Ian Rollin Berry

You want to sell on Amazon, and you thought it was easy. 

And then, boom!

Reality came knocking. 

You started to face: 

💸Cash flow issues. 
⚔️Amazon price wars. 
🚫Strict product restriction and inventory guidelines. 
😏 Consumer-friendly return policy.

For me, the struggle was real. I had to deal with algorithm changes, getting social proof, and cutting through the competition. 

You name the issue. I’ve had it.  

But I knew what we had was a difference maker. 

So, I set a goal for myself. 

We will be a multi-million dollar brand on Amazon. 

I will learn all about the platform, from set up to finish. 

And I will grow my brand in just a few months.

Guess what? Yup, you guessed it. Industry and over 2M in Annual Revenue.

And now, with AMZExpand, I do the same for Growth-Focused Brands and Founders!

We help them optimize, monetize, and outperform their sales goals.

From A to Z, we do EVERYTHING for you.

Such as:

✔ Setting up YOUR unique Amazon strategy and execution
✔  Design and Development
✔  Marketing and crafting effective campaigns
✔  Inventory and Supply Chain Management 
✔  Margin Optimization and Supplier Negotiations (where needed)
✔  The quickest response rate! With an open communication line 24/7. 

We know you’ve probably been burned by Amazon “experts” in the past.
There are a lot, so your doubts are 100% relevant. 
But we want you to be at ease and happy. 
That’s why we offer a money-back guarantee.

So, why not try it out?
The worst-case scenario is gaining just a few more clients.
If you want to grow your business, now is the chance.
Contact me here on LinkedIn.
Let’s make it possible!

Specialties: Amazon |Growth | Growth Strategies | E-commerce | Sales Optimization | Amazon Advertising | Planning | Design | Development | Customer Engagement | Inventory Management |

Founder & Director of Growth

At AMZExpand, we're all about helping sales-focused brands optimize and scale. We believe that connecting the right products with the right customers, benefits everyone involved. With our passion for excellence and dedication to our clients' success, AMZExpand is your partner for thriving in the competitive e-commerce world on Amazon.

Some of my current roles are:

●	Helping brands grow by finding new opportunities and building strong partnerships.
●	Developing systems to boost sales and keep clients ahead in the market.
●	Analysing performance data to fine-tune strategies and ensure success.
●	Staying ahead of the curve and exploring new trends and concepts for implementation
●	Ensuring best in class service with meeting and exceeding client expectations.


We believe that by getting the right products into the hands of the right customers, everybody wins!

Ian Berry

Amazon is pushing harder on supplier pricing as tariffs shift 📦

Here is what we’re seeing across the Amazon brands we work with:
-Negotiations start earlier.
-Discount asks run deeper.
-In some cases, targets reach 30 percent.
-Timelines feel compressed.
-Pressure feels higher.

This move began before recent policy decisions.

The goal is simple. Recover margin. Roll back prior concessions.
Last year, some brands accepted higher wholesale prices for margin protection. Those deals now face review. Marketplaces argue tariff impact looks lighter. Brands absorb more risk when retail prices drop.

What this means for you.
• Expect faster negotiations.
• Expect tougher pricing pressure.
• Expect tighter margin tolerance.

Across our portfolio of clients, we are adjusting listings, PPC, and pricing logic to align with agent driven buying flows 📊

The focus stays on defendable margin. We prep scenarios before talks begin. We document cost pressure early.

Here is what we do for our clients.
• Model margin by SKU.
• Tie ad spend to contribution margin.
• Tighten listings to protect conversion.
• Enter negotiations weeks earlier.

Some companies move factories. Many sellers work the levers they control - pricing, ads, catalog quality, negotiation prep.

Prepared sellers stay ahead. If you want a neutral review of your margin risk or negotiation setup, we’re open to a quick conversation 🤜
https://lnkd.in/dm7zzBtm

#amazonsellers #ecommerce #marketplaces #brandoperators #retailstrategy

CEO of Brushee + Founder at AMZExpand: We partner with growth focused Brands and Founders to help them grow great Amazon companies

Amazon just filed plans for a massive physical store outside Chicago 🏬. Bigger than the usual big-box format. Part store. Part local fulfillment. Space for drivers to pick up orders on site.

This move says one thing. The line between online and offline keeps shrinking.
Here is what we’re seeing across the brands we support on this marketplace. Traffic no longer flows in one straight line. Search, store, pickup, delivery, and agents all connect. 🤖 Agent-led shopping already starts to shape how products get found and chosen. Most sellers still run listings and ads as if nothing changed.

Across our client portfolio, we already adjust listings, ads, and structure to win those agent-driven flows. We focus on clear product data. Clean titles. Simple variations. Pricing and availability agents trust. This work shows up in sessions and orders.

Physical expansion adds more pressure. More touchpoints. More competition. Faster expectations 🚚. If your catalog stays built for yesterday’s traffic, you lose share without noticing.

You sell on this marketplace. You should treat this as a prompt to tighten basics and update how you think about demand capture. We do this every day for brands at scale. Let’s set your account up for where traffic already goes, not where it used to go 🤜 https://lnkd.in/dm7zzBtm

#ecommerce #marketplace #retail #amazonsellers #growth

👀 I keep seeing the same mistake across Amazon sellers.

A brand finds real traction on Amazon. Sales scale and operations stabilize. Then expansion starts. DTC launches. Wholesale follows.

Soon after, Amazon slows down. Not because Amazon stopped working. Because focus moved.

Here is what we are seeing across the Amazon brands we work with.
Inventory gets split across channels:
-Pricing drifts and creates friction.
-Amazon ads lose priority so budgets can support other bets.

The impact shows up fast:
📉 Amazon revenue dips
📉 DTC fights CAC with thin margin
📉 Wholesale looks fine in forecasts and drains cash in practice

The issue is not omnichannel growth. The issue is spreading commitment too early.

Across our client portfolio, the brands scaling cleanly follow a clear sequence.
-They turn Amazon into a dependable cash engine first.
-They launch DTC with a defined role and clear economics.
-They add wholesale only after ops, pricing, and supply chain hold steady.

This is how we approach it with our clients: we adjust listings, PPC, and channel strategy to match how buyers and agent-driven flows move through Amazon today. We protect the core channel before adding surface area.

Depth wins early.When you try to grow everywhere at once, momentum slows everywhere at once.

