Engel & Völkers Dubai

Marketing Team Lead

PIXL

Managed and executed AED 2M+ budget digital campaigns, delivering 10k+ real estate leads. Led SEO projects and branding campaigns for enhanced online visibility, resulting in 30% higher organic traffic and a 25% boost in brand recognition.
Orchestrated captivating multichannel campaigns, achieving a 20% increase in client engagement and a 15% surge in ROI. Navigated diverse markets, securing a 95% client satisfaction rate and 40% revenue growth.
Navigated the competitive UAE Ecommerce market, achieving 50% sales growth. Generated exceptional 7X ROI with AED 3,000 budget, showcasing an in-depth grasp of micro-targeting and conversion optimization.
Exemplified resource optimization with 30% reduction in campaign costs, highlighting proficiency in CPC and CTR optimization. Managed a dynamic portfolio of 30+ accounts, achieving a 25% average increase in client retention.
Expertly leveraged Facebook and Google Ads' advanced features for 60% higher CTR and a 40% reduction in CPA. Exceeded industry KPIs, delivering a 35% growth in CPM efficiency and 15% higher closing ratios.
Led a dynamic Search and Social advertising team, driving a 30% growth in follower engagement and a 25% rise in click-through rates. 
Collaborated closely with senior leadership, aligning digital efforts with agency vision, achieving a 20% increase in client retention. Utilized predictive analytics, achieving a 30% boost in campaign performance and a 25% decrease in customer acquisition costs.
Acted as a pivotal liaison, streamlining cross-functional collaboration, reducing project delivery time by 20%. Developed concise creative briefs, resulting in a 40% reduction in revisions and ensuring seamless communication.
Applied market trends insights and consumer behavior analysis to drive a 25% increase in lead quality and a 15% surge in conversion rates. Engaged in industry workshops, upskilling the team and resulting in 50% faster implementation of new strategies.

Digital Ads Specialist 

Maqaami.com

Problems they were facing:
-	Low number of sales per month 
-	Budget was spending and sales were not generating as per monthly goals
-	Issues in landing pages/website
-	Issues in facebook business manager and pixel
-	Website’s load time was 10+ second on both mobile and desktop
-	Vendors were canceling due to low traffic and sales across website
-	Company was working just on facebook ads and were not exploring SEO, PPC and other social media channels 
-	Restrictions of ban of multiple ad accounts due to unknown reason

Solution:
•	Assessed the digital marketing needs of the company. 
•	Measured the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs
•	Lead the team of developers and fixed issues related to pixel and business managers
•	Reduced the website’s load time to 6 seconds with the help of developers
•	Proposed working on PPC campaigns as they generate more sales and more money
•	Run Facebook ads with the help of other marketing personnel which resulted in 150% increase in ROAS and 4% increase in ROI
•	Presented various products and various marketing techniques to grow the company 

● Assessed the digital marketing needs of the company.
● Measured the performance of all digital marketing campaigns and assess them against
company goals such as KPIs and ROIs
● Lead the team of developers and fixed issues related to pixel and business managers
● Reduced the website’s load time to 5 seconds with the help of developers
● Proposed working on PPC campaigns as they generate more sales and more money
● Run Facebook ads with the help of other marketing personnel which resulted in 150%
increase in ROAS and 4% increase in ROI
● Presented various products and various marketing techniques to grow the company

Digital Marketing Manager

MicroWeb Solutions

● Curated and implemented digital marketing strategies of multiple Ecommerce brands in
USA, UK and Canada

● Worked with design and website development team to develop SEO friendly websites and
strategies

● Assessed the digital marketing needs of the company and plan and executed web,
SEM/SEO, email, and social media campaigns

● Designed and built clients’ social media presence and ensure that it is constantly
maintained

● Measured the performance of all digital marketing campaigns and assessed them against
company goals such as KPIs and ROIs Identify trends and insights and optimised
performance based on them

● Created landing pages to optimise user experience by collaborating with internal teams

● Researched new online media opportunities such as development of blogs and forums

● Designed banners for websites and assist with visuals, client communication and affiliate
networks

