Clever Conversions

Founder & Lead Consultant

Australian D2C Brands

As an eCommerce Growth Advisor, I specialise in assisting Australian D2C businesses in a partnership model that includes a blend of strategy and execution.

This support can range from a singular transformation project to an ongoing advisory role.

PODCASTS & WEBINARS
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eCommerce Australia: https://t.ly/rmlWz
Add To Cart Campus w/Nathan Bush - Lunch n Learn: https://t.ly/JiP7O
VWO: https://tinyurl.com/yf6vu7fh
More2Marketing: https://t.ly/pWap1

eCommerce Growth Advisor

Optus

- Product Owner leading a team of 10, directly responsible for the app's recharge purchase funnel, generating over $300 million annually.
- Established the first company-wide A/B testing program for the My Optus App.

Digital Product Owner - Optus Mobile App (Prepaid)

As the eCommerce Manager, I led a squad of 10, focusing on strategy, driving business results, and delivering exceptional customer experiences.

In this role, I achieved 3 x consecutive years of year-on-year growth and was awarded the prestigious #1 Club Award for the top 1% of sales performers company-wide.

Senior eCommerce Manager (Prepaid)

• Direct accountability for the prepaid device P&L of $70m+ revenue
• Managed profitable growth of the Optus portfolio achieving the highest market share in over 3 years
• Marketing lead for vendor negotiations, working with partners to deliver pricing, rebates and marketing plans which gave Optus a competitive advantage in the market

Product Manager - Prepaid Devices

•  Go-to-market leader, successfully launching over 30 devices with major brands including Apple, Samsung, Nokia, Blackberry, Motorola, Huawei and many more.
• Led cross-functional teams to develop and execute device launch plans 
• Recipient 2011 Consumer Marketing Award
• Member of the 2012 Aspiring Leaders Program

Marketing Executive - GTM Postpaid Devices

• Assistant Manager for Optus' 2010 Football marketing communications campaign
• Optus' largest campaign of the year including television commercials, PR, social media, outdoor, direct mail, events, hospitality, print, catalogue and in-store advertising
• Direct accountability for the management and execution of the online strategy, SBS partnership, Sydney Festival of Football partnership and all FIFA marketing communications

Check-out this amazing TV ad we created with our agency partners M&C Saatchi!

Sponsorship Executive - Football

Marketing Graduate - Customer Marketing

Football Jerseys Online

Founder & Chief of Everything (Side Hustle)

Lion Co

Credit Executive - Major Accounts and Wine

As Lead Consultant at Clever Conversions, I help Australian eCommerce brands boost conversion rates and improve user experience through:

1. In-depth Audits

2. High-Converting Landing Pages

3. Strategic A/B Testing

I'm passionate about helping brands understand their customers and use data to drive growth, and I've been fortunate enough to share my insights as a guest on the following podcasts.

- eCommerce Australia
- Experiment Nation 
- VWO 
- More2Marketing

I've also run workshops for the ADD TO CART Campus and ECOM100 Communities.

WHAT BRANDS SAY
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"Ilan has effectively enabled us to fast track our business by bringing years of real-world experience into our business overnight." 

- Jim Holliday, Sharkskin International

”…any organisation looking to boost its eCommerce performance would benefit immensely from having him part of the team. He is a proven asset when it comes to driving sales growth.” 

- Maurice McCarthy, Managing Director, Customer Success, Optus

"This was definitely money well spent for us" 

- Chris, Owner, Blissful Little Home

WANT TO LEARN MORE?
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Book a complimentary website review, and we’ll show you how our blend of data insights, marketing strategies, and user experience principles can create a measurable impact for your brand.

Get in touch by clicking the link at the top of my profile or via DM.

Ilan Hurwitz

ShopGrok

grok /ɡrɒk/ ~ to understand profoundly and intuitively

ShopGrok is smarter price and range intelligence for retailers and FMCG manufacturers who need timely, actionable insights every day to manage their categories effectively to drive profitable growth.

Founder & CEO

INCUBATE Startup Program

ShopGrok was selected to participate in the University of Sydney backed Incubate accelerator, in Class 12 (2018)

Participant (ShopGrok)

HSGC Investments

Privately held value based equity fund, investing in domestic and international equities.

Investment strategy inspired by the value investing principles of Joel Greenblatt.

Director

Woolworths Limited

Was Head of Price Strategy & Analytics during a major price-led turnaround for the business. Over AUD $500M invested in lowered prices over two years, resulting in a return to topline sales & profit growth after 29 consecutive quarters of slower growth versus our major competitor.

In addition to price strategy and execution, I was also responsible for pricing analytics, including setup of the price analytics function, building out the big data stack (Amazon redshift, Alteryx, Tableau) and leading a high performance team of analysts.

Head of Price Strategy & Analytics

Strategy Manager, Price and Trade Investment

McKinsey & Company

Periscope is a McKinsey Solution that helps the marketing and sales organisations of leading global companies improve pricing, promotion, assortments, and performance management. I fulfilled a multi-faceted management role as a traditional McKinsey consultant, Product Manager and Business Development executive.

Manager, Periscope Asia Pacific

PwC Australia

Delivered operational risk management consulting services to clients in the construction materials, cash logistics, fast-moving consumer goods (FMCG) and telecom, media and technology sectors.

Engagement Manager

PwC USA

Senior Consultant

ShopGrok Insights is a suite of products that allows retail and consumer professionals to make better price and range decisions. We:
- Provide retailers, marketplaces and brands with data and analytics to support decision making. 
- Build tools and platforms to help our clients get to insights faster
- Advise on price, promotion and assortment strategy using our data-driven insights combined with over a decade of experience working with retailers across the globe

Get in touch to find out how we can help you get to insights faster - aaron@shop-grok.com

****

I am an experienced retail executive, technologist and former management consultant, now trying my hand at building a business as a first-time startup founder.

Passionate about people and change and the use of big data in an agile way to make fact-based decisions. Curious about all things retail, consumer, tech and big data.

Extensive international experience and an exceptional track record in delivering transformational change in the areas of strategy & corporate planning, business development, revenue management, pricing, promotional effectiveness, range/assortment and trade investment/negotiation. 

Skilled at project management, leadership, articulating and solving complex business problems, presenting and influencing outcomes up to Board and C-suite level. In addition, I am an enthusiastic software hacker, current interests include Node.js, React, and web extraction technologies such as Python/Scrapy.

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Ilan Hurwitz

Aaron Cowper

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