four directions namely: 1. Ensuring Availability of a Large Pool of Entrepreneurs. 2.  Ensuring Availability of a Large Pool of Investors in Individual capacity or Working in Groups and Organizations 3. Promotion of Exist Mechanisms and 4. Creation of an Enabling Environment for Entrepreneurship to Flourish.

Manager Marketing, Programs and Events

“Prime Minister’s Entrepreneurial Challenge; Discover – Prosperity through Entrepreneurship.”

NUST Centre for Innovation & Entrepreneurship (CIE) in its ongoing quest to promote Innovation & Entrepreneurship is launching a Paradigm Changing Student Level Business Plan Competition, entitled DISCOVER – Prosperity through Entrepreneurship. The mission of DISCOVER is: “to define a path towards creating a self-sustaining eco-system for higher education and wealth generation”. his program has been endorsed by His Excellency Syed Yousuf Raza Gilani, Prime Minister of Pakistan.Key Features are
•To Align Research and Development Activities at Universities with Market Needs
•To Commercialize Technology that is developed at Universities 
•To provide ‘hands-on’ training to students towards Technology and Business Idea Commercialization 
•To Create Awareness about Importance of Entrepreneurship and Wealth Generation among Students, Faculty and Researchers. DISCOVER, the NUST Business Plan Competition is supported by private businesses, public sector organizations, universities, media groups and non-profit organizations. DISCOVER as such, will be spread over 5 months from February 2011 to June 2011. This hi-profile Paradigm Changing Student Level Business Plan Competition will work towards developing entrepreneurial skills of participating students. Thus, DISCOVER provides that ultimate platform through which thousands of students from over 30 universities of the country including NUST, and all its constituent schools and colleges are going to compete. Such an intensely engaging competition is destined to transform the brilliant ideas of students into practical business plans with a high focus on developing products/services for establishing businesses. Student teams will be multi-disciplinary (Business, Engineering, ICT, Sciences, Arts, Medical, etc.) in composition. Participating teams will also have vantage access to over 100 experienced mentors, coaches and trainers who would themselves be successful entrepreneurs or would be from the corporate and industrial world.

Coordinator PMEC-Discover

IBA-Invent – The Entrepreneurial Challenge 2011

The IBA – Centre for Entrepreneurial Development has been set up with the purpose to promote entrepreneurship in Pakistan. Invent – The Entrepreneurial Challenge is one big step in this direction. The Invent experience has been extremely encouraging for us, after working over the past 4 months, with close to 30 sponsors and supporting Industrial concerns/associations, over hundred mentors/graders and the support provided by the 26 participating universities, who contributed with close to 1500 students with unbelievable ideas and talent shown in the finale and throughout the duration of Invent, we feel more confident for the future of our country and the youth of Pakistan.

Coordinator Invent Secretariat

With over 20+ years of experience, Muhammad Asghar Azmi is currently working as a Manager - Strategic Planning Cell at IBA Karachi. Prior he was enagaged as a Project Consultant - Business Development Support at Center for Entrepreneurial Development, IBA Karachi. Assisting the department, proactively working to facilitate business- industry-academia-government linkages to promote innovation and building the entrepreneurial ecosystem in Pakistan exclusively and in the world collectively. His experience includes working for MIT Enterprise Forum and Cambridge Advisors Network as Project Manager directly oversee the projects to  promote entrepreneurship and establish the entrepreneurial eco-system in Pakistan and has worked on a wide range of projects for government and academia to promote Entrepreneurship. Asghar Azmi has also the honor to work closely with the topmost senior faculty of Pakistan leading universities of Pakistan. He is a part of a team that has assisted in establishment of Business Acceleration Programs for national and international bodies, including IBA INVENT business plan competition program and NUST Discover: PM’s Entrepreneurial Challenge. He has also supported in successful launching of various programs, including Sind Agri-business competition, Wadhwani Foundation e-Cells program, Certificate in Entrepreneurship and more.
Asghar has a bachelor’s degree in computer science from Preston University and carry experience working with renowned organizations of Pakistan includes, DAWN Group of Newspapers | P.H.P.L, KnowledgeNow, Madinah Institute of Leadership and Entrepreneurship, MAX Strategy (Riphah International University), The School of Writing, Barclays Bank Pakistan and MAZ Advertising.

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