Onecliq.io

Digital Growth

Swell

Growth marketing specialist at Swell. Last 6 months we worked with more than 20 Startups, growing their MRR by 24% on average.
We have a unique way of implementing growth marketing which combines analytics with creativity. In addition, we avoid one-size-fits-all approach, but working closely with every client in order to indicate their specific issues and define feasible strategy to scale the brand 📈
Our approach begins by delving deeply into your offer, target group, and how effective your current strategy to attract the audience.
Then, we focus on product-market fit which must be a priority to reach robust startup growth.
In order to reach the ideal customer, we use both paid media channels such as Google, Meta, and LinkedIn Ads, as well as owned channels such as SEO, Email, and referrals.

Growth Marketing Specialist

Get encouraged

Fitness and wellness instructor. Teaching clients how to set goals and create a plan towards them, establish useful habits, improve the quality of life as well as productiveness. Accompanied by online workout trainings.
Posting Fitness Reels, Health Advices, Offers

Wellness Ambassador

Part-kom

Working as a call-center agent for "Part-Kom" - large online spare parts store for private customers and car services in Russia. Helping clients choose the right spare part based on their requiremetns and make a purchase.
- Developed basic skills in auto engineering 
- Improved sales communication skills

Call Center Specialist

Growing startups & scale ups | Growth marketing strategy, UX & CRO, online marketing | Let's chat 👋

What forms by zone of genius?

➜ Growth at StartUps: Effective Experimentation, User Analytics, Growth Strategy
➜ Keynote Speaker on Digital Marketing, Testing, StartUp Growth topics
➜ Focus on creating Value-driven Structures and Plans at Work
➜ Prioritise Learning & Self-Development
➜ Aspiring Event / Conference Organizer :)
➜ Fluent in English and Russian, with a strong foundation in German
➜ Always Open for insightful Conversations and Networking
➜ Travelling and Sports are what Keep Me Going

Ilya Samokhvalov - StartUp growth

from HR to People

Designing & delivering a 3-month full-time online training program (Weiterbildung) fully funded by Agentur für Arbeit. 
For people who want to shape the future of modern HR.

Program Designer & Trainer

NBT (Next Big Thing)

Supporting startups' growth through NBT's accelerator programs by providing workshops, keynotes, and coaching.

Growth Navigator

Fired Up Space

Helping people navigate the next career step or start their own business free of charge (with AVGS vouchers).

Career and Founder Coach

Yana Maeva - Career & Leadership Coaching

Career Coach & HR Consultant

Embea

• Built and scaled the HR function, implementing key processes, policies, and tools across the full employee lifecycle
• Acted as a strategic HR partner to founders and team leads, advising on performance, development, and employee relations
• Led the end-to-end recruitment cycle, onboarding  a core team of domain experts across engineering, product, and sales
• Selected, negotiated, and managed external vendors (recruitment, payroll, legal) to ensure efficient and compliant operations
• Developed HR documentation and compliance processes aligned with local regulations and industry standards
• Designed a performance and feedback framework and coached leaders through structured growth

Head of People

Mobius Labs

• Defined HR Strategy, roadmap and OKRs;
• Restructured and streamlined all people functions and processes;
• Designed and implemented performance appraisal and employee experience programs that helped improve employee satisfaction by 15%;
• Facilitated workshops, and provided coaching for leaders and employees

Head of People & Culture

Segment of One (SO1) - Acquired by Schwarz Group (Lidl/Kaufland)

• Successfully managed post-merger integration of HR processes, ensuring team alignment and engagement;
• Drove the growth of the tech and business teams from 20 to 60 people;
• Designed and implemented various  training and development programs and workshops;
• Developed and implemented HR policies for all people functions;
• Delivered ad-hoc coaching to support co-founders during transitional phases;
• Led various employer branding projects.

