Ian Johnson

Multiple Companies

Selected client work:

Paramount Pictures: (Fractional Product Lead) Designing the software for greenlighting movies.
ChatLabs: (Fractional CPO) 
Tonic Labs: (Fractional Product Lead) Working with leadership at high-growth startups in Fintech, Genomic Breeding, and Recruitment on product strategy and execution. 
Ultra VC: (Validating demand, pricing, and UXR Strategies) Advised 2023 batch of companies on strategies for validating demand, pricing, and execution of user research. 
Titans Legal: (AI Product Strategy) Consulting on Gen AI implementation strategy for major law firms.
Helios: (Product Strategy) Enabling anyone, anywhere, to profit from saving our planet through Solar investment.

Product Management Consultant

On Deck

Founder Fellow

Lasso (Acquired)

A pioneering AI-powered platform designed to redefine the creator marketing space for SaaS marketers. By facilitating the efficient discovery, management, and performance analysis of millions of creator profiles, Lasso enhances marketing strategies with data-driven insights and automates key processes to measure ROI effectively.

Co-Founder and CEO

Flow Commerce (acquired by Global-e)

The leading platform for cross-border ecommerce, enabling SMB brands to go global and technology that powers Shopify's native cross-border ecommerce platform (Shopify Markets Pro). Selected by Shopify through competitive RFP as sole technology provider for native cross-border ecommerce API/capabilities.

Responsible for product strategy that helped scale and grow some of the fastest-growing DTC brands in the world.

Flow is a SaaS platform that enables retailers to sell and expand internationally, providing end-to-end functionality, including localized pricing, marketing and payments, tax and duty calculation, and global logistics. Supported by venture partners, including Bain Capital Ventures, Forerunner Ventures, and Fung Capital.

Principal Product Manager

Senior Product Manager

Showtime Analytics

Responsible for the product portfolio of business intelligence, customer, and marketing analytics products for Showtime Analytics and Showtime's joint venture with Alibaba Pictures in China.

Showtime Analytics is a SaaS platform aimed at providing the movie industry with an intelligent software solution that is built to understand, communicate, and optimize relationships with moviegoers. Showtime Analytics is supported by partners including Alibaba Pictures and comscore.

VP of Product Management

Accenture

Consultant at Accenture experienced working with large organizations in the technology & financial services industries. 

Client work included;
- Product Marketing Production lead for EMEA at Google 
- Product lead at global financial institutions 
- Analytics and reporting across ad tech sectors

Consultant @Google

Management Consulting Analyst 

eir Ireland

Programme manager of eir's Customer Experience (CX) programme for eir Technology.

Program Manager

Business Operations Specialist

Product leader specializing in helping B2B SaaS and Consumer companies explore new segments, tap into emerging markets, and scale up existing ones.

Key Clients include;
ChatLabs by Writingmate.ai: (Product Strategy and GTM) Bringing private, secure, and customizable AI models in one place.

Paramount Pictures: (Fractional Product Lead) Designed the software used to greenlight movies.

Tonic Labs: (Fractional Product Lead) Working with leadership at high-growth startups in Fintech, Genomic Breeding, and Recruitment on product strategy and execution. 

Ultra VC: (Validating demand, pricing, and UXR Strategies) Advised 2023 batch of companies on strategies for validating demand, pricing, and execution of user research. 

Helios: (Product Strategy) Enabling anyone, anywhere, to profit from saving our planet through Solar investment. 

Track record of enabling B2B SaaS companies to accelerate their path to product-market fit through hands-on product strategy development, rapid experimentation, and execution. 

Designing processes and systems that enable high-growth teams to leverage market and user research to quickly ship the right solutions to end users.

Leveraging experience spanning pre-seed startups to Fortune 500s, including other collaborations with Andreessen Horowitz and ReFace.

For fractional or speaking engagements, please email contact @ ianjohnson.io

If sending a connection request, please include a note.

Founder

Go Nimbly

• Lead solution design for Gong projects, enhancing scalability and adoption for high-growth companies.  
• Collaborate with sales, marketing, and enablement teams to integrate go-to-market strategies into cohesive systems.  
• Drive integrations across Gong, Salesforce, HubSpot, Clay, and data warehouses, optimizing operational efficiency.

RevOps Architect

Lean Layer

I lead high-impact client engagements across sales, marketing, and RevOps, owning the delivery of GTM solutions that drive measurable business outcomes. I partner directly with growth-stage and enterprise clients to diagnose challenges, design scalable systems, and implement changes that stick. My work spans CRM strategy, process redesign, data quality, forecasting, and more — always grounded in Lean Layer’s bias for clarity, speed, and value.

