Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

JD Capital Australia

After successfully building a multi-million dollar property portfolio by the age of 30, I founded JD Capital with the purpose to educate, inspire and empower everyday Australians to home owners and property investors grow.

JD Capital Australia is a boutique mortgage brokerage company offering expert lending advice to help property investors set up finance structures to scale their property portfolio.

https://www.jdcapitalaus.com.au/

Director & Mortgage Broker

F45 Training

Business management of F45 gym located in Chatswood with customer base of circa 150 members and a team of 5-10 employees. Responsible for member, revenue and profitability growth as well as the overall marketing strategy to drive acquisition and retention.

Director/Co-Owner

Marketing Manager, Go-to-Market & Product Marketing

Senior Marketing Executive, Go-to-Market

Responsible for the development and campaign management of all digital and data-driven marketing and engagement to 2 million prepaid mobile customers in order to drive $800m+ revenue and key business objectives. This includes creating digital marketing campaigns to successfully on-board new customers, drive digital adoption through My Optus app, reduce calls to Care channels, stimulate base/revenue growth and decrease churn.

Digital Marketing Executive, Customer Engagement 

- Sales/Marketing interface and engagement to all Consumer Sales channels 
- Strategic product communication and launch campaigns
- Subject matter expert in Mobile category (Postpaid & Devices) 
- Sales tools
- Sales/Marketing collateral production
- Change management of product initiatives 
- Web content management of digital communications platform

Sales Enablement Executive

I was a successful candidate of 20 graduates selected for a two year program designed to accelerate my career with experience in the following areas of the business:

- 6 month rotation in Business/Franchise Development
- 9 month rotation in Account Management
- 9 month rotation in Segment/Product Marketing (Prepaid Mobile, Youth & Young Adults)

Sales & Marketing Graduate Program

Sales Associate

Business Events Sydney

Marketing Intern

Founded JD Capital to help property owners and investors be financially confident and build freedom. https://www.jdcapitalaus.com.au/ 

By the age of 30, I built a multi-million dollar property investment portfolio.

Featured on the Australian Financial Review, Your Investment Property Magazine, Smart Property Investment, Property Investory, Renovating for Profit, Daily Mail and My Millenial Property.

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