If you sell on Amazon and are thinking about expansion, pressure test the order before you move. Focus first. Expand second 🤜  https://lnkd.in/dm7zzBtm

#amazonseller #amazonfba #ecommercegrowth #dtcbrands #wholesale #brandstrategy

Tariffs reshaped marketing decisions fast. Costs rose. Supply chains slowed. Many brands faced a hard choice between margin and media. 📦

Here is what we see across our portfolio of Amazon sellers. When import costs jumped, ad budgets moved first. Some sellers pulled back spending to protect cash. Others held steady and shifted focus to brand and hero SKUs. When inventory ran thin, messaging moved away from specific products and toward trust, quality, and value. 📉

Price increases stayed risky. Sellers who held prices looked for savings elsewhere. Fewer promos. Tighter return policies. Narrower channel mix. Most doubled down on Amazon search and core paid social. Experimental channels lost funding.

Supply shifts followed. Brands diversified manufacturing and reduced exposure to one country. That eased risk but added planning work. Media teams spent more time syncing inventory, listings, and spend so ads did not push out of stock items.

Now another shift hits. Agentic commerce is starting to change how shoppers reach Amazon listings. Traffic flows will lean more on automated agents and intent driven paths. Most brands are not prepared. Across our portfolio, we are adjusting listings, PPC structure, and bidding logic to align with agent driven flows. This work focuses on clean data, tighter keyword intent, and faster feedback loops. 🤖

Review your listings. Audit PPC for waste. Align spend with supply. Build for the next traffic shift, not the last one.

If you want help doing this, reach out. We work with sellers who want control during uncertainty 🤜 https://lnkd.in/dm7zzBtm

#amazonfba #ecommerce #amazonads #brandgrowth

Many Amazon brands sell bulky or specialty products that seem impossible to ship internationally. Here’s what we’re seeing across our clients: there’s often untapped demand abroad. 🌎 Visitors from the U.K., Australia, or Canada checking your pages signal interest. Even selling at half your domestic conversion rate can drive real revenue.

Freight quotes show opportunities. Products listed as “U.S.-only” can sometimes ship abroad at reasonable cost. High-ticket items like commercial fitness machines, arcade cabinets, or industrial tools often justify international shipping. Low-margin items rarely do. 💰

Local scarcity and compliance matter. If a product is easy to find locally or fails local safety rules, international sales won’t stick. Minor adjustments can open new markets.

For our clients, we adjust listings, PPC, and strategy to capture agent-driven international flows. Cross-border sales can become a major growth lever if you plan right. 🚀

Start tracking visitors, check freight quotes, and evaluate compliance. Your next market may be waiting 🤜 https://lnkd.in/dm7zzBtm

#EcommerceGrowth #CrossBorderSales #AmazonStrategy

Tariffs are changing how people shop online. You see it in clicks, hesitation, and trust. 📦

Here is what we are seeing across the Amazon brands we work with. Shoppers want US-made products. Price still matters. Tolerance for premiums stays low. When origin feels unclear, buyers pause or leave.

The risk is not demand. The risk is doubt.

Across our client portfolio, we are adjusting listings, PPC, and strategy to match how buyers decide today. 🛒
-Clear origin cues in titles and images.
-Simple, direct product descriptions.
-Ads aligned to intent around origin and delivery certainty.

Listings that remove doubt convert better. Predictable shipping helps. Clear pricing helps. Trust does the work. 📈

If you sell on Amazon, review your listings fast. Ask one question. Does your page remove doubt in five seconds?

If you want a neutral review of your listings or ad structure, we are open to sharing what works across our clients 🤜  https://lnkd.in/dm7zzBtm

#amazon #ecommerce #onlinesellers #brands #d2c

The day after Christmas no longer signals the end of peak season. Across the Amazon brands we work with, January has become a reverse peak. 📦 Returns flood back just as shipping costs spike and margins shrink. Every return hits workflows, fraud controls, and profitability.

Returns are massive. Last year, eCommerce alone saw nearly 20% of purchases returned. Holiday purchases drive even more pressure. For many brands, January is a profit test. Peak surcharges, oversize fees, and inbound costs can turn a free return into a loss.

Here’s what we do for our clients to stay ahead:
• Consolidate returns into controlled nodes to reduce shipping costs
• Adjust listings and PPC to align with agent-driven flows
• Use AI tools to spot and prevent return abuse

Agentic commerce is about to change Amazon traffic, and most brands aren’t ready. 🚀 Across our portfolio, we’re optimizing listings, campaigns, and strategy to turn reverse peak into opportunity.

If you want to protect margins and turn returns into a strategic advantage, it’s time to act. Start planning your post-holiday strategy today 🤜 https://lnkd.in/dm7zzBtm

#Ecommerce #AmazonSellers #ReversePeak #RetailStrategy #ProfitOptimization

Agentic commerce is about to change Amazon traffic 🤖. Most brands are not prepared. In 2026, shopping starts inside AI tools. If AI does not recommend your product, you do not exist for many shoppers. This shifts how people find, compare, and buy. The chat becomes the store.

Across the Amazon brands we manage, the same pattern keeps showing up: Traffic already starts upstream in AI. Shoppers ask questions before they ever open Amazon. They expect a guided flow, not a search results page. They want answers, picks, and a fast path to checkout. Sales driven by AI will reach a real share of online revenue next year, not as a demo, as daily behavior.

Here is how we work. We turn your listings into clear answers, not keyword dumps. We reshape PPC so it follows how agents guide shoppers, not how old search boxes worked. We rebuild your content, structure, and offers around one goal. Make it easy for agents to pick you and easy for shoppers to say yes. Across our portfolio, this work already changes where demand shows up and who captures it 📈.

Human proof still matters. Reviews, real usage, and clear positioning still decide who wins. Agents only route attention. Your brand still earns trust.
If you sell on Amazon, now is the moment to act. Do not wait for traffic to drop before you adapt 🤜 https://lnkd.in/dm7zzBtm

#AmazonFBA #Ecommerce #AICommerce #Retail #DTC

Resale enters 2026 with one clear signal - growth stays on track.

The apparel resale market jumped from $141B in 2021 to about $256B in 2025 and points toward roughly $288B next year. The real question is what drives the next wave.