Head of People & Organisation 

• Owned the end to end recruitment within R&D 
• Owned the onboarding experience for new employees, from contract preparation, relocation to probationary evaluation
• Developed and implemented HR and office policies
• Organised and executed team events
• Led employer branding projects
• Responsible for the office management 
• Supported the payroll administration by providing monthly data

People & Culture

Talent Management 

TRANSLIT - Interpreting, Translation, Localisation

• Generalist HR role in a striving translation technology start-up 
• Responsible for all aspects of the employee life cycle and employee engagement 
• Initiated Employee Performance management and 360° Feedback programs 
• Automated the recruitment process and increased reach of the freelancer database that led to a 30% prospect growth 
• Developed and implemented the GDPR guidelines throughout the company

HR Manager

Group of Companies "Provento"

• Led a team of 4-6 HR managers in a leading electronics manufacturer 
• Rebuilt the department incentive scheme and targets that achieved 84% Customer Satisfaction of the HR team 
• Implementation of leadership and corporate culture trainings that tripled employee retention 
• Redesigned employee benefits, and (non-)financial compensation schemes for top leadership levels 
• Pioneered the 'Holacracy' principles throughout the organization
• Represented the company in front of government labour agencies and other external organizations.

Human Resources Director

• HR generalist: recruitment, training, compensation, benefits, employee relations
• Designed and hosted new employee introduction events
• Wrote an employee manual, covering disciplinary procedures, the employee handbook, code of conduct
• Successfully decreased the turnover rate from 150% to 40%, by improving the hiring and induction process
• Initiated successful workforce planning, job realignment, employee involvement, and team-building projects

Raycenter (www.raycenter.ru)

• Recruitment and maintenance of the employee pool 
• Operational HR management
• Designed and ran media advertising to increase applicant pool
• Hosted corporate events and represented the company on recruiting fairs

Recruitment Manager

Career & Leadership Coach | Head of People @Embea (InsurTech)

My professional expertise and passion span two main domains: HR leadership and coaching.

✔️ With 12+ years of HR leadership experience in tech startups and SMEs, I specialize in building and scaling balanced, high-performing teams. My philosophy is centred around fostering a productive yet human-centric culture. My expertise covers the entire HR cycle, with a particular passion for driving organisational change and people development. Proven track record in building HR processes from the ground up, scaling teams, and executing post-merger integrations.

✔️ As a certified transformational coach with over 700 hours of coaching experience, I help individuals to navigate career transitions, leadership, and business challenges with increased self-trust, confidence, and awareness.

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🎓 Currently building a free 3-month training program (funded by Agentur für Arbeit) for those who want to enter the People field with a modern mindset and strong connection to business.

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🌱 I'm always happy to connect with new people, feel free to get in touch: yana@ymaeva.com or book a call here - https://calendly.com/yana_maeva/intro

Yana Maeva

Searching for a job in the current market can feel… tough. Even for People professionals who’ve done hiring themselves. 

To support those navigating this transition, Mia Wähälä and I are hosting a series of practical workshops designed to help HR/People/Talent professionals land their next role. 

If you work in HR, are thinking about transitioning into the field, or are returning after a break, this might be something for you. We’ll share real insights, practical tools, and guidance you can use right away.

👉 Join the online workshop (3 spots left!):
https://lnkd.in/d_3FsCkk

👉 Join the in-person workshop in Berlin:
https://lnkd.in/dbKzZGAf 

We’ll also introduce you to our 3-month upskilling course, created in partnership with Fired Up Space, "How to Get Into Modern HR”. It's free of charge, funded by Arbeitsagentur, and perfect for anyone who wants to build a solid foundation and step into today’s People roles with clarity and confidence. 

Hope to see you there! ✨

People & Culture Leader | HR Consultant | Strategic and operational HR for tech startups & scale-ups

We are hosting a series of free sessions on how to land your next HR role; we'll dive into what P&T actually entails, strategies that will help you as a candidate stand out in the recruitment process & more.

View event: Land your next HR job – Job search strategies that actually work

Land your next HR job – Job search strategies that actually work

taplio

The Battle

Ilya Samokhvalov - StartUp growth

Yana Maeva

Followers

Posts

Engagements

Likes

Performance ScoreYana Maeva's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ilya Samokhvalov - StartUp growth

Yana Maeva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yana Maeva's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYana Maeva's LinkedIn Performance