● Set up tracking systems for marketing campaigns and online activities

● Handled social media strategy development and roadmap management and support

● Recommended digital media strategies and tactics to senior management and prioritised
and lead decisions regarding new content

Digital Marketing Consultant

Homeland Enterprises

Initiated the marketing and advertising department.
● Created policies, and teams. Handled recruitment in the marketing department
● Development and implementation of marketing strategies and projects implemented by
the company
● Lead a team of content writers, graphics designers, and web developers.
● Curated another digital marketing agency“ Global Digital Technologies” which is a sister
company of Homeland Enterprises

Omni Outsourcing (Pvt.) Limited

Created competitor analysis reports to show the strengths and weakness of competitors
Managed various accounts by successfully obtaining a variety of inbound links
Wrote site content for client's stores and managed their social media accounts on the SEO team
Developed, delivered and analyzed search engine optimization reports and link building reports

Web Marketing Consultant

Expert Digital Marketer | Proven Results in Real Estate Lead Generation and Ecommerce Growth | 7.5+ Years of Mastery in Facebook Ads, Google Ads, SEO, and Content Writing

I am a Digital Ads Specialist with a proven track record of success in managing and executing large-scale digital marketing campaigns. I have consistently handled monthly budgets in excess of AED 2M and generated over 10k leads in the real estate industry. My expertise lies in consistently meeting and exceeding industry standards for key performance indicators, including cost per lead (CPL), click-through rate (CTR), cost per thousand impressions (CPM), and closing ratio, while delivering exceptional quality and results.

With a portfolio of over 30 clients, I have the ability to handle multiple accounts on a daily basis while delivering exceptional results and building strong relationships. My expertise lies in Facebook and Google Ads, utilizing advanced features and targeting options to drive business growth and meet clients' objectives. I continuously stay updated with the latest digital marketing trends and technologies to ensure that clients are getting the best results.

As a Digital Marketing Manager at Maqaami UAE, I assessed digital marketing needs, measured campaign performance against company goals, and led a team of developers to resolve technical issues. I implemented website optimization and proposed PPC campaigns, leading Facebook ads that resulted in increased ROAS and ROI. I presented growth strategies to the company, resulting in a significant 150% increase in Return on Ad Spend (ROAS) and a 4% increase in Return on Investment (ROI), driving substantial growth for the company.

My experience in eCommerce content and growth strategy, creative strategy, campaign strategy, social media marketing, search engine optimization, marketing strategy, brand awareness, brand development, digital communications, digital strategy, Google AdWords, Google Analytics, Google Search Console, lead generation, online marketing, PPC, product launches, product marketing, SEM, WordPress, video marketing, real estate marketing, SAAS marketing, eCommerce marketing, health and gym marketing, and my proven track record of success sets me apart from other digital marketing specialists.

Whether you need help creating a customized digital marketing plan or optimizing your current campaigns, I am here to help. My unique perspective and approach to digital marketing, combined with my experience and proven track record of success, make me the ideal partner for your business. Contact me today to schedule a consultation and take your business to the next level.

Imad Huda

1. Developing comprehensive content marketing and communication frameworks for brands, global coaches, and founders,enhancing their digital presence and engagement on LinkedIn. Working with clients in Canada, Australia, Dubai and Pakistan. 

2. Crafting bespoke personal branding strategies, content, and design solutions for C-suite executives, directors, andprofessionals, bolstering their professional visibility and reputation.

3. Mentoring startups and trained over 500 young women in entrepreneurship,freelancing, and content marketing over the last 1.5 years, empowering them with essential skills for career advancement.

4. Direct the efforts of a dedicated team of 5 professionals, fostering collaboration and leveraging individual strengths to
achieve collective goals and exceed client expectations.

5. Deliver high-quality content creation and design services tailored for brands, executives, and entrepreneurs, ensuringconsistency and alignment with their strategic goals.

6. Serving as a lecturer at AIFD-Iqra University, imparting knowledge and practical skills in international relations, marketing and entrepreneurship to the next generation of professionals.

