Ian Koniak

I help tech sales AEs perform to their full potential in sales and life with coaching, courses, and community | Sales Coach | Former #1 Enterprise AE at Salesforce | $100M+ in career sales

I help B2B Account Executives perform to their full potential by mastering their  mindset, habits, and selling skills. 

As the former #1 Enterprise AE at Salesforce globally, I teach you what works. I've sold over 100M in my career, hit quota 16 of 19 years, and broken 7 figures 3 times. 

My coaching programs help sales professionals achieve the results they know they are capable of, while also finding joy and fulfillment outside of just their work. This program is built specifically for SaaS AE's and provides the training which you likely aren't getting from your company or manager. 

Prior to starting my own business, I worked in B2B technology sales for 19 years at F500 tech companies as an individual contributor, Sales Manager, and Director of Sales, with over 100M in career sales and numerous finishes at #1 nationally, including finishing #1 in the US Enterprise Select Division of Salesforce.

Most recently I worked as a Strategic Account Director for the Enterprise West Sales team at Salesforce, where I partnered with our largest customers to help them drive growth, innovation, and success on the Salesforce Platform. At Ricoh, I led a team of 10 Sales Managers and 70 reps responsible for 60M Annual Revenue across hardware, software, and services. 

After a near death experience, I started a coaching business to serve others and help them achieve incredible success by mastering the mindset, habits, and skills needed to perform at the highest level. I've also had to overcome numerous hardships in my personal life, including nearly losing my family to addiction. 

My mission is to share my learnings over 20 years in tech sales to help AE's perform their best without sacrificing their personal time, families, or health. To hear my full story, visit www.iankoniak.com or visit https://untapyoursalespotential.com

When I'm not coaching, I enjoy spending quality time with my wonderful family, running, and traveling.

Founder & CEO

We help Account Executives perform at their full potential by mastering the mindset, habits, and skills needed to perform at the highest level in sales with our sales coaching programs and online courses.

We offer private, group, and online sales coaching programs. We teach the exact playbook Ian Koniak used to become the #1 Enterprise AE at Salesforce and close over 100M in his career. 

Through a combination of live coaching calls, online training videos, live events, and a vibrate community, we help sellers perform reach the top 1% and change their lives and their families lives forever by maximizing their impact and impact. 

To learn how to get started, book a free coaching strategy call here https://calendly.com/tanveermostafa/30min-1

What’s the difference between how a consultant sells, and how a typical software AE sells?

In one word: EVERYTHING!

My first four years at Salesforce, I spoke to customers like many AE’s do.

I was friendly, charismatic, and asked a lot of questions about their current situation.

If I thought we could help the client, I shared our value proposition, overview of the software, and asked for next steps, such as a demo or deeper discovery.

I worked hard and considered myself a good “closer,” who could reel in any fish I had on the line using discounts, incentives, and old-fashioned persistence.

Overall, this approach worked okay, and allowed me to make 200K-300K/year on average.

Pretty good living, right?

I thought so too.

But I never BLEW IT OUT of the water.

While my income was decent, I felt like a failure compared to many reps selling over 200% of quota and making BIG money at Salesforce!

I wanted to know what they were doing differently.

One thing I consistently heard is that the top performers were using a “consultative selling” approach, and many of them engaged a group at Salesforce called “Ignite.”

This group only worked with the most strategic accounts who wanted to transform their business, and their approach centered around design thinking to drive digital transformations.

I was determined to run an Ignite in one of my largest new logos: Berkshire Hathaway Home Services.

I engaged my Ignite Partner, a man named Noah Flower

I was fortunate to book a meeting with the COO of BHHS, and invited Noah to join me.

When I saw how Noah interacted with him, my mind was blown.

He asked strategic questions focused on the COO’s highest priorities, biggest challenges, and long term vision for the company.

He listened attentively, dug deeper to understand everything the COO shared, and was deeply curious and interested in the clients business.

Not once did he mention anything about our Salesforce or our solutions.

At the very end of the meeting, he said that he believed we could help, and shared more about Ignite.

For this to work, we would first need to gain consensus from the C-suite, and Noah offered to help our COO prepare for an internal stakeholder meeting.

Within a month, we had 1:1 interviews with their CEO, CFO, and CIO.

Within 6 months, we had closed the largest deal of my career after running an Ignite.

