Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

HH Global

We are the global leader in tech-enabled creative production and procurement. We amplify your marketing campaigns through unrivaled production, procurement leadership and the most advanced sustainability capabilities available. All delivered at scale through industry-leading technology and the passionate expertise of our people.

Senior Account Manager

EDA 

EDA's combined talents in Retail Merchandising over the past 37 years provides ambitious ideas to our valued brands and retail clients.

Account Executive

id8 Studio

id8 Studio was established in 2002 with the vision of partnering clients and working together to deliver innovative point of sale displays and merchandising systems that drive sales and provide return on investment for all stakeholders.

Implementing the strategy of building strong local and offshore manufacturing partnerships and “up skilling” staff to ensure strong design means id8 Studio is not limited by specific materials and manufacturing facilities resulting in use of cutting edge of technology, manufacturing and production techniques to deliver what the client wants.

The design team specialises in aesthetic design and specifying the most appropriate material and manufacturing processes ensuring all displays and merchandising systems combine integrity and functionality with superior visual impact.
With its innovative tactics, time focused approach, commitment to quality and leading project delivery standard, id8 Studio undertakes a full suite of projects across varied market segments and retail channels. These include FMCG, Health and Beauty, Liquor, Technology and Publishing with activation and installation in Coles, Woolworths, Priceline, Target, BP, Woolworths Petrol and BWS.

id8 Studio is a recognised leader in the field of in store marketing being awarded with over 20 national and global awards from the industry body POPAI.

SP - Smarter POS Solutions

With over 60 years experience working with some of the UK’s leading brands and retail names, we’re recognised as true leaders in our field. Experts in the art of persuasive communication, we support our clients across all stages of the shopper journey - helping them turn browsers into buyers. 

With a team of 500 + highly skilled staff, SP’s production capability is second to none. We combine the right kit, with the right people to achieve the right results – it’s that simple! 

SP is part of St Ives Group, the UK's leading provider of marketing & communication solutions and publishing services.
Specialties
Temporary and Semi-Permanent POS, Print and Production, Permanent Point of Sale, Artwork and Design, Digital Signage, Store Look and Feel, Virtual Store Development, Shopper Marketing, Retail/ Brand Activation, Audit and Consultancy, Fulfilment and Logistics

Account Director SP Group@ Marks & Spencer

The Delta Group 

The Delta Group specialises in the creation, printing, fulfilment and installation of effective marketing campaigns, operating worldwide for leading brands, retailers and entertainment companies. At Delta, we celebrate innovation and forward-thinking in the production of POS materials, and are constantly evolving to meet the needs of different clients and an ever-changing industry.

Account Director New Business,Sales

Creative Instore Solutions

Charged with establishing the European division and building a team to grow and support sales.

General Manager & Account Director European Operations

Fuller Smith & Turner

Assigned to prepare product costing’s and advise on pricing for domestic and export markets.

Management Accts

E&J Gallo Winery

Contracted to prepare and analyse monthly financial statements for the Scandinavian region, in cooperation with other European branches.

Metron Medical

Successfully assumed responsibility for the management of a manufacturing plant.

General Manager

Ausmedic

Management of all functions throughout sales, accounts, purchasing and logistics departments

Operations Manager

Experienced Account Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Sales, Strategic Sourcing, Management, Point of Sale (POS) , and Sales Promotion. Strong sales professional by engaging, collaborating & adding value to clients requirements. 

taplio

The Battle

Ilan Hurwitz

Rohan Whiteford

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