I help ADHD founders build their dream business without the constant doubt, overwhelm, analysis and rollercoaster of chaos.

I’ve built and sold companies.
Sold millions to countless Fortune 500 brands. 
Led teams to the Inc. 500 — twice.
Hired and managed dozens of people. 

But none of that compares to what I do now.

Because for most of my career, I looked successful on paper… while silently battling chaos behind the scenes.

As a founder with ADHD, 
I lived in cycles of burnout, 
inconsistency, 
and confusion. 

I knew I had potential but I couldn’t access it consistently.
And I couldn’t lead the way I wanted to.

That realization was that my brain wasn’t broken, just wired differently, changed everything.

I went deep: therapy, coaching, performance frameworks, behavioral science.
And rebuilt my life from the inside out.

Now, I run Accountable, a coaching platform and community for visionary founders who want to scale with structure, lead with clarity, and operate at their full capacity.

I help founders break the cycles holding them back:

⛔ Overwhelm, distraction, and emotional reactivity
⛔ Team misalignment, conflict, or delegation struggles
⛔ Constant firefighting and decision fatigue

And instead build:

✅ Calm, confident leadership
✅ Clear systems for execution and delegation
✅ Habits that drive focus, momentum, and scale

If you're a startup founder who knows you're capable of more — but can’t seem to unlock it — I’d love to connect.

Because when you shift your internal operating system, everything else follows.

DM me. 

Let’s talk.

Ian Tenenbaum

Most ADHD founders don’t get stuck because they lack ideas.

They get stuck because their energy, focus, and priorities aren’t aligned.

Plans feel heavy.
Tasks feel endless.
Momentum quietly dies.

What actually works looks very different.

Small steps.
Clear priorities.
A rhythm you can return to even on scattered or low-energy days.

That’s why I’m running a 90-minute workshop for ADHD founders focused on one thing:
Building a weekly execution system that breaks you out of being stuck.

In the session, we’ll:
– uncover why traditional planning keeps ADHD founders stuck
– focus on one priority instead of trying to do everything
– break that priority into simple weekly steps
– leave with a Week 1 plan you can actually execute
– create a rhythm that makes follow-through predictable

This isn’t:
Overthinking more
Pushing harder
Or motivational fluff

It is:
A practical system to move forward
Structure that works with ADHD energy
Less friction, more momentum, real progress

Stop spinning in place.
Start moving one week at a time.

If this resonates, you can join the session free here:
https://lnkd.in/gmnqjN2R

Video Credit: justinflom

Most ADHD founders don’t struggle because they’re moving too slowly.

They struggle because they’re trying to leap through life instead of gliding.

Big plans.
Big jumps.
Big pressure to “figure it all out.”

It feels ambitious.
It creates friction.

What actually works looks very different.

One step.
One week.
A rhythm that lets momentum build naturally.

Learning to glide through life isn’t about doing less.
It’s about moving with intention - one step at a time.

That’s why I’m running a 90-minute workshop for ADHD founders focused on one thing:
Building a weekly execution system that makes progress feel smooth, not forced.

In the session, we’ll:
– understand why overthinking creates resistance
– replace big leaps with simple weekly steps
– break one priority into clear, doable actions
– leave with a Week 1 plan you can actually follow
– build a rhythm that lets progress compound

This isn’t:
Rushing
Forcing motivation
Or planning your whole life at once

It is:
A practical way to move forward
Structure that works with ADHD energy
Less friction, more flow, real momentum

Life doesn’t need to be a sprint.
You can learn to glide -
one step at a time.

If this resonates, you can join the session free here:
https://lnkd.in/gmnqjN2R

Video Credit: chenchennotpickyeater

Most ADHD minds don’t struggle because they can’t learn.

They struggle because skill-building asks for patience their brain doesn’t naturally offer.

You pick things up fast.
You see patterns quickly.
But staying long enough to refine the skill feels heavy.