Independent Marketing Consultant

Proton Effect

1. Content creation for one of the Fortune 500 companies with presence all over the globe.

2. Leading the production team and managing social and email marketing portfolios.

3. Community management & engagement initiatives for their digital presence. 

4. Managing the production process along with quality assurance and data management.

Team Lead Content & Design

Akhuwat Foundation

1. Heading the Marketing and fund raising initiatives for the Sindh region. Leading the planning, development and implementation of all the marketing campaigns/activities/communications, as well as public relation activities, both internally and externally.

2. Putting the brand on the map, setting up th2ri digital and on ground presence in Karachi.

3. Created a fund raising mechanism to increases donations and enhanced the donor base from 100 donors to 7000 active donors.

4. Led the fund raising activities, events, collaborations with corporate companies with 3 big fund raising events. 

5. Started ATL & BTL Marketing activities in Karachi.

6. Created the digital presence and communication framework and managed to grow it organically from scratch. 

7. Actively participating with the Board of Directors, Executive Director and other management staff in charting the direction of the organization, assuring its accountability to all constituencies. 

8. Handling the Marketing and Communications team. Overseeing editorial direction, design, production and distribution of all the organization’s publications.

9. Developed short- and long-term plans and budgets for the influencer marketing campaigns.

Marketing & Communications Head                                     

Habib University Foundation

1. Gave strategic direction to the communications team and managed all marketing activities within the Institute.

2. Developed and executed marketing and communication plans for campaigns related to fundraising, student recruitment and community engagement events and media coverage for all mediums.

3. Utilized the web and emerging technologies to create and disseminate innovative web content ensuring Institute’s key messages are consistently delivered.

4. Coordinated the appearance of all the Institute’s digital and non-digital marketing materials such as postcards, posters, brochures and view books, etc. by conceptualizing the institute’s branding standards and budget.

5. Planned and implemented a comprehensive, long-term and proactive institute-wide communications, marketing and branding strategy, consistent with the strategic goals, plans, and aspirations of the Institute.

Marketing & Communications Manager

Badar Expo Solutions

1. Led and managed the execution of all internal and external marketing and communication strategies.

2. Developed creative plans for IDEAS, delegated tasks and coordinated with relevant vendors, and assured smooth completion of the tasks.

3. Successfully organized the events including, IDEAS 2014, IAPEX 2015 and IEEEP 2015 etc.

4. Managed all aspects of public engagement strategy, including but not limited to, media relations, executive engagement, and community engagement. Proactively coordinated press release and media alert plans across various media channels. 

5. Managed all corporate communications with external global partners including the company newsletters in order to better facilitate information sharing and global collaboration.

Barclays Bank

1. Provided professional advice on financial products to the customers.

2. Handled customer’s portfolio of over PKR. 100 million.

3. As a lead generator stood out twice in the region on completing the targets. 

4. Successfully achieved the target of PKR. 10 million each month.

5. Managed more than 100 floor customers on a daily basis for two months.

6. Sold the highest Banca assurance in the entire branch of worth PKR. 200,000/- to a single customer.

7. Supported the liability sales team in achieving individual & team targets.

Relationship Manager

Feeling like you're ticking all the boxes  career, personal growth, stability, even passion but you are unsure and stuck... too off?

Hi, I’m Ayesha, a Digital Business Coach, Career Transition Strategist, and Personal Branding Mentor for ambitious professionals.

After 13 years in content marketing, building brands and delivering measurable growth, I hit pause and asked myself:

- Is this really it?

That question led me to a transformational journey.

I discovered that the skills I’d built in brand storytelling, digital strategy, marketing leadership, and online business development could fuel a career and life that was fully mine.

Fast forward 4 years: I now help professionals and corporate leaders reinvent their careers by launching purpose-driven digital businesses.

If you’re feeling stuck, overwhelmed, or ready to shift into a life of freedom, fulfillment, and aligned success, I’ll help you turn your expertise into an online offering that not only sells, but serves.

This is more than coaching. It's clarity, strategy, and execution to help you build your personal brand, monetize your knowledge, and create your dream lifestyle.

You already have everything you need. Let’s unlock it together.

📩 DM me: “Ready to create my dream life”  and let’s begin.

taplio

The Battle

Imad Huda

Ayesha Afridi

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?