Ian Rollin Berry

AMZExpand

At AMZExpand, we're all about helping sales-focused brands optimize and scale. We believe that connecting the right products with the right customers, benefits everyone involved. With our passion for excellence and dedication to our clients' success, AMZExpand is your partner for thriving in the competitive e-commerce world on Amazon.

Some of my current roles are:

●	Helping brands grow by finding new opportunities and building strong partnerships.
●	Developing systems to boost sales and keep clients ahead in the market.
●	Analysing performance data to fine-tune strategies and ensure success.
●	Staying ahead of the curve and exploring new trends and concepts for implementation
●	Ensuring best in class service with meeting and exceeding client expectations.


We believe that by getting the right products into the hands of the right customers, everybody wins!

Founder & Director of Growth 

Brushee PocketSized Toothbrush

Brushee is a pocket-sized toothbrush with toothpaste in the bristles, a toothpick, and floss, specifically designed to provide quick and easy oral care on the go.

The bristles are made of high-quality nylon and coated with toothpaste specially engineered to produce minimal foam. Leaving you with no need to rinse after brushing. Water is NOT necessary!

I am responsible for:

●	Continuous brand development and growth.
●	Develop and articulate the overall vision, strategy, and capacity needed to support organizational execution.
●	Designing effective sales strategies to drive the brands’ presence across numerous platforms, while optimizing product visibility and sales performance.
●	Ensure that the company achieves its targeted annual revenue within prescribed operating expenses
●	Develop and manage budgets for marketing, operations, and tech
●	Develop and manage supply chains to ensure continuity and optimized margins
●	Consult on cross-functional projects to ensure fundamental principles are incorporated

Founder

Wave Commerce

Wave Commerce implements solution-based strategies while you sit back and see your sales grow. Our process begins with a thorough evaluation of your Amazon business to determine what is working and what needs improvement. From product listing optimization and identifying opportunities for expansion to negotiating Amazon Vendor contacts and developing selling platforms on international marketplaces, we apply our Amazon expertise to ensure the highest return on investment.

Amazon Account Growth

SEBU Lifestyle Marketing

SEBU International specializes in lifestyle, travel, event cinematography, and video marketing services. 

We guide the top brands in the direct sales industry and directed the video marketing strategy for the youngest company in DSA history to hit $1B in annual sales. Our mission as a company is to bridge the gap between beautiful cinematography and effective marketing.

Co-Founder

BerryGood

BerryGood Products, is a unique consulting agency that assists inventors and entrepreneurs with bringing their products to market.

Our niche is specifically entrepreneurs who have proof of concept, and are looking for assistance and/or resourcing to handle manufacturing and distribution.

With creativity and engineering at our core, we bring the vision, design, and processes necessary, to deliver innovation.

You want to sell on Amazon, and you thought it was easy. 

And then, boom!

Reality came knocking. 

You started to face: 

💸Cash flow issues. 
⚔️Amazon price wars. 
🚫Strict product restriction and inventory guidelines. 
😏 Consumer-friendly return policy.

For me, the struggle was real. I had to deal with algorithm changes, getting social proof, and cutting through the competition. 

You name the issue. I’ve had it.  

But I knew what we had was a difference maker. 

So, I set a goal for myself. 

We will be a multi-million dollar brand on Amazon. 

I will learn all about the platform, from set up to finish. 

And I will grow my brand in just a few months.

Guess what? Yup, you guessed it. Industry and over 2M in Annual Revenue.

And now, with AMZExpand, I do the same for Growth-Focused Brands and Founders!

We help them optimize, monetize, and outperform their sales goals.

From A to Z, we do EVERYTHING for you.

Such as:

✔ Setting up YOUR unique Amazon strategy and execution
✔  Design and Development
✔  Marketing and crafting effective campaigns
✔  Inventory and Supply Chain Management 
✔  Margin Optimization and Supplier Negotiations (where needed)
✔  The quickest response rate! With an open communication line 24/7. 

We know you’ve probably been burned by Amazon “experts” in the past.
There are a lot, so your doubts are 100% relevant. 
But we want you to be at ease and happy. 
That’s why we offer a money-back guarantee.

So, why not try it out?
The worst-case scenario is gaining just a few more clients.
If you want to grow your business, now is the chance.
Contact me here on LinkedIn.
Let’s make it possible!

Specialties: Amazon |Growth | Growth Strategies | E-commerce | Sales Optimization | Amazon Advertising | Planning | Design | Development | Customer Engagement | Inventory Management |

Founder & Director of Growth

Our last “𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗕𝘂𝘆 𝗕𝗼𝘅: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻” webinar was INSANE... All-star speakers, All-star content and all the attendees stayed till the end for 90 minutes … CRAZY! 🤩

👀 If you missed it, you can check the recording HERE - https://lnkd.in/d2hF_uQC
.
🔶Fast Forward to Your Favourite Topic: Time is Money 💸

▶️ 0:00 — Ian Rollin Berry, Founder @ AMZExpand — Inside the Amazon Growth Engine: The 3 Levers That Actually Move the Needle.

▶️ 12:00 — Nish George, CEO @ Fetch Fulfillment — Touchless Fulfillment.

▶️ 18:00 — Meghla Bhardwaj, Founder @ India Sourcing Network — 5 Rookie Mistakes to Avoid When Sourcing From India.

▶️ 36:00 — Fabricio Miranda, CEO & Co-Founder @ Flieber — How to improve forecasts with AI.

▶️ 46:00 — Adam B., CEO @ FlexChain Holdings — Turn Parcel Volume into a Competitive Growth Driver w/ Zone Skipping + Middle-Mile Design.

▶️55:00 — Richard Richardson, CEO @ RicheRich LLC — The Intangible Advantage — Value Creation Through Partnerships and Collaboration.

▶️ 1:05:00 — Afolabi Oyerokun, Co-Founder @ 𝗛𝗢𝗡𝗨 𝟯𝗣𝗟 — How to Tariff Engineer Your Products to Pay Zero or Lower Tariffs.

