Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
----------------------------------
eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
----------------------
"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
----------------------------
Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Webtrends Optimize

Stop Overspending on Website Optimisation Tools! 🚀

Tired of juggling multiple platforms for experimentation, personalisation, social proofing, and product recommendations? Webtrends Optimize offers it ALL in one powerful toolkit – without breaking the bank. Get enterprise-grade features at a price that makes sense.

Whether you're a DIY expert or prefer a trusted partner, we'll help you take your website optimisation to the next level in 2025. Ready to drive serious results? Let's talk!

Global Sales Manager

Knexus

Knexus AI helps ecommerce leaders who need to improve product discovery, education and social proof on their websites and apps, to use their already existing social content to sell more online.

Account Executive

Glassbox

Change of role as part of the transition from the SessionCam brand to Glassbox.

Helping businesses to improve UX and conversion on their web and native app properties by utilising Glassbox.

Responsible for the first introduction to the solutions, right through to completing contracts.
- Outbound Lead Generation
- Discovery
- Demonstration
- Quoting
- Proof of Value/Proof of Concept
- Negotiation
- Contracting

Focus on UK, EMEA and APAC, also working with resellers and agency partners in the regions.

2x quarterly MVP

Experience of using LinkedIn, LinkedIn Sales Navigator, Salesforce, Salesloft, Zoominfo, Lusha, and Google/Microsoft Office Programs.

Sales Account Executive

SessionCam

Responsible for the initial demo of SessionCam (and latterly Glassbox post-acquisition in October 2020) right through to completing contracts. Focus on UK, EMEA and APAC, also working with our agency partners in those regions.

- Discovery
- Demonstration
- Quoting
- Proof of Value/Proof of Concept
- Negotiation
- Contracting

Experience of using LinkedIn, LinkedIn Sales Navigator and Zoho.

Enterprise Sales (SessionCam and Glassbox)

BDR/SDR with a focus on the US, booking meetings and generating opportunities for our team of AEs.

Experience with using LinkedIn, LinkedIn Sales Navigator, Zoominfo, Zoho and Monster dialing software.

Business Development Manager/Sales Development Representative

Brentwood Leisure Trust

Part of the team running a multi-award winning exercise programme, designed to improve mental, social and physical wellbeing through sport.

The role involved the facilitating of individual classes as well as collection and processing of client data, promotion through social media and outreach activity, plus networking with partner organisations.

The role also involved presenting findings to stakeholders and contributing to a study linking physical activity and wellbeing.

Project Activator

Phoenix 98 FM

Presenting and producing programmes for Brentwood and Billericay's Community Radio Station, Phoenix FM.
  
The Orient Hour started out as Leyton Orient’s Official Club radio show, providing a weekly platform to discuss club news, before going independent. The show featured current and former members of staff as well as a number of pundits with connections to the club.  I was also an admin of both the Twitter and Facebook accounts for the show, promoting the activities of the club and the programme. The role also involved the editing of audio content and distribution on Mixcloud, iTunes and on the Phoenix FM website.

I also produced and presented Phoenix Sport – a show devoted to live score updates and local sports interviews, as well as playing a mixture of current and older chart music, as well as local bands.  

Midweek Matchzone was an in-depth sports programme presented in conjunction with snooker legend Ronnie O’Sullivan, where we discussed the sports issues of the day. 

I also produced a show for infamous sports agent and music manager Eric Hall, as well as producing and presenting current affairs and other sports content.

In recognition of my work with the station, including the production of a number of weekly web articles, I was made a Company Director in November 2017.

Presenter/Producer/Company Director

Travelex

Setting of exchange rates for all Travelex UK stores and ATMs as well as the fixing of rates online for EMEA.  The role also involved the preparation of management reports on a weekly and monthly basis, as well as data analysis.

Pricing and Inventory Analyst

BNY Mellon

Working within the pricing and valuations section of the business, I was the administrator in
charge of generating the Net Asset Value for a number of investment funds, also responding to client queries and generating reports.

Valuations Administrator

KPMG UK

Worked in a rapidly growing, London based team, advising businesses in the information, communication and entertainment sectors on complex VAT issues.

Consultant, Indirect Tax

Passionate about helping businesses grow through smart conversion optimisation strategies.

6+ years experience in CRO, from deep-dive analytics to cutting-edge experimentation.

I believe in moving beyond basic A/B testing and leveraging personalisation, social proof, and product recommendations to truly delight customers. 

Let's connect and explore how I can help you achieve your goals!

taplio

The Battle

Ilan Hurwitz

Chris Hood

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?