Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Groe

We work with driven business owners to increase revenue and profit using proven digital marketing strategies.

Client results and testimonials are here - http://groe.com.au/case-studies

Do you have one (or more) of these problems?

 - Not enough leads coming in
 - No real marketing ‘process’
 - Heavily reliant on referrals (80%+)
 - Website sucks
 - You’re neglecting online marketing, but know deep down you need to address it
 - Putting lots of effort into marketing, but not getting anywhere

If the above describes you, we can help.

We've worked with 1000+ businesses in a broad range of industries on fixing the above problems.

We live and breathe this stuff.

You're probably excellent at your core business.

And it doesn’t make sense for you to keep fluffing around trying to figure it out.

This stuff has already been figured out.

Getting sales online is not a mystery to those who are experienced with it.

We will help you get clarity on how you generate business and move you towards having a solid sales & marketing system in your business.

We've done it for tonnes of businesses and can do it for you as well.

What we help you with:

At a high level – we help you get more customers and make them spend more with you.

Here are some of the things we would work on:

 - Develop a clear plan to get more customers
 - Identify hidden profit opportunities you may have overlooked
 - Increase overall lead generation and diversify lead sources to de-risk your business
 - Increase Average Order Value (AOV)
 - Email marketing to existing prospects and clients
 - Boost conversion rates for your existing promotions
 - Identify new products / services we could offer to your existing clientele
 - Improving performance of your PPC ads
 - Content marketing / inbound marketing advice

If you'd like to have a conversation about working together, contact me via ray@raycorcoran.com.au or enquire at https://groe.com.au

Marketing Agency & Consultancy • Marketing Speaker

The Entourage

The Entourage is Australia's largest group of entrepreneurs under 40 delivering education to business owners, corporations, governments, universities and colleges across Australia.

My role is to coach business owners from seed stage right through to growth each week, to help them reach their personal and professional goals faster than they would on their own.

The key problems I solve for our 1000+ clients are:

- Generating leads
- Building out profitable marketing funnels
- Developing their overall marketing strategy
- Leveraging content marketing and email marketing

I really enjoy seeing people going beyond their expectations and using their business to fund their dream lifestyle.

Areas of expertise: Email Marketing, Conversion Rate Optimization, Content Marketing, Pay Per Click Advertising, Google Adwords, Facebook Advertising, Social Media, Digital Strategy.

Business Advisor

Leighton Contractors

In this role, I was basically the 'bridge' between the IT department and the rest of the company.

If Leighton had an area in the business in which they wanted to perform better, and it could be fixed with using some sort of technology - I'd be involved to determine what solution would best solve the problem in the cheapest way, and then oversee the project from the idea right through to completion.

Slightly more boring details about what I did are below:

● Responsible for deliverables to multiple stakeholders and senior management
● Processed new business initiatives throughout project life cycle
● Facilitated training workshops for end users during new software implementation
● Worked on major restructure of corporate intranet, focusing on redesigning/simplifying the user experience
● Writing of training/support manuals
● Experience with system integration and user acceptance testing
● Experience with Waterfall methodology for major projects and Agile for enhancements
● Assisting in the completion and presentation of business cases to senior management
● Risk identification and management
● Assist the Project Manager in developing project plans/schedules using MS Project
● Assisted with solution design and vendor evaluation process
● Completion of process improvement using Oracle BPA
● Assist the System Architect and Solution Designer with the preparation of technical specification documentation

Business Analyst

During this role I moved around several areas of Optus, working on several projects to improve the efficiency of the business. 

Generally helping the company get more results with less resources. 

I would be constantly looking at what we were doing currently and seeing if there was a better, faster, cheaper way to do the same thing.

A snapshot of what I did is below:

●	Provided analysis for business application issues
●	Worked with design team to improve user experience on the major Optus Consumer website
●	Responsible for deliverables to various product managers within matrix reporting structure
●	Worked with the business to streamline online sales process for new product launch
●	Represented marketing team in multiple Lean Six Sigma process re-engineering projects
●	Carried out business requirements gathering, involvement in business process re-engineering and project documentation during project life cycle
●	Completion of current state and future state process maps 
●	Facilitated meetings with business stakeholders and vendors for product requirements, workshops and ‘Go-To-Market’ presentations
●	Involved in multiple transformation and continuous improvement projects
●	Designed and delivered agency briefs including product strategy and detailed competitor analysis
●	Developed and presented training packs for channel partners to aid with collateral strategy
●	Analysed sales data weekly to create internal marketing communications for stakeholder review

Business Analyst / Marketing Executive

This role I was required to manage escalated complaints within Optus typically concerning larger liabilities.

Was expected to work with customers to resolve these issues and prevent them from escalating further (ie. to fix their issue before they took the story to TV, Radio and/or Social Media).

Found this role really good for learning how to quickly/effectively deal with high risk situations.

●	Implemented and delivered a six week project which streamlined mobile handset delivery within Customer Relations; reducing delivery times by 70% and increasing customer satisfaction by 25%
●	Responsible for contributing to business process re-engineering within Customer Relations group
●	Supported and contributed to Lean Six Sigma projects that increased business efficiency
●	Conducted one-on-one and group meetings to deliver business and product training
●	Created strong relationships to assist in delivery of effective solutions ahead of schedule
●	Actively managed escalated customer complaints to limit business exposure to compensation claims
●	Handled complaints directed to senior management concerning liabilities greater than $50,000

Customer Relations Executive

In this role, I started off doing technical support. I have a tendency to want to make processes faster and easier, so pretty soon I was working on a number of projects to help things run smoother.

One of the key things I learnt here is that even if I perform well, it is not as powerful as improving the processes that a team of 100+ use. It was a good lesson in creating leveraged results.

This job was pretty fun, and worked with a great bunch of people. Optus also happen to throw awesome parties haha.

More details below:

●	Led and implemented a project to overhaul daily call centre reporting; creating greater performance awareness for line and centre management
●	Involvement in project to improve relationship and SLA’s between lead technicians and SMEs; resulting in 20% improvement in issue resolution time for customers
●	Contributed to RIM project to improve Voice of Customer results and relationship between international Blackberry delegates and Optus Products and Delivery stakeholders
●	Liaised with senior network engineers to monitor and communicate major network faults to frontline teams
●	Developed advanced knowledge level of 20-30 IT systems; including Siebel and Citrix
●	Exceeded all KPIs and responsible for coaching and mentoring within team of twelve

Technical Support SME

We help established, service-based business grow their business using cutting-edge digital marketing strategies.

Our clients typically have been in business a few years (not startups), may have multiple locations or national footprint - have good word of mouth referrals - but don't want to be purely dependent on them.

They'd like to build a proper marketing and sales system that reliably drives new customers to their business each month.

They're often very good at what they do, have a good reputation but want to take it to the next level and don't have all the expertise in house to do this.

We see ourselves as a trusted marketing partner with our clients - managing their PPC campaigns, email marketing, local SEO and advising them on the most efficient path to (sustainable) growth.

We've helped 1,000+ business owners across 100+ industries over the last 12 years and pride ourselves on being a reliable, honest marketing resource for them long term.

Love connecting with other business owners - feel free to connect.

If you'd like to book a call to discuss growing your business - go here:

https://groe.com.au/contact/

See what I'm currently working on here: 

email - ray@raycorcoran.com.au
website - groe.com.au

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Ilan Hurwitz

Ray Corcoran

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