Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Experior

Experior is a specialist Conversion Optimisation agency with a proven track record for increasing leads, conversions, revenue, and AOV.

We help businesses of all shapes and sizes, across every industry, but have the most experience in e-commerce, SaaS, Finance and Education.

We help you grow and scale to where you want to be by understanding your users and using experimentation to achieve results.

Managing Director

Yoghurt Digital

Yoghurt Digital is a Sydney-based digital marketing agency specialising:
Conversion Optimisation
User Experience
Search Engine Optimisation
Paid Media
Data & Analytics
Content

Big agency experience. Small agency care. Small agency hustle.

Co-Founder & Director

Equator Homewares

Retail furniture start up - with one ambitious goal; disrupting the retail furniture industry in Australia.

As the Digital Marketing Manager for Equator Homewares, it was my responsibility to plan and execute the digital strategy for customer acquisition & retention, by providing the best user experience possible.

Multi-channel Marketing Strategy and Execution
Conversion Optimisation
SEO
PPC
Social Media

Digital Marketing Manager

E-Web Marketing

Online marketing strategy and execution.
Lead and develop search marketing campaigns.
Reporting and communication to C-Level and middle level management.
Developing relationships with key stakeholders.
Organise and run training and workshops for staff.

Digital Marketing Specialist

Switched on Media

Led search engine optimisation projects throughout their project life. Besides SEO execution, I had to communicate with clients frequently in person, over the phone and email and develop relationships with key stakeholders like developers and designers.

Search Engine Optimisation Specialist

Growing Companies with Conversion Optimisation, User Research, Experimentation

Helping brands grow and scale profitably with conversion optimisation and experimentation (a/b testing). 
Clients I've helped: Coles Liquor Group, Adairs, Forever New, ANZ Bank, H&R Block, UTS, & University of Newcastle.

DM me if you'd like to learn more about how I can help!

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