▶️ 1:15:00–1:28:00 — Q&A — 10+ questions from our attendees! 🎤

CEO of Brushee + Founder at AMZExpand: We partner with growth focused Brands and Founders to help them grow great Amazon companies

Open video: Beyond the Buy Box: Unlocking Growth Through Supply Chain Optimization on youtube.com

Beyond the Buy Box: Unlocking Growth Through Supply Chain Optimization

𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗿𝗲𝘁𝗮𝗶𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗻𝗼𝘄 𝗺𝗮𝗸𝗲𝘀 𝘂𝗽 𝗼𝗻𝗹𝘆 𝟰𝟬.𝟱% 𝗼𝗳 𝘁𝗼𝘁𝗮𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 📉 𝗧𝗵𝗲 𝗿𝗲𝘀𝘁 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀.

 In Q3 2025, Amazon earned $73 billion from online and physical store sales, but $107 billion from services like third-party seller fees, AWS, advertising, and subscriptions. That means 60% of Amazon’s revenue now comes from services, not products.

The company’s own communications reflect this shift. In its latest Q3 report, Amazon shared 35 highlights. Only seven were retail-focused. The rest centered on AI, AWS, advertising, and logistics.

𝗞𝗲𝘆 𝗻𝘂𝗺𝗯𝗲𝗿𝘀:
 • Advertising brought in $17.7 billion, up 22% year over year, and now makes up nearly 10% of total revenue 📺
 • Seller services generated $42.5 billion. Third-party sellers now account for 62% of units sold 🛒
 • Amazon Business likely exceeds $50 billion in annual run rate, growing into a major B2B player 🏢
 • Multi-Channel Fulfillment grew 70% in 2024, serving platforms like TikTok, Shopify, and SHEIN 🔄

Amazon has evolved from an online retailer to a global commerce infrastructure provider. Retail is still the foundation, but the profit engine now runs on services that power other businesses.

Seven years ago, retail was 60% of revenue. Four years ago, it dropped below 50%. Now it’s 40% and still falling. The trajectory is clear—Amazon’s future lies in building and monetizing the systems behind global commerce.

If you sell on Amazon, pay attention. The platform you depend on is now built to serve sellers as customers. Learn how to adapt to this new structure will define your growth in the next few years 🤜 
 https://lnkd.in/dm7zzBtm

#Amazon #ecommerce #onlineselling #retail #AWS #digitalcommerce #marketplace #B2B #supplychain

You’ve optimized your listings, tested your pricing, and dialed in your PPC — but if your fulfillment isn’t keeping up, you’re leaving money (and customer trust) on the table.

That’s why we’re excited to introduce our logistics partner WAPI — a smart fulfillment platform helping fast-growing sellers scale across Europe with confidence.

✅ Centralized inventory management across
✅ European fulfillment with fast delivery from 15+ local warehouses
✅ Local support
✅ Cash-on-delivery (COD) options that boost conversion rates
✅ Smart courier routing & real-time tracking
✅ Seamless integration with your sales channel

Whether you’re handling cross-border orders or expanding to new marketplaces, WAPI helps you streamline operations, reduce delivery times, and increase profit margins — all without adding complexity to your stack.

🎯 Bonus: WAPI also works great for Shopify, WooCommerce, and more — perfect if you’re building a multichannel brand.

Visit WAPI today, expand EU tomorrow 👉 https://lnkd.in/diV5AawM

#Ecommerce #Fulfillment #Logistics #CrossBorder #OnlineRetail #Shopify #WooCommerce #EUCommerce #ScalewithWAPI #EcommerceGrowth

Agentic commerce moves fast. You see mixed levels of strength across agents and platforms. Here’s what we’re seeing across the Amazon brands we work with — and why most brands aren’t prepared for what’s coming. 🙂🛒🤖

Agentic commerce is about to reshape Amazon traffic, and the majority of brands have no plan for how to adapt.

Across our portfolio of clients at AMZExpand, we’re already adjusting listings, PPC, and overall strategy to win inside agent-driven flows — not just traditional shopper journeys.

• AI activity jumped past last year’s levels during major shopping events. Retailers now prepare for holiday traffic as agent platforms guide shoppers from search to checkout.
 • Agentic commerce is still young. Early versions are already live ahead of peak shopping days.
 • You need clear levels to judge what an agent does today.

𝗞𝗲𝘆 𝗹𝗲𝘃𝗲𝗹𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵
 • Level 0: Basic chatbots or co-pilots. They give info like return rules but do not act for a shopper.
 • Level 1: Agents pull data and suggest next steps.
 • Level 2: Agents run tasks across apps inside a closed setup.
 • Level 3: Agents handle workflows across domains with strong coordination.
 • Level 4: Agents work with outside agents and systems. They manage lists, place orders across merchants and talk to carriers if delivery shifts. They update shoppers in real time.

𝗪𝗵𝗲𝗿𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝘁𝗮𝗻𝗱
 • Many current agentic tools sit in early Level 2. Agents complete purchases inside chat instead of sending shoppers to full sites.
 • This shift reduces direct traffic. Retailers lose visibility into shopper intent.
 • Pressure grows as search engines pass less organic traffic to product pages.
 • Chat-based checkout flows increase this pressure.
 • Legal disputes also emerge over access to large online marketplaces through agent browsers.

Here is what we do for our clients: We plan for fewer direct visits and more agent-driven buying. We build paths that reach shoppers inside these new flows — optimizing content, restructuring PPC, and adapting funnels to perform even when the traffic source shifts away from Amazon’s traditional pathways. 🤜 https://lnkd.in/dm7zzBtm

#ecommerce #retail #ai #agents #onlineshopping

🚨🚨 We are going 𝗟𝗜𝗩𝗘 with our first AMZExpand’s webinar of 2025 𝗧𝗢𝗗𝗔𝗬 𝗮𝘁 𝟲 𝗣𝗠 𝗖𝗘𝗧 / 𝟭𝟮 𝗣𝗠 𝗘𝗦𝗧 “𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗕𝘂𝘆 𝗕𝗼𝘅: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻”

Grab Your Spot Here 👉 https://lnkd.in/dFv6ejKM

😎 Host:

 Ian Rollin Berry - Founder @ AMZExpand

🎙️ Speakers:
 Ian Rollin Berry - Founder @ AMZExpand
 Mark Botha - CEO @ SellerVue
 Nish George - CEO @ Fetch Fulfillment
 Meghla Bhardwaj - Founder @ India Sourcing Network
 Fabricio Miranda - CEO & Co-Founder @ Flieber
 Adam B. - CEO @ FlexChain Holdings
 Richard Richardson - CEO @ RicheRich LLC
 Afolabi Oyerokun - Co-Founder @ 𝗛𝗢𝗡𝗨 𝟯𝗣𝗟

Turning operational efficiency into your next competitive advantage!