So you move on.
Again.
And again.

What actually builds skill for ADHD brains looks different.

Short practice windows.
Clear purpose.
One skill at a time.

Depth comes from returning, not forcing.

This isn’t:
Pushing through boredom
Comparing your pace to others
Or turning learning into punishment

It is:
Practicing in ways your brain can tolerate
Letting skill compound quietly
Building confidence through repetition

You don’t need more talent.
You need practice that respects how your mind works.

Stay with one thing.
Long enough.
That’s where skill becomes real.

If this resonates, you can join the session free here:
https://lnkd.in/g78HySzC

Video Credit: tyler.ninja.bowers

Most ADHD minds don’t struggle because they lack skill.

They struggle because skill is built in ways that don’t match how their brain works.

Starting is easy.
Learning is exciting.
Staying with one thing long enough to get good feels impossible.

So skills stay shallow.
Confidence wobbles.
And you start questioning your ability.

What actually works looks very different.

Fewer skills.
Deeper focus.
Practice designed for short attention and high curiosity.

For ADHD brains, skill grows through:
– small, repeatable practice loops
– immediate feedback
– clear stopping points
– progress you can see, not just hope for

This isn’t:
Grinding for hours
Learning everything at once
Or waiting for motivation to show up

It is:
Skill built through consistency, not intensity
Practice that respects ADHD energy
Depth that compounds over time

You’re not bad at skills.
You’ve just been practicing in ways that weren’t built for you.

When practice fits your brain,
skill stops feeling fragile - and starts feeling earned.

If this resonates, you can join the session free here:
https://lnkd.in/g78HySzC

Video Credit: calen_chan

Trying harder isn’t the solution.

Pressure doesn’t heal overwhelm.

Force dysregulates the nervous system.

Healing requires supportive systems.

Systems that reduce activation energy.

Systems that create safety.

Systems that allow return.

Here's the 7 S’s of Self-Healing

1. Safety Before Strategy

Calm the nervous system before demanding change.

➝ Reduce emotional intensity first
➝ Create predictable environments
➝ Slow down physiological arousal

Regulation precedes sustainable action.

2. Shrink the Starting Point

Lower activation energy, not expectations.

➝ Break tasks into smaller entry steps
➝ Make starting feel almost effortless
➝ Focus on initiation, not completion

Momentum begins with manageable beginnings.

3. Structure Outside the Mind

Externalize what working memory cannot hold.

➝ Use visible reminders
➝ Set clear, concrete deadlines
➝ Design environmental cues

Structure reduces cognitive load.

4. Small Wins Over Perfection

Completion is less important than movement.

➝ Work in short, defined sprints
➝ Stop before exhaustion
➝ Return while energy remains

Progress grows through repeated momentum.

5. Sync With Your Energy

Consistency follows rhythm, not rigidity.

➝ Track attention fluctuations
➝ Work during focus peaks
➝ Rest before burnout builds

Alignment sustains effort longer than force.

6. Shared Support Systems

Healing accelerates with connection.

➝ Practice body doubling
➝ Create shared deadlines
➝ Increase gentle accountability

External presence stabilizes internal focus.

7. Self-Compassion as Maintenance

Shame interrupts healing cycles.

➝ Allow imperfect days
➝ Reset without self-criticism
➝ Track progress loosely

Compassion keeps the habit loop intact.

Integration Over Intensity

Healing is not a performance.

➝ Design for sustainability
➝ Reduce unnecessary stimulation
➝ Build systems that feel safe

Consistency isn’t built through pressure.

Consistency isn’t about willpower.
It’s about alignment.

Which one are you experimenting with first?

If this resonates, you can join the session free here:
https://lnkd.in/gmnqjN2R

Follow Ian Tenenbaum for more insights.
Repost to help your network.

The 7 S’s of Self-Healing.