That year I finished #1 at Salesforce, and made club every year thereafter.

Noah changed my life by showing me a much better way to sell.

The reason Noah was so effective in front of customers is because he was not a “seller.”

He was a consultant, who spent 7 years at Deloitte prior to joining Salesforce.

And now, I’m thrilled to share Noah’s wisdom with you in a Fireside Chat. 

For AE’s looking to shift from transactional selling to consultative selling, this interview is worth its weight in gold.

You can find the full interview here: https://lnkd.in/gqESPGgK

I help tech sales AEs perform to their full potential in sales and life by mastering their mindset, habits, and selling skills | Sales Coach | Former #1 Enterprise AE at Salesforce | $100M+ in career sales

I started my sales career at 11 years old, selling door-to-door snow removal services.

Since then, I’ve been obsessed with studying and applying the high performing strategies of world-class sellers. This eventually landed me an Account Executive role at Salesforce…where I hit a wall. A breaking point. My anxiety and stress had escalated to unsustainable levels and I considered quitting sales altogether.

That’s when I discovered Ian Koniak and Untap Your Sales Potential.

After working with Untap I became the #1 AE at Salesforce across the entire North American HLS business 2 years in a row, qualifying for President’s Club 2x. I was selected to join the Salesforce Excellence academy awarded to only the top 10% of AEs worldwide. Due to my performance I was chosen over 10,000 AEs to host the first globally distributed sales enablement podcast called “How I Won This”. 

I’ve closed over $10M in sales since working with UYSP. It’s allowed me to afford my dream wedding, honeymoon, and wonderful experiences for my family.  Most importantly, I got my life back. My stress and anxiety went down, my health got better, my relationships improved, and for the first time in a long time I felt confident in my sales career again.

Now as the CRO at UYSP, my goal is to impact hundreds of B2B tech sellers the same way I was. 

For the last three years I’ve talked to thousands of B2B sellers who feel unsupported, burnt out from the quota grind, or who are just not proud of how they’re showing up. That’s where we come in.

We help B2B Account Executives perform to their full potential by mastering their mindset, habits, and selling skills. 

To learn more, visit https://untapyoursalespotential.com

In 2026 my goal is to openly share the lessons, principles and strategies that have helped me become a high-performing seller over the past decade without sacrificing my health or happiness. 

Here is how you can engage with me: 

- Hit the “Follow” button on my profile for regular content on high performance, sales, and happiness (tap the bell icon for reminders)
- Send me a connection request with a note on how you found me or what caught your attention
- Subscribe to my podcast (featured) 

You can also contact me directly at:
	Personal: tanveer.mostafa35@gmail.com
	Business: tanveer@iankoniak.com

 Happy Selling 🙂

Tanveer Mostafa

2025 was the year it all came together for me. 

All the work I've been doing on myself over the past decade.

Here's my year in review:

• Travelled to LA/Singapore/Bali/Portugal 
• Closed a total of ~$3.2M ACV at 188% to quota
• Made pivot from Head of Sales to player-coach as CRO
• Led our sales team to ~$5.4M in revenue (58% YoY growth)
• Completed a 6 hr meditation as my annual Misogi challenge
• Got in the best physical shape of my life (but I'm not done yet)
• Deepened my faith more than ever  (finished Quran in 30 days)
• Hired 3 new team members and welcomed 200+ sellers into UYSP
• Made the shift from peak/high-performance to peaceful/heart performance

This was the year of surrender. Of letting go. Of truly detaching from outcomes.

It was uncomfortable and foreign, considering how much "the need to achieve" has ruled over me my entire life. I thought that making this shift might set me back...might make me lazy, unambitious and ultimately hurt my results. 

But frankly, I was tired of living the old way. Always feeling like whatever I did wasn't enough. That I wasn't enough. It was time to leave that version of me behind.

So I did, and it's led to the best year of my professional and personal life.

Of course I couldn't do all of this on my own. I worked with a great team, invested in coaches and mentors who guided me, and felt deeply supported by my wife and by the grace of God.

In 2026, my goal is to embody being a "creator". I want to create consistently and authentically from this new version of me. Create for myself, my team, and all of you. 

I invite you to follow along as I share the principles, habits, and tools I've used to merge high performance and happiness (aka heart performance). If it's possible for me, it's definitely possible for you.