🎙️ Topics:

▶️ Ian Rollin Berry - Inside the Amazon Growth Engine: The 3 Levers That Actually Move the Needle!

▶️ Mark Botha - Smarter Shipments: How to Plan, Quote, and Optimize Every Move!

▶️ Nish George - Touchless Fulfillment!

▶️ Meghla Bhardwaj - 5 Rookie Mistakes to Avoid When Sourcing From India!

▶️ Fabricio Miranda - How to improve forecasts with AI!

▶️ Adam Basson - Turn Parcel Volume into a Competitive Growth Driver w/ Zone Skipping + Middle-Mile Design!

▶️ Richard Richardson - The Intangible Advantage — Value Creation Through Partnerships and Collaboration!

▶️ Afolabi Oyerokun - How to Tariff Engineer Your Products to Pay Zero or Lower Tariffs!

▶️ Q&A

👉 Grab Your Spot Here: https://lnkd.in/dFv6ejKM

𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗿𝗲𝘀𝗵𝗮𝗽𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 🤖

 𝘏𝘦𝘳𝘦’𝘴 𝘸𝘩𝘢𝘵 𝘵𝘩𝘪𝘴 𝘴𝘩𝘪𝘧𝘵 𝘮𝘦𝘢𝘯𝘴:
 • Direct relationships between merchants and shoppers will weaken as AI intermediaries handle most interactions.
 • Fraud detection, authentication, and marketing strategies will need redesigning to fit agent-driven buying.
 • Product visibility will depend less on SEO and more on clean data, pricing accuracy, and trust signals that appeal to AI systems.
 • Sellers offering identical products at the same price will need new ways to stand out 💡
 • Strong security, data governance, and transparent agent registration will be essential for maintaining trust 🔒

This new form of commerce brings efficiency for buyers but added complexity for sellers. The businesses that prepare early and align with AI-driven decision systems will stay ahead of the curve.

Review your data structure, strengthen security, and plan for AI-driven customers. The next generation of commerce is already here 🤜
 https://lnkd.in/dm7zzBtm

#Ecommerce #AI #RetailInnovation #DigitalCommerce #BusinessStrategy

Amazon PPC is crowded. Most advice focuses on bids and placements, but many campaigns still miss key optimization opportunities.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝗾𝘂𝗶𝗰𝗸 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀:

🎯 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘗𝘶𝘳𝘤𝘩𝘢𝘴𝘦𝘴, 𝘕𝘰𝘵 𝘊𝘭𝘪𝘤𝘬𝘴
Clicks show interest, but sales prove success. Track ROAS in the Advertising tab and base bids on conversions. Use rule-based bidding in Sponsored Products to stay aligned with your goals. Measure results by revenue, not traffic.

🤖 𝘈𝘶𝘵𝘰𝘮𝘢𝘵𝘦 𝘚𝘮𝘢𝘳𝘵𝘭𝘺
Managing large catalogs by hand wastes time. Use AI and automatic targeting to manage bids and keywords efficiently. Combine automation with human insight for faster, more accurate adjustments.

🎯 𝘚𝘦𝘨𝘮𝘦𝘯𝘵 𝘉𝘦𝘵𝘵𝘦𝘳
Go beyond keywords. Use dynamic segments like “Similar to advertised products” to reach the right buyers. Combine data such as income and device type. Test and reallocate budgets to top-performing segments.

⏰ 𝘜𝘴𝘦 𝘋𝘢𝘺𝘱𝘢𝘳𝘵𝘪𝘯𝘨
Run ads when customers are most active. Analyze your data to find peak shopping times. Office supplies might perform during weekdays, while entertainment products do better at night or on weekends.

🎁 𝘗𝘭𝘢𝘯 𝘧𝘰𝘳 𝘚𝘦𝘢𝘴𝘰𝘯𝘢𝘭𝘪𝘵𝘺
Create dedicated campaigns for Prime Day and holidays. Research seasonal keywords, increase bids as demand rises, and monitor inventory. Start early to capture early shoppers and stay ahead of competition.

Want higher conversions and lower wasted spend? Let’s build your next Amazon PPC strategy together 🤜
 https://lnkd.in/dm7zzBtm

#AmazonAdvertising #PPCStrategy #EcommerceGrowth #AmazonSellers #DigitalMarketing

Ecommerce demand rarely moves in a straight line. Spikes, stalls, and drops hit hardest during Black Friday, Cyber Monday, Prime Day, and Back-to-School. PPC strategies must adapt quickly. ✔️ Track demand early

Check last year’s clicks and impressions. Spot early research behavior. Account for conversion lag and external signals like shipping cutoffs and competitor promos. Simple forecasts help set expectations and budgets.

⚡ 𝗔𝗱𝗷𝘂𝘀𝘁 𝗯𝗶𝗱𝘀 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁𝘀
 Update targets for discounts and high-intent periods. Use Maximize strategies or short-window seasonality adjustments. Monitor budgets daily and scale down gradually after spikes.

📦 𝗦𝘆𝗻𝗰 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘄𝗶𝘁𝗵 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀
 Update feeds frequently. Label products by margin, stock, and promo. Segment SKUs to control PMax spend. Prioritize high-value products and pause low-stock items.

🤝 𝗔𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀
Coordinate with inventory, merchandising, pricing, creative, and site ops. Quick syncs prevent stock, pricing, or site issues from hurting performance.

📊 𝗣𝗼𝘀𝘁-𝗽𝗲𝗮𝗸 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴
 Reset adjustments, refine targets, and focus on retention. Capture insights immediately and plan improvements for next season. Prepare, adjust, and learn to keep performance stable through every surge.

When demand surges, you don’t get a second chance. AMZExpand helps sellers stay in control when the stakes are highest—so every spike becomes profit instead of panic. Start planning your next peak today 🤜 https://lnkd.in/dm7zzBtm

#Ecommerce #PPC #DigitalMarketing #SeasonalSales #OnlineRetail #MarketingStrategy #PeakSeason

Shoppers trust product details more than logos 📊. We see this every week across the Amazon brands we support. When listings offer clear specs, strong visuals, and real customer proof, shoppers move forward ✔️. When listings rely on brand strength alone, they stall.

Agent-driven commerce is about to change Amazon traffic ⚡. Most brands are not prepared for it. These new flows push shoppers through fast decision paths where product content and social proof matter more than brand history.

