Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Kings Digital

Director - Brand and Design

Kirribilli Designs

Recent Clients:
The Helping Hub, CPA, RACV, Bastion Brands, Finding Franky, Mane Consulting, Assure Group Australia, Kazakh Nomads and Mr Perfect - Mental Health's Mate.

Freelance Design, Content, Digital, Marketing and Branding Consultant

Futago

Managed the digital department at Futago, a leading design service company in Tasmania.

I was responsible for client service and management of the digital projects from briefing to website delivery and maintenance. 

To summarise my role at Futago, I was the middle man between the client, design department and the web development team reporting to the Managing Director.

Digital Manager

Cliftons

- Rebranding during a business sales transformation. 
- Content development and asset management lead.
- Brand management.
- Agency, photography and creative management.
- Designed, built and managed the new APAC website (www.cliftons.com).
- Budgeting marketing spend.
- Visualization of a new corporate image, represented in the brand style guide.
- Risk Management during projects using Agile methodology.

Design and Digital Brand Manager

Responsible for project delivery and managing the creative direction, content creation and management, marketing campaigns, digital and brand management of clients brands as part of the branded content and creative agency services team.

Managed the brand and all external agencies as for media, advertising and creative industries working in-house as part of my clients team.

Clients I worked with in APAC:
Sony Mobile and Sony PlayStation
AstraZeneca
PwC
Diageo (Smirnoff, Tanqueray, Johnnie Walker Etc)

Brand, Creative and Digital Manager @ SONY, Diageo, AstraZeneca and PwC

DXC Red Rock

•	Responsible for developing the Red Rock brand and all internal and external design aspects related to the Red Rock brand.
•	Maintaining and developing marketing and sales collateral
•	Assisting with marketing campaigns and events
•	Assisting and co-ordinating promotional materials
•	Digital marketing experience: Digital campaigns for events and social video management.
•	Telemarketing known customers and prospects, including driving attendance to events, setting up appointments for Red Rock sales team, updating marketing database
•	Updating and cleansing Red Rock's CRM system
•	Updating Red Rock's website
•	Product Management to align with the marketing strategy and product brand direction

Brand & Design Manager

AVANA

Brand and Design Coordinator

Total Cubicle Solutions

Brand & Design Coordinator

KLONE srl

Brand and Design Assitant

Digital Strategy | Marketing Strategy | Brand Strategy | Design Thinking | UX Design | UI Design | Digital Design | Digital Marketing Strategy | Agile Project Management | Creative Problem Solving | Marketing Management | Digital Marketing | Content Creation | Brand Development | Brand Management

Studied Design Thinking with IDEO U online learning April 2016.

A graduated with a Bdes Hons Product Design & Digital Design degree from Liverpool John Moores University, England in July 2010. Focus of the course was to teach design thinking and human centred design principles to solve complex problems.

Specialties: Marketing and Brand Strategy, Web and Digital Design Management, Digital Marketing Management, Design Thinking, Graphic Design, Content Creation and Management, Digital Marketing, FMCG Marketing, B2B Marketing and Brand Management.

Expert knowledge and experience in graphic/digital/CMS/digital marketing tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Acrobat, Adobe Experience Manager (AEM), Sitecore, WordPress, Squiz Matrix, SharePoint, HubSpot WooCommerce, Shopify, Squarespace, Wix, Mailchimp, Google Analytics and Facebook Business.

HubSpot Inbound Certified and HubSpot Marketing Software Certified.

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The Battle

Ilan Hurwitz

Niall Williams

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