Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

Drive whole of customer engagement for whole of bank.

Strat and Prop Lead Whole of Customer Loyalty

Developing strategies and customer propositions for loyalty within the marketing team

Strategic Partnerships & Loyalty

Komo Technologies

Board Advisor

Komo Technologies is a customer engagement SaaS platform shaking up the way organisations capture first-party data, drive revenue and own the attention moment.

Global Chief of Customer Engagement & Loyalty Partnerships

EonX

Entertainment Lead | Loyalty | eWallet. 
Eonx is Australia’s leading Loyalty Fintech, creating bespoke programs to inspire engagement.

Global Director Customer Engagement & Partnerships

Senior Partnerships Manager I Cross borders I Customer Engagement Specialist

Senior Manager Loyalty Partnerships and Rewards. Customer Value Management 

Exciting changes at Optus with the focus on Customers at the heart of everything we do!

Loyalty & Rewards Manager

TLC Marketing

Working with businesses and brands to deliver effective ROI on marketing initiatives.  Delivering compelling brand activations through understanding clients multi channels and complex financial,business and brand objectives.  TLC's core business strength is leveraging their 20 offices in 18 countries' experience and unmatched buying power of leisure and lifestyles rewards.

Director of Brand Activation Asia Pacific

Global Red

Created and developed the Supplier Program for Priceline.  Working with Priceline key Suppliers (Beauty, Health and Wellbeing Brands), integrated shared objectives to develop shopper activation campaigns to deliver business/brand objectives and drive category growth .

Director of Multi Channel Brand Activation

McCann Worldgroup

With Brand activation experience fine tuned at Unilever, provided the foundations for disciplined customer marketing processes and applied them to McCanns clients, Microsoft, George Weston Foods, Nestle, Pfizer and Unilever brands amongst others.  A great opportunity to work across multiple brands in multi channels with a truly integrated approach.

Brand Activation Director

Unilever

Working in the Customer Development Team to develop & execute brand activations with agencies to deliver on business, category and brand objectives.

Brand Activation Specialist

DEA Design Effects Animation

I launched Citroen, Buick GM Motors and VW in China as well as local leading personal care products.  Launched new Coke range in Singapore and Lays crisps in India.  Fabulous opportunity to try it alone but a lot of hard work.  Work we produced were animation, live shoots in China and Australia as well still photography car shoot both in Australia and China.  Crazy times but too hard as a 3 man show.  Many thanks to Clint Logan who has always been a great right hand man to me as my Producer.

Sales & Marketing / Executive Producer

With over 20 years of experience in marketing, innovation, and strategy, I am a passionate and driven leader who creates and implements customer engagement and loyalty programs for global iconic brands. I have a proven track record of developing and launching new products, services, and campaigns that drive revenue, retention, and growth for B2C, B2E and B2B segments.

As the Global Chief of Customer Engagement and Loyalty Partnerships at Komo Technologies, I oversee the development and execution of the customer engagement SaaS platform that is shaking up the way organisations capture first-party data and own the attention moment. I lead a team of talented professionals who partner with clients across various industries and regions to deliver innovative and tailored solutions that enhance customer loyalty and satisfaction. I am motivated by the challenge and opportunity to shape the future of customer engagement and loyalty in a dynamic and competitive market.

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Ilan Hurwitz

Aussie Merciadez

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