Across our portfolio we adjust listings, PPC plans, and content strategy to match these shifts. Strong, structured data lifts our clients because AI research favors clear information. Weak data gets passed over.

Shoppers want simple clarity. They look for size, materials, fit, and results from real buyers. They study photos and videos to confirm their choice. They trust balanced reviews and open Q&A more than polished claims. When a product page feels honest and direct, shoppers stay. When it feels thin or idealized, they leave.

Here is what we do for our clients. We treat each product page like a direct conversation. We tighten specs. We expand visuals. We fix gaps that confuse shoppers. We support them with fast and accurate answers. We read customer content as feedback and use those insights to keep listings aligned with real expectations.

If you want your Amazon sales to grow in this new environment, reach out and we will review your listings and show you where shoppers lose confidence 🤜  https://lnkd.in/dm7zzBtm

 #AmazonSellers #EcommerceStrategy #AmazonGrowth

𝗔𝗺𝗮𝘇𝗼𝗻 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗟𝗲𝗻𝘀 𝗟𝗶𝘃𝗲, 𝗮 𝗳𝗮𝘀𝘁𝗲𝗿 𝘄𝗮𝘆 𝘁𝗼 𝘀𝗰𝗮𝗻 𝗶𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗺𝗮𝘁𝗰𝗵𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗮𝗽𝗽

 Here is what you get:
 • Instant scanning with a live camera feed
 • A swipeable carousel with top matches for quick comparison
 • Tap to focus on one product, add to your cart, or save to your list without leaving the camera
 • Product insights and quick summaries from Rufus, Amazon’s AI shopping assistant 🤖
 • Suggested questions plus an Ask button for follow-up details
 • Support on iOS and Android for tens of millions of shoppers

Lens Live uses on-device vision models and large-scale retrieval systems to match your view to billions of products. Results update as you move your camera for a smooth experience.

You also get Rufus in the same view. Ask about size, fit, features, or compatibility. Get fast answers while you browse.

Traditional Lens options stay available for photos, uploads, and barcodes.
Explore how Lens Live exposure can drive more visibility for your products. Review your listings, strengthen your images, and keep your details clear so shoppers pick your items first. Check for free how much you can win 🤜 https://lnkd.in/dm7zzBtm

#Amazon #Retail #Shopping #AI #Ecommerce #Sellers #ProductDiscovery

🔥 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗶𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗟𝗜𝗩𝗘 𝗮𝘁 Dolphin{anty}!

For Amazon sellers and multi-account operators who want stability, privacy, and scale with zero monthly fees — this is your moment. 🎉

𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮𝗻 𝟴𝟬% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 — 𝗽𝗮𝘆 𝗼𝗻𝗰𝗲, 𝘂𝘀𝗲 𝗳𝗼𝗿𝗲𝘃𝗲𝗿.

⚠️ Only a limited number of lifetime spots are available:
 🟣 Free+ — 30 spots
 🟣 Base — 15 spots
 🟣 Team — 10 spots
 🟣 Enterprise — 5 spots

📌 𝗚𝗿𝗮𝗯 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗽𝗹𝗮𝗻 𝘄𝗵𝗶𝗹𝗲 𝘀𝗽𝗼𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲:

 Get Your Lifetime Dolphin{anty}: https://lnkd.in/dhytpKZ3

Once these slots sell out, the offer closes for the rest of the year. Lock in your lifetime antidetect today and focus on scaling your Amazon business with zero limits 🔥

Agentic commerce is changing Amazon traffic and most brands are not ready 🚀. Across our portfolio we are updating listings, PPC, and strategy to align with agent driven shopping flows.

Generative AI now answers product questions before shoppers reach detail pages. Google, ChatGPT, and Perplexity give direct guidance. Amazon added AI prompts across Sponsored Products and Brands. Every advertiser was enrolled automatically.

Here is what we see with our clients. Shoppers want fast answers in search results. Accurate specs, compatibility, and clear guidance drive conversions 📈. Poor listings or outdated content produce weak prompts. Strong detail pages and Brand Stores improve performance.

Campaign signals show prompts can boost conversions but also misrepresent products. You only see prompt text after shoppers click it. We prepare by auditing listings, updating specs, and aligning Brand Stores. We opt out for sensitive products and keep prompts for high-performing, simple items 🤝.

Agent driven shopping will grow fast. Clean, complete, and aligned content is key. Get ahead while the beta is free 👉 https://lnkd.in/dm7zzBtm

#AmazonAdvertising #EcommerceGrowth #AmazonSeller

Ecommerce funding is down, but sales keep growing 7% to 9% this year. Investors are focusing on the next phase of online commerce, and here’s what we’re seeing across the Amazon brands we work with 📊.

𝘈𝘐 𝘚𝘩𝘰𝘱𝘱𝘪𝘯𝘨
Agentic commerce is about to change Amazon traffic. We’re adjusting listings, PPC, and strategy to capture AI-driven flows that deliver relevant products faster and boost conversions ⚡.

𝘈𝘐 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘐𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦
Tools for analytics, ads, and catalogs are getting smarter. Automating workflows lets our clients focus on growth instead of manual tasks 💻.

𝘙𝘢𝘱𝘪𝘥 𝘓𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴
Faster delivery is still critical. We help brands optimize fulfillment to meet rising customer expectations.

𝘔𝘢𝘳𝘬𝘦𝘵𝘱𝘭𝘢𝘤𝘦𝘴 & 𝘓𝘪𝘷𝘦 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦
Decentralized sales and interactive shopping are rising. Participating across marketplaces and using live streams builds trust and drives sales quickly.

