Brand & Content Strategist | Ghostwriter Fr/Eng | AI-free since the 1900's | I write high-value content to shape your brand and convert your leads.

Être reconnu, c’est être remarqué.
Et quoi de plus parlant pour votre identité que le contenu que vous diffusez.


Au cœur des problématiques et solutions de marketing, l’identité de marque ne perd jamais sa place centrale.

Avec l’avènement des contenus plagiés, prémâchés et uniformisés aux IA, il est plus nécessaire que jamais de sécuriser la réputation de votre entreprise avec des contenus reconnus pour leur qualité et leur pertinence.


Ensemble, nous créons et diffusons la réputation de votre entreprise et celle de vos dirigeants.

À travers tous vos textes et médias (site internet, articles, vos newsletters, LinkedIn etc.) je vous aide à projeter une image de marque durable et fiable pour attirer vos prospects et faire rester vos clients.


☑️ Vous avez besoin d’un accompagnement expert pour définir votre positionnement et votre stratégie de marque ?

☑️ Vous souhaitez développer votre visibilité et tirer profit d’un branding sur mesure ?

☑️ Vous êtes conscients des enjeux du digital mais ne savez pas par où commencer ?



Je vous accompagne :

1️⃣ Consulting et accompagnement en stratégie de marque

2️⃣ Ghostwriting, rédaction et stratégie de contenu

3️⃣ Formations & Coaching



Pour commencer, c’est par ici :

✉️ Message privé sur LinkedIn

📃 Formulaire pour déceler vos besoin : https://tally.so/r/mOzXZg

📬Email : ibtissem.hadji.strategist@gmail.com

Ibtissem Hadji

UPGRADER(S)

For 20 years at the head of the UPANDGO agency, which specialises in digital learning and gamified pedagogy (Sale in 2024), I have had the chance to experience all the stages of an innovative business project, from creation to transmission, including of course structuring and development. I have experienced the loneliness of the manager when you have to make difficult choices that commit the company in the long term. I have thus built up a solid experience that I now share with other managers. Surrounded by complementary partners that I have often "practiced and validated" in my career, I am involved in the key phases of the company's development: Creation and launch, structuring of development projects, diversification, AI transition and search for strategic partners (Expertise, R&D, External growth, Merger). 
Innovation, value creation and differentiation are at the heart of my concerns. I am motivated to help my clients meet the challenges of our time by ensuring that I integrate their teams as much as possible into my intervention process. When the context and the mission allow it, I like to offer a part of remuneration linked to the result (fees or minority shareholdings). This pragmatic and agile approach is emblematic of my entrepreneurial and risk-sharing culture.

CEO - UPGRADER(S)

UP AND GO

In 2004, I decided to create a company that puts pleasure at the center of my job. I imagined an activity "totally made for me": a good dose of digital and innovation, pedagogy and meaningful themes. I also wanted to add an ingredient that is too often forgotten in the company: humor. This is how UPANDGO was born. 

The UPANDGO adventure really began when a large distribution group gave me the chance to design our first educational cartoon on the theme of customer relationship processing. We have come up with a very fun educational tool to raise awareness among the Group's 12,000 sales representatives about the handling of complaints. Offbeat sketches, field situations, interactive pedagogy... This first project was a perfect pilot of what I wanted to do. Very quickly, this "outside the usual codes" approach was acclaimed by many major accounts (Sanofi, Casino Group, Seb Group, etc.).

The Sub-Prime crisis forced us to reinvent our business model. This is how we developed our first thematic awareness kit on the shelf: "Crossing the Disability Threshold". In just a few years, we have seduced most of the CAC40 disability missions with a product that was still as qualitative as before but marketed 3 to 4 times cheaper. In 2011, we launched Quizvivor, our first digital game, and gradually developed our digital offer by investing 15 to 20% of our turnover each year in R&D: Gaming platform, games with buzzers for face-to-face use, adaptive learning, digibox,... We have become a digital learning agency appreciated for the quality and originality of its tailor-made designs. Our off-the-shelf catalog has continued to grow and diversify: Diversity, Safety, Occupational Health, Cybersecurity.

In 2024, I sold UPANDGO to start a new chapter.

Founder - CEO

LOVENLY

Senior consultant

TERRE A DELICES

Creation and development of the first electronic marketplace in France in the field of agri-food. Design of the online service, monitoring of operations, search for strategic and financial partners.
Innovation Prize of the Rhône-Alpes Region in 1997 (Nova d'Or)

CEO - Founder

COFACE

Sales Engineer "Key Accounts" in charge of the Paris - La Défense sector, specialist in the DIANE range (Financial Information on CD ROM).

Sales Engineer "Key Accounts"

digital learning, communication,  pedagogy, inclusion, diversity, creativity, awareness

taplio

The Battle

Ibtissem Hadji

Bernard DOUPEUX

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