Here is what we’re seeing across the Amazon brands we work with.
First, listings stop starting with keyboards and start with cameras 🤖. Sellers snap a photo. Systems fill in the title, category, condition, and price. They pull product data and flag flaws. This changes speed and cost across every resale operation. Agent-driven commerce shifts how traffic and workflows behave. Most brands still plan for humans only.

Second, footwear steps forward 👟. Closets hold piles of barely worn pairs. More brands push shoes into resale. Supply is there. Demand already shows up.

Third, live selling moves resale into real time. It builds trust fast and speeds up sell-through.

Policy also starts to push resale from side project to core channel.
Here is what we do for our clients. We rebuild listings, ads, and resale flows to win in agent-driven and live-first paths.

If you sell on Amazon and resale matters in your catalog, now is the moment to reset your plan 🤜
https://lnkd.in/dm7zzBtm

#resale #ecommerce #amazon #recommerce #brands #marketplaces

Something changed in how people shop, and you feel it in your numbers.
Some customers still buy without hesitation. Others pause on every purchase. They compare. They wait. They cut back. Inflation pressure keeps pushing this behavior forward. Tariffs add cost. Inventory buffers fade. Prices move next. 😬

Here is what we see across the Amazon brands we work with. Shoppers spend more time deciding. They scroll longer. They switch brands faster. Value beats loyalty right now.

This shift favors platforms built for comparison, speed, and essentials. When money feels tight, people stay online. They search harder for the right price. Convenience matters more than brand storytelling.

Across our client portfolio, we adjust how products show up at decision time. We tighten listings so value is obvious in the first glance. We reshape paid media to align with agent driven shopping flows. We shift spend toward placements that convert comparison shoppers, not impulse buyers. 📦

Advertising inside marketplaces keeps growing for a reason. Sellers want demand without extra friction. Traffic already exists. Costs stay controlled. This matters more when margins face pressure.

Fast grocery delivery plays into this mindset. Short windows create habits. Habits drive repeat orders. Repeat orders stabilize revenue when discretionary spend slows. ⏲️

If you sell online, now is the time to stay sharp. Keep your pricing clear, your listings simple, and your ads focused. Every click should count. You can review your current setup and identify practical adjustments for this market by requesting an objective assessment 🤜 https://lnkd.in/dm7zzBtm

#ecommerce #marketplaces #amazonsellers #onlinesales #retailstrategy

🎤  I'd like to invite you to our first AMZ Expand’s webinar of 2026 on Wednesday January 28th at 6 PM CET / 12 PM EST “AMZ Expand: Product Development as a Moat”

Grab Your Spot Here 👉 
https://lnkd.in/e3SN9Eva

😎 Host:  Ian Rollin Berry - Founder @ AMZExpand

🎙️Speakers:

Ian Rollin Berry - Founder @ AMZExpand
Shane Barker - Owner @ TraceFuse
Burak Yolga - Co-Founder & CEO @ Forceget Supply Chain Logistics - Powered by AI
Lou Casados - Head of Sales @ ZonPrep
JD Sass - CEO @ Axiom Return Solutions

🎙️Topics:

▶️ Ian Rollin Berry - Using reviews, returns, and data to outbuild competitors!

▶️ Shane Barker - See What Rufus Sees: Audit Your Reviews Before They Cost You Sales!

▶️ Burak Yolga  - Building Products Customers Actually Want!

▶️ Lou Casados - Turning your FBA Inbound Shipments Into a Competitive Advantage - Using FBA operations as profitability and efficiency boosters!

▶️ JD Sass  - After the Return: Reverse Logistics for Brands!

▶️ Q&A

👉 Grab Your Spot Here: 
https://lnkd.in/e3SN9Eva

Pavel Godunko, Mark Wallerson and 51 other attendees

View event: AMZ Expand: Product Development as a Moat

AMZ Expand: Product Development as a Moat

Pricing on Amazon decides who wins the Buy Box and who loses visibility.

Here is what we are seeing across the Amazon brands we work with. Sellers who leave prices static lose sales momentum fast. Price management shows up every day, not once a month.

The biggest misconception stays the same. Lowest price does not guarantee the Buy Box. Amazon weighs price, seller rating, and shipping speed. A slightly higher price with fast delivery and strong reviews often wins. If your rating drops below 90 percent positive, price cuts rarely fix the problem. 📦

Ignoring FBA limits growth. Prime buyers spend more and expect speed. Across our client portfolio, FBA listings support higher prices without hurting conversion. Two day delivery shifts Buy Box outcomes even when competitors sell cheaper. 🚀

Another costly mistake involves margins. We still see sellers chasing volume while selling below profit. Product cost, shipping, fees, and tax must sit inside every pricing rule. For our clients, pricing always starts with margin guardrails, not competitor panic.

One size pricing rules also fail. Competing against Amazon differs from competing against a new seller. Segmenting strategy by product, competitor type, and fulfillment model protects profit and sales.

Stock gaps undo strong pricing work. When top SKUs run out, competitors step in at full price. During peak periods, those lost sales never return. ⚠️
If you sell on Amazon, review how pricing, fulfillment, margin, and inventory connect in your business.

If this sounds familiar let's take a closer look at your pricing rules and fulfillment mix this week 🤜  https://lnkd.in/dm7zzBtm

#amazonsellers #ecommerce #amazonfba #pricingstrategy

In 2012, Amazon took a cautious stance on physical stores. More than a decade later, the message is clearer. Physical retail experiments struggled to scale. Focus is shifting back to online grocery, same day delivery, and Whole Foods. 🛒

Here is the pattern we see across the Amazon brands in our portfolio - Amazon is narrowing priorities. Smaller store formats are closing. Investment follows speed, availability, and execution online.

This matters for sellers. Many store concepts leaned on tech first. Checkout automation and biometrics did not fix pricing, layout, or assortment. Shoppers still choose fundamentals.

Across our portfolio of clients, we are adjusting listings, PPC, and retail strategy to align with agent driven shopping flows and faster delivery expectations. 📦 Traffic follows availability. Conversion follows clarity.
For your brand, the signal is direct.

- Online experience carries more weight.
- Same day raises the bar for accuracy.
- Execution beats novelty.

Here is what we do for our clients. We tighten listings, rebuild PPC around real purchase paths, and pressure test readiness before scaling spend. 🧠

If you sell on Amazon, now is the time to refocus on basics and align with where Amazon invests 🤜  https://lnkd.in/dm7zzBtm

#amazonfba #amazonsellers #ecommerce #retailstrategy #onlineretail

Do you want an eight-figure Amazon brand, not a store stuck at five figures?