With that...Happy New Year! 🎉 Excited to be on this journey together.

What was your biggest takeaway from 2025?

CRO @ Untap Your Sales Potential | I write about the intersections between sales, high-performance and happiness | Schedule your free sales strategy call with my team👇🏽

Sales is a 24/7 job.

If you want to really succeed, you won't get very far treating it like a 9-5.

Now before you come after me about work-life balance and all that, here me out.

The truth is that when you're in a demanding career like sales, how you perform outside of work directly influences how you perform at work and vice-versa.

If you don't get enough sleep, you'll feel sluggish the next day.
If you don't eat a clean diet, you'll find it challenging to stay energized.
If life at home is chaotic, it will find a way to show up in your work.

The best athletes in the world know that rest and recovery are just as (if not more) important as playing the sport itself. It's the same thing for sellers.

Now rest doesn't mean endless doomscrolling. It doesn't mean slamming a few cold ones to "take the edge off". And it definitely doesn't mean spending the whole night gaming (what I used to do).

Escapism might feel good in the short run but almost never in the long run.

I get it, work can be draining. But instead of running away you can replenish your energy by, for example, engaging in fulfilling hobbies. You might pick up a sport or try learning a new skill that's completely unrelated to work (I'm currently learning Japanese and working to improve my skills in the kitchen).

Focus on the things that have the biggest impact on your overall well-being like your diet, exercise, sleep, faith, etc.

And most importantly, prioritize your relationships. It's been extensively studied at Hardvard that the quality of our relationships have the highest degree of positive impact on our overall happiness above any other factor.

So no, I'm not asking you to pull our your laptop at 10pm and start sending emails. If anything it's the opposite.

I challenge you to approach your life outside of work with just as much intensity and ambition as you do with your life at work. I’m confident that you’ll find work will start to feel easier, less draining and more fulfilling.

Happy Selling 🙂

I woke up in a funk yesterday. I had so much work to do and I wasn't very motivated to do any of it. Sound familiar?

It happens to me every once in a while.

Within an hour I was looking at coffee shops in the area I could go to with my wife for a deep work session.

Within two hours we were there. 

Three hours later and I'd gotten all my work done and then some. Deep, meaningful, needle moving work (what we call RGAs - Revenue Generating Activities at Untap).

Sometimes all you need to do when you're not quite "feeling it" is to switch things up.

Try something new in your prospecting efforts tomorrow. 
Blast some of your favourite music.
Change your environment.
Move your body. 

Do anything except remain in the status quo. 

Nothing grows in the status quo. And if you're a follower of my content, than I've got a feeling that you love to grow.

Happy Selling 🙂

P.S. If you're in Toronto, highly recommend Chop-Hop.

Your greatest enemy in sales is not your company, your manager, and it's definitely not your prospects.

It's you.

More specifically, the space between your ears. 

In 2026 if you don't take control of your thoughts and feelings, they will control you. 

It's happened to me many times in my sales career. A thought like "I might miss quota" pops up. But instead of catching that thought and replacing it, I've let it spiral out of control and it can damn near ruin my day - if not my week. The associated stress and anxiety that comes from those thoughts don't just manifest at work, they have equally impacted my life outside of work.

So what's the solution?

Practice the skill of awareness. This means zooming out and observing your thoughts and feelings without judgement. 

Then once you're aware of them, you can replace them with thoughts that serve you.

Or...you can choose to let them go altogether.

Most people are caught up in so much noise every day that they rarely take the time to "check-in". This allows the negatives thoughts and feelings to slowly eat away at you because they were never acknowledged. 

Often times practicing awareness comes from meditation, but it doesn't have to.
Maybe it's a quick check in with your body and your brain before your calls. 
It could be daily prayer that gives you a set time to sit down and reflect.
Or it could be a journaling routine right before bed.

Whatever you do, do something. 

You cannot fight a battle without a weapon. Your best weapon is awareness.

Happy Selling 🙂

P.S. I was reminded of this during a Fireside Chat we had yesterday with Mike Sullivan. 

His story is a true testament to how re-shaping your thoughts and your identity can completely change the trajectory of your life. Highly recommend giving him a follow!

P.S. Two of my favourite books on this topic are the Untethered Soul by Michael Singer and The Greatest Secret by Rhonda Byrne.

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