Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Digital Health Festival

***Acquired by Terrapinn in Sep 2025***

-Transformed revenue growth in 18 months by creating a new sales process machine & outbound culture, personally securing multiple key Sponsors from big tech & healthcare.
-Led & coached a remote team to break individual & business revenue records.
-Created & rolled-out processes across Strategy, Operations, Finance & Legal to supercharge efficiency & achieve first-glass Governance.
-Planned & guided the creation of a "Gold Standard" Conference Agenda of 200+ sessions & 400+ speakers leveraging a high-profile network.
-Overhauled recruitment of internal staff & attracted high-performers, creating a new culture & behaviours.

General Manager | Director | Shareholder

Mr Perfect

-Founded from zero, led this truly grassroots men's health / mental health charity running ~40 community BBQs across Australia.
-Secured funding, partners & support to build a trusted brand that has big impact on tiny resources.
-Generalist & all-rounder across Marketing, Operations, Finance, Legal, HR and Strategy.
-Created a one-of-a-kind Men's Health Directory - https://mrperfect.org.au/pages/mens-health-directory

Founder | Board Member

Founder | CEO

Founder | CEO | Chair

healthtech scout

- Consulted to healthcare companies on GTM, operations & sales.
- Formed the largest australian healthtech directory / database & created bitesize digest newsletter "dose" (doctology).
-Produced unique content about products, startups and people, including the most popular market maps "Landscape Snapshots".

Founder | Consultant

BLUGIBBON | Medical Recruitment

-Led business functions that related to "Operations" (legal, governance, marketing, training, compliance, technology & more).
-Recruited & managed exclusive healthcare projects (breaking revenue-generating records).
-Drafted & won complex Government & Commercial tenders to increase retained business worth substantial $m.
-Represented senior Clinicians in the corporate world, healthtech, government & beyond.
-Built from zero a platform to showcase 1000s of locum jobs.

Consultant | Operations Lead

Terry The Tourist

-Researched, produced and edited articles for print and online across health, sports and lifestyle.
-Pitched and commissioned published pieces in FourFourTwo Magazine, Soccer International, Australian Doctor and The Guardian (UK).
-Maintained a blog about interesting places, people and events at terrythetourist.com.
-Copywriter for advertising campaigns for established brands such THE GLENLIVET, CHIVAS REGAL and JACOB’S CREEK WINES (Pernod Ricard).
-Authored book about my Great-Grandfather - GERRY: The Story of GSM George Stone.

Freelance Writer

MRP FC (formerly Mr. Perfect Football Club)

-Co-Founded from zero a successful, impactful & thriving football club - www.mrpfc.com.au
-Secured sizeable, ongoing sponsorship from a sports club before we kicked a ball.
-Organised the constant onerous administration of a large group of players.

Co-Founder | President

Charterhouse Medical

- Built the country's highest revenue General Practice recruitment desk from a standing start & zero clients / candidates (literally picked up the Yellow Pages & got calling).
- Recruited a talented team to expand our reach to primary health's subspecialties & niches.
- Developed reputation as go-to contact for locum GPs for private medical centres, health services, indigenous health, occupational health, corporate health & more.

Recruitment Consultant | Manager

Humans, healthcare and healthtech.

🔍 HTD ANZ - Healthtech Directory - https://healthtech-directory-anz.glide.page/ 👈
💵 VC Healthtech Deals Ladder (AU) - https://shorturl.at/IQ2ny 👈
 
General Manager, Founder, and hands-on entrepreneurial leader with 15+ years of experience building and scaling businesses, securing high-value contracts, and transforming operations across healthcare, digital health, events, and recruitment.

My network spans, and has direct access to, senior and C-suite leadership across healthcare, corporates and technology, alongside tens of thousands of clinicians and service providers. Relationships are my superpower.

I’m driven by driving growth of big ideas and underperforming initiatives into impactful, well-run enterprises - whether that’s supercharging Digital Health Festival into Australia’s leading healthcare event, breaking revenue records in recruitment from a standing start, starting a successful amateur football club from zero, or founding & growing Mr Perfect to support men’s health at a grassroots level.

My expertise covers sales & revenue growth, strategy, business development, operations, governance, market mapping and leading high-performing teams. I thrive on designing scalable processes, securing big deals, and delivering measurable results - even in the most challenging environments.

taplio

The Battle

Ilan Hurwitz

Terry Cornick

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