This is a consistent signal we see across the Amazon brands we support:

🔹 Most sellers stay busy with tasks. Listings, tickets, ads, inventory. Revenue stays flat.
🔹 High-revenue brands do one thing better. They tie every action to revenue.
They start with customer data. 📊
🔹 Top brands study buying behavior inside Seller Central. They adjust listings, products, and ads based on real signals, not guesses.
🔹 They simplify operations.

Automation handles reporting, inventory planning, and routine checks. Teams focus on decisions, not admin work. This shift shows up quickly in profit.
They expand with intent. 🌍

Growing brands move into nearby marketplaces first. Less friction, faster wins, more demand. They run disciplined ads. Budgets follow high-intent searches and proven products. Waste gets cut fast. Bids and structure change weekly, not monthly.

Across our client portfolio, we’re reshaping listings, PPC, and overall strategy to follow how shoppers move through Amazon today. The sellers who move first create the gap.

If you sell on Amazon, look closely at where your time goes and ask one question. Does it drive revenue or delay it? Small changes compound fast, tighten the link between effort and revenue 🤜 https://lnkd.in/dm7zzBtm

#AmazonSeller #AmazonFBA #EcommerceStrategy #MarketplaceGrowth

AI search summaries already changed how shoppers behave. You see fewer clicks and faster decisions. This shift now moves into Amazon. 🧠

Here is what we are seeing across the Amazon brands we work with. When an AI gives a clear answer, shoppers stop. They accept the first option that meets a basic bar. Comparison fades. Exploration ends early. In agent driven shopping, the product that fits the agent’s rules first often wins.

This behavior runs on psychology.

Satisficing pushes shoppers to accept good enough. Cognitive ease removes effort like reading reviews or comparing specs. Authority bias builds trust in the platform voice. When an agent recommends a product, it feels final. 🛒
Agentic commerce is about to change Amazon traffic. Most brands are not prepared.

Across our client portfolio, we already adjust listings, PPC, and structure to align with agent driven flows. We focus on clarity, attributes, and fast relevance. We plan for fewer clicks and higher intent. 🤖

Your listing needs to work for agents and shoppers from the first impression. Reach out if you want help preparing your brand for agent led shopping 🤜 https://lnkd.in/dm7zzBtm

#amazonfba #amazonsellers #ecommerce #ai #agenticcommerce

This holiday season showed a clear shift in how people shop online. Total spend reached $257.8B. Electronics, apparel, and furniture drove more than half of it. Groceries and beauty also grew fast. 📦

Across the Amazon brands we work with, patterns are shifting. Shoppers show up sooner and come with tighter shortlists. They skim fewer options and act faster once they decide. We are already updating listings, fine-tuning PPC, and reshaping strategies to keep pace with how buyers move from browsing to checkout. 🛒

Discounts stayed strong, but they barely moved from last year. The story was not bigger promos. The story was how people paid. More shoppers leaned on split payments and credit for electronics, apparel, toys, and furniture. Financing use rose again. Risk rose with it. Early data points to higher default rates next. 💳

If you sell on Amazon, this affects your growth. Your listing needs to answer questions before a shopper reaches the detail page. Your ads need to show up where decisions now happen, not only on keyword results. Your offer needs to work for buyers who watch both price and payment terms at the same time.
If you want help updating your Amazon strategy for this shift, we will show you what to change and where to start 🤜 https://lnkd.in/dm7zzBtm

#AmazonSellers #Ecommerce #Retail #Marketplace #DTC #PerformanceMarketing #BNPL #GrowthStrategy

Your Amazon IPI score controls growth. Storage limits. Restock caps. Launch ability. Drop below 400 and Amazon cuts capacity fast 📉

Here’s what we’re seeing across the Amazon brands we work with. In 2026, IPI enforcement hits quicker and harder. Sellers fall under 400 and lose space within days, often before Prime Day or Q4.

400 is the floor, not the target.
 400 to 550 gives little buffer.
 550+ creates room to scale 🚀

When IPI slips, storage gets cut, winning ASINs get capped, fees rise, and cash sits trapped in inventory.

What actually helps is changing how you run inventory day to day. We clear excess and aged units early because slow stock signals inefficiency to Amazon and drags everything down. We focus on sell-through, not vanity sales, by tightening listings and aligning PPC with real demand so inventory moves instead of sitting. We check stranded inventory weekly and resolve issues fast since unsellable units waste space and send a negative signal. We protect in-stock rates on top ASINs because repeated stockouts hurt trust and restrict restocks 📦 Finally, we ship smaller and more often. About 30 to 60 days of supply keeps inventory fresh, lowers fee risk, and stabilizes IPI over time.

Across our clients, we align listings, PPC, and inventory flow with how Amazon evaluates efficiency today. If you sell on FBA, watch your IPI before Amazon forces you to 🤜 https://lnkd.in/dm7zzBtm

#AmazonFBA #AmazonSellers #EcommerceGrowth

Data-driven pricing faces more scrutiny. Sellers feel the pressure.

Recent pricing tests showed wide swings on identical items. Shoppers noticed. Critics reacted. Regulators paid attention. 🧠

Here is what we’re seeing across the Amazon brands we work with. The issue is not prices changing. The issue is prices tied to individual behavior. Purchase history. Browsing signals. Location hints. Loyalty data.

New proposals aim to treat this pricing as unfair by default. That raises risk for sellers. The same data behind pricing also powers listings, email, loyalty, and conversion work. ⚠️

Across our client portfolio, we’re adjusting now. We add pricing guardrails. We separate market demand from personal identifiers. We keep logic simple and explainable. We document decisions early.

Agent-driven shopping adds urgency. Traffic patterns shift fast, and many brands are not prepared. 🤖 Here is what we do for our clients. We optimize listings for agent discovery. We refine PPC for intent groups. We set pricing rules based on market signals, not personal profiles.

If you sell on Amazon, review your pricing systems now. Fix risk before rules harden 🤜  https://lnkd.in/dm7zzBtm

#AmazonSellers #Ecommerce #PricingStrategy #AICommerce #RetailTrends

Ever feel busy but still not winning? 

You run ads. You add tools. You check dashboards all day. Activity feels productive. Flat conversion rates tell a different story. Effort without results turns into noise.