If you sell on Amazon, now is the time to align strategy with AI, marketplaces, and live commerce before competitors do 👉 https://lnkd.in/dm7zzBtm
#EcommerceStrategy #AmazonSellers #AICommerce #LiveShopping

Your Amazon account gives clear signals when performance starts to slip. You notice it when TACoS rises while revenue stays flat. Ad spend grows faster than sales and your top keywords feel harder to hold. Many sellers push through this and hope the numbers improve, but the gap gets wider each week. 📉

Organic rank often drops first. A few spots at a time. Then PPC starts replacing organic sales on terms you once led. Your conversion rate falls below the category average, which means shoppers reach your listing but decide not to buy. Returns rise with the same complaints, so you know the issue is real. Stockouts and IPI alerts follow, and each one slows your sales velocity. 📦

These problems build on each other, yet the path back is clear. Cut spend on search terms that trigger clicks without sales and redirect that budget to exact match keywords that already work. Track your top revenue drivers in Brand Analytics and Search Query Performance to see where organic volume dropped. Refresh your main image to improve first impressions because small changes here lift conversion rate faster than bid tweaks. Read return reasons to understand if expectations are wrong or if the product needs a quality fix. Keep at least 45 days of stock on your top ASINs and check levels every Monday to protect momentum. 🔍

When several of these signals appear at the same time, your margins and rank fall together. Your data gives you an early warning. The speed of your response decides how fast you recover. ⚡

If you want stronger margins and steadier growth, take a closer look at these signals today and fix the patterns holding your brand back 🤜 https://lnkd.in/dm7zzBtm

 #AmazonAdvertising #AmazonPPC #AmazonFBA #EcommerceGrowth #AmazonSellerTips

Amazon Exclusives gives your brand a way to stand out on the world’s largest eCommerce platform. Millions of shoppers come to Amazon each year looking for products they can’t find anywhere else. This program is built for that demand.

It’s for brands with unique, premium products. Being part of Amazon Exclusives means:

 • Your products get more visibility through Amazon marketing channels 📈
 • You gain tools to protect your brand and listings 🔒
 • Shoppers recognize your product as special and hard to find elsewhere 🌟

Think of it like Prime-exclusive items. Funko’s Amazon Exclusives store shows how collectible products, like anime figures, become must-haves because they’re only available on Amazon.

To qualify, your product needs to be truly different, not just a new color or packaging. You must enroll in Amazon Brand Registry, keep strong performance metrics, and commit to Amazon’s exclusivity rules. There’s a small fee, usually around 5%, on top of standard referral fees.

The program comes with trade-offs. Limiting other marketplaces can reduce reach. Fees can tighten margins. Popular products can create inventory challenges.

Amazon Exclusives is powerful if you want to highlight premium products, gain marketing support, and build credibility. The key is balancing exposure with operational discipline so exclusivity drives growth, not risk.

If you want to join Amazon Exclusives but need guidance to handle applications, optimize listings, and maximize visibility here is the answer 👊 https://lnkd.in/dm7zzBtm

#AmazonExclusives #eCommerceGrowth #BrandStrategy #AmazonSellers #SellSmart #ProductMarketing

🛍️ 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗮𝗻𝗱 𝗖𝘆𝗯𝗲𝗿 𝗪𝗲𝗲𝗸 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲 — 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀 𝗮𝗿𝗲 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁’𝘀 𝗰𝗼𝗺𝗶𝗻𝗴

Economic pressure, rising costs, and supply-chain volatility mean many companies are quietly trimming their discounts this year. Even longtime promo-heavy categories are pulling back as teams feel the squeeze on margins.

𝗔𝗻𝗱 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝘂𝘁𝗵 𝗻𝗼 𝗼𝗻𝗲 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝘀𝗮𝘆 𝗼𝘂𝘁 𝗹𝗼𝘂𝗱:
👉 Consumers still expect big deals — even as retailers can no longer afford them.
👉 The tension between shopper demand and financial reality has never been sharper.

Across our portfolio of observations, we’re seeing teams rethink everything — pricing strategy, promotional cadence, margins, and how much “discount risk” they’re actually willing to take. Because in today’s landscape, cash is defense and strategy is offense.

𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝗿 𝘀𝗵𝗶𝗳𝘁 𝘂𝗻𝗱𝗲𝗿 𝘁𝗵𝗲 𝘀𝘂𝗿𝗳𝗮𝗰𝗲:
🚨 A new wave of consumer behavior is emerging — and it’s reshaping how people discover, evaluate, and convert during peak season.
Brands that don’t adapt their offers, messaging, and funnels to match these new patterns are going to feel it.

Meanwhile, forecasts still project record holiday spending, driven more by higher price points than actual volume. Shoppers are also bracing for fewer discounts — and adjusting expectations long before checking out. 🎁

𝗧𝗵𝗶𝘀 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻 𝘄𝗶𝗹𝗹 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻:
✨ stay financially disciplined
✨ communicate value without relying on deep cuts
✨ adapt rapidly to shifting buying behavior

Those who play both defense and offense intelligently will win the season — and set the tone for 2026. Check for free how it is done 👉  https://lnkd.in/dm7zzBtm

#Retail #Ecommerce #BlackFriday #CyberMonday #ConsumerTrends #BrandStrategy #HolidayShopping

US shoppers keep getting hit with surprise tariff invoices on overseas orders 📦. The shift started when the low value import exemption ended in August. Retailers and carriers still struggle to handle new rules, so customers get bills weeks after delivery ⏳. FedEx, UPS and DHL are sending charges that often look incorrect or inflated. Some brands tell shoppers to ignore the invoices while they try to fix the issue, which builds confusion and distrust ⚠️.

Here is what we see across the brands we support. Tariff surprises rise when product data is incomplete. Wrong descriptions or missing origin details push customs officers to assign their own values. That creates random fees that frustrate shoppers. We guide our clients to tighten all listing data and double check values before shipping. You avoid messy follow-up bills when the data is clean upfront.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼:
We audit every cross border SKU. We update values and classifications. We instruct teams to communicate estimated duties at checkout so shoppers know what they will pay 💵. Some brands absorb duties when margins allow. Others adjust pricing to avoid post delivery friction. Clear steps keep trust high and reduce support tickets ✔️.

Agent driven shopping flows on large marketplaces will push more global conversions. Most brands are not ready for this shift. You need accurate data, strong operations and clear communication or you risk fines, delays and shopper churn.

If you sell into the US from abroad, review your product data today. Do not wait for the next surprise invoice to hit your customers. If you want support on cross border data prep or duty strategy 👉 https://lnkd.in/dm7zzBtm

Amazon apparel keeps growing. Sales in this segment passed 67 billion dollars in 2024 and will push past 72 billion in 2025. Online share is huge. Many brands rely on the platform for reach and speed. Shoppers trust low prices and easy returns. This momentum brings pressure for every seller on the channel. 📈

Here is what we see across the brands we support. Growth rewards simple listings, strong images, and clear size info. Returns hit margins in apparel, so you need tighter fit guides and stronger review loops. We keep listings updated and we tune PPC to push relevant traffic. We shift strategy toward agent driven flows because traffic patterns will change fast. Many teams feel unprepared for this shift. We want you ahead of it. 💡

Private label now sits low in the mix. The marketplace wins through a wide catalog. This helps shoppers, yet it brings rising fees and tighter rules for sellers. You face higher pressure on pricing and profitability. We guide clients through this by tracking fee impact, trimming weak SKUs, and redirecting spend into listings that convert.