🕶 Founder - CultureC Consulting ♟ Culture Strategist 📣 Keynote Speaker (SXSW 2021/22) 📐 Experience and Event Designer👂🏻 Facilitator 🤝 #CultureFirst Community Builder

I passionately believe better workplaces build a better world. This belief has fueled my career — and today, through CultureC Consulting, I partner with organizations to turn employee experience into a strategic superpower - driving measurable gains in engagement, performance and culture.

For the past 15+ years, I’ve helped hundreds of organizations make data-informed, human-centered decisions that spark action and lasting change.

My approach blends real-world consulting experience with a strong foundation in organizational psychology (M.A. in I/O Psychology) and academic involvement as a Graduate Teaching Fellow at Harvard University, supporting courses in Motivation and Groups & Culture.

Before founding CultureC, I spent six years as a Lead People Scientist at Culture Amp, advising organizations around the world on building thriving, high-performing cultures and helping grow the Culture First community.

Today, I partner with executive teams, HR leaders, and people-first organizations to:

- Build and optimize employee listening programs
• Translate engagement data into meaningful action
• Strengthen leadership capability and cultural alignment
• Drive measurable improvements in culture, performance, and retention

If you’re passionate about building a workplace where people thrive and results follow, let’s connect, or feel free to reach out here on LinkedIn, email me at craig@culturecraig.com or visit www.culturecraig.com to learn more.

Craig Forman

Sadly, sometimes great culture means letting go.

This morning I dropped my 17-year-old daughter and her friend at the airport for a 10-day trip to Europe. Just the two of them.

I’m incredibly proud of her. I trust her. I’m filled with joy watching her step into the world.

And I’m also scared. And a little sad. She is one of the most precious parts of my life. There’s a part of me that wants to keep her close, keep her safe, and in doing so keep myself calm.

But that would be about me, not her.

A healthy culture, whether in a family or an organization, evolves. It expands. It creates space for people to grow. Holding on too tightly, even with good intentions, can quietly become self-serving.

Sometimes the right thing feels uncomfortable. Sometimes it stretches us.

Great culture is not about control. It’s about trust, courage, and letting the people you love walk into the unknown, knowing you’ve done your part.

🕶 Founder - CultureC Consulting ♟ Culture Strategist 📣 Keynote Speaker (SXSW 2021/22)🎤 Podcast Host (Culture Conversations) 👂🏻 Facilitator 🤝 Culture First Community Builder

No alternative text description for this image

It’s not everyday you get to hold a physical copy of your first book in your hand for the first time. 

Wow!

As you can see, this was a proof and has some alignment issues and not ready for sale. 

But you can download a free copy to hold you over. See comments. 

#surreal

Last week in New York, something real happened.

Thirty-plus senior HR leaders.
No stage. No panels. No badge scanning.
Just honest conversation, sharp thinking, and the kind of connection that reminds you why this work matters.

The energy in that room was different.

And it made something very clear to me:

We’ve been building these events backward.

Traditionally, you start with a sponsor.
Then you try to fill the room.

But what if we flipped it?

What if we start with the leaders, the people who actually want to gather, think, challenge one another, and build community?

What if we identify where that energy already exists (city by city) and then invite the right partners to support it?

When the room is right, the rest takes care of itself.
There is no shortage of strong organizations that want to be part of something meaningful.

So I’m trying something new.

I’ve created a simple form where you can raise your hand,  share your city, your interest in attending, hosting, or helping bring one of these to life.

I’ll use it to map where the momentum is building and intentionally create more gatherings like the one we just experienced in NYC.

If you’ve ever thought,
“I wish something like this existed here,”
this is your moment.

Just use this link to raise your hand: https://lnkd.in/g6jYm3Px

There are few things more professionally satisfying than rooms like that one last week.

Let’s build more of them — the right way.

Every year, Transform feels like coming home.

It's the one place where so many of the people I respect most in this profession all show up at the same time. And after a few years of doing this, walking back into that room never gets old.