Here’s what we’re seeing across the Amazon brands we support: Traffic keeps rising; Conversions do not; Clicks and impressions look good in reports; Sales and qualified leads stay flat.

Traffic without conversion is not progress. Impact shows up as sales, leads, and repeat buyers. Everything else is motion.

Across our portfolio, we changed how we work. We stop counting actions. We focus on outcomes. We adjust listings, PPC, and overall strategy to line up with how shoppers move through the buying flow. We test fast. We iterate based on conversion data. We align message, offer, audience, and on-page experience. 🔍

Ask yourself this. Are your campaigns moving people forward, or keeping them busy? Are you learning from real conversion feedback, or scanning surface metrics?

Busy work feels safe. Conversion work drives growth.

We can audit what turns shopper attention into orders and fix that first. Focus there. Your future results depend on it 🤜  https://lnkd.in/dm7zzBtm

#amazonfba #amazonsellers #ppcstrategy #conversionrate #ecommercegrowth

Amazon update tightens seller protections at the same time seller pressure stays high. The SAFE-T claim window drops from 60 days to 30 days starting February 16, 2026. The clock starts at the return delivery scan or the refund date, whichever comes later. For lost shipments, it starts at the last scan.
SAFE-T claims help protect you against buyer abuse, transit damage, and issues outside your control. A shorter window means less margin for missed scans, delayed reviews, or backlogged ops. ⏱️

There is more. On February 8, a separate change removes the value-based exemption from prepaid return labels. All US sellers must use the program, including sellers of high-value items. The message to sellers points back to SAFE-T for relief when refunds feel unfair. With a tighter filing window, risk concentrates.

Across our portfolio, we are adjusting workflows to fit agent-driven flows. We audit returns daily. We flag refunds faster. We map scans to claims with tighter handoffs. We also adjust listings and paid traffic to reduce return-prone orders and edge cases. 🔍

If you sell on the marketplace, review your return and refund processes now. Shorten review cycles. Set alerts before day 30. Train teams on scan triggers. Small ops changes reduce losses under the new rules.

If you want a second set of eyes on your setup, reach out and we will walk through your current flow and gaps 🤜 https://lnkd.in/dm7zzBtm

#ecommerce #marketplaces #amazonsellers #onlineselling #selleroperations

Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $115M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Building Kensington Media House: a leading Retention Marketing Agency for DTC brands.

→ Top Klaviyo & Omnisend partner
→ Over $300M generated for clients
→ Worked with over 130 brands since we launched

If you want to learn more about how we can do this for your DTC store, book an introductory meeting with myself below where I'll share exactly how we produce the results that we do whilst building out a roadmap custom to your business on how you can do exactly the same:

https://calendly.com/d/yxt-prp-tgw

We are also always hiring and looking for best-in-class talent. Check out our open roles and how to apply here: https://www.kensingtonmediahouse.com/careers

Or, connect with us on YouTube!
https://youtube.com/@kensingtonmediahouse

Conor Sunderland

We just doubled a campaign's revenue with one simple trick.
Here's what we did:

We noticed "Toddler Tantrums" was crushing it as an email angle for this client.

So we built a quick landing page in Gem Pages with the exact same messaging.

The results?
→ Previous emails: $5.8k and $6.2k
→ Same angle with congruent landing page: $10,988

That's nearly 2x the revenue.

Why does this work so well?

Because congruence = conversions.

When someone clicks an email about toddler tantrums and lands on a page talking about the same problem, there's zero friction.

They're already sold on the angle. The landing page just needs to close them.

Most brands sleep on this but it's genuinely free money sitting on the table.

Test it with your next winning email angle and watch what happens.

What's your best performing email angle right now?

#DTC #emailmarketing #ecommerce

ALWAYS HIRING: Check My About Section | Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $300M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Unpopular opinion: Seasonal campaigns still crush.

I know what you're thinking.

"Everyone does them, they must be played out by now."

Wrong.

People do them BECAUSE they work.

Take Dry January for example.

We run this campaign for clients every year and it performs regardless of industry.

The screenshots show two Dry January campaigns we sent recently.

Both absolutely printed money.

Why do seasonal campaigns work so well?

Because your customers are already thinking about them.

The cultural moment is doing half the marketing work for you.

You're just connecting your product to something already on their mind.

Don't overthink it. Don't try to be too clever and avoid them because "everyone else is doing it."

Everyone else is doing it because it drives revenue.

Jump on the next seasonal moment and ride the wave.

#DTC #emailmarketing #ecommerce

Quick redesign for one of Ireland’s best-known brands - O'Neills Irish International Sports Co. Ltd.

Here's what we changed:

- Added CTA button directly to hero image
- Moved main CTA below product showcase (not above it)
- Made that CTA bigger + full width for better clicks
- Added Trustpilot reviews at bottom for social proof

Small tweaks, big results. Sometimes it's not about reinventing the wheel, just putting it in the right place.

#DTC #emailmarketing #ecommerce

Our AI tech stack will 5x our team's output in 2026
(And most agencies are still using ChatGPT like it's 2023)

While everyone's arguing about whether AI will replace marketers, we've been building an unfair advantage.

These five tools are turning our team of 20 into a team that operates like 100.
Here's what's actually working:

- Claude for copywriting

By far the best LLM for email copy right now.

We train Claude projects on each client's brand voice, past winners and tone guidelines. The output is scary good.

It writes like a human who actually understands persuasion. Not some robot regurgitating features.

- Google Gemini for ad analysis

This is the secret weapon nobody's talking about.

Gemini can analyze video ads and break down everything. Copy, scene selection, narrative flow, setting, who the creator is. It's the best LLM for this specific use case.

We feed it competitor ads and it reverse engineers what's working. Game changer.

- Nano Banana for static ads

We're cranking out winning static ads for ecom brands in one prompt.

What used to take our designers hours now takes minutes.

Video functionality is coming soon too. Follow me for updates on that.

- Midjourney for UGC content

AI-generated UGC videos are getting really good now.

We're not at 100% yet, but we're close enough that it's worth testing. The cost savings are insane compared to traditional UGC creators.

- KMH Email Marketing Strategist (our custom GPT)

This is our secret sauce.

We trained a custom GPT on all our internal SOPs, past campaign winners and strategy frameworks. It writes banger emails AND helps with strategy and data reporting.

It thinks like our best strategists, but it never sleeps.

The result?