If you want sharper control of apparel performance, reach out. Your next quarter depends on it 🤜 https://lnkd.in/dm7zzBtm

 #AmazonSeller #Ecommerce #ApparelBrands

Amazon started issuing payments to Prime members after a 2.5 billion dollar settlement with the FTC.

𝘏𝘦𝘳𝘦 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘬𝘯𝘰𝘸 👇
• Refunds reach up to 51 dollars for Prime fees.
• Payments run through December.
• You receive the refund through PayPal or Venmo after an email from Amazon. You have 15 days to accept.
• If you want a check, ignore the email and Amazon mails it to your shipping address.

𝘞𝘩𝘰 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘦𝘴 👍
• You live in the United States.
• You enrolled through a challenged Prime signup flow between June 23, 2019 and June 23, 2025.
• You used no more than three Prime benefits in any 12-month period after enrollment.

𝘛𝘪𝘮𝘪𝘯𝘨 🕒
• Automatic payment emails arrive between Nov 12 and Dec 24.
• If you need to submit a claim instead, you receive notice between Dec 24 and Jan 23, 2026.

#Amazon #PrimeRefund #FTC #ConsumerNews #Ecommerce

Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $115M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Building Kensington Media House: a leading Retention Marketing Agency for DTC brands.

→ Top Klaviyo & Omnisend partner
→ Over $300M generated for clients
→ Worked with over 130 brands since we launched

If you want to learn more about how we can do this for your DTC store, book an introductory meeting with myself below where I'll share exactly how we produce the results that we do whilst building out a roadmap custom to your business on how you can do exactly the same:

https://calendly.com/d/yxt-prp-tgw

We are also always hiring and looking for best-in-class talent. Check out our open roles and how to apply here: https://www.kensingtonmediahouse.com/careers

Or, connect with us on YouTube!
https://youtube.com/@kensingtonmediahouse

Conor Sunderland

SMS is absolutely destroying email for us this Black Friday.

And I mean destroying.

We're seeing SMS sends do 3x the revenue of email sends.
Triple.

For context, we've been huge advocates of high-volume email sending for years now. Multiple sends per day during peak periods. It worked incredibly well.

But here's what's happening:

Everyone caught on.

Your customers' inboxes during BFCM? Absolute carnage. They're getting hammered from every brand they've ever interacted with.

Meanwhile, SMS is still cutting through the noise.

The platforms are nearly equal now in terms of ease of unsubscribing. Gmail's updates have changed the game. But SMS still has that immediacy that email's losing during these massive sales periods.

So here's my advice, even if you're not typically an SMS person:
→ Prioritize growing your SMS list heading into big sales periods
→ If you have a major push coming in December, seriously consider sending an SMS for it
→ Don't sleep on this channel just because you've built a massive email list

We're likely hitting a saturation point with email volume during peak periods.

SMS is where the opportunity is right now.

What are you seeing with your SMS performance this Q4?

#DTC #ecommerce #BFCM #SMS #emailmarketing

ALWAYS HIRING: Check My About Section | Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $300M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Redesigned this email for BRĒZ

The improvements:
- CTA above-the-fold
- Clearer headline
- Final CTA at the bottom

Broke down the full email on my Instagram 🙂


What do you think?

Your Black Friday emails WILL go to spam

Here's how to fix it in the next week:

Before last Black Friday, I audited a client doing $1.3M/month in email revenue.

They wanted to talk about getting their Black Friday flows and campaigns ready for the big weekend.

But I spotted the real problem: their campaign open rates were stuck at 20%, and flow open rates weren’t much better.

They were roughly 50/50 revenue from campaigns and flows, so we knew we could realistically add a couple hundred thousand dollars a month just from improving open rates across both.

Here's the thing about Black Friday 2025:

People have packed inboxes. Even brands with good deliverability get buried.

Your 4-step deliverability rescue plan:
1. Send 4-5 plain text emails to your 7-day engaged segment THIS WEEK
2. Aim for 60%+ open rates (ask questions, solicit replies)
3. Let Gmail see you as a "good sender" before the chaos hits
4. Then expand back out to your bigger segments and you'll see better open rates on those

We did this for a client last year. Their deliverability was in the gutter, transparently.

We rebuilt their reputation over the course of eight weeks, but this process won't take that long and it won't harm you.

The result: Their biggest Black Friday by a country mile.

This year? They're on track to 2X that.

Don't let perfect emails die in the promotions tab.

Fix your reputation now while you still can.

#blackfriday #dtc #ecommerce #emailmarketing

Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $250M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

4-6 emails per day during Black Friday

Yes, I'm serious.

Last year we generated $958k in November for a client who thought $600k was "impossible."

How?

We sent more emails than they were comfortable with.

Here's why most brands fail at this:

They get 150 spam complaints → they panic and pull back → they then miss out on hundreds of thousands in revenue.

But here's the reality:

If you had 2 million unique deliveries and got 250 complaints, that's 0.0125%.

Statistically nothing.

The new normal for Black Friday:
- First send: 180-day engaged (cast wide)
- Second send: 90-day engaged (tighten up)
- Third send: 45-day engaged (even tighter)
- Fourth send: 14-day engaged (tightest)

Each send excludes anyone who opened in the last 6-12 hours and anyone who purchased in the last 2 days.

This protects your open rates and keeps you in the primary inbox, and makes sure no one gets spammed too hard.

Reality check: Over 14,000 people purchased TWICE from the same client during their Black Friday sale. Last 2 days purchasers exclusion is enough to give breathing room, and also drive a second sale.

People don't hate your emails.

They hate boring offers and missing out.

You have your best offers of the year live.

Don't let a few angry emails stop you from capturing another 6 figures.


#DTC #emailmarketing #ecommerce

I'm skeptical of email attribution.
Weird thing to admit, right?

But here's what I learned from running our own DTC brand:

Meta + great creative is the biggest lever in eCommerce.

Email's job isn't to compete with that. It's to make it more profitable. Get more out of every dollar you spend acquiring customers.

