Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Zolo

Trusted by top brands, from ASX-listed companies like Aussie Broadband, Tourism Australia, and oOh! Media, to innovative startup unicorns like Canva, Zip Co, and SafetyCulture, among others.

Zolo addresses the world’s fastest-growing waste problem—e-waste—by securely repurposing outdated technology and giving it new life. Our approach minimises e-waste, reduces carbon emissions, and makes technology more accessible.

CEO & Co-Founder

Oh! Jazz

Oh! Jazz is a streaming platform for live Jazz, on a mission to empower artists, performers and musicians to fulfil their dreams by creating a global stage for them to thrive. 

- Created and established the Oh! Jazz brand.  

- Overseeing global marketing initiatives across Europe, Japan, Australia and USA.

Global Chief Marketing Officer

Took a leap of faith and left the comfort and security of my 9-5 Job — with no job in place, but with enough savings in my pocket and a big vision in mind!

- This break allowed me to pursue my entrepreneurial dreams at age 27.

- Founded a tech/sustainability startup and secured funding to scale. 

- I completed a transformative Yoga teacher training.  

- Established a great relationship with my money and finances (had to! With no regular income coming in)

PS if you’re reading this and you have dreams and aspirations to become an entrepreneur — do it. Take that leap of faith. It will be a very uncomfortable journey at the beginning, but that’s when we grow and maximise our level of potential to the fullest! 

Happy to share my experience — just send a private message!

T&Cs: Probably not the best idea if you have a mortgage or dependents ;)

Sabbatical/Career Break

- Led and designed a $3M advertising campaign for the Optus/Apple iPhone launch. The campaign positioned Optus to secure #1 Apple iPhone Market share in Australia.

- Responsible for the end-to-end creative strategic development and execution of all Mobile Advertising across Above-the-line, Digital and Social channels.

Marketing Manager

- Led the retail marketing launch of the Premier League on Optus.

Retail Marketing Executive - Mobile & Product Launches

Krispy Kreme

- It taught me how to multi-task effectively—imagine taking drive-thru orders during peak hours while making a skim cappuccino at the same time.

Barista & Taking Drive-Thru Orders 

Sydney-based founder, specialising in Marketing and Sales. 

I co-founded Zolo with my childhood friend, whom I first met while working our first jobs as baristas at Krispy Kreme. 

Today, I serve as Zolo's CEO.

Zolo is an impact-led IT company; helping businesses turn old tech and e-waste into impact, supporting sustainability and social goals without compromising data security compliance.

Prior to Zolo, I was part of the marketing team at Singtel Optus, where I led campaigns and collaborated with top global brands such as Apple, Netflix, Samsung, Spotify, the Premier League, and Meta.

In my spare time, I practice yoga, pump iron, read non-fiction books and watch a lot of Tesla reviews on YouTube, NBA, UFC & WWE. I love orange wine and I’m a huge Nike Sneakerhead.

Last but not the least, I am a proud father to a four-legged fur-baby, Lorenzo.

Franz Phillip Siasat

Most IT teams can relate to this...

😔 Scrambling at audit time to gather evidence for ISO or SOC 2. 

🫠 Chasing vendors for erasure certificates and reconciling each device and collection. 

😭 Submitting evidence to auditors with a "hopefully this is okay" feeling. 

Device offboarding has always been the last manual island in an otherwise automated IT process. Costing time and creating avoidable busywork.

Zolo enables IT teams to modernise device offboarding and run it on autopilot.

From coordinating collection to generating reports to processing rebates.

You get #ISO27001 and #SOC2 ready erasure certificates in-flow, plus a real-time source of truth auditors accept.

We can even trigger offboarding straight from your #MDM if you're with Kandji (now Iru)

SafetyCulture builds world-class tools for operational excellence, empowering frontline teams to work safer and smarter.

Their IT team operates the same way…

✅ Modern

✅ Security-minded

✅ Automation-led

✅ Powering staff productivity with a seamless, no‑disruption experience

When reviewing their device offboarding and disposal, they needed a partner who matched that standard. 🔐 ♻️ 

We've partnered with SafetyCulture for several years, servicing both their Sydney and Manila offices. They're an awesome team to work with. The partnership is built on transparency, collaboration, and test-and-learn principles.

👀 Watch the case study to see how they closed the compliance loop, maximised device rebates, and modernised the final stage of their device lifecycle— plus a peek at their cool office space!

A very special thanks to Julian Wood for the trust and collaboration 🙌🏽

Zolo 🤝🏽 SafetyCulture

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Ilan Hurwitz

Franz Phillip Siasat

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The Battle

Ilan Hurwitz

Franz Phillip Siasat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Franz Phillip Siasat's LinkedIn Performance

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