We're producing more winning content in less time than ever before. Our clients are seeing better results and we're not burning out our team.

AI isn't replacing marketers.

It's separating the ones who adapt from the ones who don't.

What AI tools are you using that actually move the needle? Drop them in the comments.

P.S. Want access to our KMH Email Strategist custom GPT? Comment 'STRATEGIST' below and I'll send it over.

#DTC #emailmarketing #ecommerce

We made £16,000 from one email by removing the hero image.

Let me explain:

Most e-commerce brands think every email needs a massive designed header, tons of graphics, and a polished layout.

But there's a format that often outperforms: Branded plain text.

It's not a boring text-only email. It's a clean layout with your logo, some product images, social proof... but no big flashy header graphic.

Why does this crush?

Because it doesn't look like an ad. It looks like a real email from a real person.

People actually read it instead of scanning and closing.

Last month we ran a test for a client:

↳ Designed email with hero image: £7,494 in revenue

↳ Branded plain text (same offer, same list): £16,000

More than double the revenue from the exact same audience.

The lesson? Sometimes stripping back your design is exactly what converts.

Your emails don't need to look like a Vogue spread. They need to get read and drive clicks.

We use this format constantly for our clients and it prints money.

Worth testing for your brand? Absolutely.

---

P.S. Want to see examples of high-converting branded plain text emails we've built?

Comment 'PLAINTEXT' and I'll send them over

#emailmarketing #ecommerce #DTC

PSA: You need to re-send your winning emails way more often
↳ Here's proof it works.

We took an old winner that did $31k during a sale period for one of our clients.

Removed the discount offer completely and re-sent it months later.

Result? $21k in revenue.

For context, regular campaigns for this product usually do $8-12k.

Why does this work so well?

Your list is constantly changing. New subscribers join every week who never saw that original email. Your engaged segments shift. People who ignored it the first time might be ready to buy now.

Winners are winners for a reason.

If an email crushed it once, the angle, copy, and offer clearly resonated with your audience.

Don't just archive it and move on.

Here's what we do:
- Track top-performing campaigns every month
- Build a swipe file of winners
- Re-send them 60-90 days later (sometimes sooner for fast-growing lists)
- Adjust the offer or subject line slightly if needed

This strategy alone adds thousands in revenue per month for our clients without creating new content.

Stop leaving money on the table.

Your best emails deserve a second (and third) life.

What's the best-performing email you've ever sent? Have you re-sent it?

#DTC #emailmarketing #ecommerce

This women's supplement brand just hit $10M/month in revenue
↳ Zero VC funding. Zero external capital.

While Grüns raised tens of millions and Athletic Greens burned through funding rounds, Primal Queen scaled past them all by being forced to stay profitable from day one.

The brand? Primal Queen.

They sell organ-based supplements (beef organs, colostrum) targeting hormone health and energy for women whose doctors keep dismissing their symptoms.

Here's how they crushed it:

- TikTok Shop domination
Massive affiliate network pumping out viral creator content every single month. These videos don't just stay on TikTok though.

- Meta ads at scale
Over 1,300 active ads on their brand page alone. Add in third-party whitelisting and you're looking at 2,000+ ads running simultaneously.

They repurpose those viral TikToks straight into Meta for insane reach.

But their Meta-native ads? Absolute masterpieces.

Real pain points women actually face:
- Doctors pushing antidepressants instead of solutions
- Birth control as a bandaid
- Being told to "just live with it"

The hook? No product drop for at least 15 seconds. They build the emotional struggle first with actors or creators, then reveal the solution.

One killer landing page

- Everything funnels to a single, brutally optimized page:
- Hero section hitting those frustrations hard
- Classic problem-agitate-solution framework
- Founder story (her failed fixes before discovering ancestral nutrition)
- Mountains of social proof
- Urgency and scarcity throughout
- Smart fear positioning around conventional "solutions"

The offer that converts

Three-month auto-ship bundle (buy two, get one free style) stacked with freebies. Mystery gifts, pill cases, ebooks. Makes the value feel massive while locking people into subscriptions via Loop.

Loop themselves did a thread showing Primal Queen went from $2M to $30M run rate in 18 months. Now they're past $10M MRR.

The lesson?

Study brands forced to be profitable, not the ones burning investor cash.

Primal Queen is the real DTC playbook right now.

What do you think? Underrated or overhyped?

#DTC #emailmarketing #ecommerce

Primal Queen Brand Breakdown

We tested a "Lucky Bag" offer for a client last month
↳ Had to cancel the sale early because everything sold out.

Here's what we did:

Customers got a random mix of products at a discount. Mystery products, random selection.

It opens a loop in people's minds. They HAVE to know what's inside.

We sent 3 emails over two days.

Total revenue: $113,800+

The sale was supposed to run for the full two days.

We had to cancel day two because they sold out in under 24 hours.

Why does this work?

Mystery offers tap into curiosity in a way standard discounts simply can't.

It's the same psychology behind:
- Loot boxes in games
- Mystery flavors
- Grab bags at events
- Unboxing content

People are hardwired to want to solve the mystery.

For DTC brands, this is perfect for:
- Moving excess inventory
- Testing new products with your audience
- Creating urgency (limited quantity by nature)
- Driving impulse purchases

The key is making the perceived value way higher than the price point.

If you're sitting on inventory you need to move or want to create serious buzz around a sale, test a mystery offer.

It works insanely well.

Have you tried mystery or lucky bag offers? What happened?

We've used this copywriting framework to generate $300M+ for clients
(And I've never seen anyone talk about it)

Most email marketers think good copy is about clever headlines and witty puns.

They're wrong.

Great copy triggers specific psychological principles that make people want to buy.

Robert Cialdini laid out 6 core weapons in his book Influence, and we've been weaponizing them in email marketing for years.

Here's how we use each one:

1. Reciprocity

Stop sending sales emails every damn day.

Your list will hate you for it.

We follow a 4:1 ratio. Four content-heavy campaigns, one direct sales push.

Content ideas that actually work:
→ Industry myth-busting
→ Press features
→ UGC compilation
→ Product deep dives
→ "Which product is right for you" quizzes

When we do sell, we rotate offers based on segments. Buyers get different deals than leads.

Test these: % off, $ amount off, bundles, free gifts, free shipping.

2. Commitment & Consistency

Segment properly or die trying.

Buyers need different messaging than leads. Simple as that.