This year I get to do something I'm especially excited about.
I'm honored to be moderating a session that I think is going to be a genuinely rich conversation:

Making Customer-First a Cultural Operating System 📅 Tuesday, March 24 | 3:15 – 3:45 PM 📍 Culture + Belonging | Bandol 2

I'll be on stage with three leaders who are doing this work at the highest level:

Lan Huynh Lee, VP People & Culture, San Francisco Giants
Natasha Valani , Chief People Officer, Tubi 
Lucia Guillory, PhD Guillory, Chief People Officer, Virta Health

We're digging into what it actually looks like to bring a customer-centric approach to the modern employee experience.  To do it the ways an organization hires, makes decisions, holds itself accountable, and empowers the people closest to the customer.

Not theory. The real mechanics of how culture and business strategy connect.
If you're going to be at Transform this year, I hope you'll come join us.

All I can say is this: I would not be the man I am today, living the life I live and doing work I truly love, if I wasn't surrounded by three incredible women who lift me up and keep me grounded every single day.

I'm so excited to share that I’ll be attending the Snafu Conference in Oakland on March 5.

Good ideas aren't enough. Work runs on influence! So 250 founders and executives are getting together at the Oakland Museum of California to explore the art of building a modern, human-centric organization. 

Plus it’s being built by Robin P. Zander - who is a person I trust implicetly when it comes to building great events as well as a truly inspirational entrepreneur. 

For me, the opportunity to stop and learn is rare to so to do it in the company of these amazing speakers is a real treat.  
 
Speakers include:
Gagan Biyani, Co-founder of Udemy
Jeff Jaworski, PCC , top executive coach for Sales & Revenue Leaders
Eric Bahn , Co-founder of the Hustle Fund
Mandy Mooney m, Vice President of Internal Comms at Prologis 

If your a fellow entrepreneur and business owner, I hope you can join us.

Who in my network is going to #Transform2026?
I’ve got some stuff cooking and want to make sure I’m aware of which culture friends will be around. 

Comment or DM me so I know you’ll be there. 

See you soon!

Please hit me up if your going to #Transform and a Sr HR Leader of a company over 100 people. I’ve got some stuff cooking and I think you might be interested. 

Regardless - can’t wait to see many of you soon!

HR teams aren’t just supporting change right now.
In many organizations, they’re carrying it.

AI acceleration.
New operating models.
Faster decisions.
Less margin for misalignment.

I’m seeing more leaders quietly ask the same question:
How do we help our organizations move faster without losing people along the way?

On Feb 24, I’m joining one of the most brilliant AI change strategists that I know, Diane Sadowski-Joseph from Clarinet (formerly ApplyAI) for a live conversation for HR and People leaders navigating that exact tension.

We’ll unpack:

• What organizations are getting wrong about AI readiness
• Why transformation often stalls after strategy
• The difference between adopting tools and actually changing behavior
• Where leaders should focus when everything feels urgent
• How to turn workforce signals into decisions you can stand behind

Most transformation doesn’t fail because leaders lack vision.
It stalls because alignment and adoption weren’t designed intentionally from the start.

This will be a practical conversation grounded in what we’re actually seeing inside organizations right now. No hype. Just patterns, signals, and what leaders can do next.

If you’re helping your organization navigate what’s coming, this one’s for you.

Registration link in comments.

Such an honor to be asked by Klaar to co-host this amazing event alongside Lana Peters - what transpired was quite special.

Creating space for HR leaders to come together, discuss share and learn, when done well, unlocks something special and I am so glad to have taken part.

Sarika Lamont - it's reflections like this that keep me fired up and remind me about why I love to do what I do. So glad to have crossed paths here and not surprised that it was via Klaar, they are building something special.

Chief People Officer @ Vidyard | Culture Architect, Strategic Operator, Human-Centered AI Leader

Most performance conversations happen too late.