Key focus areas:
• Leading client discovery and solution design for complex RevOps challenges
• Managing delivery teams across project milestones with a focus on outcomes, not outputs
• Translating GTM strategy into actionable systems and processes (Salesforce, HubSpot, etc.)
• Acting as a trusted advisor to revenue leaders navigating inflection points and transformation

Engagement Manager

Rocket Mortgage

Role eliminated due to acquisition-related restructuring.
• Architected and program managed the enterprise-wide launch of a new work management platform, consolidating multiple legacy systems used by 300+ internal and 200+ external stakeholders.
• Led end-to-end delivery—scoping, planning, configuration, and rollout—supported by comprehensive training, documentation, and change management.
• Facilitated a custom integration with internal systems to ensure interoperability, data continuity, and long-term scalability.
• Directed deprecation and phased retirement of legacy tools in collaboration with legal, marketing, and external vendors.

Business Architect

Macabacus Inc.

• Manage GTM reporting and analysis, encompassing Board Deck analyses, Quarterly Reports, and supported B2B/B2C commercial retrospectives.
 -Ownership of Weekly/Monthly/Quarterly GTM analysis meetings across Sales, Marketing/Demand Gen, Customer Success and Finance units.
• Cross-functional strategic planning, alignment, communication, and subsequent documentation of long-term and tactical projects and implementations.
 -Lead 10 successful implementations in 12 months including Clari/Wingman, QuotaPath, Maxio, Zoominfo/Ringlead, Groove, 6Sense, and more across the two companies.
 -Responsible for a Salesforce redesign to allow for CFI/Macabacus’s rapid growth and multi-company CRM usage.
• Build out of the formal sales forecasting motion, legal review queue, partner pipeline and revision of the cross-sell and consolidation process in partnership with the respective department owners.
• Ongoing automation and reporting (Salesforce/Tableau/Clari) audits to ensure ongoing accuracy and reliability is maintained.
• Revision and documentation of the quote-to-cash process to ensure efficiency and ongoing accuracy.

GTM Operations Director

Corporate Finance Institute® (CFI)

• Owned GTM reporting and analysis, including Board Decks, Quarterly Reports, and B2B/B2C commercial retrospectives
• Led Weekly/Monthly/Quarterly GTM analysis across Sales, Marketing/Demand Gen, Customer Success, and Finance
• Drove cross-functional strategic planning, alignment, and documentation of long-term and tactical initiatives
• Delivered 10+ successful platform implementations in 12 months (Clari, Wingman, QuotaPath, Maxio, ZoomInfo/RingLead, Groove, 6sense, etc.) across two companies
• Led Salesforce redesign to support multi-entity CRM scalability and rapid company growth
• Built formal sales forecasting, legal review, partner pipeline, and cross-sell/consolidation workflows in partnership with key business units
• Owned automation and reporting audits across Salesforce, Tableau, and Clari to ensure accuracy and reliability
• Streamlined and documented the quote-to-cash process to improve efficiency and reduce operational risk

Senior Manager, Revenue Operations

Revenue Operations Manager

Lean Layer RevOps

Lean Layer is a boutique revenue operations practice specifically serving resource constraint organizations with big ambitions.

Responsibilities included:
• Led core systems training, documentation, and strategic planning initiatives across multiple clients
• Implemented Sales/Marketing technology, PRM platforms, and supporting integrations—focusing on long-term data utility for KPI tracking
• Supported annual planning cycles, including sales/marketing targets, account assignment, and team growth forecasting
• Maintained and improved Salesforce instances across clients, including:
– Scoping and deploying new sales pipelines, workflows, and process automation
– Building executive-level reports and functional dashboards for performance monitoring
– Managing permissions and hierarchy configuration for complex org structures with sensitive data
– Auditing technical setups (process builders, flows, and other key SFDC components) for optimization and reliability
• Streamlined and refined company-wide standard operating procedures, contributing to initiatives such as:
– Total Addressable Market (TAM) and persona mapping, including dynamic routing and account penetration
– BDR team structure and optimization
– Full-funnel attribution from Demand Gen to Closed Won
– Net Revenue Retention tracking and Closed Lost analysis
– Sales enablement and continuous process refinement

Revenue Operations Consultant

COHLEY

Key responsibilities and achievements:
• Built, ran, and optimized sales processes with a focus on workflow automation, full-funnel tracking, lead attribution, and data-driven insights
• Improved lead flow and management processes, resulting in stronger funnel conversion rates and better MQL-to-SQL handoffs
• Measured and reported on the impact and ROI of marketing efforts on pipeline and revenue, supporting cross-functional alignment across Sales, Marketing, and Leadership
• Developed and delivered training, ramp plans, and compensation strategies for both new hires and the existing AE team
• Revamped the proposal and quoting process in partnership with Legal and Sales leadership—streamlining contracting and reducing redline volume by 50% in Q2 vs Q1
• Provided data-backed recommendations to optimize go-to-market strategy, including refinement of TAM and SAM definitions through targeted research
• Owned and optimized the GTM tech stack (HubSpot, Outreach, Gong, etc.), including contract renewals, vendor negotiations, and ongoing system administration

Sales Operations and Strategy Manager

Flow (Flow Commerce Inc.)