If they've purchased before, remind them how good it felt. If they haven't, focus on getting them to try.

3. Social Proof

Raw testimonials crush polished ones every time.

The messier and more authentic, the better.

We plaster customer reviews throughout every template. TrustPilot scores, influencer endorsements, real customer stories.

4. Authority

"As seen in" blocks should be fixtures in your templates.

Press logos, professional endorsements, expert recommendations.

Authority transfers credibility instantly.

5. Liking

Here's a secret: Use a character to send your emails.

We create fictional brand voices (always female, seems to perform better) and it changes everything.

Emails write themselves. Customers reply like they're talking to a real person. 

Your deliverability improves because of engagement.

It's wild watching customers politely respond to "Emma" when she doesn't exist.

6. Scarcity

Only use real scarcity. Never fake it.

Countdown timers for actual deadlines. Stock alerts for genuine inventory issues.

This principle is nuclear, so use it wisely.

Lie once and your credibility is torched forever.

The lesson?

Stop writing clever copy and start writing persuasive copy.

These six principles have been battle-tested for decades.

Use them right and you'll print money.

What's the biggest copywriting mistake you see brands making?

#DTC #emailmarketing #ecommerce

This footwear brand is quietly outgrowing Allbirds and Hoka
↳ And you've probably never heard of them.

Hike Footwear makes barefoot-style shoes targeting foot pain, bunions, plantar fasciitis, and chronic issues most brands ignore.

They're bootstrapped, pulling 1.5M+ monthly site visits, and scaling profitably.

Here's their playbook:

- Meta ads at scale

Hundreds of active ads, but the real genius is how they hack Facebook's algorithm for hyper-niche pockets.

They're basically running 10+ mini-brands simultaneously:

- Medical workers on their feet for 12-hour shifts
- Older folks with chronic back pain
- Athletes in recovery
- Rheumatoid arthritis sufferers
- Anyone with brutal foot agony

The messaging gets ultra-specific too. Dark pain points like "Doctors said surgery, try this instead" or "Survive 12-hour shifts without agony."

Most brands are terrified of niching this hard. They think Meta can't find enough people.

Hike proves the opposite. Dial your messaging personally and volume explodes.

- Custom advertorial pages

When an angle wins for a demographic, they hit them with a tailored landing page mirroring that exact pain and solution.

No generic one-size-fits-all pages. Conversion-optimized for each pocket.

- One-click upsells

Insoles, bundles, add-ons at checkout boosting AOV by at least 10%. That extra margin lets them push higher CPAs on Meta while staying wildly profitable.

10% AOV lift? Absolute game-changer for ad spend efficiency.

- Elite email flows

Their welcome series uses storytelling to build trust fast. Abandoned cart sequences with urgency and strategic discounts. Post-purchase upsells combined with real value.

They send at least 4 emails weekly focused on pain-relief tips like "Hike hacks for arthritis." Educational, not pushy. Turns buyers into repeat customers.

Email marketing is how Hike preserves long-term profitability. They've built a massive CRM to launch new offers to without relying purely on cold traffic.

The takeaway?

Go narrow on your messaging. Build funnels per demographic. Stack upsells. 

Nail your email game.

That's how bootstrapped brands win.

Want a full guide on how 9-figure DTC brands like Hike build bulletproof email systems? Comment 'HIKE' and I'll send you our 75-page breakdown.

#DTC #emailmarketing #ecommerce

Hike Footwear Brand Breakdown

Getting too clever with your sales can lose you money.
Here's what happened:

A client wanted us to test a long educational email during one of their sales.

They thought it would build more trust and drive better conversions.

I wasn't convinced but we agreed to A/B test it.

The results?

The straight sale email did 4X the revenue of the educational version.

Not 10% better. Not 50% better.

Four times better.

The lesson?

When you're running a sale, people want to know about the sale.

Don't bury your offer in education. Don't make them work for it.

Just tell them what you're selling and why they should buy it now.

Offers ultimately convince people during promotional periods.

Save the education for your regular campaigns when you're building the 
relationship.

But when it's time to sell? Sell.

#DTC #emailmarketing #ecommerce

Your emails aren't broken. Your reputation is.

Here's what I mean:

I audited a brand last week doing £280k/month. Their campaigns were getting 18% open rates when they should be hitting 45%+.

The founder kept asking about the email copy, the design, the subject lines.

None of that mattered.

Gmail and Yahoo had already decided these emails weren't worth showing to people.

Here's how deliverability actually works:

Inbox providers track your sending reputation. If you've had poor open rates and weak engagement historically, they remember. You get labeled as low priority.

Your emails go to promotions. Or spam. Your open rates stay terrible. The cycle continues.

But if you have strong engagement? You get the primary inbox. Better placement. Better results.

The fix is simple (but takes discipline):

Stop mailing your entire list right now.

Send exclusively to your 7-day engaged segment for the next 2-4 weeks. Let inbox providers see that people actually want your emails.

Your open rates will jump to 55-60%+.

Then slowly expand. Mail 14-day engaged. Then 30-day. Keep watching your metrics.

Your goal is to hit 180-day engaged with 40%+ open rates across the board.

We've used this process to rescue dozens of accounts with terrible deliverability. It works every single time.

Bad deliverability isn't a content problem. It's a reputation problem.

Fix the reputation and everything else fixes itself.

---

P.S. Want our full deliverability repair guide that shows exactly how to rebuild your sender reputation?

Comment 'DELIVERABILITY' and I'll send it over

#emailmarketing #DTC #deliverability

If you're gearing up for Black Friday, do this one thing first:

Clean your list. Aggressively.

I'm serious. BFCM is the perfect opportunity to suppress profiles that are either:

a) Not going to get emailed during this period anyway

b) Haven't engaged with a single email in months

Too many brands are scared to suppress people. They think a bigger list = more revenue.

Wrong.

A bloated list with dead profiles kills your deliverability, tanks your open rates, and costs you money every single month in ESP fees.

During BFCM when you're sending high volume, this gets even worse.

Use the segment definition in the image below as a starting point for who to suppress.

If someone hasn't opened an email in 180+ days and you're not planning to win them back during BFCM, why are you paying to keep them on your list?

Cut them loose.

Your deliverability will improve. Your open rates will jump. Your ESP bill will drop.

And you'll make more money from the people who actually want to hear from you.

Do the list clean now before BFCM hits. You'll thank me later.

