The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

Ian Lopez

Life Time Inc.

Certified Personal Trainer

Blink Fitness

Head Lifeguard

Burn Fitness

Gym attendant

YMCA of Metropolitan Detroit

Lifeguard

I've been a personal trainer at LifeTime for over a year, where I consistently perform at the top of the state of Michigan metrics. I have 6 certifications through NASM; CPT, BCS, PES, CNC, CES, and MMACS. I'm also certified as a group fitness instructor through AFAA.

I'm currently working on my degree in IT management through Western Governors University and going through the Aspireships SAAS sales course.

I'm an avid reader, a frequent watcher of masterclass, and a New York Times subscriber, and I have 329 hours of listening time on Audible.

I'm also an enormous fitness enthusiast and giant volleyball fan, and a gamer. 

My goal with LinkedIn is to create a community of people with a growth mindset so that we can share ideas, encourage each other and help each other create better and more fulfilling lives for ourselves.

Isaac Govan

taplio

The Battle

Ian Lopez

Isaac Govan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?