Key responsibilities and contributions:
• Researched and evaluated new technologies to enhance sales and marketing processes, improve data management/enrichment, and drive business performance—while ensuring compliance with marketing and data privacy standards
• Led the vetting, migration, and implementation of HubSpot Sales and Marketing Hubs for the commercial organization
• Drove ongoing process improvements, including:
– Standing up an SDR team and optimizing lead handoff workflows
– Launching a Deal Desk meeting for proactive alignment and approval of high-value pipeline deals
– Streamlining lead generation procedures and handoffs
• Managed third-party vendors and internal stakeholders to execute GTM strategy, including retargeting and re-segmentation initiatives
• Led top-down communication of strategic changes and operationalized market research insights into GTM actions
• Ensured data quality and integrity within the CRM (e.g., deduplication, cleansing, enrichment), enabling reliable pipeline tracking, campaign attribution, and reporting
• Reduced monthly Commercial Team Board of Advisors reporting time by 32 hours through data automation and process optimization

Sales and Marketing Operations Manager

Winmore

Key responsibilities and accomplishments:
• Managed the lead and demand funnel, qualifying MQLs and facilitating smooth handoffs from Marketing to Sales
• Built and launched automated, multi-step nurture campaigns that drove nearly 50% MQL-to-SQL conversion in Q4 2019
• Administered the CRM with ongoing audits, configuration updates, and user training to support scalability and data hygiene
• Supported go-to-market planning and execution for the rebranding of Lanetix (now Winmore) and the launch of its flagship application
– Delivered cross-channel campaigns including video testimonials, podcasts, webinars, industry conference demos, social media, and a full website launch

Sales Account Management for the only Bid and Tender Management software built by and for freight forwarders and brokers.

Sales Account Executive

lululemon

New York City, NY (11/2017-4/2018)
•	Project managed and strategized community and marketing outreach, including events with innovative untapped markets. 
•	Collaborated with Global Operations Team in successful planning and execution of temporary and permanent relocation of a $5M+ retail location, directly supporting the Men’s design filter for the construction and opening. 
•	Coached and developed a team of 30+ to foster a culture of self and peer-development, a focus on measurable results, and ability to deliver premium tailored guest experience. 
•	Managed large scale, multi-departmental budgets for community events and store relocation while providing continued financial analysis and reporting for the location.

Tampa, FL (9/2016-11/2017)
•	Piloted Global, Area, and Regional brand initiatives with professional sports teams, performance institutes, and local studios to foster design and brand feedback. 
•	Innovated Men's brand strategies and facilitated in-store experiences to elevate brand resonance, deepen community relationships, and steer sales back to stores to grow Men's business in Tampa by over 20% YOY. 
•	Developed year-long marketing campaigns, piecing together product initiatives with hyper-local events increasing overall store sales performance by more than 40%.
•	Guided weekly regional business review meetings, speaking to strategies and tactics implemented and weekly/monthly/quarterly financial analysis, to drive results and foster regional collaboration. 

Miami, FL (12/2015-9/2016)
•	Strategy and planning of regional store opening parties and Men’s Brand activations and globally shared men’s brand events.
•	Facilitated Regional and Global Brand collaborations including; Barry’s Bootcamp, SoulCycle, Loews Hotels, Miami ½ and Full Marathons, local restaurants and world-renowned artists. 
•	During tenure, flagship and region held highest percentage of Men's sales globally with positive annual comp through the initiatives and trainings facilitated.

Operations Manager- Men’s Brand

Educator

I’m a GTM and Revenue Operations leader with 10+ years of experience aligning Sales, Marketing, and Customer Success to drive scalable growth. I've built RevOps functions from scratch, managed cross-functional teams, and led strategic initiatives across industries—from early-stage SaaS to Fortune 500 environments.

My background spans CRM architecture (Salesforce, HubSpot), forecasting and planning, attribution modeling, pricing/packaging strategy, and full-lifecycle funnel optimization. I’ve scaled GTM engines through hypergrowth (from 4 to 50+ reps), managed tech stack rollouts across global teams, and partnered directly with C-suite leaders on everything from board reporting to comp design.

I bring a builder’s mindset, strong systems intuition, and a bias toward clarity and execution. Whether architecting a RevOps roadmap or rolling up my sleeves in HubSpot, I work to simplify complexity and drive meaningful outcomes. I’m especially energized by fast-moving orgs with a mission, a scaling challenge, and the appetite to grow with intention.

✅ GTM Strategy | ✅ RevOps Leadership | ✅ Sales & CS Process Design
✅ CRM + Tooling Ownership | ✅ Forecasting & Reporting | ✅ Cross-Functional Alignment

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