Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

monday.com

Senior Enterprise Account Executive

Korn Ferry

Key Achievements:
• Leading the Division with a team of 6 AE direct reports and a channel team of 10 
• Creating and implementing an operational strategy to increase forecast accuracy by 60% 
• Pipeline coverage increased from 1x to 3.5x 
• 5.2mUSD v 5m Target achieved for remainder of Y22/23 (end of April year-end) 
• FY23/24 strategy (GTM, Operations, Marketing and Hiring plan) created- approved by regional leadership

Partner- ANZ Sales & Service Leader

UiPath

UiPath's Enterprise platform allows organisations of any size to deploy software robots that perfectly emulate and execute repetitive processes - boosting productivity, ensuring compliance and enhancing customer experience. Put simply - UiPath takes the robot out of the human.

Key Achievements:
•	First Sales Rep on the ground employed to build the business from the ground up and establish a foundation for success 
•	Mentoring and Sales Coaching of the Emerging Enterprise team consisting of the implementation of sales methodology, account & opportunity reviews and career planning
•	Podium Top Performers Club Twice

FY19-20, 102% Target
FY20-21, 89% Target
FY21-22, 232% Target (Top 20 Globally, 2nd in APJ)

Sales Director

MuleSoft

MuleSoft provides the most widely used integration platform for connecting any application, data source or API, whether in the cloud or on-premises.

Key Achievements:
-Mentoring and coaching the Account Development team to ensure they had the skills, product knowledge and business acumen to be successful when promoted into a customer facing role
FY17-18 , 109% Target
FY18-19, 101% Target

Left the business due to the acquisition by Salesforce

Salesforce

Senior Account Executive- Enterprise Sales

Achievements:
FY15-16, 130% Target - Chairman Club qualification
FY14-15, 117% Target- Top Performers Club qualification

Account Executive

APAC EBR of the Year Award 2013

- Responsible for outbound sales and pipeline generation for the FinServ Enterprise sales team in Australia generating $6.2m in qualified pipeline
- Work closely alongside account executives and sales engineers in developing targeted strategies and messaging to drive opportunity for new business
- 14% opportunity creation to close rate

Enterprise Business Representative

zync pty ltd

A Business Critical Communications company where my objectives were to drive new sales in APAC, Account Manage existing clients and Channel Manage the USA team. Responsibilities included:

•	Ensuring all targets were fully met with new clients and cross selling products within Zync’s existing clients base. This comprised targeting and negotiating with prospects, the preparation of proposals and finalising agreements
•	Involvement with business and product development which included significant business analysis
•	Raising awareness of the company through the use of social media platforms

Business Development Manager

Lloyds Banking Group

Lloyds are one of the largest Banking organisations in Europe with a property portfolio exposure in excess of £75 billion.

I was part of the Corporate Real Estate Team within Capital Markets which had responsibility for creating and implementing strategies to bring back distressed assets to the market.

Account Manager- Corporate Real Estate (Seconded from GVA)

GVA is one of the top 10 largest Property Consultant firms in the UK. During my employment I successfully gained the Assessment of Professional Competence qualification within two years, becoming a Member of The Royal Institute of Chartered Surveyors.

Surveyor

I am driven by change, achievement and making a positive difference to both the teams I am leading and customers we are serving.

Spending the last decade in disruptive SaaS companies who are in scale up mode. I have succeeded firstly as an individual contributor and more recently in building and leading high preforming sales teams that have repeatedly delivered against aggressive revenue targets and ensured long term customer success.

I thrive in high energy, agile, competitive environments with a focus on helping companies to grow rapidly in the ANZ market.

When I’m not working, I enjoy spending time with the family, playing football & swimming and whatever travel with two toddlers I can accomplish.

taplio

The Battle

Ilan Hurwitz

Jeremy Auerbach

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