#BFCM #emailmarketing #DTC

This segment is a hidden profit center most brands ignore.
Here's the truth about customer lifetime value:

60%+ of your LTV comes in the first 90 days after someone's first purchase.

Yet most brands treat these customers the same as everyone else on their list.

Big mistake.

Start doing this instead:
→ Create a segment of customers who placed their first order in the last 90 days
→ Send targeted emails specifically to this group
→ Track the results separately

Why does this work?

Because these customers are still attentive. They're still excited about your brand.

Pushing up their LTV while they actually care is the easiest revenue win email can give you.

And it's not just revenue. It's profit.

These customers already converted once. The CAC is paid. Everything from here is margin.

If you're not segmenting and targeting your 0-90 day customers differently, you're leaving serious money on the table.

Try it for one month and let me know what happens.

#DTC #emailmarketing #ecommerce

This email alone is usually good for an extra £10k+ in revenue.

Here's the play:

Whenever we run a sale that's been going for a few days, we always plan to "extend" it at the last minute.

The setup is simple. End the sale. Let a few hours pass.

Then send this email saying you had a conversation with the warehouse team and they've agreed to extend the offer for another 24-48 hours.

People who were on the fence suddenly have urgency again. FOMO kicks in hard.

The conversion rate on these emails is insane because you're catching people who genuinely wanted to buy but needed that final push.

We've used this for clients during BFCM, product launches, and seasonal sales. Works every single time.

The key is making it feel authentic. Don't overuse it or people will catch on.

But done right? It's a money printer.

Save this one for your next promotion and watch what happens.

#emailmarketing #ecommerce #copywriting

We re-use this winning angle every January without fail
↳ And it crushes every single time.

The angle? Habit Stacking

We position our client's products alongside habits people already have.

For example:
"Add this to your morning coffee routine"
"Stack this with your daily walk"
"Make this part of your skincare ritual"

It works because you're not asking people to create entirely new behaviors. 

You're just adding one small thing to what they're already doing.

The psychology is powerful. New habits are hard. Piggybacking on existing ones? Easy.

Results from our latest campaign using this angle:

$12,018 in revenue from one email

For context, $8k per campaign is solid performance for this client.

This angle consistently outperforms by 30-50%.

Why January specifically?

Everyone's thinking about habits. New year, new routines, fresh starts. It's the perfect storm for habit stacking messaging.

But honestly, this angle works year-round. We just lean into it harder in Q1.
If you're looking for a fresh campaign idea that doesn't require reinventing the wheel, try habit stacking.

Find the existing routines your customers have and show them how your product fits seamlessly into those moments.

What winning angles do you re-use consistently? Let me know below.

#DTC #emailmarketing #ecommerce

Just redesigned a Vivobarefoot sale email

Here's what we changed:

- Shorter, bigger headline screaming "UP TO 40% OFF"
- Added CTA button directly to hero image
- Bigger CTA at email bottom for maximum impact
- Trustpilot reviews block to seal the deal

Sometimes you need to SHOUT about your sale.

#DTC #emailmarketing #ecommerce

Stop running "20% off" sales and try this instead
↳ We just did $125k in 4 days with one simple tweak.

For a client's January sale, instead of the standard discount, we ran: Buy 2, Get 1 Free

Ran it January 1st through 4th. Four days total.

The results:

Email 1: $42,463
Email 2: $42,025
Email 3: $37,963
Email 4: $52,140
Email 5: $30,744

Total: $125,764 in four days.

Side note: This brand runs 12-hour click attribution (the strictest setting possible), so real revenue was likely way higher.

Why did this work so well?

The math feels different to customers. It's more exciting than seeing another percentage off. And it moves inventory FAST.

People love the perception of getting something free, even though the discount value is similar to 33% off.

The psychology just hits different.

If you're planning a January sale to kickstart momentum, don't default to your usual discount structure.

Test something fresh:
- Buy X, Get Y Free
- Mystery bundles
- Tiered gifts with purchase
- Lucky bag offers

Novelty drives action. Your list is tired of seeing the same 20% off.

Give them something that makes them stop scrolling.

What's the most creative sale offer you've run? Drop it in the comments.

#DTC #emailmarketing #ecommerce

Running out of email campaign ideas?

Here's how I solve this for our clients every single week:

Most brands I talk to hit a wall with email ideation. They send the same tired campaigns on repeat, their list gets bored, and revenue tanks.

But here's the thing: the best ideas already exist. You just need to know where to look.

1. Competitor Analysis

Sign up to your competitors' lists. Steal their best concepts (not their copy). Use owletter.com to track what they're sending without destroying your inbox.

2. Email Databases

Milled.com and reallygoodemails.com are absolute gold mines. I can scroll for 20 minutes and come away with campaign ideas for the next month.

3. AI (but you need good prompts)

ChatGPT can generate endless ideas if you prompt it correctly. Most people just ask "give me 10 email ideas" and wonder why they get garbage.

You need to feed it your brand info, your USPs, your audience. Then it actually works.

4. Content Repurposing

Got blog content sitting there for SEO? Turn those into email campaigns. Dead simple and your copywriting is already done.

We produce 1700+ email campaigns per month for clients using these exact methods.

The brands that scale their email channel aren't the ones with the most creative team. They're the ones with the best systems for finding ideas.

Stop overthinking it. Start systematizing it.

---

P.S. Want the full SOP we use internally to never run out of campaign ideas?

Comment 'IDEAS' below and I'll send it over (no opt-in needed)

#DTC #emailmarketing #ecommerce

Ever look at 9-figure brands' emails and wonder how they make everything look so polished?

We just solved that problem for you.

Our new Figma Templates Pack gives you 100+ mix-and-match email templates that look as professional as the biggest brands in DTC.

Flows. Campaigns. Promotional emails. Plain text layouts. Fully designed templates. We've built it all.

Here's how it works:

Open Figma. Pick a template. Swap in your brand colors and images. Export. Done.

No more staring at a blank canvas wondering where to start.

No more design paralysis.

No more emails that look homemade compared to your competitors.

You get professional email design in minutes instead of hours.

We use these exact templates for our 7 figure, 8 figure and even some 9 figure clients. Now you can use them too.

Design like the big brands without the budget or the team.

---

Want access?

Comment 'TEMPLATES' and I'll send you the link

#emailmarketing #DTC #design

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The Battle

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