Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

WolfEdge.Travel

Founder

Wolfs Edge Consulting

Having worked in the tech industry and supported business scale-ups across Australia, New Zealand, and the UK, I have now launched my own consulting firm. Leveraging my extensive experience, education, and skills, I specialise in the following areas:

* Enhancing business efficiency
* Managing and executing key business projects
* Increasing operational efficiencies
* Tendering for work

I am dedicated to helping companies achieve their goals through tailored solutions and expert guidance. I'd love to hear from you if you're looking to take your business to the next level.

Principal Consultant

Antler

I'm taking the leap into building my own technology company with Antler! 
Channeling my strategic thinking, commercial acumen and leadership success into solving big problems!

Co-Founder

Homage

Homage is helping people live better lives at Home, providing Care where you Are.
We're scaling Homage as the preferred way for Australians to take control of their health and the health of their nearest and dearest.
Key achievements so far include:
* Designed, built, and scaled multiple ops teams to support the growth of the AU business
* Analysed, built, and deployed solutions to resolve bottlenecks in the sales funnel, increasing lead conversion by 220% and supporting strong revenue growth
* Supported the development of key team members within the business to successfully take on leadership roles created through the scaleup phase.

Head of Strategic Operations

DriveYello

Building and engaging a community of Drivers and Riders who enjoy delivering goods to Australian homes and businesses whilst earning top rates in a flexible work environment.

Director of Community Operations

Tennis Australia

Transforming Melbourne Park to deliver an incredible experience for fans and players #AO2021

As the Site-Operations Supervisor for the delivery of the Australian Open 
I am responsible for scheduling and managing the construction and subsequent removal of temporary infrastructure for the Australian Open. 

With the additional requirements of running the Quarantine facility for pre-tournament training the role required working with key stakeholders to ensure a compliant and suitable quarantine facility and training program.

The additional Biosecurity requirements for the tournament itself required extensive work to create multiple zones that supported fans, players, workforce and sponsors to deliver a safe and successful tournament. These zones were designed to facilitate contact tracing and limit potential exposure to Covid-19 for fans and workers.

AO Site Operations

Ola (ANI Technologies Pvt. Ltd)

Having successfully launched Ola in a further 12 regional cities across Australia
over summer 2019/2020 I was promoted to take over the operations for New
Zealand too. In this role, I led a larger team spanning across multiple Australian
states and Auckland. In this role I was able to bring our driver on-boarding
processes in line with our AU operations, enabling Ola drivers to get on the road
in 30% less time. With Covid-19 impacting the Ola business globally I was able to
design and develop key projects, to maintain revenue, working cross functionally
to launch a hyper-local delivery offering and Ola-Pro sanitised category in Sydney
to offer increased peace of mind for essential workers.

Head of Operations A/NZ

My primary responsibility in this role has been driving growth across the Ola driver community and leading strategic initiatives to increase market share and profitability.
Having successfully surpassed our launch goals and displaying strong leadership
and strategic planning, I was promoted to the National Head of Operations. reporting into the Australian GM.
* Evolve the driver proposition. Defining the strategy around engagement, loyalty, contribution, performance and rewards of the drivers to create a reliable and trusted transport marketplace. 
* In H2 2019 I was able to reduce our driver acquisition costs by 75% whilst maintaining best-in-class service levels.
* I supported a successful New Zealand launch and worked on bringing Ola into regional Australia

Head Of Operations

After reaching over 2 million trips a day at home in India, I joined Ola to support the international expansion of Ola into the Australian market. Working together with HQ and the local exec team we hit the ground running with the goal of launching in Australia within 6 weeks. I managed the operations teams, as we brought Ola to 7 cities across 6 states and territories in Australia. I worked with the local regulators and key airports to gain regulatory approval and during the first 6 months, we onboarded over 20,000 compliant Drivers, on-time and on-budget, to ensure a successful launch and become Australias fastest growing rideshare company.

Operations Manager

Deliveroo

As we worked towards a centralised operations structure at Deliveroo I took on
the newly formed role of Head of Rider Supply. With a team of 11 direct reports,
my primary focus was to develop a sustainable and scalable solution to source,
on-board and activate new riders nationally with a focus on safety and quality.
Over the course of 2017, I worked closely with the ATO, legal counsel, police, local
councils, Workcover and other safety and regulatory authorities nationally, to
transform the way Deliveroo thinks about rider partners. In just 9 months I was
able to consolidate the national team into HQ and reduce our costs per
onboarded rider by over 90%. Together with my team, I built and launched a first
class on-boarding and logistics solution to source, train and equip new riders
remotely without compromising on the safety or quality of the riders.

Head of Rider Supply

In 2015 I pivoted my career from construction to joining Deliveroo and supporting it's global expansion into Australia. In just 6 weeks I had scoped, built and deployed our onboarding system to ensure we were ready for launch in Melbourne with an ample number of successfully verified riders.
From there I worked closely with the global operations team and the local leadership team to create a strong rider proposition and operational excellence.
In the following months I was able to further enhance that proposition by driving efficiencies and improving profitability by 55% whilst maintaining industry leading earnings for the Australian delivery riders.

YG Construction & Development Pty Ltd

My role as development manager at YG Construction includes responsibility for:

The implementation of sound processes to ensure the safe and timely completion of quality projects.
Development & Implementation of OH&S plans and procedures for the entire business 
Expansion the client database and building strong customer relationships
Selection & Implementation of estimating software
Estimating and ordering 
Creation of a network of reliable and quality sub-contractors
Project management of construction projects from planning stage right through to handover

Development Manager

In my role of ‘Site Operations Supervisor – External’ I was responsible for the external operations of the Australian Open site, and associated facilities and structures.
As the external site areas of Olympic Park and it's surround change dramatically for the Australian Open, My responsibilities included the co-ordination of and supervision of the construction of various sponsor activations on the 'Grand Slam Oval' , the 'West Berm' Sponsor Suites, and the Northern Car Park corporate structure; among others. 

During tournament time, my role was to assist in the general maintenance and monitoring of the structures.

Post tournament, my role was to ensure that the site was dismantled smoothly and safely. I was also responsible for post tournament reporting and approval of payments.

Site Operations Supervisor (external)

Wolf Aron is an accomplished Operations Leader with a wealth of experience spanning over 8 years in executive leadership within marketplace startups and global sporting events. Wolf excels in leading high-performing teams, fostering an environment that encourages innovation, efficiency, and creativity, ultimately enhancing both individual development and overall business success.

Wolf has been instrumental in the successful launch and scaling of three global marketplaces in the Australian market. He has meticulously built robust operational frameworks and expansive networks, ensuring a premium and seamless experience for consumers, businesses, and workers alike.

Possessing a strategic mindset and a diverse array of experience across various industries such as the gig-economy, marketplace, tech startups, logistics, hospitality, healthcare, and construction, Wolf is passionate about leveraging his multifaceted expertise to propel operational excellence, drive innovation, and foster sustainable business growth.

taplio

The Battle

Ilan Hurwitz

Wolf Aron

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