I attended Klaar's "Spill the Tea on Performance Management" session this week. Actual tea was involved. Peach was declared the winner with the kind of conviction people rarely bring to performance conversations. 😆☕

And somehow that completely set the tone for what followed.

What made it land wasn't the format (though creative > webinar every time!). It was what the format unlocked: real candor about why performance still feels episodic for most teams.

We're not short on frameworks. We're short on signals.

The gap isn't the annual review. It's everything between. The moment a manager notices someone's off-track but doesn't say anything. The employee who doesn't know where they stand until they're sitting in a formal conversation. The feedback that exists in someone's head but never makes it to the person who needs it.

Where I think this is heading, and what genuinely excites me, is AI that closes that gap. Not AI that replaces the conversation, but AI that helps surface the right nudge and insights, at the right moment, to the right person. Coaching that meets people where they are, between cycles, not just during them.

That's the version of performance management worth building toward.

Thanks to Klaar and CultureC Consulting for creating the kind of space where you can actually say that out loud. 🙏🏽 

Alexa Amatulli Lana Peters Craig Forman Sharthok Chakraborty Ryanmae M. PHR, SPHR

Sharing this dream opportunity for visability. Such a powerhouse team at Elevate Leadership!

Head of Strategy, Executive Coach & Facilitator at Elevate Leadership

We just opened a Director of Customer Success role at Elevate! Come work with me?

Most organizations are experimenting with AI right now.
Very few feel like it’s actually working.

I’m talking with HR and executive leaders every week who are being asked to “move faster with AI” while also protecting trust, clarity, and performance across their organizations.

That’s not a technology challenge.
It’s a leadership challenge.

Tomorrow I’m hosting a live conversation with Diane Sadowski-Joseph from Clarinet (formerly ApplyAI) focused on what actually moves organizations from scattered pilots and individual experimentation to real adoption that shows up in how work gets done.

We’re going to talk about:

• where leaders should focus first when everything feels urgent
• why adoption stalls after early excitement
• how to move from individual usage to organizational norms
• what to measure so AI efforts actually earn credibility
• how to move forward responsibly while still making progress

No hype. No tool demos. Just what we’re actually seeing inside organizations right now.

If you’re helping lead AI adoption, transformation, or change inside your company, this conversation is designed for you.

Register here - https://lnkd.in/gqZygiPG

Still buzzing! What’s great night a night. 
Interested in making this happen near you? Check out this post to learn more.

Still thinking about New York.

Last week, CultureC, in partnership with Leapsome, brought together more than 30 senior HR leaders for an evening designed around one simple idea: create the conditions for real connection among peers navigating similar challenges.

What unfolded was remarkable to witness.

Leaders who had known each other for years welcomed new faces effortlessly. Conversations formed quickly. Depth showed up early. The level of engagement in the room felt natural, not forced. That kind of environment can’t be scripted, but you can design for it.

We also had the chance to hear from Jenny Podewils, CEO of Leapsome and Claude Silver, Chief Heart Officer of VaynerMedia, who led a thoughtful conversation on the intersection of humanity and technology and what it really takes to lead through this moment. It grounded the evening in both perspective and possibility.

We shared a beautiful meal, reshuffled seats, met new people, and closed the night not as attendees, but as a room that had genuinely connected.

What continues to stay with me, even a week later, is the reminder that you can plan every detail, but the real value comes from what participants create together once they’re in the space. That’s the magic. And it’s why we keep building these rooms.

Grateful to everyone who showed up with openness and intention, and especially to Leapsome for partnering with us to make gatherings like this possible.

If you’re an HR leader who’d like to be part of a future event, or if you’re interested in helping bring one of these gatherings to your city, we’ve created a short form where you can raise your hand. We’ll keep you posted on upcoming events and reach out when there’s a strong fit. 👉 Link to the form: https://lnkd.in/gpmG_nn3
*The link to the form will also be in the comments.

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