Since becoming a brand owner myself, I've realised just how critical Meta is to the whole machine.

This is why we use 12-hour click attribution for a lot of our bigger clients who are spending heavily across multiple platforms.

Not 5-day open tracking, which inflates numbers like crazy.

If someone opens an email then clicks a Meta ad 2 days later, Meta should get the credit.

But if someone clicks an email? That's fair game.

The reality: Email increases conversion likelihood. It doesn't create new audiences. Attribution gets murky past a certain point, and we've made peace with that.

Some agencies inflate numbers to look good in monthly reports.

We'd rather be honest and keep clients for 3+ years.

Email is incredibly important to the business. It's a profit multiplier.

And while I know that the percentage in the image below would look a lot better on normal settings, standards matter more than vanity metrics.


#DTC #emailmarketing #ecommerce

We just crossed $2,500 in our first 30 days with our own e-commerce brand.

Not life-changing money. But it changed everything about how we run our agency.

After 5 years building our retention agency to multi-7 figures, we finally decided to put our own money on the line and launch a DTC brand.

The ignorance debt? Painful.

The learning? Priceless.

Last week I had a client call with a CMO scaling a CPG brand. The conversation was completely different than it would've been a month ago.
↳ More honest
↳ More strategic
↳ More partnership, less vendor

He respected that I'm now dealing with the same cash flow decisions, the same "should we scale or not?" moments, the same creative fatigue he faces.

Here's what surprised me most about running our own brand:

The creative volume myth: Everyone preaches volume in 2025. We launched 50+ statics. One image is taking 80% of spend and driving most revenue.

We're iterating on what works, not spraying and praying.

Agency skills transfer better than expected: Our team management and operational systems are accelerating growth faster than pure marketing instincts would.

Client conversations hit different: When you're both bleeding on ad spend, the strategic depth goes 10X.

The goal? $1M in year one.

But the real win is already here: becoming the kind of agency partner I'd actually want to work with.

To the brand owners reading this – you now know we actually get it.

To the agencies reading this – consider putting your own money where your mouth is.

What's your biggest surprise from stepping outside your comfort zone?


#DTC #ecommerce #agencylife #entrepreneurship

Everyone sends their Black Friday emails at 9:00 AM
So we send ours at 9:06 AM.

Sounds stupidly simple, right?

But here's what happens:

At 9:00 AM, there's a tsunami of promotional emails hitting every inbox.
Your carefully crafted campaign? Buried on page 2 within minutes.

Our solution:
Send at 7:47 AM instead of 7:30 AM. Send at 8:06 PM instead of 8:00 PM. Send at 9:34 AM instead of 9:30 AM.
You ride in 6 minutes after the wave and sit at the top of the inbox.

Bonus hack: Increase your volume of plain text emails during Black Friday week.

Why?

Superior deliverability. Flies under the radar. People actually read them. Make sure you hit the inbox with this timing hack, then make sure you sit at the top of the inbox.

Designed emails are great.

But plain text during peak season? That's how you print money.

Small details. Massive results.


#emailmarketing #ecommerce #DTC

We blew past a client's Black Friday revenue goal with this counterintuitive move

Most people won't do it because it feels "wrong."

Standard Black Friday playbook: Go live with sale, send a bunch of emails, end the sale, move on.

Our playbook:
- Early Black Friday sale (2 weeks out)
- Break for a week
- Main Black Friday sale

Two peaks beat one peak.

Every time.

Why this works:

Captures early buyers who plan ahead. Creates FOMO during the "break." Gives you two chances to hit the inbox. Segments naturally emerge (early vs. procrastinators).

Then we do one more thing that prints an extra chunk of cash at the end:

Send an email the day AFTER the sale "ends."

Subject: "I spoke with our warehouse manager..."

Body: "Our sale crushed it. Got approval for one more day."

Is it a little cheeky? Yes.

Does it work? Every single time.


#DTC #emailmarketing #ecommerce

The best client call I've had in 5 years happened last week.

Not because of what I said.

Because of what I'm now doing.

Context: We've run a retention marketing agency for 5 years, scaled to multi-7 figures, worked with 130+ DTC brands.

Last month, we launched our own e-commerce brand.

Yesterday, I jumped on a call with a CMO scaling a CPG brand.

The conversation was completely different.
→ He asked deeper questions
→ I gave more honest answers and showed off our whole funnel
→ We talked strategy, not tactics
→ It felt like a partnership, not a vendor relationship

Why?

Because now when I say "I understand the pressure you're under," he knows I actually do.

I'm running the same Meta campaigns. Making the same scale/pause decisions.

Dealing with the same creative puzzles.

Here's what I'm seeing after 30 days as a brand owner:

Different skill sets matter at different stages:

Most e-com entrepreneurs are incredible at 0→1. They can launch and hit $1M faster than anyone.

Most agency operators are incredible at 1→∞. We build systems, teams, and infrastructure that scales.

We're leveraging 5 years of operational excellence to move through the 0→1 phase.

And I think the 1→∞ phase will come easier to us than most brand owners.

The agency mentality in e-com is an unfair advantage:
- We already know how to manage 37 people
- We already have tight feedback loops
- We already think in systems, not tactics
- We already know what good operations look like at scale

But most importantly:

Our client calls are now 10X more valuable.

Because we're not just consultants anymore.

We're operators who actually understand what it feels like to watch your ad account burn cash at 2am wondering if you should kill that campaign or let it run.

To the brand owners: You want an agency that's been in the trenches WITH you, not just advising FROM the sidelines.

To the agency owners: If you want elite client relationships, consider becoming a client of your own advice.

What's the biggest credibility unlock you've experienced in business?

#agencylife #DTC #ecommerce #entrepreneurship #retention

We just unlocked an extra $50k for a client with ONE email
Sent the day BEFORE their BFCM sale went live…

Most brands spend Black Friday week sending vague teasers.

We do something different.

The day before the sale starts, we send what we call "The Postman Email" (because it always delivers 📬)

Subject line: "Don't buy from us today"

Wait, what?

People open it thinking "this brand is telling me NOT to buy?"

Then we hit them with: "Don't buy today because our sale starts TOMORROW. 
You'll pay full price if you shop now."

Results:
- 600+ new SMS subscribers in a single send
- 64% open rate on our first sale email which generated a ton of revenue
- Hundreds of purchases that wouldn't have happened

The lesson: Prime your list BEFORE the sale drops.

