The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

Where to start...
I'd describe myself as a thinker/brainstormer my head is constantly running with new ideas. I'm very Driven and Passionate when it comes to my work. I have worked all of my life and it has defined me, molded me into the man I am. I've ran my own business and have worked lots of years for others. Most of my life I have driven a truck, different companies. Pizza Delivery. Vending Route, Oxygen/Medical, FedEx-Home Delivery. 

My wife and I have three amazing kids two of which are adults. Both of our adult children are thriving, and we consider this one of our greatest achievements. 

Respect, Empathy, Consideration and Integrity are all very important to me. Common sense helps
I once took a Practice Bar Exam 200-Questions/Multiple choice - 75% First Try, No BS!

Started my first hustle in the 6th grade I was 11-12 years old. My buddies and I also did Kool-Aid/Lemonade Stands and Car Washes. When I started middle school let's just say I wasn't the most popular. So, I knew I needed to do something to earn respect with the older kids. I started selling candy I bought in bulk off-brand "Pixy Stixs" called Lazer Straws. These were plastic, so within a month the entire school, plus high school were covered. The hallways were lined with these and just about everyone was chewing on them. Principal over the load speaker asked who was doing it and teachers started asking as well. 
     At 13 I started working at the local diner, The Panel Room in Hartford, Michigan. This is the city I still live in, looking to relocate soon though, down south. I didn't keep this job very long maybe a year or little less. The summer was starting, and I had been asked to help Banic Construction put up mini storages here in Hartford as well. The owner's son and I were the errand boys ran up and down that site all day. Worked 40+hour weeks right alongside the men. I lost weight and was a lot more in shape after that summer. Bought myself a bike I was so Proud a Mongoose w/ 4 pegs it was chrome and neon green. 
Also, this is small, but I believe shows some of my character. I walked to and from school starting around 13, I had a choice to take the bus or get a ride from my grandmother. We lived about a mile away rain, snow uphill there and back. LOL
Before 16, I already had a job lined up at Pizza Hut so I could start right away. Kept that job until I graduated high school. 
After high school I met the Love of My Life Erica, we have been together ever since. She has been by myside through thick and thin.

We have overcome more than is believable, Excited for our Future!!!

taplio

The Battle

Ian Lopez

Michael B

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