Everyone else is designing fancy campaigns.

We're focused on making sure people actually SEE them.

I'm including an example of this type of email below so you can steal it for your Black Friday sale.

You'll thank me later.

#dtc #emailmarketing #ecommerce

4 email tactics printing money for our clients right now:

1. Plain text to cold subscribers
↳ "Subscribed >30 days, never purchased" segment
↳ Feels personal, converts cold leads

2. Micro-commitment popups
↳ Get a small yes before the big ask
↳ Conversion rates jump 2-3X

3. Back-in-stock immediate discount
↳ 10% off while they wait for restock
↳ Turns interest into an immediate conversion

4. Smart cart splits by free shipping
↳ Different flows for above/below threshold
↳ Stops leaving money on the table

The brands crushing it aren't doing fancy stuff.

They're just doing the basics with more precision.

What's working for you right now?

#emailmarketing #DTC #retention

The anatomy of a great BFCM launch email: 

- One message: 30% off starts now 
- Little copy, just focuses on the message 
- Repetition 

Because they mention every part of the site individually, there is zero ambiguity.

#DTC #emailmarketing #ecommerce

Redesigned this email for Loop Earplugs

The improvements:
- CTA above-the-fold
- Clearer sectioning
- Clearer reviews

Broke down the full email on my Instagram 🙂

What do you think?

#emailmarketing #ecommerce #DTC

Master this skill in December and you'll print money:

Saying the same thing over and over again, but packaging it differently.

After Black Friday, especially if you're still running sales, you don't need to reinvent the wheel with every email.

You just need to get your offer in front of everyone.

Here's how we do it:

Same offer, different angles:
→ Urgency angle: "We're low on stock, last chance"
→ Bonus angle: "Free gift card giveaway with purchase"
→ Social proof angle: Focus entirely on your bestsellers
→ Testimonial angle: Lead with product reviews and customer results

The goal isn't creativity for creativity's sake.

It's making sure every single person on your list actually sees your offer.

Because during BFCM and December, open rates are all over the place.

One tactic that's crushing it for us right now:

Send campaigns to individual products that are running low on stock.

Pick one SKU that's almost gone and capitalize on that urgency. Drive a wave of purchases on that specific product.

This works incredibly well when your general sale campaigns are starting to fatigue your audience.

It's fresh enough to cut through, but still leverages the urgency of the moment.

Try it out and let me know what happens.

#DTC #emailmarketing #retention #BFCM

One of our account managers just oversaw 130 email campaigns in a single week.

I love Black Friday.

But sometimes it is genuinely insane.

The prep, the volume, the pressure to execute flawlessly when the stakes are this high.

Watching our team pull off weeks like this never gets old though.

Shoutout to the entire KMH team for crushing Q4 for our clients.

Now back to the chaos 🚀

#DTC #BlackFriday #emailmarketing #agencylife

This email could print an extra $50k after your Black Friday sale "ends"
Most brands finish their sale and move on.

We send one more email.

Subject line: "I spoke with our warehouse manager..."

The premise is simple: Your sale crushed it. You got approval for one more day.

Here's the exact structure:

"Hey [name], our Black Friday sale did way better than we expected. I just spoke with our warehouse manager and she told me we can extend it one more day. You now have until [date] at midnight to grab [offer]."

Then add indented arrows for the CTA (weird tip, but it increases click rates in plain text emails):
→ Shop now
→ Don't miss out

Why this works:

People who missed the sale get a second chance. Procrastinators finally pull the trigger. Anyone on the fence sees it as a sign to buy.

Last year this email generated $50k for a client. At a 3.5X ROAS after accounting for the discount.

That's revenue that literally wouldn't have existed.

Is it a little cheeky? Sure.

Does it work every single time? Absolutely.

Send it at 9:06 AM the day after your sale ends (not 9:00 AM, remember the timing hack).

Watch what happens.

#DTC #emailmarketing #ecommerce

Here’s how you can turn your best emails into winning ads
↳ Try this hack today:

Look at your best performing emails of all time in Klaviyo → Use the subject as the headline in a static → use the rest of the email as a landing page (advertorial or listicle)

Take a proven winning message and use it to acquire more customers ♻️

#DTC #emailmarketing #ecommerce

Want to know something weird?
During December when everyone's screaming "25% OFF" in every email...

Send one about your shipping speed instead.

Or your return policy.

Or how good your customer service is.

Sounds counterintuitive, right?

But we're seeing these emails convert better than yet another discount message.

Here's why it works:

Your customers are getting absolutely pummeled with discount emails. Every brand is doing it. It all blends together into noise.

Then you show up talking about how fast you ship, how easy returns are, or how responsive your support team is.

It's pattern interruption at its finest.

And for people who are already interested but haven't pulled the trigger, these are often the real objections holding them back. Not price.

We tested this across multiple clients last December and it outperformed our discount-heavy emails.

Try it. Just one email in the middle of all your sale messages.

Talk about the stuff that actually removes friction from buying.

You might be surprised by the results.

#DTC #emailmarketing #ecommerce #conversionrate

Been playing around with AI image generation a lot lately… 
This is probably my favourite hack I’ve found 👇 

1. Take a product image of a brand you like and upload it into GPT 
2. Then, ask GPT to explain the style of product photography in detail 

The reason this is a hack is because you're getting GPT to give you a perfect prompt which it can understand for any future image generation 

3. Take the output it gives you and upload one of your product mockups, then ask GPT to use that style description to remake the image 

You can now get perfect images and also solve the biggest issue with AI image generation which is consistency across production 

Try it out and let me know how it goes for you!


#AI #DTC #emailmarketing #ecommerce

600+ new SMS subscribers from ONE email

This happened last week for a client.

Everyone focuses on email during Black Friday prep.

But the real opportunity? SMS signups.

Here's the play:

Week before Black Friday, send the "Don't buy today" email.

In the email, include an SMS signup form link.

Why it works:

People are primed and excited. They don't want to miss the sale. SMS feels more urgent than email.

The next day when the sale drops:

Those 600+ new SMS subscribers turn into hundreds of purchases that wouldn't have happened.

Cost to execute: $0

Revenue generated: 5 figures minimum

If you're not building your SMS list before Black Friday, you're leaving money on the table.

Simple as that.

#DTC #emailmarketing #ecommerce

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